Business-Specific

Question 9:

Survey results show that 64.43% of the total number of respondents know

the existence of the gaming cafe located at Robinsons Place Dumaguete namely,

Circuit City, who caters to video games played using PlayStation 2 and 3. This

means that video gaming with regards to the console industry is not so popular

here in the City of Dumaguete. This low figure implies the lack of awareness of the

population about the presence of Circuit City which may be due to factors such as

lack of promotion and advertising resulting to a lack of popularity. Definitely, a

business will fail if it neglects to stay in touch with its customers and understand

what they need and the feedback they offer.

What are they telling you? Have you been listening? Or is the market

declining? Are they even still interested in what you’re selling? These are all

important questions to ask and answer. Failure to communicate value propositions

in clear, concise and compelling fashion are one of the factors in the decline of a

business and its lack of presence in the market. Press exposure, press releases,

traditional PR, social media, and even print marketing should incorporate strong

online components for a business. Although the Circuit City has no direct

competitors around the area, it doesn’t mean that there is no need for marketing

efforts in order for the business to grow and prosper. There are a lot of indirect

competitors of the business and they might have stolen away its potential market.

It might need to invest enough resources into promoting its product through the

right channels. This is so that the target market knows exactly that the business

can fulfill its needs. Online marketing is a must these days, but businesses should

not ignore the physical reach of traditional marketing methods such as brochures,

flyers and posters.

Question 10:

This question on the survey is where the researchers will base the optimistic

annual market demand for the Gaming Café. Since 40.43% of the respondents

would like to go and play in a gaming cafe that offers video games played through

game consoles, the researchers therefore assumed that 40.43% of the total

population (age 10 to 29) would go and play in the gaming cafe at least once a

year. This low percentage supported by the fact that the console gaming industry

is not so popular around the area imply that this industry still needs a lot of

promotion and advertising activities to create more awareness to the population.

In addition, game consoles rental rate in a gaming café is way more expensive

than playing a game such as DOTA in an internet cafe. When the value isn't there

for the customer, the customer isn't going to spend money, no matter how badly

the company wants them to. Customers don't play games based on whether it's

interesting, whether it's any good, and whether they consider it a fair price for

what they're getting. There are many gamers out there who aren't gravitating

toward digital not because they are "less engaged," but because they see little

value in paying the game. In a struggling economy, console gaming cafe also

have fallen victim to the cut-rate pricing of games – something consumers are

exceedingly demanding but consoles have yet to offer.

Question 11:

Out of the 40.43% of the total number of respondents who would want to go

and play in a gaming café offering video games played using game consoles,

74.20% of them is willing to go and play if the gaming cafe will be located near

Silliman University Medical Center (SUMC). The figure shows that the location is a

good spot for the business since it is the center of schools and universities and

the location itself provides a good spot for transportation.

Question 12:

Of the respondents who are willing to go and play in a console gaming café,

they were asked of the reasons why they would spend time playing such. With the

survey that the researchers have conducted, the reason that grabbed the top spot

is the latest and best games offered by the console gaming cafés. Quality and

high performance came in second. Playing on a big screen came in third. The least

concern for the respondents would be the mouse and keyboard free feature of the

game console.

If you still need the latest and greatest video games—whose numbers are

increasingly limited—your console is safe from direct competition today, so, it’s

safe to say that video games on game consoles are much better than games run

on any other device. The complexity and visual quality of games played with

consoles is hard to match on other platforms, they say, and consoles have

enhanced their appeal by becoming a conduit for other kinds of living-room

entertainment. And they’ll go on thriving as they build on their evolution into

entertainment centers that provide more of what consumers want than any of

their competition, including an array of content beyond games but also a social

element and a complexity of games that no other platform can match. Mobile

gaming also can’t match the complexity of games played on consoles, because

consoles have controls that mobile can’t easily replicate, allowing for a far greater

range of actions. PC gaming typically uses mouse-and-keyboard combinations for

a much different experience than consoles. And games, like movies, are best

when rendered on bigger screens. Mobile games can never equal the quality of

games played on a console, because of fewer controls and screens that are much

smaller than TVs. It’s hard to argue with “bigger is better,” and certainly games

on a big screen are sometimes more interesting. For now, and for a long time to

come, people still need a console for the best entertainment experience.

Question 14:

With respect to the survey we have conducted, the researchers also

considered the reason or factors affecting the respondents not to go and play in

the console gaming café. One of the main reason is that it’s a waste of time as

well as expensive. Also, other respondents concern is that it is addictive at the

same time distracting.

Instead of taking a trip, mountain biking, or hanging out with friends at a

cafe, gamer's spend their time in a virtual reality. Whereas real life experiences

bear long lasting friendships and memories, videos games do not. The only

pictures that come from video games are screenshots, and the memories that are

created from playing those games are ultimately meaningless. Living means

interacting, growing, learning, teaching, and loving — none of which can be

accomplished in the virtual wasteland of video games.

Moreover, playing in a console gaming café is more expensive than playing

your normal PC games in an internet café. Quality and high-end experience added

by the expensive set of software and hardware make up the whole console

gaming experience a lot expensive compared to playing internet cafes wherein

the same rates are charged whether you are surfing the net or just playing games

such as DOTA.

Like what most video games do to us, there is this some kind of addiction

that sticks gamers at the end of their seat playing for a very long time. Addiction

is defined as "The condition of being habitually or compulsively occupied with or

involved in something." Anyone who has really been into video games has

experienced this. Kids and adults alike think about getting into internet cafés and

playing games. They also spend a great deal of time reading gaming magazines,

participating in online gaming forums, looking for future game releases, and of

course, spending countless hours playing games. When they aren't doing any of

these things, they're wishing they were.

Avid gamers are similar to people who smoke a lot of marijuana — in that

they don't get much done. Reading a good book, taking care of bills, writing an

article, inventing something, mowing the lawn, etc., are simply not a priority when

it comes to getting to the next level or finishing a game. Many gamers have

things they would like to do in life, but they never get around to it, because they

spend so much of their time playing games. Then, when they do have time to

work on one of their projects, they're too tired to do it, because they stayed up all

day playing games.

Question 18:

Observably, majority of the respondents would like to go and play in a

console gaming cafe with their friends. This is because we Filipinos would like to

do things with others especially with our friends. This would be very beneficial to

the console gaming cafe since a lot of people will experience the unique features

and services offered by the cafe and would be indirectly promoting it through the

word of mouth.

Most gamers would probably say that playing with a good group of buddies

at night can really help the time pass quicker and can add some enjoyment to a

game.

Video games are all about having fun and there’s no easier way to have fun than

with a group of close friends. It’s the most controversial point on the list, but an

important one: consoles connect people—in person—better than any other

gaming system. Yes, smartphones and PCs bring a greater volume of players

together, and both deserve credit for the impressive gaming networks they’ve

assembled. But when was the last time you physically visited a friends’ house to

play Clash of Clans or Candy Crush? Or lugged your PC to a buddy’s place for

drinks, cigars and a session of DOTA? Only the console consistently brings people

into the same room and real world interaction. If smartphones and PCs are social

networks, the console is the digital equivalent of Monopoly or Risk—a 2015

version of board game night. Console gaming was in many ways a social

endeavor.

Ideal Prices, Services and Facilities

Question 13: (Prices)

Noticeably, the amount that majority of the respondents are willing to pay

to play PlayStation 4 / Xbox One is higher than what they are currently spending

on playing PlayStation 2 and 3 and also with regards to playing computer on an

hourly basis. As seen in the figure and table, out of the 283 respondents who are

willing to play in the console gaming cafe, 178 or majority of the respondents are

willing to spend P30 – P40, which is higher on what they are spending on

computer games and Playstation 2 and 3. This will give the cafe an opportunity to

earn higher profits as well as balancing the needs of its customers and staying

competitive in its industry. Gaming is an expensive hobby whichever way you slice

it. Yes, it's cheaper to play in an internet cafe, but there's also a lot to be said for

an optimized experience.

Question 15 and 16: (Services and Facilities)

Since not all respondents are familiar to playing PlayStation 4 / Xbox One,

the gaming cafe should also offer other services/facilities to cater their needs and

boost their interest not only to the game itself but also towards the gaming cafe

as a whole. With the survey that we have conducted, food/snacks available within

the premises of the console gaming cafe is one of the most highly anticipated

additional services/facilities the respondents are looking for. This is justifiable

since we Filipinos would like to eat especially when we are playing. This will be

answered by the convenience store that will be located in the same building as

the console gaming café. Customers don’t need to go anywhere else looking for

something to eat for they can buy at the convenience store. Also majority of the

respondents would love to go and play games to gaming cafe that has good

ambience, air condition, has proper lighting and CR, and has good personnel.

Other services/facilities that interest the respondents are free Wi-Fi services as

well as relaxation spots. This would not only cater to the needs of the gamers, but

also those parents for their children and also other customers waiting for their

turn.

Since 67% of the total respondents say that by having these additional

services/facilities would encourage them to go to a gaming cafe, this additional

features that the console gaming cafe would have will serve as its competitive

edge towards its direct and indirect competitors. This would also increase its

market demand at the same time satisfying the expectations of its customers.

The list of things you can offer your customers is pretty much endless and

the more you offer, the longer they will stick around. Availability of food or snacks

near the area will keep customers in the café longer. Without having to go out to a

far place to buy food and drinks, some customers will easily spend the entire day

there. The café will need to take certain precautions though to ensure that food or

drink is not spilled on the machines.