The Importance of Effective (Science) Communication

Jeremy Hirota PhDUniversity of British ColumbiaAssistant Professor, Department of MedicineCo-Director, UBC Chan-Yeung Centre for Occupational and Environmental Respiratory Disease

Twitter: @jeremyhirota

UBC Chan-Yeung Centrefor Occupational and

Environmental Respiratory Disease

Understanding exposure effects – linking research to public health

@jeremyhirota - 2015

Hypothesis: Effective communication will make your professional and personal life easier, more productive, and more enjoyable.

@jeremyhirota - 2015

Outline:

1) A key fundamental of communication2) The importance of knowing your target audience3) A moral responsibility for publicly funded research4) Building networks through communication

@jeremyhirota - 2015

Outline:

1) A key fundamental of communication2) The importance of knowing your target audience3) A moral responsibility for publicly funded research4) Building networks through communication

http://www.noisemademedoit.com/if-a-tree-falls-in-the-forest/

http://andypeloquin.com/writing-has-taught-me-to-listen/

Every good conversation

starts with listening

communicator

http://twicsy.com/i/PsWQ5b

Have respect for your audience and listen

http://marcellapurnama.com/relationship-is-a-two-way-street-not-one/

A few things I think about when communicating…

1. Acknowledge that the audience may not be experts (including myself….)

2. Limit technical jargon that may confuse

3. Craft a story (and answer questions) that will connect you with the audience

@jeremyhirota - 2015

Outline:

1) A key fundamental of communication2) The importance of knowing your target audience3) A moral responsibility for publicly funded research4) Building networks through communication

@jeremyhirota - 2015

You

Foundations

Venture CapitalAngel Investors

Corporate Venture Capital

Family

Children

Partners

Grandparents

Friends

Supervisor

Committee Members

Journal Editors

Grant Reviewers

Trainees

Policy Makers

Donor Families

Elementary Schools

High Schools

Administrators

Media

Different languages and motivations

You

Family & Friends

Academia

Investors

Public

http://de-conversion.com/2007/08/24/just-how-high-did-yhwh-fear-the-men-of-babel-would-build-their-tower/

http://www.huffingtonpost.ca/2013/11/04/david-suzuki-fukushima-warning_n_4213061.html

Dr. Jennifer Gardy – UBC and Guest Host of CBC Nature of Things

Cbc.ca

A few things I think about the audience…

1. Acknowledge that the audience may not be experts (including myself….)

2. In advance, get as much information on the intended audience

3. Respect audiences diverse “languages” and motivations

@jeremyhirota - 2015

Outline:

1) A key fundamental of communication2) The importance of knowing your target audience3) A moral responsibility for publicly funded research4) Building networks through communication

@jeremyhirota - 2015

Relationships are built upon open communication and trust

Public trust in our funding institutes???

http://makeawishbc.ca/social-media-bootcamp-nancys-top-5

@jeremyhirota - 2015

Outline:

1) A key fundamental of communication2) The importance of knowing your target audience3) A moral responsibility for publicly funded research4) Building networks through communication

http://red-legacy.blogspot.ca/2009/10/barn-raising-revisited.html

Mark Inman

Communicating my research increased my network and gave me a job……

Andrew Halayko

AlainaAmmit

Darryl Knight

Don Sin

Stephan VanEeden

Chris Carlsten

Kelly McNagny

Phil Hansbro

Bruce McManus

Mark Fitzgerald

@jeremyhirota - 2015

Outline:

1) A key fundamental of communication2) The importance of knowing your target audience3) A moral responsibility for publicly funded research4) Building networks through communication

@jeremyhirota - 2015

Hypothesis: Effective communication will make your professional and personal life easier, more productive, and more enjoyable.

http://blogs.atomiclearning.com/6-ways-avoid-death-powerpoint

The Importance of Effective (Science) Communication

Jeremy Hirota PhDUniversity of British ColumbiaAssistant Professor, Department of MedicineCo-Director, UBC Chan-Yeung Centre for Occupational and Environmental Respiratory Disease

Twitter: @jeremyhirota

UBC Chan-Yeung Centrefor Occupational and

Environmental Respiratory Disease

Understanding exposure effects – linking research to public health