jessica turnwald usga foundation coordinator, fellowship & grants
TRANSCRIPT
JESSICA TURNWALDJESSICA TURNWALDUSGA FoundationUSGA FoundationCoordinator, Fellowship & GrantsCoordinator, Fellowship & Grants
GOLF 20/20 Junior InitiativeGOLF 20/20 Junior Initiative
• Quantify the scope of junior golf Quantify the scope of junior golf in this countryin this country
• Establish communication Establish communication mechanisms that will enable and mechanisms that will enable and engage kids, their parents, and engage kids, their parents, and program administratorsprogram administrators
• Impact more kids through golfImpact more kids through golf
Objectives:Objectives:
GOLF 20/20 Junior InitiativeGOLF 20/20 Junior Initiative
• Develop and maintain a global junior golf Develop and maintain a global junior golf website hosting a searchable database of website hosting a searchable database of junior initiatives and featuring content for junior initiatives and featuring content for kids, parents and program administratorskids, parents and program administrators
Strategies:Strategies:JuniorLinks.comJuniorLinks.com
SummitsSummits
• Empower local communities to assess junior Empower local communities to assess junior golf needs and serve as a catalyst for the golf needs and serve as a catalyst for the exchange of best practices.exchange of best practices.
Summit Operations Summit Operations ManualManual
GOLF 20/20 Junior InitiativeGOLF 20/20 Junior Initiative
• Timelines, Tools and Templates for organizing Timelines, Tools and Templates for organizing a Junior Golf Summita Junior Golf Summit
• New Jersey (Far Hills): May 10thNew Jersey (Far Hills): May 10th• Florida (Orlando): May 18Florida (Orlando): May 18thth
• Southern California (Los Angeles): October Southern California (Los Angeles): October 88thth
• Colorado (Denver): October 12Colorado (Denver): October 12thth
• Northern Virginia (Reson): November 5Northern Virginia (Reson): November 5thth
• Indiana - MidWest (): December 3Indiana - MidWest (): December 3rdrd
2002 Junior Summits2002 Junior Summits
GOLF 20/20 Junior InitiativeGOLF 20/20 Junior Initiative
• Quantify the scope of junior golf Quantify the scope of junior golf in this countryin this country
– Nearly 1,000 junior programs Nearly 1,000 junior programs
– Participation from all 50 statesParticipation from all 50 states
– Active solicitation and promotion from Active solicitation and promotion from existing junior initiativesexisting junior initiatives
– ““Register a Program” print ads ran in Register a Program” print ads ran in industry publicationsindustry publications
– Streamlined online registration processStreamlined online registration process
GOLF 20/20 Junior InitiativeGOLF 20/20 Junior Initiative
• Engaging and impacting more kids, Engaging and impacting more kids, parents, and program directorsparents, and program directors
– More dynamic visuals on homepageMore dynamic visuals on homepage
– More call to actions and opportunity for More call to actions and opportunity for user participationuser participation
– Tailoring content to audiencesTailoring content to audiences
– Animated Greeting CardsAnimated Greeting Cards
– Trivia ChallengeTrivia Challenge
GOLF 20/20 Junior InitiativeGOLF 20/20 Junior InitiativeGOLF 20/20 Junior InitiativeGOLF 20/20 Junior Initiative
Animated GreetingsAnimated Greetings
• Birthday GreetingBirthday Greeting
• Register a ProgramRegister a Program Greeting Greeting
• General GreetingGeneral Greeting
Promotions:Promotions:
• Build program database through online Build program database through online registration processregistration process
• Drive kids, parents and program directors Drive kids, parents and program directors to a informative, fun and safe site on junior to a informative, fun and safe site on junior golf.golf.
• Key Message: The Ultimate Junior Golf Key Message: The Ultimate Junior Golf Website!Website!
GOLF 20/20 Junior InitiativeGOLF 20/20 Junior InitiativeGOLF 20/20 Junior InitiativeGOLF 20/20 Junior Initiative
Promotional Strategies:Promotional Strategies:
• Word of Mouth!Word of Mouth!
• Print Ads/FlyersPrint Ads/Flyers
• LinksLinks
• Industry PublicationsIndustry Publications
• Trade Shows/Conferences Trade Shows/Conferences
• 30-second PSA30-second PSA
GOLF 20/20 Junior InitiativeGOLF 20/20 Junior InitiativeGOLF 20/20 Junior InitiativeGOLF 20/20 Junior Initiative
