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Tang Min and Li Xinran

A six-minute video called “What is a Peppa Pig?” was trending on both Weibo and WeChat with millions of for-wards and likes after it was released online on January 17, marking a good start for the Year of the Pig. the auspicious animal was especially favorable for commerce in Chinese new Year campaigns.

Various kinds of pig-shaped toys, jewelry and themed

products have become bestsell-ers in Jiading.

As a golden pig symbolizes wealth accumulation and good fortune, gold pig jewelry played a leading role in the Chinese new Year market. At several local stores, gold pig pendants sold out.

“A big deal involved 70 pieces as the buyer, a company, took them as gifts for a year-end party,” said a shop assistant in a Lao Feng xiang jewelry store at the intersection of Qinghe Road

and Chengzhong Road.At a China Gold outlet next

door, a woman surnamed Liu was picking pig beads for her friend.

not only is Peppa Pig a big hit, but also “Pigsy” in the 16th century Chinese novel “Journey to the West.” Pig-shaped dolls, piggy banks, Pigsy door posts and lanterns were a highlight in local stores.

A shopkeeper surnamed Zhang said that every day dozens of Pigsy door posts were sold.

KFC, starbucks, and nongFu spring have all debuted themed products.

estée Lauder, one of the world’s leading manufacturers of skin care and hair care prod-ucts, makeup and fragrance, launched its limited-edition Year of the Pig pressed pow-der while italian luxury brand Gucci revealed some Year of the Pig fashions — embroidered cartoon pigs on sweatshirts and handbags as well as a mono-grammed coin purse.

Wang Anqi and Li Xinran

A total of 1,005 tech companies had begun operations in Jiading by the end of last year

making the district home to the second largest number of tech-nology enterprises in shanghai after Pudong.

Among them is Fire Cloud technology, a startup with fewer than 30 employees.

the company was established in tongji university Ring intel-ligent industry City in Anting town and officially recognized as a technology enterprise with-in a year.

it is playing a leading role in the new energy vehicle industry

and had more than 10 million yuan (us$1.48 million) in an-nual sales.

Fire Cloud technology and its neighbors have given the auto sector a boost and indus-try giants have expressed their willingness to cooperate with them.

toyota and the Great Wall motor Co have been granted permission to establish their R&D centers in tongji univer-sity Ring intelligent industry City, according to the Jiading government.

Jiading has mapped out a three-year strategy to make tech-nology innovation a main driving force to consolidate its role as a

major site of shanghai’s ambition to become a global science and technology innovation center.

Hundreds of Jiading-based tech companies have worked as contractors on major national science and technology projects or launched cooperation with research institutes. On the other hand, the district encour-ages local firms to increase R&D investment and the agglomera-tion of businesses in emerging industries.

technology is shaping Jiading’s economy. From tech startups to small and medium-sized enter-prises and to industry giants, the development of tech business is complete in every line.

e-price tags developed by Jiading-based Blozi intelligence have been applied in the outlets of Alipay’s Future Pharmacy. Ji-ading offered Blozi intelligence 15 months’ rent-free for its of-fice and helped it establish ties with research institutes and universities in the district so that the company can use the existing experimental platforms at a lower cost which has greatly reduced its R&D spending.

Last year, enterprises in Ji-ading submitted 13,710 patent applications, a year-on-year increase of 9.8 percent. At the same time, 9,127 patents were granted, up 38.6 percent from the previous year.

Technology drives district’s future

Pigs bring good fortune for shopkeepers

It’s a •mystery hanging below a lantern ... Visitors scratch their heads trying to work out the riddles attached to lanterns at Tanyuan Garden in Jiading’s Nanxiang Town, one of a variety of activities to celebrate the Lantern Festival that fell on February 19 this year. The festival, on the 15th day of the first lunar month, marks the end of the Chinese New Year celebrations. For the riddle guessing event at the garden, all the 300-plus lanterns were made by children from the local Nanxiang Primary School and Baoxiang Kindergarten. — Li Huacheng

Tuesday 26 February

2019

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