jh semester1 year1 2008 09 db intro
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Introduction to eCommerce Technology
Objectives of the second half of Autumn Term
Better understand Friedman’s argument! To place eCommerce within the context of
eBusiness and define the differences To introduce the key information
technologies that are used in eCommerce and their relationship to one another
Set the scene for the Summer term!
Objective of the Course
When you have completed this part of the course, you will: Have a developing understanding of the
technical infrastructure required for eCommerce
Have hands-on experience using Access database (using open courseware material)
What is eCommerce
In your Buzz Group: Define eCommerce Define bBusiness What is the difference? Write up in the ‘ning’ forums!
What is E-Commerce?Business Perspective
Commerce is all about buying and selling.
Everything has two prices:
The difference is either ‘profit’ or ‘loss’
Buy Low
Sell High
£ Markup £
What is eCommerce?
Initial Definition (c.1998): eCommerce - The application of information technologies to enable commercial transactions between two parties.
The Internet
Why has eCommerce become so important?
eCommerce has evolved to mean more than just buying and selling. Info sharing (Web catalogues, ads,
communities) Ordering (email, eforms) Payment (traditional, credit cards, EDI, digital
cash) Fulfillment (Web-site, email, fax, phone) Service & support (Web notes, FAQs, bulletin
boards, e-mail)
Why has eCommerce become so important?
The Driving Force The Internet Economy To reach 50,000,000 users
Radio took 38 years Computers took over 16 years TV took 13 years The Internet took 4 years!
Over 61% of (15.2M) UK homes are Internet connected, compard to 54% in 2006
Sources: http://news.bbc.co.uk/1/hi/technology/6966632.stm
National Statistics http://www.statistics.gov.uk/statbase/Product.asp?vlnk=6645
Why has eCommerce become so important?
The Driving Force T Int rn t I onomIhe e e c The pattern!
The Internet Economy Business Growth
297,000 small businesses(30% of total)
77,000 medium businesses(50% of tota l)
6,000 large businesses(100% of total)
100
1996 20001998
80
60
40
20
Businesses(thousands)
300
Companies connecting
Source:Forrester
The Internet Economy Global Forecast
£1.6T
£500
£1,000
£1,500
0
Sales (billions)
1998 1999 2000 2001 2002 2003
£40 £90 £190 £480 £1,000 £1,600Source: Forrester
Hyper-growth begins
£75B
1998 – 111M users2000 – 320M users2005 – 720M users
Commerce threshold
1998 1999 2000 2001 2002 2003 2004 2005
U.S. U.S.
Canada Canada
UK UK
Japan Japan
France France
Italy Italy
The Internet Economy: The Race is On
Hyper-growth begins
GermanyGermany
Source: Forrester
By 2003: Over half of allInternet transactions aremade by non-PC devices.
eCommerce & eBusiness
eBusiness is defined as the process of using electronic technology to do business
eCommerce can be defined as a
subset of eBusiness, and is the subset of eBusiness that focuses on commerce
The Emergence of eBusiness
EnterpriseResourcePlanning
SupplyChain
Management
CustomerRelationshipManagement
SellingChain
Management
ProcurementManagement
KnowledgeManagement
SuppliersServices
CustomersDistributersCustomers
Partners
GovernmentAgentsPartners
So Where’sthe eCommerce?
So, what is our definition of eCommerce?
eCommerce: The application of information technologies to enable business activity between two or more parties.
The Internet
The Internet
B2C, B2B, C2CB2C, B2B, C2C
Whats all this “E-”
“E-” or “e-” has been added to almost everything
email eprocurement ecare egovernment elearning others …
Recently we have started to see the same with “M-” or “m-”.
M-Commerce
M-Commerce is E-Commerce over wireless communications and typically to smaller handheld devices
Mlearning – using a mobile device to access learning materials
The Benefits of eCommerce
Opens new markets Shortens business cycles Reduces processing/paperwork Extends reach beyond physical
outlets Permits customized
products/service
Limitations of eCommerce
Customer authentication Web-site navigation Web differentiation Integration of Internet with other
customer service channels (telephone, counter, kiosk, etc.)
What Is eCommerce?Technology Perspective
SQLHTTP
Servlets
HTMLServers
Applets
BrowsersTCP/IP
CGI
Cookies
POP
Database
JSPs
Java
MIMEDW/DM
SMTP
FTP
Authentication
EncryptionWireless PervasiveComputing
Smart Cards
XML
URL
e-Payment SSL
What is eCommerce?Technology Perspective
Mobile-Phone
PDA
Laptop
Desktop
WebApplication
Servers
Data and Transaction
Servers
EdgeServer
The Hardware
The Software
Introducing the One Minute Paper
On a card:
Write down: Write down:
1. The most important point of the lecture1. The most important point of the lecture
2. The least clear point of the class; 2. The least clear point of the class;
(you would like further explanation)(you would like further explanation)