jenny devaughn sr. director, employer brand and...
TRANSCRIPT
The War for Talent is Over, and the Talent Won.
- Josh Bersin
© 2015, ADP, LLC. Proprietary and Confidential Information. @JennyDeVaughn
More Needles, Less Haystack
© 2015, ADP, LLC. Proprietary and Confidential Information. @JennyDeVaughn
Storytelling
A brand is a story that is always being told.
– Scott Bedbury
© 2015, ADP, LLC. Proprietary and Confidential Information.
Increase Qualified Candidate Response
• Outline how to identify your target candidates
• Job titles, locations, education, certifications,
professional organizations, competitors,
publications, conferences, and more
• Use brand sacrifice – only post content that adds value
• Incorporate your preferred contact information in all
outreach
• Ask current high-performing/potential employees for
their advice
© 2015, ADP, LLC. Proprietary and Confidential Information. @JennyDeVaughn
Talent Network
Content is King
© 2015, ADP, LLC. Proprietary and Confidential Information. @JennyDeVaughn
Engagement and Content Generation Tips
• Plan enough time to generate ideal content and to be
responsive
• Read blogs, newsletters, and online publications that your
target audience reads
• Follow the pages and join groups that your target audience
participates in on Facebook, LinkedIn, YouTube, etc
• Follow leaders and those in other organizations that
influence you or your target audience on Twitter
• Repurpose external (NOT internal or proprietary) content
that your target audience would find interesting
© 2015, ADP, LLC. Proprietary and Confidential Information.
© 2015, ADP, LLC. Proprietary and Confidential Information.
If you aim at nothing,
you will hit it every
time.
― Zig Ziglar
@JennyDeVaughn