jess sheridan unit 30

OCR –

Level 3 Cambridge Introductory Diploma in Media

Unit 30:1222

UK Media Publishing St. Andrew’s Catholic School –

Jess Sheridan

Unit 30 Overview - 1222

Circulation figuresYear- JAN-JUNE Circulation figures

2011 80,418

2012 64,596

2013 58,980

2014 48,353

As you can see Q magazine is 18% so this demonstrates that 18% of people read and buy the magazine although Bauer has the bigger market share, they don’t have the highest magazine circulation. http://www.pressgazette.co.uk/full-2015-mag-abcs-breakdown-cosmopolitan-bucks-trend-uk-magazines-decline-average-4-cent/

http://www.pressgazette.co.uk/full-2015-mag-abcs-breakdown-cosmopolitan-bucks-trend-uk-magazines-decline-average-4-cent/




GENRE Q magazine does not really have a genre of music, its main interest is new releases and upcoming artists they also base on interviews. There target audience is round 16 plus. Q has been published monthly since 1986 by Bauer Media Group. Q magazine from 1986 Q magazine from 2009.

Source: https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=&url=http%3A%2F%2Fwww.isubscribe.co.uk%2Fnews%2Fentertainment-magazines-8%2Farctic-monkeys-talk-about-their-new-album-with-q-3541%2F&bvm=bv.103388427,d.d2s&psig=AFQjCNFiSkgBq8MCbWA0OSc7e0Y36SuqnA&ust=1443194326638520

MARKET POSITION – PUBLISHER

These magazines are popular sold separately. Bauer has published more copies because they own more magazines.

http://www.campaignlive.co.uk/article/1307929/magazines-abcs-nme-print-sales-drop-below-15000?src_site=mediaweek



Publisher of Q magazine• Bauer Media Group is a European-based media company,

headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. • The portfolio includes print shops, postal, distribution and

marketing services. Bauer Media Group has a workforce of approximately 11,000 employees in 70 countries.• “We think popular” is the slogan for Bauer, because it

highlights that the target audience are confident. • The connotations are that they also refer to themselves as

being ‘popular’ and that connotes authority in a very competitive market place.

http://www.bauer.co.uk/we-think-popular



Bauer Media Group PublisherAbout:Bauer Media Group is a European-based media company, headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio includes print shops, postal, distribution and marketing services. Bauer Media Group has a workforce of approximately 11,000 employees in 70 countries.

Ideology: “Bauer Media Group is in a unique position to be able to deliver ground-breaking consumer insight to media professional, having more market leading brands across a wider breadth of market than any other media owner.”- Bauer Media Group, 2014.

Products: The Bauer Media Group currently offers over 500 magazines in 15 countries, also online, TV and radio stations. Other magazine names

“WE THINK POPULAR” is the slogan for Bauer, because it highlights that the target audience are confident. The connotations are that they also refer to themselves as being ‘popular’ and that connotes authority in a very competitive market place.

http://www.bauermedia.co.uk/about/our-company



ASSOCIATED PRODUCTS

•Women's magazines e.g. Heat, Closer•Men's magazines e.g. MATCH!•Outdoor magazines e.g. GOLF• Teenager magazines e.g. J-14• Parenting magazines e.g. Mothers baby.• Soap magazines E.g. CBS Soaps

ASSOCIATED PRODUCTS

http://www.bauermedia.co.uk/brands

These are the brands Bauer produce and distribute.

As you can see, the institution are synonymous with producing and distributing media content across a range of media platforms, for example TvMobileOnline



DISTRIBUTION ANALYSIS•Q magazine is distributed monthly. •Q magazine is available in store and online. •Q magazine is £3.90 for a hard copy and , and It's circulation figures are 103,017. (81,240 being in the UK and republic of Ireland) 01-Jul-2008 to 31-Dec-2008.

http://www.pressgazette.co.uk/magazine-abcs-music-weeklies-suffer-as-sector-falls-12/





DISTRIBUTION

Key People at Q Magazine:

Content • In the magazine it covers a range of different artists and interviews with people such as arctic monkeys which would be the star appeal because they are on the front cover which will attract more readers to read it. Also it has facts about how people started off with their music and became famous.• It also has information and facts about the Q magazine awards and how to vote for it and win tickets.• The magazine also has biographies of famous people and interesting information about them and what they’ve done to get themselves where they are now. • According to Maslow they like expensive things the target audience would fit into the category social climbers and they will like the celebrities and ‘star appeal’ (Richard Dyer) inside the magazine .

Contents page analysis Heading- which denotes what type of page it is to the reader, it’s the contents page so it will have all the page numbers and say what every page will be.

This page also says when songs are released for example; monthly.

Image – Main image reveals that Adele is in the magazine and might have a interview about her or one of her songs has been released.

Columns – The columns make the page and the writing look neat and organised and also makes it clear to read what is going on.

Date – The date is on this page to tell everyone how new the songs that have come out and if there's an interview how dated that is, so everyone is kept up to date. There is a review at the bottom and it lists new albums, music videos, how to buy, live music & where? And also music books. They have put this there so no one has any questions and doesn't’t need to search anything up on Google because its all in the magazine.

Q Magazines FormFormatLength of Q magazine is 28.5cm, the width of it is 21cmHouse style The colours in the house style are mostly red, white, black and sometimes grey. The artist is normally rock bands so would wear dark clothing. By the background being a lighter than the actual artist makes the artist stand out more than the text. Also the reader is also drawn to the image first and then the text around the image after.

Production process• Date of publication – The first thing to do is to set up a date of publication. • Managing the schedule – This is a really important step that you should not take for granted

when it comes to the production of a magazine.• Editorial and budgetary decision – The next step that is taken during the production process

of a magazine is the editorial decision. • Content Acquisition – The most important step because without content we can’t have the

magazine in the first place. Content therefore is the main piece. • Sub-editing – This focuses on one major thing, which is quality control. • Page Layout – In big

publications, there is a special team responsible for page layouts called the layout staff. • Proofreading – Once the above stage has been completed, the next stage is the

proofreading. • File emailed to printer – After the proofreading stage, the desktop publishing file of the entire

magazine is sent to the printer whose job will be to print the magazine. • Distribution – The printing company, having finished with the printing of the magazines, will

package them neatly and send them to a warehouse.

http://hosbeg.com/the-magazine-production-process/



Target audience • The target audience will be for young adults aged 16-35+ because they’re more

young singers in the magazine and young people are mostly interested in singers/bands their age.

• Also the target audience is people who are into music and love reading about it and listening to it. • According to Hartley Q magazine would appeal to 16-35 year olds, female and male because he looked at gender and age. •Also according to socio- economics needs graph the audience would fit in to the categories of C1, C2, D and E because the age is 16-35 year olds therefore they wont have that much income and so they will be highlighted as students and unemployed. •According to Katz the target audience would fit into the category ‘Diversion’. As they are able to escape from everyday life stresses by reading magazine that will ‘inform and educate them.’•Maslow – “Social climbers” and “survivors” – According to Maslow they like expensive things the target audience would fit into the category social climbers and they will like the celebrities and ‘star appeal’ (Richard Dyer) inside the magazine . The survivors want to know and like the routine of the magazine being produced monthly with new information about the music industry.

Purpose and meaningMagazine masthead is just the letter Q, it is in upper case font which stands out and also the white colouring of the font is layered upon a prime red and this helps it stand out too.

The headline Artic Monkeys is in upper case and contrasts against the simple background, also some of the other musicians are behind the lead singer.

The colours used are typical of general rock magazines, with red, black and white being the main palette. However, blue is also used in places to provide a contrast with the red, and perhaps to give the magazine a possible ‘British’ feel.

The masthead is barefaced but very simplistic. The font of the masthead is very simple and unique but shows effectiveness. The colours used are white and red which contrast against each other. The red is very eye-catching and will catch the readers’ eyes easily. The fact that the magazine is called’ Q’ shows simplistic and maturity which suggests that there is a older target audience. Barcode: The barcode states what issue the magazine and gives the website and price of the magazine.

Cover lines: The cover lines are down the sides of the magazine and state what will be inside the magazine to give the reader an insight beforehand.

PURPOSE AND MEANING Straplines“discover Great music”This strapline connotes that reading this magazine gives you the knowledge of different types of music and makes you discover more.

Price - £3.90This is expensive for a magazine Which might show the people buying Them are working people. The target audience for Q magazine are the older generation such as people in their 30's and 40's.

The background is in a field which seems really out of place for a music magazine. The colour of the field contrast against the red making a statement by using different ranges of bold colours.

The length of the magazine is 8.25cm whiles the width is 11.2cm.

DPS

Strapline - The strapline is in red like the colour scheme.

Main headline – Is the persons name who they are interviewing. So it makes it clear what the page is about.

Main images - The main images convey that that’s who is in the interview and that’s who they are interviewing.

The paragraph columns make the page look neater and well set out. Also it is easy it read.

The artist who is the main feature is someone who is extremely well known in the music industry, the clothes are smart suggesting he might be a bit indie and might show it through his music as well.

The Header of this double page spread is neat and organised also goes in with the picture because he looks smart.

Proof of distribution email

Leatherhead

I sent this email to the Bauer Media because then I know how they process their magazines in the industry.

Proof of distribution emailI have forwarded my last message I sent to Bauer advertising company as I didn’t get a response. So therefore I sent another email to find out the production process so that I knew how to produce my magazine like there's as they are my inspiration.

Relationship with the Magazine and Consumers

SECTION TWO: NEWSPAPER

GenreFree sheet Red top tabloid

o A free sheet is a newspaper with no cost.

o They are distributed in busy cities and also near transport for example, trains, buses, taxi’s.

o In these free newspapers they have a lot of advertising to promote companies and businesses.

o The paper was founded in 1882 by Charles Coleman.

o In less than 10 years these papers have been introduced in almost every European country and in several markets in the United States, Canada, South America, Australia, and Asia.

o The newspapers that fall into the free sheet newspapers are ‘Lite, The London Paper and The evening standard’

o A tabloid is a newspaper with compact page size smaller than broadsheet, although there is no standard for the precise dimensions of the tabloid newspaper format.

o Originally a broadsheet newspaper, the newspaper has been published in a tabloid or "compact" format since 2003.

o The red top tabloid are normally cheap price like 20p or less.

o A tabloid is defined as "roughly 17 by 11 inches (432 by 279 mm)" and commonly "half the size of a broadsheet".

o The newspapers that fall into Red Top Tabloid are ‘The Sun, Daily Mirror and the Daily Star’

https://www.theguardian.com/media/free-newspapers

https://www.theguardian.com/media/2012/jan/24/british-public-distrust-red-top-tabloids












Broadsheet•Broadsheets are generally believed to contain more serious news than tabloid newspapers, which are smaller, although many broadsheets are now printed in compact size. •The first broadsheet newspaper was the Dutch Courante uyt Italian, Duytslandt, &c. published in 1618. •Broadsheets developed after the British in 1712 placed a tax on newspapers based on the number of pages.

The Daily Mirror Newspaper • The Mirror Newspaper is a red top tabloid. Just like The Sun newspaper they are both stereotypical of the “white van man” meaning it is a common newspaper for these types of people to buy as they are known to have more ‘soft news’ stories inside them. The Mirror newspaper is under the ownership of News Corporation a industry. News Corp also publish The Sun newspaper which is very similar to The Daily Mirror in terms of their audience. New Corp also publish The Daily Telegraph. Furthermore, they do not only publish newspaper but magazines such as VOGUE.

Readership of The Daily Mirror • The target audience for The Mirror newspaper according to Hartley will be aged 18-

40 year olds as it is a red top tabloid and stereotypical of the ‘white van man’. The newspaper appeals to both females and males which is evident by the rang of stories inside the magazine.

•Also according to socio- economics needs graph the audience would fit in to the categories of C1, C2, D and E because The Mirror is stereotypical of the ‘white van man’ and they fit into the category of C2 and D because of their type of job. This newspaper compared to a newspaper like The Independent is stereotypically for a younger audience therefore they would be lower down on the socio-economic scale.

According to Katz the target audience would fit into the category ‘Diversion’. As they are able to escape from everyday life stresses by reading the newspaper that will ‘inform and educate them’ on contemporary news.•Maslow – “Social climbers” and “survivors” – According to Maslow the audience may be ‘survivors’ reading the newspaper because they will like to keep up to date on the News and any ‘negativity’ going on in the world because they like security.

History: The Daily Mirror is a British national daily newspaper founded in 1903. It is owned by parent company Trinity Mirror. The Mirror was founded by Alfred Harmsworth when launched on 2nd later Viscount Northcliffe, in 1903 as a newspaper for women.Price: The Daily Mirror: 0.70p-£1

News Selection: (Soft OR Hard News stories)

Source:http://spartacus-educational.com/Jmirror.htmhttps://www.mysupermarket.co.uk/grocery-categories/Newspapers_in_Sainsburys.html

http://spartacus-educational.com/Jmirror.htm

http://spartacus-educational.com/Jmirror.htm

https://www.mysupermarket.co.uk/grocery-categories/Newspapers_in_Sainsburys.html



The Daily Mirror popularity on Social Media – Target Audience

It is evident by the screenshots that The Mirror is stereotypically popular with a younger audience as they stereotypically use social media more regularly than an older audience.

The Daily Mirror Circulation figures • Overall the newspapers circulation figures have

declined. The overall circulation of newspapers declined by 6.6% in 2014–15. Therefore, it is evident institutions are going “straight to the audience via the web” (Plunkett – 2008) as this is what the audience want. This is evident by the likes ‘The Daily Mirror’ has on social media.

Monday – Friday Circulation Figures for ‘The Daily Mirror’.

http://www.mailclassified.co.uk/advertising-tools/circulation-readership

http://www.newsworks.org.uk/Daily-Mirror

Codes and ConventionsDenotation and Connotation of Newspaper

Masthead : The denotation of the masthead shows it being bright and red to make it stand out to the audience. The colour red in the background could connote that it is a high authority to them and shows that they enthusiastic about what they published Lead story :

The denotation of the leads story is “Everybody was kung fuel fighting” the suggestion of the play on words makes the news paper come across humorous to the audience.

Display Advert :The denotation of this advertisement is “Your ultimate guide to cracking Easter eggs – from just 99p” This advertisement suggests that the price of the products are cheap for everyone to afford.

Codes and ConventionsDenotation and Connotation of Newspaper

Main image:The non-verbal code of the image has been placed behind the text to show to the readers the writing first, then the picture. Another image is displayed below to reveal the effect of the main headline. A visual impact this picture does to the readers is the police officer, because when the readers see him they assume something has gone wrong and would want to know more, this also be related to semiotics, “signs act as signifiers”.

The copy:The relevance of this copy under the main headline is so people can see and read it quick and easily. The denotation of the copy is “Forecout fisticuff after No10 petrol panic”. The verbal code ‘panic’ highlights how the newspaper is sensationalist trying to create a ‘moral panic’ (Barker 2001) among the audience.

Secondary lead: There are other articles on the magazine front cover and they still make this article important by making it colourful and still standing out but smaller. Appeal of this story?News Values?

Denotation and Connotation of Newspaper Double Page SpreadMain headline :

The main headline in this newspaper is ‘couple set world adoption record’

Page number: They have page numbers to show what page it is and to show consistency throughout.

Statistics:Included in the article are several pictorial statistics, these create a visual imperative (Galtung & Ruge) on the page as well as including useful information that is highly valued by readers.

News values:This article highlights mass appeal and this is highlighted through the verbal code “world adoption” – adoption is a really nice thing for them people to do and so that everyone has a family.

Technological convergence:They have a online daily mirror and also a Facebook page so the people who can’t go out to get the newspaper can view it online. https://uk.pinterest.com/pin/3481846149147174

92/

https://uk.pinterest.com/pin/348184614914717492/



Denotation and Connotation of Newspaper Double Page Spread

Opening invitation :This is the opening to the article. The ‘M’ is bold so the readers will know where to start reading.

Captions:On the image next to the main image is a small caption that connotes “The Jones Dovin” this gives the reader more information.

Associated images: There is some other non-verbal codes such a group of children and a map. These children are obviously up for adoption which anchors the verbal code ‘adoption’. https://uk.pinterest.com/pin/3481846149147174

92/




Thorpe Park partnership The Daily Mirror is in partnership with Thorpe park because they do 2 for 1 tickets in the newspaper so people and also family's can get them cheaper and save money. In this picture The Daily Mirror is advertising 12p tickets on sale for Thorpe Park. This will attract a younger audience and they will be in the E socio economic needs. This also ‘signifies’ (De Saussure), the newspaper is trying to attract a younger audience giving them cheap tickets for a fun theme park.

The Daily Mirror is also advertising a new ride called ‘Derren Brown- designed Ghost Train Ride’ to entice the audience in to read ‘The Daily Mirror’.

News Values (Galtung & Ruge)

In 1965, media researchers Galtung & Ruge analysed international news stories to find out what factors they had in common, and what factors placed them at the top of the news agenda worldwide. They came up with the following list of news values:• A kind of scoring system.• A story which scores highly on each value is certain to come at the start of a TV news bulletin.• Front page of a newspaper.

http://www.owenspencer-thomas.com/journalism/newsvalues




News Values (Galtung & Ruge) continued Name Definition Example in a newspaper

RECENCY Things which might have happened that day. The time between the story happening and going to print – the shorter the time, the more likely it is to be selected.

Royalty getting married or famous person passing away

THRESHOLD / MAGNITUDE

How big an event is – things happening on a large scale. Stories which shock because of the enormity of events.

The wars happening in the news because everyone is shocked about it. For example Syria.

PROXIMITY / NEARNESS

Involving people and places that readers know – things close to home or relevant to our culture. Also, how easily understood the event is.

Someone getting burgled by their hometown.

CONSEQUENCES

News which affects the readers. Flooding

NEGATIVITY News which is bad. Hurricanes, tsunamis

PERSONALITY Stories which involve famous or prominent people who are important to many of the readers.

News stories that include famous people

PREDICTABILITY Events which are expected. Royalty

UNPREDICTABILITY Events which are unexpected. Hurricanes

HUMAN INTEREST Stories which involve the reader emotionally. Madeline McCann and death

CURRENCY / CONTINUITY /

RUNNING STORY

Stories that are about to start or are still running. Covering a story for a few days, keeping it going by adding new details or looking at it from new angles.

Madeline McCann

CONFLICT

Stories involving confrontation, often between two sides and where readers can take sides.

Celebrities

ODDITY / RARITY Unusual or rare story, often of a weird or novelty nature.

Boy falls into a gorilla put at the zoo

VISUAL IMPERATIVES

Stories which have good pictures. Most stories have pictures to go with them

SCANDAL Stories which are scandalous. Murders

MASS APPEAL Things which touch mass/popular pursuits. Royal family

News Values – Newspaper analysis The verbal code “KNIFED TO

DEATH BY A MANIAC” is a ‘negative’ (Galtung and Ruge) sensationalised story to appeal and stand out to the audience. This story also falls under the category of ‘scandalous’.

The verbal code “FREE cheese and onion pasty today” appeals to the younger demographic as they are advertising something ‘free’.

The newspaper contains ‘visual imperatives’ (Galtung and Ruge) on the page to stand out to a ‘pass along audience’. These images anchor the stories next to them.

News Values – newspaper analysis The verbal code denotes “BUT I DID’T

KILL MADDIE”. This is spread across the page in large, bold, black writing to stand out to the audience. This is an interesting verbal code which will entice the readers in to read the whole story about a ‘killing’. This relates to the news value ‘negativity’ and ‘scandalous’ (Galtung and Ruge) as it is a serious distressing story.

The verbal code at the top of the page denotes “MADELEINE: KEY SUSPECT TALKS FOR THE FIRST TIME”. This writing is spread across the top of the page in bright red. The colour red connotes that the story is important and stands out to the audience. The phrase “talks for the first time” makes the reader interested to read more. The news values associated to this verbal code are ‘magnitude’ as it is a large story that appeals to a ‘mass audience’.

On the page there are ‘visual imperatives’ (Galtung and Ruge) on the page to interest the reader and especially the younger audience.

Advertised products The Daily Mirror is advertising camping for 95p, which would be ideal for family’s because its cheap and affordable for everyone.

The colours are bold and big to make it eye catching for the readers.The ‘95p’ advert is in red and also large to also make it eye catching to the readers; so it’s the first thing they (pass along audience) see when they read the article.

The audience that would be going on the 95p camping trip would therefore fit in with the stereotypical E ( unemployed ,students, pensioners, casual workers) demographic of the readership.https://www.google.co.uk/search?

q=adverts+on+a+daily+mirror&safe=strict&hl=en&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjvjOPFoq3PAhXpIsAKHUm4DPQQ_AUICCgB&biw=1280&bih=907#safe=strict&hl=en&tbm=isch&q=adverts+in+a+daily+mirror+95p+camping+&imgrc=H9MuJRx0n9yzXM%3A

Demographics of The Mirror.

In this graph it demonstrates that for The Mirror the most popular age range is 65+ with 34% of readers fitting into that category. As you can see by the green section only 9% of readers are 15-24.Through my research I have found out that the reason why there is such a large category for 65+ readers is because younger people are more interested by social media and technology, therefore if they want to find out information about what is going in the world then they are more likely to use their phone to access social media.

https://www.themediabriefing.com/article/youth-audiences-newspaper-old-demographics-advertising




The Daily Mirror does have an app for iPhones, called ‘The Mirror App’ on the apple store. You can download this app for free, you don’t have to pay for it, which will make more people want to download it. Also its easier for people who cant get to a shop to get The Daily Mirror to read.

Cross Media Convergence – Cross-media marketing is a form of cross-promotion in which promotional companies commit to surpassing traditional advertisement techniques and decide to include extra appeals to the products they offer. The material can be communicated by any mass media such as e-mails, letters, web pages, or other recruiting sources.

By enabling an app it highlight that the news has become miniaturised for ‘digital natives’ (Prensky 2001). The newspaper is trying to stay relevant and offer a younger readership ‘recency’ (Gultang and Ruge) giving them the “kinds of entertainment experiences they want”.

The audience are able to review the news and “flower their voices” (Da Sola Poole – 1977) on the news by using this app, they now have more freedom and have become “citizen journalists” (Gillmor – 2004).

On the contacts page there is a link that allows the customers/readers to email someone in the main exclusive stories department. ‘Citizen Journalism’ (Gillmor – 2004) -Also there are other links and emails where you can either report something or send in pictures to the news. You can share and like ‘The Daily Mirror’ on Facebook. The Daily Mirror has 720.850 people talking about it and 2,454,395 total likes on the page.

LIKES ON FACEBOOK

These are screens shots of The Daily Mirror App on the App Store, in the first screen shot it says “Only the news that interests you” this is relevant to the audience/readers because they can select what news most interests them instead of spending more time finding what interests them than what they actually want to read.

In this screenshot it shows ‘slick image gallery's’ this shows images which are related to a headline so people can get an eyesight of what happened.

In this screen shot it has a list of buttons which you can click on to get extra information, for example the first button says ‘Top stories’ which helps people find the top stories. The other buttons focus on football, UK news, celebrity news, TV and world news.

What The Daily Mirror app has inside

In this screenshot it says ‘redesigned from the ground up’ this is the first page which came up on The Mirror App; it shows they make the headlines bold and the picture which goes underneath it together.

Demographics for The Mirror.

As you can see from this screen shot that 29% of readers who buy the print based copy of The Mirror are aged 34 and under. I think The Mirror will drop in figures in years to come because the total number of national newspapers sold in the UK fell from an average of 7.6m a day to just over 7m between March 2014 and March 2015, a decline of 7.6%. This means The Daily Mirror is one of them so they might drop in figures/readers.


https://www.theguardian.com/media/2015/apr/10/national-daily-newspapers-lose-more-than-half-a-million-readers-in-past-year








Demographics for The Mirror

In this screen shot it is evident 53% of readers male and 47% of readers are female, which connotes males read the newspaper more than females. This is because The Daily Mirror has a lot of sports pages for men to read in their spare time. The Daily Mirror mostly talks about celebrities, and their lifestyles, this would be soft news as its only talking about celebrities.





E-Media Platform Promotion Relationship Between the Newspaper and the AudienceThe Daily Mirror uses social media accounts to expand the readers knowledge of what's going on in the world/news. This is also easier for people who cant always get out to buy a newspaper, they can go on Facebook, twitter and YouTube. In these social media sites there is evidence of advertising, they also update readers on the latest news stories and popular information.

On The Daily Mirror’s YouTube page they have adverts that are on TV, these are shown to encourage readers into reading the newspaper.

Facebook Twitter YouTube

Advertising to Consumers: TV Advert ExampleRelationship Between the Newspaper and Audience

In this advert its denoting that the man is clumsy and he gets given a hat which makes him think about his actions more in life. This advert was released in Sep 28, 2013. This advert is targeting all ages male and females; the hash tag is ‘MADEUTHINK’ – this connotes that this advert wants the readers to think and buy the newspaper. Also it could mean they want the readers to think and help change the world.

https://www.youtube.com/watch?v=YAR4IVNxtfk



Advertising ProductsOn the front of this newspaper of The Daily Mirror it is advertising a slimming product for free. This would appeal to older female readers because they might want to get into shape. Men might want to try it out as well.The fact that it is free will attract a bigger audience. The front is thin but it is a bright yellow colour which will be eye catching to the readers. In the top right hand corner of the advert they have included a small headline “Start your weight loss plan today” which will encourage more people to get the free slimming plan because they would want to start as soon as possible.

The Daily Mirror Website Analysis – Home PageRelationship between the Newspaper and the Consumers

In this main screen shot of The Daily Mirror they have put ‘most read’ which is helpful to the reader to see what’s the most read article and most popular.

On The Daily Mirror online you can log in/register to get the news everyday as an alert so you are up to date about everything.

On the homepage they do not focus on a main story they have verities of articles what you want to read about. As it says ‘recommended for you’ which has a list of category's that you might be interested into reading. This has been done to attract a bigger reading audience so everyone can enjoy reading about things they like.

http://www.pressgazette.co.uk/daily-mail-plus-editor-pete-picton-joins-mirror-online-editorial-director/




The Daily Mirror Website Analysis – Contact UsRelationship between the Newspaper and the Consumers

https://www.google.co.uk/search?client=safari&rls=en&q=daily+mirror&ie=UTF-8&oe=UTF-8&gfe_rd=cr&ei=SDrqV_DHEcqN8Qfi36aIDQ#safe=strict&q=daily+mirror+contact+us

On The Daily Mirror website at the bottom there is a dark grey button that can direct you to the ‘contact us’ to the links where to contact them about an issue the readers might have. On the contacts page there is a link that allows the customers/readers to email someone in the main exclusive stories department. Also there are other links and emails where you can either report something or send in pictures to the news –’citizen journalism' (Gillmor - 2004)

https://www.google.co.uk/search?client=safari&rls=en&q=daily+mirror&ie=UTF-8&oe=UTF-8&gfe_rd=cr&ei=SDrqV_DHEcqN8Qfi36aIDQ%23safe=strict&q=daily+mirror+contact+us




The Daily Mirror Website Analysis – Editorial ComplaintsRelationship between the Newspaper and the Consumers

On The Daily Mirror online you can log in/register to get the news everyday as an alert so you are up to date about everything. They’re games such as bingo and also dating, horoscopes, crosswords, fantasy, offers and jobs all on the online copy which you wouldn't’t find on the hard copy in the shop.

The stories and articles The Daily mirror produce are mixed with serious information; for example politics. The Daily Mirror produces news about celebs and TV/Films which aren't as important and therefore clarify how the institution focus on soft news.

https://www.google.co.uk/search?client=safari&rls=en&q=daily+mirror&ie=UTF-8&oe=UTF-8&gfe_rd=cr&ei=SDrqV_DHEcqN8Qfi36aIDQ#safe=strict&q=daily+mirror+contact+us




Conclusion

In this LO I have analysed The Daily Mirror and have studied the partnerships of The Daily Mirror. I have also looked at where The Daily Mirror is advertised; for example, Facebook, Twitter and YouTube.

Generation of Ideas

Colour Schemes

Strapline

Names

Brand Identity

ImagesFrequen

cy of Release

Target Audienc

e

Price

£2.70I chose this price because its cheap enough for students to buy it and also its monthly.

The colour scheme would be red, black and grey because its like my magazine of inspiration which is Q. The colour red connotes energy and fire therefore it highlights my magazine is going to be full of new music information and will always keep you up to date. Furthermore, it is eye catching and stands out which is good for when it is distributed into shops. I chose black because it is bold and easy for the audience to read.

1. Get to know the world2. A lot can happen in a month3. Expand your mind, explore

the world.4. Live the interesting life.5. No other gossip will do.

My target audience would be teenagers aged 13-18.I'm choosing this age group because then relate to everything and so can they. It is directed towards boys and girls because then they aren’t restricted to reading and listening to the songs.

I’d ensure there is synergy with my magazine through: Facebook•Twitter•Instagram•Internet •Adverts

MIND MAP – Final ideaJKZ

On the front cover it will share information about interviews and what pages they are on to read about it. Also it will be the top 10 songs of the week; and to say whether they are ready to buy on iTunes yet.

It will be released every month therefore there will be more pages than a weekly magazine so there will be more information. So there will be more gossip for everyone to be interested by. My magazine will compete with other monthly magazines such as Q and will have a similar release pattern.

Mood board - Final Idea

Generation of Ideas

Colour Scheme

sStraplin

eNames

Brand Identity

ImagesFrequency of

Release

Target Audienc

e

Price

£2.99I chose this price because its cheap enough for students to buy it and also it’s a monthly magazine so it’s a good price.

1. Get to know the world2. A lot can happen in a

month3. Expand your mind,

explore the world.4. Live the interesting life.5. No other gossip will do.

My target audience would be teenagers aged 13-15.I'm choosing this age group because then relate to everything and so can they. It is directed towards boys and girls because then they aren’t restricted to reading and listening to the songs.

I’d ensure there is synergy with my magazine through:• Facebook• Twitter• Instagram• Internet • Adverts

On the front cover it will share information about interviews and what pages they are on to read about it. Also it will be the top 10 songs of the week; and to say whether they are ready to buy on iTunes yet.

It will be released every month therefore there will be more pages than a weekly magazine so there will be more information. So there will be more gossip for everyone to be interested by. My magazine will compete with other monthly magazines such as Q and will have a similar release pattern.

The colour scheme would be black and white and blue. Because the blue would stand out with the white and black in the background of things.

MIND MAP – HA Alternative idea

Mood board- Alternative idea

Front cover analysis Magazine is just the letter Q, it is in upper case font which stands out and also the white colouring of the font is layered upon a prime red and this helps it stand out too.



The masthead is barefaced but very simplistic. The font of the masthead is very simple and unique but shows effectiveness. The colours used are white and red which contrast against each other. The red is very eye-catching and will catch the readers’ eyes easily. The fact that the magazine is called’ Q’ shows simplistic and maturity which connotes that there is a older target audience. Barcode: The barcode states what issue the magazine and gives the website and price of the magazine.


DPS




Steve Neale – 1980; “Genres are instances of repetition and differences.




• In my magazine I will be ‘repeating’ the house color scheme. I will be doing this so that my magazine stays looking professional and neat.• I will also be keeping it the same throughout the whole magazine and other issues, so that it stays repetitive this is so that people will remember my magazine and what the layout is, when my magazine will be competing against other magazines like Q.• I will also be keep the same the position of the logo on the front cover, doing this means readers will know where to look for my logo when it comes to purchasing my magazine again.

Steve Neale (1980)

Genre Q magazine does not really have a genre of music as it has a wide range of genres meaning it is eclectic. Its main interest is new releases and upcoming artists they also base on interviews. There target audience is round 16 plus. Q has been published monthly since 1986 by Bauer Media Group. Q magazine from 1986 Q magazine from 2009.

Source: https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=&url=http%3A%2F%2Fwww.isubscribe.co.uk%2Fnews%2Fentertainment-magazines-8%2Farctic-monkeys-talk-about-their-new-album-with-q-3541%2F&bvm=bv.103388427,d.d2s&psig=AFQjCNFiSkgBq8MCbWA0OSc7e0Y36SuqnA&ust=1443194326638520

• The target audience will be for young adults aged 16-35+ because they’re more young singers in the magazine and young people are mostly interested in singers/bands their age. Also the target audience is people who are into music and love reading about it and listening to it. • According to Hartley my magazine would appeal to 16-35 year olds, female and male because he looked at gender and age. •Also according to socio- economics needs graph the audience would fit in to the categories of C1, C2, D and E because the age is 16-35 year olds therefore they wont have that much income and so they will be highlighted as students and unemployed. •According to Katz the target audience would fit into the category ‘Diversion’. As they are able to escape from everyday life stresses by reading magazine that will ‘inform and educate them.’•Maslow – “Social climbers” and “survivors” – According to Maslow they like expensive things the target audience would fit into the category social climbers and they will like the celebrities and ‘star appeal’ (Richard Dyer) inside the magazine . The survivors want to know and like the routine of the magazine being produced monthly with new information about the music industry. ‘

Target audience

Format & style • The house style is very manly as the colours used are red and white. The colours are steadily used throughout the page and link in well with each other. • The font's used are very simple, signifying the target audience would be very comfortable and simple and do not need very bold fonts to keep them attracted.• The colour red symbolizes leadership within something, it also can show power, and strength.

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCNH6z9vQgMgCFYbaGgodybYMRg&url=http://www.qthemusic.com/7246/q342-ed-sheeran-and50-albums-of-2014/&psig=AFQjCNHxrezDl_D6uylUw16AyJ5ZyuvDaA&ust=1442667273853735

Proposal - JKZFormat: I am going to create a magazine in the genre of pop which means it has all different types of genres and will be in the form of a front cover and a double page spread.

Working Title: My working title is JKZ although it might change because I don’t know whether to keep the smaller bit of the title straight under each letters of JKZ or just place it underneath. The music magazine is very simple and easy to read because the font is red and white background and is very easy to read. The title of the magazine JKZ will be placed at the top Left hand corner. The colours that the title will be presented in are black, red , white and some bits of dark green. Genre:My genre will be targeted at 15-25 year olds because it will be for teenagers and young adults who enjoy pop music, R&B and Hip, Hop music. Content:‘JKZ’ magazine will be full of pictures, articles, album reviews, gig reports and song lyrics. The publication will also feature bands that are generally quite small and not mainstream. Most will be signed to small record labels or perhaps not signed at all.

Proposal - JKZStyle or Approach:

The denotation of the colour scheme for the magazine front cover will be red, black, grey and dark green. The colour red was chosen from Q magazine because it’s my magazine of inspiration. The colour Dark green connotes that it’s a different colour and stands out and also suits the target audience. I am going to use Photoshop to construct the magazine pages (Front Cover and DPS) because it’s an easy way to sort and make everything up clearly. Some of the tools in Photoshop that will be particularly beneficial in constructing the front cover will be the text tools because then I can add my text it easily. Audience:PRICE; £2.99The audience are male and female. They are 15-25 in general although some might be older and a few younger. Music is a big part of their life and they will base most of their activities and their style around this music. Length: • What will the size of the magazine be (A3, A4) and whyI intend to make 16 pages including the front and back cover. It will be A4 in size.

House Style of the Magazine

The house and style of my magazine will be modern and the colours will be mainly red and black but will be putting some dark green as well around the magazine. Also the backgrounds will be light grey on all the pages. I choose these colours because they all go together and suit the age range of my magazine and genre of it. I will be keeping my masthead throughout myMagazine as well as my house colours, this keeps it consistent so people will notice it more. The colours I am using will catch the readers eye sight and make it more visible.Connotations behind these colours: Red: Red symbolizes leadership within something, it also can show power, and strength which links to my magazine’s strengths.Black: Black symbolizes power which links to my magazine being powerful, when competing against other magazines. It also shows elegance, as it is seen as a classy color. Grey: Grey is symbolized as being a formal color, which links to my magazine as formal, could also mean gives off a professional look.

Flat Plan

BEFORE

PITCH IMPROVEMENTS - Changes to flat plan

AFTER

My magazine flat plan was only 32 pages before I made the corrections which is only for a weekly magazine therefore I changed my magazine flat plan by adding more pages and now I have 64 pages.

SPENDING POWERThe price of my magazine is £2.99, so I have estimated that I will be selling around 13,000 magazine in the year therefore I will be making £35,100. It’s £2.99 as it will appeal to a younger demographic because the price isn't too much.I made my magazine this price so it will be cheaper than my competitor Q which is £3.99 therefore I hope it will compete and sell more than Q.

Magazine fonts and colour

Front name Font preview Font usage

Myriad Pro HEADLINE Big, bold headline but simple to catch other peoples attention.

PT Serif Caption

PUFF PROMOTION

Funky but professional font to make the stand out more and eye catching.

PT Sans COVER LINES Plain simple and directed font. To come across being serious and professional.

Myriad Pro Strapline Thick bold writing for it to stand out and maybe be a bright colour.I wanted to keep my fonts for my magazine simple, these are the fonts

I have tested out for my magazine.

JKZ FINAL SKETCHES

I have put the strapline next to the front heading because it will be the second thing people see and then want them to read it even more. The main image is put in the middle so people will know what the magazine holds inside. Barcode is there to show when the magazine comes out and how much it is. The main image is in the middle because in my magazine of inspiration the main image is in the middle of the page.

Strapline – My strapline is “….” I put the strapline here so then the reader will see it once they see my logo. This is relevant because when they read my strapline they will associate with the brand of my magazine. Cover lines – As the main story is

at the bottom I have decided to put the cover lines above it to make them stand out to the reader. Cover lines are stories which are In the magazine.

House style – My house style colours are red, white and black. I choose these colours because they all go together and suit the age range of my magazine and genre of it.

Barcode – On my barcode I will have the issue date and price inside the barcode. The issue will be number 1 because it will be a brand new magazine. I will place the barcode above the main story just like in my magazine of inspiration Q

Puff promotion – Puff promotion allows the audience to win something. In my magazine thy are able to win iTunes festival tickets. Having a puff promotion is god because the audience are more like to buy the magazine if they want to win something.

Masthead – the masthead is the title of the magazine which is JKZ. My magazine will be called JKZ because as the meaning of it is supposed to be ‘jokes’ it could illustrate the genre is entertaining and will be full of juicy gossip about the music industry and the audience will not get bored of the music and the information inside. The background will be red and the writing will be white.

‘Interview heading’ has been placed there to reveal what kind of page it is. The image is in the middle to show who they are interviewing instead of reading it and finding out you didn’t want to know about it. Also has loads of bits of information doted around the page and not bundled together, it is spaced out. I have put a large image in the middle to show who the reader is about straight away. The information is scattered around the page but also in columns to still make it neat and tidy on the page.

JKZ FINAL SKETCHES - DPS

Pull quote from interview - I have put the pull quote on my page because it fills up empty space on the page and also when the reader sees it they will want to read on and find out what happens.

Main image – I put the main image in the middle to make it stand out also to show the readers who's the main artist is.

Main story title – compared to my other ideas for the main title, I wanted to make it diagonal to make it unique to the reader.

Stand first – The stand first is very important because it’s the first thing people see as the topic. The text is also eye-catching for the reader so they will see it first.

Graphic layout front cover 1st idea - JKZ

I have made a Graphic layout of my magazine to see if everything would fit on the page and makes it easier for me to see what needs changing and what doesn’t need moving around on the page.

My magazine will be called JKZ because as the meaning of it is supposed to be ‘jokes’ it could illustrate the genre is entertaining and will be full of juicy gossip about the music industry and the audience will not get bored of the music and the information inside. The coverlines are placed around my main image because they aren't as important as the main image and they are also in a small font so the reader will be intrigued by it and want to see what it says. Strapline – I’ve put the strapline under my masthead so it will be the second thing people read to get to know my magazine even better.

I have put the puff promotion here in red because red is a strong colour and eye catching towards the audience. Therefore they will be able to see what the magazine is promoting or win something.

The social media symbols are to highlight where the magazine page on social media E.g. Facebook and Twitter.

Graphic layout – JKZ CONTINUED

The barcode has the issue number and the date which the magazine comes out. This is to highlight to the reader how old the magazine is and if it’s a new one of old one. The issue number is the number of magazines have been brought out.

The main image is in the middle to reveal to the reader who the magazine is about and also when you look on a page you look in the middle which also makes it stand out to the audience.

The headline is at the bottom underneath the picture so its what people look at after they see the picture of the artist. This is to show the reader who they are reading about and gives more than just a picture.

Double page spread design - JKZ

I have put the photo credit to the side because its not as important as the main image and it shows who has taken the pictures in my magazine.

The main image is in the middle to reveal to the reader who the magazine is about and also when you look on a page you look in the middle which also makes it stand out to the audience.

The social media symbols are to highlight where the magazine page on social media E.g. Facebook and Twitter. The page number is in the right hand corner

because when you turn a page you turn it with the right page so you will see the page number.

My magazine will be called JKZ because as the meaning of it is supposed to be ‘jokes’ it could illustrate the genre is entertaining and will be full of juicy gossip about the music industry and the audience will not get bored of the music and the information inside.

Draft interview • I chose Fetty Wapp because all the teenage girls/boys listen to him and he is in the age category, target audience and genre of my magazine. • Fetty Wapp is the star producers appeal (Richard Dyer) because he’s always on Capital and Kiss FM which teenagers listen to mostly everyday, so they know who he is. • I also chose Fetty because he’s an easy person to interview and he’s laid back person to talk to, and also is down with all the trends so my target audience would relate to him a lot.

• Fetty takes time out from making his third album to speak to JKZ about life inside and outside of the music world.

• Glad I’m finally getting to interview you - you’re hard to track down these days! What have you been up to then?

• (Laughs) Yeah I’ve been really busy Jess, this week in particular has been so busy man considering I’m in the process of putting together my third album, which is gonna’ be dope! Watch out, and listen out!

• We’re so excited to hear your new album! Any ideas on a name yet?

• I can’t actually tell you that right now, it is a secret (Laughs). But trust me it will be big as after the third album I’m going to take some time out of writing music and have some chill time.

• You can tease us like that Fetty. So outside of work considering you are going to be taking some time out, what kind of music do you listen to? Do you listen to your own music?

• (Sarcastic/laughing) Bit of classical actually. I joke, I joke. I love my music and I do love listening to it but obviously I listen to it everyday so it can get a bit repetitive. At the moment I’m such a Bieber fan. Did you watch him at the Brits? He was off the chain. Oh and Rihanna and Drake with their song “Work”, it was sick! That type of music is more up my street!

Draft interview to Fetty Wapp

Yeah we watched the Brits here at JKZ and you are right Bieber, Drake and Rihanna was excellent. So what’s your life style out of work? What are your hobbies?

I do love a good party with my homies usually at the weekend though as I’m busy writing my music on the weekdays. I don’t really have any hobbies to be honest, my life is all about music but I’m always attending music festivals and gigs in London. I went and saw ‘Rocky N.T.I’ at a gig a couple of days ago actually.What are your favourite festivals to go to then Fetty?

I go to loads, mainly in the summer – if I’m not playing at them. I went to ‘We Are Fest’ last summer in July it was dope y’all, definitely my favourite summer festival. I’m going to be playing at ‘V Fest’ this year, which I’m also super excited about!We are so excited to see you at V Fest here at JKZ. How old were you when you knew you wanted to produce music?

Draft interview to Fetty Wapp continued

Draft interview to Fetty Wapp continued

I was 15 when I knew I wanted to be in the music business. My dad was into music and would always play it around me, so that helped me get into music and know about it more and know about the instruments. I started rapping at school with a group of friends as a joke and then they all told me I was good and should take it further.

What advice would you give to your fans if they wanted to become like you?

Be yourself and keep producing and never give up. The industry is really tough to get into so you have to make your way up and make sacrifices to get there man.

Has it been a rough road for you then?

Yea it has been a rough road. My parent’s spilt up when I was 12. I mostly lived with my dad when it happened because my mum was in and out of hospital because she had depression, and because of that I focused more on music as it made me feel better about the situation.

Sorry to hear that Fetty, although its good to see your life back on track!

Thank you for taking the time to speak to us about your life outside the music industry hopefully you’ll come back and speak to us soon.

E-Media sign off - e.g check out the full interview @www.fettywap/exclusive.com/

Location Recce Image Plan Location Photography studio Outside media classroom

Time - 1:44 11:30

Date - 12th March 12th March

Why? -Picture needed/ required -

Medium close up shot,Looking straight at the Camera.

Side view, medium close up

Shot type - Medium close up Medium close up

Props equipment -

Camera, studio light Camera

Lighting - Studio light Normal light, indoors Costume - Dressed in his normal clothes eg, jeans, T-

shirt and jacketDressed in his normal clothes eg, jeans, T-shirt and jacket

Person/people- Will Eze Will Eze

Why? – I choose Will because he fitted in with my star appeal and the way he dresses.

I choose Will because he fitted in with my star appeal and the way he dresses.

Permission needed-

I made contact with Will and asked him if it was okay with me taking pictures of him for my work.


Potential ardard/risks

The studio may be in use when I might need to use it so I would have to arrange another time to take photos.


Test photography – Front cover & DPS

These are all the Test pictures I took of Izzy and Will. Also all the different ones with Izzy’s facial expression, her clothes are up to date in fashion it could also inspire people to dress like her.

Once I tested Izzy I decided I wanted to use Wills pictures because they related to my interview which was on Fetty Wapp which is a male and would fit the stereotype of the genre.

BUDGET SUMMARY

• HP Stream 11-r001na Laptop 32GB (Violet Purple)• £159.00 x 10 = £1,590

• Office Space Rental in Guildford - GU1 - Serviced Offices Guildford• 275 per month x 12 x 365 = £1204,500

Chair • £19.99 x 10 = £190Desks£49.99 x 10 = £ 499.90

Total = £1,206,779

BUDGET SUMMARY Employees Salary per year

Graphic Designer £19,870

Editor £23,260

Production Editor £22,700

Editorial assistant £18,463

Reporter £21,134

Legal £20,000 - £30,000

Human resources £17,000

Publisher £50,000

TOTAL COST; £192,427

Production Plan (for your chosen magazine)launch date: 1st October4 weeks Week beginning: Sunday 2nd September 2017

Sunday 3rd Monday 4th Tuesday 5th Wednesday 6th Thursday 7th Friday 8th Saturday 9th Decide the deadline for the release.

Put down who's going to be in the magazine and what topics ill put inside of it.


Decide on the colour scheme and what target audience I will be having.


Complete by: Complete by:10th September

Complete by:2 days time

Complete by:Next day

Complete by:Today

Complete by: Complete by:

n/a n/a

Week beginning: Monday 11th September 2017Monday 11h Tuesday 12th Wednesday

13Th Thursday 14th Friday 15th Saturday 16th Sunday 17th

Gather pictures of the artists I will be using and choose what one I want to interview

Create my mood bored so I know all the headings il be putting on my magazine front cover.


Make my double page spread and front cover plan and put where the headings and cover lines and main image will be.


Complete by:Tuesday 15th September

Complete by:Thursday 17th September


Complete by:Monday 21st

Complete by: Monday 21st


n/a n/a

Production Plan (for your chosen magazine) launch date: 1st October4 weeks

Week beginning: Monday 18th September 2017

Monday 18th Tuesday 19th Wednesday 20th

Thursday 21st Friday 22nd Saturday 23rd Sunday 24th

Take pictures of my artists and put it on a slide of ‘Test photography’.

Wrote my interview and the questions I will ask Fetty Wap.


started designing my front cover and uploading what font I will be using, and the house style.





Complete by:Monday 29th


n/a n/aWeek beginning: Monday 25th September 2017


Thursday 28th Friday 29th Saturday 30th Sunday 1st October


Insert my interview and the pictures (edit them first) and place the text in a text box and then add paragraph layers.


Create the double page spread on Photoshop. Create the header similar to my magazine of inspiration.


My magazine will be produced by this point, ready to be distributed on the 1st October.

Complete by:30th

Complete by:Thursday 2nd


Complete by:Friday 3rd

Complete by:Today


n/a n/a

ETHICAL & LEGAL ISSUESCopy right issues – Copyright means you have to ask for permission to use their work. This can be shown on a photo or written work. This means I will have copyright on my work so then people will have to email me and ask for permission to use my work. © will be located above my barcode so when the readers are reading the price of the magazine they will see that it has the copyright symbol on it.

Data protection act - Data protection act means setting up rules that people have to follow by having Information Commissioner to enforce the rules.

Intellectual property - Intellectual property refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce.

Source: https://www.ukdataservice.ac.uk/manage-data/legal-ethical

https://www.ukdataservice.ac.uk/manage-data/legal-ethical



Production Legal Issues Copyright – copyright is a form of intellectual property, it enables the creator of content the power to exclusive rights of their work.The right to privacy – people have the right to have their own privacy. When publishing content about people we need to make sure that we are not breaking any regulations. To make sure this doesn't’t happen, you would have to ask people that feature in the magazine will be asked for permission to use their images and information. Seditious and criminal libel – this is when information that is considered offensive is written about the government, whereas criminal libel is publishing information about someone or something that can create a negative reputation for the person.

Source: http://www.desktop-documentaries.com/copyright-issues.html

http://www.desktop-documentaries.com/copyright-issues.html



Production Ethical issues

Discrimination – the magazine has responsibly for all of its content to meet the editors code of practice. Therefore no content should include prejudicial content based on an individuals race, colour, religion, gender and sexual orientation. This may only be mentioned if there is appropriate relevance to the story. Children – as children are considered vulnerable there are many limitations to publishing content that specifically features them. Therefore it is important to establish a contract of agreement that can be signed by child's parent/guardian to enable us to publish content if entirely necessary. Accuracy – content that is published must not be inaccurate, misleading or distorted. This includes pictures, interviews and general information. Sourcing of details also must be precise, therefore material published should be definite fact and no rumors. If this ethical guideline is broken an official apology to the person must be made from the magazine. This is relevant to my magazine because accuracy includes pictures, interviews and general information; which is like my magazine. Also sourcing of the details must be true, so there will be no rumors going around that aren't true.

Source: https://www.google.co.uk/?client=safari#q=Production+Ethical+issues&gfe_rd=cr

https://www.google.co.uk/?client=safari%23q=Production+Ethical+issues&gfe_rd=cr



PRESS COMPLAINTS COMMISSION- I.P.S.OThe PCC used to be the body that regulated press complaints it has now been superseded by IPSO. It used to be an independent body which administers the system of self-regulation for the press. It dealt with complaints, framed within the terms of the Editors' Code of Practice, about the editorial content of newspapers and magazines and the conduct of journalists. It assisted individuals by representing their interests to editors in advance of an article about them being published.

When making my magazine I will have to consider the editors code, this is found on the press complaints commission website. For example, I will need to ensure the magazine is ‘Accurate’ with Q magazine because the sourcing of details must be precise, therefore material published should be definite fact and no rumors. The press cannot publish any misleading pictures of information, they must be accurate on everything they do. For example, I must make sure I do not put an inaccurate date (issue) of any thing misleading about an artist. If I was inaccurate I would have to really quickly publish an apology and retract this information, which could ruin the credibility of the magazine.

Accuracy - ExampleThis magazine denotes inaccurate information towards Kylie Jenner, where by this information could have ruined Kylies fans allegiance towards her. As she is young people might loose respect for her and start to dislike her.

When publishing an issue of ‘JKZ’ I must make sure I avoid providing any content that could be deemed as sensationalist.

http://candiest.com/kylies-nightmare-pregnant-dumped/




Press Complaints Commission Areas that are highlighted with the Editors Code: • Accuracy

Opportunity to reply • Privacy • Harassment• Intrusion into grief or shock• Children/ Children • in Sex Cases • Hospitals • Reporting of Crime • Clandestine devices and

subterfuge • Victims of sexual assault • Discrimination • Financial journalism • Confidential sources • Witness payments in criminal

trials • Payment to criminals

Harassment – In this image the picture shows the ruling appeared in a smaller font than the rest of the page, did not make reference to the PCC in the headline, and had been heavily edited, with around half of it not included. This was unacceptable to the commission, prompting a further critical adjudication which the magazine then published prominently and in full.

Discrimination – In this screen shot its discrimination women by their colour. The people magazine was sued because they only featured women who are white. Therefore this discriminates against of a darker skin tone and it also shows racism and sexism.

HOW IPSO WORKS • Negotiating remedial action and amicable settlements for complainants;• Issuing rulings on complaints;• Using published rulings as a means of guiding newsroom practice across the

industry;• Publicly censuring editors for breaches of the Code; • Passing on pre-publication concerns to editors to prevent the Code being breached;• Passing on requests to editors that their journalists cease contacting individuals,

and so prevent media harassment;• Issuing formal guidance, based on its interpretation of the Code, to the industry on

important issues;• Instigating its own investigations under the Code in the public interest where

appropriate; • Conducting training seminars for working journalists and editors;• Liaising with other press councils internationally.

https://www.ipso.co.uk/IPSO/index.html



EXAMPLE COMPLAINT TOM CRUISE SUESBAUER –In this screen shot Tom Cruise sues Bauer for posting that he abandoned his little girl.

Source: http://www.hollywoodreporter.com/thr-esq/tom-cruise-settles-50-million-667313

COMPLAINT HANDLING1. Submitting your complaint to IPSO2. Initial assessment3. Referral to the publication4. The investigation5. Adjudication by the Complaints Committee6. Remedies7. Anonymity and publication of decisions8. Review9. Confidentiality10. Accommodating individuals with disabilities11. Unacceptable behaviour by complainants and vexatious complaints12. Complaints about IPSO




Press Complaints Commission

Areas that are highlighted with the Editors Code: • Accuracy

Opportunity to reply • Privacy • Harassment• Intrusion into grief or

shock• Children/ Children • in Sex Cases • Hospitals • Reporting of Crime • Clandestine devices

and subterfuge • Victims of sexual

assault • Discrimination • Financial journalism • Confidential sources • Witness payments in

criminal trials • Payment to criminals

Harassment – In this image the picture shows the ruling appeared in a smaller font than the rest of the page, did not make reference to the PCC in the headline, and had been heavily edited, with around half of it not included. This was unacceptable to the commission, prompting a further critical adjudication which the magazine then published prominently and in full.

Discrimination – In this screen shot its discrimination women by their colour. The people magazine was sued because they only featured women who are white. Therefore this discriminates against of a darker skin tone and it also shows racism and sexism.

Trademark of the magazine

https://www.gov.uk/how-to-register-a-trade-mark/apply

https://www.gov.uk/how-to-register-a-trade-mark/apply

COPYRIGHT AND ROYALTIES • Copyright is one of the main types of intellectual

property. Others include designs, patents and trademarks. Intellectual property allows a person to own things they create in the same way as something physical can be owned. It is the right to prevent others copying or reproducing someone's work.• This is relevant to magazines because people might

photocopy a magazine or a book and give it out as their own copy. • Many songwriters and composers ask The Guild of

International Songwriters & Composers questions relating to the music industry, song writing, composing, lyric writing, music publishing and about music publishers.

Consent form.Here is my consent form, which I only side emailed this to the person I am taking the photos of.I did this for legal reasons.

FEEDBACK OF PITCH - MAGAZINE QUESTIONAIRE

This graph shows there are more female than males agreeing to fill this questionnaire out. This connotes that female readers are more likely to be concerned about the content of a magazine than male readers would be and that also they are more likely to except the content of the magazine to be tailored to their needs. This demographic is something to consider when producing my own magazine.

This question reveals that there are more old teenagers who filled this out than older adults.

This could mean that I am better placed to target teenagers and young adults as I myself fit in to that demographic. This would mean that my own interests are more likely to mirror the interests of my potential target audience as opposed to trying to research and include the interests of an older adult target audience.


This question shows that the indie genre seems to be mostly popular so this would seem a good place to start when deciding on the content of my magazine. However pop, rock and R&B are also popular genres and perhaps more in the media eye than indie music would be as this tends to be less reported on and more of a niche market.


On this question it shows how often people buy a magazine and most of the people who answered it said never. This reveals the level of marketing I would need to consider when launching a new music magazine. This could mean offering a free sample copy or download to entice the potential audience to buy my full priced and fully formed magazine.


I asked this question because then I will know how much people would want to spend on the magazine. This will help me decide on the price of my magazine bearing in mind what potential customers have said they are prepared to pay. Over pricing it might need to higher profits but could also switch buyers off from buying the magazine in the first place.



On this question on my questionnaire I'm analyzing why you would buy a magazine. Most people said for the gossip and some people said general information and pictures. This reveals that an indie genre might not be the best option as generally it is pop and rock stars who create gossip and hype.


This question on my questionnaire is asking if you’d buy a magazine for the free gift. Most people said ‘yes’ this could reveal they are not buying the magazine for the information therefore disposing of it to just enjoy the freebie. Giveaways are useful marketing tools but not something a new to market magazine would be able to sustain for any length of time due to the high cost no profit factor.


This question on my questionnaire is asking if you would subscribe to a magazine? Most people said ‘no’ this can convey that most readers don’t want to commit to paying for the magazine in advance. This could mean I will need to offer further incentive in order to persuade them to part with their money in advance in receiving a copy each month.


This question is who are your favourite music artists? I asked this question because I wanted to know who everyone's favourites are so I can put them into my magazine and then it would appeal to everyone. Obviously I will now need to consider popular artists within the chosen genre of my magazine. This could lead to needing to complete further primary research with the intended target audience.

My launch date is October 1st.I have some upcoming festivals in my magazine for V

Festival & wireless & reading. These festivals are in my magazine because teenagers and young adults go to them so they can relate and would enjoy reading the magazine more.

My magazine will be released the first of every month for the public to read. I like the idea of having the whole month to get ready for the next issue.

Calendar Events










Complete by:Today


n/a n/a














n/a n/a
























Complete by:30th




Complete by:Today


n/a n/a

Location Recce Image Plan Location Photography studio Outside media classroom

Time - 1:44 11:30

Date - 12th March 12th March

Why? -Picture needed/ required -

Medium close up shot,Looking straight at the Camera.

Side view, medium close up

Shot type - Medium close up Medium close up

Props equipment -

Camera, studio light Camera

Lighting - Studio light Normal light, indoors Costume - Dressed in his normal clothes eg, jeans, T-

shirt and jacketDressed in his normal clothes eg, jeans, T-shirt and jacket

Person/people- Will Eze Will Eze

Why? – I choose Will because he fitted in with my star appeal and the way he dresses.

I choose Will because he fitted in with my star appeal and the way he dresses.

Permission needed-



Potential hazard/risks



Test photography – Front cover & DPS

These are all the Test pictures I took of Izzy and Will. Also all the different ones with Izzy’s facial expression, her clothes are up to date in fashion it could also inspire people to dress like her.

Once I tested Izzy I decided I wanted to use Wills pictures because they related to my interview which was on Fetty Wapp which is a male and would fit the stereotype of the genre.

Feedback of Pitch – Witness Statement

These are the feedback comments I got given back when I finished my presentation, specifically the feedback covered what to improve to the pages. This helps me know what I need to re-do and what things I have done well in.

Based on this feedback I ensured I included the important convention of a drop capital (below) to draw in the reader.

JKZ FINAL SKETCHES

I have put the strapline next to the front heading because it will be the second thing people see and then want them to read it even more. The main image is put in the middle so people will know what the magazine holds inside. Barcode is there to show when the magazine comes out and how much it is. The main image is in the middle because in my magazine of inspiration the main image is in the middle of the page.

Strapline – My strapline is “….” I put the strapline here so then the reader will see it once they see my logo. This is relevant because when they read my strapline they will associate with the brand of my magazine. Cover lines – As the main story is

at the bottom I have decided to put the cover lines above it to make them stand out to the reader. Cover lines are stories which are In the magazine.

House style – My house style colours are red, white and black. I choose these colours because they all go together and suit the age range of my magazine and genre of it.

Barcode – On my barcode I will have the issue date and price inside the barcode. The issue will be number 1 because it will be a brand new magazine. I will place the barcode above the main story just like in my magazine of inspiration Q

Puff promotion – Puff promotion allows the audience to win something. In my magazine thy are able to win iTunes festival tickets. Having a puff promotion is god because the audience are more like to buy the magazine if they want to win something.

Masthead – the masthead is the title of the magazine which is JKZ. My magazine will be called JKZ because as the meaning of it is supposed to be ‘jokes’ it could illustrate the genre is entertaining and will be full of juicy gossip about the music industry and the audience will not get bored of the music and the information inside. The background will be red and the writing will be white.

‘Interview heading’ has been placed there to reveal what kind of page it is. The image is in the middle to show who they are interviewing instead of reading it and finding out you didn’t want to know about it. Also has loads of bits of information doted around the page and not bundled together, it is spaced out. I have put a large image in the middle to show who the reader is about straight away. The information is scattered around the page but also in columns to still make it neat and tidy on the page.

JKZ FINAL SKETCHES - DPS

Pull quote from interview - I have put the pull quote on my page because it fills up empty space on the page and also when the reader sees it they will want to read on and find out what happens.

Main image – I put the main image in the middle to make it stand out also to show the readers who's the main artist is.

Main story title – compared to my other ideas for the main title, I wanted to make it diagonal to make it unique to the reader.

Stand first – The stand first is very important because it’s the first thing people see as the topic. The text is also eye-catching for the reader so they will see it first.

Draft interview • I chose Fetty Wapp because all the teenage girls/boys listen to him and he is in the age category, target audience and genre of my magazine. • Fetty Wapp is the star producers appeal (Richard Dyer) because he’s always on Capital and Kiss FM which teenagers listen to mostly everyday, so they know who he is. • I also chose Fetty because he’s an easy person to interview and he’s laid back person to talk to, and also is down with all the trends so my target audience would relate to him a lot.

Draft interview to Fetty Wap • Fetty takes time out from making his third album to speak to us JKZ about life inside and outside of the music world.

• Hello Fetty, glad I’m finally getting to interview you, how are you and what have you been doing this week?

• Hi Jess, I am great thanks, hope all you lot are good at JKZ. This week has been so busy man considering I am in the process of making my third album, which is going to be seriously good, watch out, and listen out!

• Glad to hear it, we are so excited to hear your new album. What is your album going to be called?

• I can’t actually tell you that right now, it is a secret (laughs). But trust me it will be big as after the third album I am going to take some time out of writing music and have some chill time.

• You can tease us like that Fetty. So outside of work considering you are going to be taking some time out. What kind of music do you listen to? Do you listen to your own music?

• (Sarcastic/laughing) Bit of classical actually. I joke, I joke. I love my music and I do love listening to it but obviously I listen to it everyday so it can get a bit repetitive. At the moment I am such a Bieber fan. Did you watch him at the Brits? He was serious class. Oh and Rihanna and Drake with their song “Work”, loved it! That type of music is more up my street!

• Yeah we watched the Brits here at JKZ and you are right Bieber, Drake and Rihanna was excellent. So what’s your life style out of work? What are your hobbies?

• I do love a good party with my mates usually at the weekend though as I’m busy writing my music on the weekdays. I don’t really have any hobbies to be honest, my life is all about music but I am always attending music festivals and gigs especially in London. I went and saw ‘Rocky N.T.I’ at a gig a couple of days ago actually.

Draft interview to Fetty Wap continued

• What are your favourite festivals to go to then Fetty?

• Oh I do love a festival! I go to loads, mainly in the summer – if I’m not playing in them. I went to ‘We Are Fest’ last summer in July it was proper good, definitely my fav fest. I am going to be playing at ‘V Fest’ this year, which I am also proper, excited about.

• We are so excited to see you at V Fest here at JKZ. How old were you when you knew you wanted to produce music?

• I was 15 when I knew I wanted to be about music. My dad was into music and would always play it around me. So that helped me get into music and know about it more and know about the instruments. I started rapping at school with a group of friends as a joke and then they all told me I was good and should take it further.

• What advice would you give to your fans if they wanted to become like you?

• Be yourself and keep producing and never give up. The industry is really hard to get into so you have to make your way up, because it’s all worth it when you put all the hard work in and it gets easier.

• You have lots of fans so that is some great advice. Who are your main fans out there? What age group?

• I love my fans and I thank every single one of them, I would not be anywhere without them so I am really greatful for all their love and support and mainly for buying my albums. I would say my main fans are the ages of 16-25 year olds especially the younger ones because of my rapping and the words I use in my songs can be said as quite street.

• Has it been a rough road for you then?

• Yea it has been a rough road. My parent’s spilt up when I was 15. I mostly lived with my dad when it happened because my mum was in and out of hospital because she had depression, because of that I focused more on music as it made me feel better about the situation.

• Sorry to hear that Fetty, although its good to see your life back on track! Thank you for taking the time to speak to us about your life outside the music industry hopefully you’ll come back and speak to us soon.

Flat Plan

Magazine fonts and colourFront name Font preview Font usage

Myriad Pro HEADLINE Big, bold headline but simple to catch other peoples attention.

PT Serif Caption

PUFF PROMOTION

Funky but professional font to make the stand out more and eye catching.

PT Sans COVER LINES Plain simple and directed font. To come across being serious and professional.

Myriad Pro Strapline Thick bold writing for it to stand out and maybe be a bright colour.I wanted to keep my fonts for my magazine simple, these are the fonts

I have tested out for my magazine.

The house and style of my magazine will be modern and the colours will be mainly red and black but will be putting some dark green as well around the magazine. Also the backgrounds will be light grey on all the pages. I choose these colours because they all go together and suit the age range of my magazine and genre of it. I will be keeping my masthead throughout myMagazine as well as my house colours, this keeps it consistent so people will notice it more. Connotations behind these colors: Red: Red symbolizes leadership within something, it also can show power, and strength which links to my magazine’s strengths.Black: Black symbolizes power which links to my magazine being powerful, when competing against other magazines. It also shows elegance, as it is seen as a classy color. Grey: Grey is symbolized as being a formal color, which links to my magazine as formal, could also mean gives off a professional look.

Layout/Colour Scheme/House Style

Front cover analysis Magazine is just the letter Q, it is in upper case font which stands out and also the white colouring of the font is layered upon a prime red and this helps it stand out too.



The masthead is barefaced but very simplistic. The font of the masthead is very simple and unique but shows effectiveness. The colours used are white and red which contrast against each other. The red is very eye-catching and will catch the readers’ eyes easily. The fact that the magazine is called’ Q’ shows simplistic and maturity which suggests that there is a older target audience. Barcode: The barcode states what issue the magazine and gives the website and price of the magazine.


DPS




Steve Neale – 1980; “Genres are instances of repetition and differences.




Final front cover I have changed the puff promotion to make it stand out more and visible to the reader.

I have put a white outline on the main headline because you couldn’t see it clearly without it. Also it looks more professional

I have moved the coverlines to the right more so they didn’t cover Will’s face and then made him stand out more.

Before

I have kept my logo the same throughout my magazine because when pitching people preferred this logo compared to my other one. I have changed the main image because this image fitted the genre to my magazine more.

Final DPS CoverI have changed the layout on my DPS to get all of the interview to fit into the columns.

I have added columns on my DPS to make it look professional and neatly laid out.

I have put the interviewer in bold to make it look separated with Fetty’s answers.

I have produced Will on the other half of the page to make sure the audience knows he is the star appeal.

I’ve placed the Facebook and twitter logo’s on my DPS to tell the audience that there are Facebook and twitter pages.

Step by step to make my front cover

• Firstly, I created a my front cover by using a template which was called the international option.

• Then I used paint bucket and had a grey background but then thought that was boring so I used the gradient tool and made it fade out a bit to make it more interesting.

• Next I inserted my logo for ‘JKZ’ onto my front cover and edited it with the drop down shadow by using blending options.

• Then I added the text ‘Fetty Wapp’ by using the text tool to add the text in. Then I used the blending options and made the text bolder and clearer.

• Next I added the picture of Will onto a separate document

and used the quick selection tool and deleted the background of it so its just will, secondly I used the ‘blending options’ and edited around the edges of him to make them smoother.

Step by step to make my front cover

• I then selected the photo of Will and dragged it onto my front cover template and resized it to the size I wanted.

• Next I changed the colour of the ‘Fetty Wapp’ to a light grey colour because I couldn't’t see it with the bottom of the picture also being a dark colour and wanted it to stand out more.

• I then added the puff promotion onto my front cover; I made a small red circle using the shape tool and then used the paint bucket the make it red. Then I wanted it to stand out more so I used the blending options and made it have a little shadow on it. Then I added some text on it and advertised a festival in it too.

• After that, I made a barcode; by doing this I had to use the public drive videos and I got a barcode and inserted it onto my magazine, then I put the details of when my magazine is released (monthly).

• Next I added some icons above it like Facebook & Twitter to show where you can promote it more. Also I put a Hash tag so people can Hash tag the magazine more and get more people involved with knowing about it.

Step by step to make my front cover• Lastly, I Added who is featured in my magazine. By doing this I used the Text tool and made some lines to out underneath as it’s the same in my magazine of inspiration.

Step by step to make my DPSFirstly, I opened my DPS template up and changed the background to white using the paint bucket tool. Then I added my ‘JKZ’ logo by going to insert and added my JKZ logo as a picture.

Then I made two separate pictures and added two versions of will to go at the top. I used the quick selection tool and deleted the background and then used ‘filters’ to make an effect on will and I chose the cartoon one. Then I made them face each other and made it into one photo. After that I added in my interview with Fetty Wapp. I made columns for the writing to go,in the middle of the interview I added a pull quote from Fetty which says “I love my fans and thank every single one of them” I did this so it would smart and organized.

Next I made page numbers to go at the bottom of the page. I used the text tool and made little numbers and moved them where I wanted then I also put my logo JKZ next to it as it’s the same in my magazine of inspiration.

Step by step to make my DPSDrop down capitalTo nest the character style in a paragraph style, double-click the paragraph style, and then click Drop Caps And Nested Styles.Specify the number of drop-cap lines and characters, and then choose the character style.

I then added a heading using the Text I found on Da font and downloaded it to my text tool and used it. I had to made it big enough to fill half a page and stand out a lot.

I added a background image so my DPS looks more complete and not missing a background. I added the background by Placing an image. Navigate to the file you would like to import and double click the file name. Move your cursor to the location where you want to place your graphic and click your mouse. This will place the image on your page.

Expand the graphic frame. Pull from a corner of the image while holding the Shift + Alt keys.

COSTS – JOB ROLESEmployees Salary per year


Editor £23,260



Reporter £21,134

Legal £20,000 - £30,000


Publisher £50,000


COSTS - BUDGET SUMMARY



Chair • £19.99 x 10 = £190Desks£49.99 x 10 = £ 499.90

Total = £1,206,779

Consent form.Here is my consent form, which I only side emailed this to the person I am taking the photos of.I did this for legal reasons.

Risk Assessment• Making sure the area is safe to be taking pictures.• Remove any wires so people wont trip over them and hurt themselves. • Making sure the flash off before.

• When creating my DPS and Front cover, I made sure before putting any images down, and when I wanted to resize them I made sure that I held down shift this is so that the image didn’t pixelate or warp.

• I also made sure when positioning any images or text I used the ruler tool, doing this made sure that all my images were in line with the text so that it looked professional and neat.

• As well as this when choosing my house colors, I would save my colors into the color swatch section, this is so that when I came back to adding color it was the exact same color so that everything looks neat.

Software risk.

Safe Working Practices This is my practice double page spread I made to see if all my pictures and text would fit. When editing the images I deleted the background of the image using ‘quick selection’ because the background didn't’t match the page. I then used a background from Google images for the second image. For the top image I used the paint bucket tool and put a dark blue as the background.

I changed my mind when creating my actual DPS and changed my colour scheme to colours that suited boys and girls and all age ranges. The Eyedropper tool is used to sample a color from an image to use this color further. It's practical as it facilitates color selection, for example, an appropriate color for the skin or the sky.I used the eye dropper tool to to have the same blue as the graffiti in the background of Will.

Safe Working Practices (continued) These screenshots show you are allowed to copyright the Dafont text.

The first image is someone asking if your allowed and the second image is on the actual Dafont website.

This is the text I used which is free to download for personal use.

Proof Reading and Sub – Editing

I ensured that I read through the content within my magazine, I did this to make sure the content was at a professional standard, and ready to be published.When it came to some of the content such as the main interview my employees (the editors) came across a few spelling mistakes, we then followed this up by checking through the whole magazine so that there wasn’t any other spelling mistakes or grammar errors.

Proof reading Shown:

Spelling of Names such as Rihanna, and Bieber, as well as no capital letter for Names.

Proof Reading and Sub-Editing.

•Here I have screen-shoot evidence of me using the ‘Paragraph’ tool, I first highlighted all my text, then went to ‘Window’ and clicked on ‘Paragraph’ then clicked on ‘hyphenate.

Risk assessment- photos

Before taking my pictures of Will I had to ask him if he was happy with it and also I checked the location to see if there was any sharp edges if he hurt himself. This screen shot shows me asking Will if its okay for me to take pictures of him.

Colour swatches To make sure I repeated the same colours throughout the front cover and DPS I made a colour swatch to save my colours on Photoshop so then I keep the same colours throughout my work. For this to be possible I used the eye dropper tool and added the colour into the swatch.


These are the feedback comments I got given back when I finished my presentation. This helps me know what I need to re-do and what things I have done well in.

PROPOSAL - JKZFormat: I am going to create a magazine in the genre of pop which means it has all different types of genres and will be in the form of a front cover and a double page spread.

Working Title: My working title is JKZ although it might change because I don’t know whether to keep the smaller bit of the title straight under each letters of JKZ or just place it underneath. The music magazine is very simple and easy to read because the font is red and white background and is very easy to read. The title of the magazine JKZ will be placed at the top Left hand corner. The colours that the title will be presented in are black, red , white and some bits of dark green. Genre:My genre will be targeted at 15-25 year olds because it will be for teenagers and young adults who enjoy pop music, R&B and Hip, Hop music. Content:‘JKZ’ magazine will be full of pictures, articles, album reviews, gig reports and song lyrics. The publication will also feature bands that are generally quite small and not mainstream. Most will be signed to small record labels or perhaps not signed at all.

PROPOSAL - JKZStyle or Approach:

The denotation of the colour scheme for the magazine front cover will be red, black, grey and dark green. The colour red was chosen from Q magazine because it’s my magazine of inspiration. The colour Dark green connotes that it’s a different colour and stands out and also suits the target audience. I am going to use Photoshop to construct the magazine pages (Front Cover and DPS) because it’s an easy way to sort and make everything up clearly. Some of the tools in Photoshop that will be particularly beneficial in constructing the front cover will be the text tools because then I can add my text it easily. Audience:PRICE; £2.99The audience are male and female. They are 15-25 in general although some might be older and a few younger. Music is a big part of their life and they will base most of their activities and their style around this music. Length: What will the size of the magazine be (A3, A4) and whyI intend to make 16 pages including the front and back cover. It will be A4 in size.

PROPOSAL - HAFormat - my genre of my “HA” magazine is pop. It will be obvious that it is pop because it will have pop articles on the front cover. Working title – My verbal code “HA” means my magazine will have some jokes inside of it to keep people entertained and focused on the magazine. Genre - My magazine is a pop magazine. My magazine of inspiration is “We heart Pop”. Which is also a pop magazine, as you can tell with the title. I chose this magazine because it has the detail and frame that I liked and wanted on my magazine and I have changed it around as well. Content – My magazine will be full of images and games for the young teens to play and not get bored with it and a waste of money. My magazine will also be supplying a toy in the front of the magazine so more teens will buy it more and then make more of a profit by it. Style or Approach - My magazine won’t be the same text all the way through. There will be some pages which will be out going and bright to catch peoples eyes more. Audience – My target audience will be girls 11- 17

Length - My magazine will be 62 pages long and some pages will be A4 like posters will fold out to be bigger so the young girls can put them in their rooms. Frequency - My magazine will be £2.70, and it will be a monthly magazine.

OVERVIEW OF ‘JKZ’ MAGAZINE AND ‘HA’• My overview of JKZ magazine is that the target audience is 15-25 and on my other magazine which is HA it is 11-17. JKZ magazine is more of a rock magazine aged for 15-25+ and has more adult humor inside of it and bands older people listen to. My other magazine ‘HA’ is more of a teenage magazine with teenage celebs inside and more gossip. Also my magazine HA has games inside of it to keep the young teens connected. • My purpose of my magazines is that they will both attract the right audience with the front cover and both be entertaining inside of the magazine and throughout. • The competition is a busy market with magazines because there are so many magazines so compete against and see what ones better without reading it. • ‘JKZ’= £2.99---- MONTHLY.• ‘HA’= £2.70---- MONTHLY.

INTENDED TARGET AUDIENCE

‘JKZ’; target audience is male and female ages 15-25.‘HA’; target audience is girls 11-15.

Theory; my magazines best fit into ‘Hartley’ as I am basing my magazine on things like• Age. •Gender.• Ethnicity.

MASTHEAD FROM BOTH MAGAZINES•My ‘JKZ’ masthead is bright red like the Q magazine which is my magazine of inspiration. My other magazine ‘HA’ is light blue because its for young teenagers and older teenagers too, boys & girls.

• Both of my magazines will be for boys and girls because they don’t need a specific gender to read it.

MOOD BOARD- HA

MOOD BOARD - JKZ

GRAPHIC LAYOUT FRONT COVER

Image of Artist

JSX strapline

Head

line

quot

e

Main headline

Cover lines Barcode & price & date

I have made a Graphic layoutOf my magazine to see if everything would fit on the page and makes it easier for me to see what needs changing and what doesn't’t need moving around on the Page.

TWO SIDED LAYOUT DESIGN

Interview

Information

Information

Information

Image Image

Image

Information

Headline

FRONT COVER IDEA I have made a Graphic layoutOf my magazine to see if everything would fit on the page and makes it easier for me to see what needs changing and what doesn't’t need moving around on the Page. I have also found it easier with this graphic layoutbecause if I don’t like something I can easily change it inside of rubbing it out or starting again on paper.

TWO SIDED LAYOUT DESIGN “JKZ”

Interview heading

Image of artist

Info about the artist

Info about the artist Info about

the artist

HEADING

Image

ANALYSE HAND DRAWN DRAFTS

I have put the strapline next to the front heading because it will be the second thing people see and then want them to read it even more. The main image is put in the middle so people will know what the magazine holds inside.

‘Interview heading’ has been placed there to reveal what kind of page it is. The image is in the middle to show who they are interviewing instead of reading it and finding out you didn't’t want to know about it. Also has loads of bits of information doted around the page and not bundled together, it is spaced out.

ANALYSE HAND DRAWN DRAFTS

I used this layout because its not the same as Q magazine and I wanted it to be a bit different. The ‘headline quote’ is next to the picture so they look at the picture and then see the headline after. The barcode and price has been put at the left hand side at the bottom to not make it stand out as much as the other bits on the page.

On this page there are a lot of images around and bits of information to show what the reader is reading about and not getting bored. The ‘Headline quote’ is placed in a star to make it stand out to the reader.

Magazine final front coverMy magazine will be called JKZ because as the meaning of it is supposed to be ‘jokes’ it could illustrate the genre is entertaining and will be full of juicy gossip about the music industry and the audience will not get bored of the music and the information inside.

The font style is ‘Myriad Pro’ with the font colour being white with a red background similar to Q.

The competition in the market will be with Q, NME, XXL and Kerrang! because they are magazine of a similar genre. I am going to change a couple colours on my magazine from my ‘Q’ inspiration magazine and I am going to repeat the interview on another page of my magazine. My colour scheme is Red, Black and GreyMasthead – Is he same deign as Q’s masthead. Cover lines- I put my cover lines in the same place as Q’s so both magazines are similar. Barcode - I placed the barcode in the same place as Q’s magazine, which I am keeping the same.The main image – the main image Is in the same place as the one on Q’s magazine.

Magazine final DPSOn the double page spread the star appeal (Richard Dyer) is Fetty Wapp. He is appealing because he fits with the eclectic genre of my magazine.

There is a whole interview of him inside the life of the music industry and outside. I have used the same colour such as red and black similar to the front cover to keep up with the brand identity.

Magazine front cover second idea

My magazine will be called HA because it stands for ‘High Audio’ as it relates to music and the word ‘Audio’ connotes straight away to the audience that the magazine will provide you with music information. The word ‘High’ connotes the information will be top quality and up to date.

I chose the colour blue because today, blue is embraced as the color of heaven and authority, therefore the connation's of blue connote the magazine will be superior in the market, alongside other competitors such as Q, NME & XXL.

Magazine dps second ideaOn the double page spread the star appeal (Richard Dyer) is Fetty Wapp. He is appealing because he fits with the eclectic genre of my magazine.

I have used the same colour blue as on my front cover to keep up with the brand identity.

PLAN FOR THE MAGAZINE

DISTRIBUTION

‘HA’- £2.70 x 10,000 = £27,000

This is how much it costs for me to get 10,000 copies of my magazine to sell to the public.

‘JKZ’-£2.99 x 10,000 = £29,900

https://ncrafts.files.wordpress.com/2014/06/screen-shot-2015-01-16-at-12-51-21.png

PROMOTION OF MAGAZINE • Above the line - Meaning or relating to promoting in the

mass media. You can use the ‘Above the line’ method for getting loads of people to know about your magazine.

• I will be advertising my magazine on Facebook because its free and will save me money. I am also using above the line as social media today is really popular and a lot of teenagers use some form of social media everyday.

• I am not using below the line advertising because it doesn’t reach a mass audience like ‘above the line’ does (Facebook)

PRODUCTION PLAN Week beginning: Monday 7th September 2016

Monday 7th Tuesday 8th Wednesday 9th Thursday 10th Friday 11th Saturday 12th Sunday 13th Decide the deadline for the release.





Complete by:

Complete by:10th September



Complete by:Today


n/a n/a

Week beginning: Monday 14th September 2016 Monday 14th Tuesday 15th Wednesday













n/a n/a


Monday 29th Tuesday 30th Wednesday 1st Thursday 2nd Friday 3rd Saturday 4th Sunday 5th started designing my front cover and uploading what font I will be using, and the house style.





Complete by:30th




Complete by:Today


n/a n/a

Week beginning: Monday 21st September 2016

Monday 21st Tuesday 22nd Wednesday 23rd

Thursday 24th Friday 26th Saturday 27th Sunday 28th






Complete by:

Complete by:24th September





n/a n/a

PRODUCTION PLAN

BUDGET SUMMARY



Chair • £19.99 x 10 = £190Desks£49.99 x 10 = £ 499.90

Total = £1,206,779

JOB ROLESEmployees Salary per year


Editor £23,260



Reporter £21,134

Legal £20,000 - £30,000


Publisher £50,000


SPENDING POWERThe price of my magazine is £2.70, so I have estimated that I will be selling around 13,000 magazine in the year therefore I will be making £35,100.

DEMOGRAPHIC TABLE

PHYSIOGRAPHIC

ADVERTISING

JKZ

Above the line of advertising

ADVERTISING Pages Prices per page

Full page x 13 £1,155 = £15,015

Half Page x 2 £660 x 2 = £1,320

Total = £163,335

I've estimated that over the year this is how much I will gain from advertising.

PROFIT BREAKDOWN/LOSS

£1,206,779 - £163,335 = £1,043,441

Overall costs of all the equipment

Advertising revenue

FINAL OUTCOME

Launch Date ; 1st October

SURVEY MONKEY

Thank you for watching !! Check your emails for the survey monkey https://www.surveymonkey.co.uk/r/SBR5M5H

https://www.surveymonkey.co.uk/r/SBR5M5H



• http://www.pcworld.co.uk/gbuk/computing/laptops-703-c.html - This is where I brought the laptop • http://www.theconstructionindex.co.uk/company/Multifab-Metals-Engineering-Ltd/22452 gclid=CI3I7Z_2zsoCFdS7GwodcggJyA - This is where I found the building I will be renting. • http://www.argos.co.uk/static/Browse/ID72/33008988/c_1/1%7Ccategory_root%7CHome+and+garden%7C33005908/c_2/2%7Ccat_33005908%7CSofas,+armchairs+and+chairs%7C33008988.htm - This is where I found the chairs.

Sources for Presentation

http://www.pcworld.co.uk/gbuk/computing/laptops-703-c.html

http://www.pcworld.co.uk/gbuk/computing/laptops-703-c.html

http://www.argos.co.uk/static/Browse/ID72/33008988/c_1/1%7Ccategory_root%7CHome+and+garden%7C33005908/c_2/2%7Ccat_33005908%7CSofas,+armchairs+and+chairs%7C33008988.htm





• PowerPoint• Prezi – I Uploaded my PowerPoint to Prezi • Work document – I had all my proposals on there. And my

production plan• Internet – I had to search survey monkey up on there and use

N.craftswordpress for some useful help/tips.• Public drive – I used the public drive to check my whiteness

statements and use it for example help. • Paper & pens – I used paper and pens to draw my hand drawn

drafts out.

Materials used for Presentation

Evidence of pitch Me presenting my pitch to everyone. Based on verbal feedback from everyone I understood what I had to improve on my pitch.

Once I completed my pitch I was given a witness statement from the head publisher which helped me also improve on my pitch.

A negative on the feedback that I got was that I needed to add more detail to the slides I had done. By having this as written feedback it means I can go back and check if I have done everything correctly and not miss anything out.


These are the feedback comments I got given back when I finished my presentation. This helps me know what I need to re-do and what things I have done well in.

Production Plan- Launch Date:One of my corrections was that I needed to add more detail to my production plan, as well as this I needed to include the launch date of my magazine so that the publishers knew when my magazine was coming out, as well as doing this it gave me a target in mind so that I knew how long to give myself, and my employees to produce the magazine. Spending Power Improvement:The last area that needed to be added was added information on the spending power of the readers for the magazine. I will be able to find out what they are willing to pay for that magazine by looking at their disposable income and their spending demographic.

Pitch Improvements

•Here is evidence of me taking on board the improvements I was given, one of them was the I didn’t include the ‘spending power’ for my magazine.• I have looked through the corrections, and made sure that I have completed them, and here is evidence of that:

Pitch improvements(continued).

Corrections completed.

BEFORE


AFTER


Environment of Presentation

This is the environment I have presented my work to and the desks and computers is where everyone was sitting to see my work being presented. Also the projector was being used to project my work onto the screen so its big and clear for everyone to see. The clicker was used to change slide easily and with no fuss. Also it has a laser on the end of it so I pointed out what was important in my presentation.


This graph shows there are more female than males agreeing to fill this questionnaire out. This connotes that female readers are more likely to be concerned about the content of a magazine than male readers would be and that also they are more likely to except the content of the magazine to be tailored to their needs. This demographic is something to consider when producing my own magazine.

This question reveals that there are more old teenagers who filled this out than older adults.

This could mean that I am better placed to target teenagers and young adults as I myself fit in to that demographic. This would mean that my own interests are more likely to mirror the interests of my potential target audience as opposed to trying to research and include the interests of an older adult target audience.


This question shows that the indie genre seems to be mostly popular so this would seem a good place to start when deciding on the content of my magazine. However pop, rock and R&B are also popular genres and perhaps more in the media eye than indie music would be as this tends to be less reported on and more of a niche market.


On this question it shows how often people buy a magazine and most of the people who answered it said never. This reveals the level of marketing I would need to consider when launching a new music magazine. This could mean offering a free sample copy or download to entice the potential audience to buy my full priced and fully formed magazine.


I asked this question because then I will know how much people would want to spend on the magazine. This will help me decide on the price of my magazine bearing in mind what potential customers have said they are prepared to pay. Over pricing it might need to higher profits but could also switch buyers off from buying the magazine in the first place.


On this question on my questionnaire I'm analyzing why you would buy a magazine. Most people said for the gossip and some people said general information and pictures. This reveals that an indie genre might not be the best option as generally it is pop and rock stars who create gossip and hype.


This question on my questionnaire is asking if you’d buy a magazine for the free gift. Most people said ‘yes’ this could reveal they are not buying the magazine for the information therefore disposing of it to just enjoy the freebie. Giveaways are useful marketing tools but not something a new to market magazine would be able to sustain for any length of time due to the high cost no profit factor.


This question on my questionnaire is asking if you would subscribe to a magazine? Most people said ‘no’ this can convey that most readers don’t want to commit to paying for the magazine in advance. This could mean I will need to offer further incentive in order to persuade them to part with their money in advance in receiving a copy each month.


This question is who are your favourite music artists? I asked this question because I wanted to know who everyone's favourites are so I can put them into my magazine and then it would appeal to everyone. Obviously I will now need to consider popular artists within the chosen genre of my magazine. This could lead to needing to complete further primary research with the intended target audience.











Complete by:Today


n/a n/a














n/a n/a
























Complete by:30th




Complete by:Today


n/a n/a

Evidence of pitch This screen shot shows me presenting my pitch to everyone. Based on verbal feedback from everyone it helped me correct my mistakes throughout my magazine. Once I completed my pitch I was given a witness statement from the head publisher which helped me also improve on my pitch.

A negative on the feedback that I got was that I needed to add more detail to the slides I had done. By having this as written feedback it means I can go back and check if I have done everything correctly and not miss anything out.

Production Plan- Launch Date:One of my corrections was that I needed to add more detail to my production plan, as well as this I needed to include the launch date of my magazine so that the publishers knew when my magazine was coming out, as well as doing this it gave me a target in mind so that I knew how long to give myself, and my employees to produce the magazine. Spending Power Improvement:The last area that needed to be added was added information on the spending power of the readers for the magazine. I will be able to find out what they are willing to pay for that magazine by looking at their disposable income and their spending demographic.

Pitch Improvements

•Here is evidence of me taking on board the improvements I was given, one of them was the I didn’t include the ‘spending power’ for my magazine.• I have looked through the corrections, and made sure that I have completed them, and here is evidence of that:

Pitch improvements(continued).

Corrections completed.

BEFORE


AFTER


Witness statement improvements to the magazine

On the witness statement I was told my DPS was incomplete and was lacking in conventions such as the Drop Capital. As you can see by the screenshot I have made this correction.

I then decided to completely change the layout as I realised I forgot to add in a pull quote. I though the graphite background was also more stereotypical of the genre.

My launch date is October 1st.I have some upcoming festivals in my magazine for V

Festival & wireless & reading. These festivals are in my magazine because teenagers and young adults go to them so they can relate and would enjoy reading the magazine more.

My magazine will be released the first of every month for the public to read. I like the idea of having the whole month to get ready for the next issue.

Calendar Events

Overall Strengths and Improvements

My Front Cover of my magazine is a strength because I have used all the certain codes and conventions that relate to a magazine. For example, I have the masthead with the strapline, I have a puff promotion, coverlines, barcode and main headline. I have followed my magazine of inspiration ‘Q’ magazine so my magazine looks like a good standard. Furthermore, the main image looks sharp and stereotypical of the genre.

Overall Strengths and Improvements

This was my first double page spread however it was lacking in conventions such as the pull quote and the background was very plain just being white. Therefore I decided to change my DPS and I added a graphite background so it looked stereotypical of the eclectic genre. Furthermore, I added a pull quote in the middle of the interview. Lastly, I added magazine credits such as who wrote the interview and who took the pictures.

jess sheridan unit 30

Education