jeremy ekho: from subway to the big stage
TRANSCRIPT
Socialand.us Case Study
ByElla Tran
Design by Valerie Francisco
JEREMY EKHO:
From Subway to the Big
Stage
Meet Jeremy Ekho
Emerging artist in France
With a solid fanbase
Then came the move to NYC
New City = 0 Fanbase
Jeremy Ekho: No fanbase…
With big dreams
He took a leap of faith
& set forth on his path
Goals
1. Get into local indie music scene2. Gain more exposure3. Build a fanbase
So in comes…
So in comes...Socialand.us
A Branding Agency
Socialand.us + Jeremy Ekho
Socialand.us + Jeremy Ekho= 11 NYC concerts booked in 2 months
But how?
Through Multi-media campaigns
3 Phases
1. Before the show: The Hype2. During: The Experience3. After: The Appreciation
1. Before the show:The Hype
Engaging subway shows
Promotions for
upcoming (bigger) shows
People film & post online
They begin to CONNECT with him
How do you generate
more “buzz”?
+ Facebook+ Twitter+ Instagram
+ Facebook+ Twitter+ Instagram
To show...
Jam Sessions
Behind the Scenes
How about the day before the show?
Friendly Reminders!
2. During:The experience
Encourage Engagement
3. After:The Appreciation
FacebookThank-yous
Social MediaEngagement
EngagementKeepthe
Engagement going!
Consistency+ Connection= A start of a
beautiful new friendship
= A start of an
emergingfanbase
The Big Result?
Featured in the French press
+ More Shows
+ Praise from Talent Buyers
+ More Bookings
+ More Shows
+ Praise from Talent Buyers
+ More Bookings
As shown here...
Talent buyer Interest
+ More Shows
+ Praise from Talent Buyers
+ More Bookings
+ A growing fanbase
What’s next for Jeremy?
A sponsored worldwide tour
September 2014
JEREMY EKHO:From
Subway to the Big Stage
Want more of Jeremy Ekho?
+ facebook.com/ekho.official+ twitter.com/jeremy_ekho+ instagram.com/jeremy_ekho
+ jeremyekho.com
Photo CreditsSlide 1: Flickr/jakecaptiveSlide 4: Flickr/danorbitSlide 6: Flickr/chrisschoenbohmSlide 20: Flickr/rosauraochoaSlide 23: Flickr/titoy75Slide 24: Flickr/il_macaSlide 26: Flickr/marfis75Slide 27: Flickr/marfis75Slide 43: Flickr/crsan
Socialand.us Case Study
ByElla Tran
Design by Valerie Francisco