jnbc presentation-october 2010

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Welcome! We will getstarted shortly.

As you wait, pleasereview the definitions onpages 8³10 of thehandbook.



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T he Public Humanities Toolbox: Engaging Communities Online

Leah Nahmias & Al Lees

John Nicholas Brown Center

October 2010



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Today·s Schedule

9 :00³10:15 am: Toolbox OverviewIntroductionsWhat is the Public Humanities Toolbox?

What tools are included and what aretheir basic features?

10:15³10:25 am: Break

10:25³11:00 am: Examples of the Tools inUse

WordPressFlickrWikisGoogle MapsCatablogsMobile Apps

11:00³12:00 am: Planning and Consultingon Your Projects

A Strategy for Web ProjectsSmall group break-outsReport back



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Pleased to meet you!

Tell us your name, your organization, and what drives your interest in digital projects



+What is T he Public HumanitiesToolbox?

A framework (or toolbox) of free or inexpensive Web 2.0applications to build a more engaging web presence

Designed for small cultural heritage organizations withlimited budgets, staff, and expertise

Explains uses and ´how-tosµ for blogs, wikis, Google Maps,Flickr (photographs), Scribd (documents), Facebook, T witter,podcasting, and more

http://publichumanitiestoolbox.wordpress.comDownload the complete handbook for free

Find examples of tools in use

Download this entire presentation starting this evening



+ What do we mean by´frameworkµ?

Start with a blog as your website·s base (theframework)

Customize the blog with pages for different

aspects of the organization (or project) About, Collections, Educators Resources, PublicPrograms, Hours & Directions

Embed other applications into your blog

depending on what you want to share³photos,maps, videos, documents

Use other social media tools to help you reach newaudiences, network with other professionals, buildmeaningful and rich relationships



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Web 2.0

T he types of «INT ERAC T IVE (tag, comment,respond, favorite)COLLABORA T IVE (many peopleediting, adding content fromdifferent places)INT EROPERABLE (all the parts

work together³embedded³tocreate one seamless whole)

web applications developed afterthe dot com bust of 2000-2001

T he ways users interact with each

other and with content enabled bythese applications

Characterized by the ease with which non-expert³ T hat·s us! T hat·syou!³can add content to the web



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Our goals?Th is speec h and

beyond

Above all: it·s possible!What are the opportunities?What are the tools?How do you use the tools?

To make local history instantly andeasily accessible

To broaden the scope of localhistory

To make it easier for teachers andstudents to incorporate localhistory

To increase collaboration amongsmall cultural heritageorganizations



ToolsWordPress (blogs)Flickr

Scribd

Google MapsWikis

Facebook & SocialNetworking

T witter

Mobile Technologies

«And more!



+WordPress

Basic web publishing platform; a blog

Highly customizable

Free!

Lots of users: Advice! Help! New features all thetime!

T wo versions:Fast and Easy WordPressBigger and Better WordPress



+Flickr

A photo-sharing site

Upload your photos; allow your users to view, comment, makenotes, share with their friends, even ́ favoriteµ items in yourcollection

Uses:Promote current or upcoming exhibits (tease with a few items inthe collection)Draw viewers· attention to details by making notes on itemsCollect information about unknown items in your collectionEmbed items hosted in Flickr in your blog or on Google MapsCollect tags labeling items; share a tag cloud showing yourcollection·s strengthsEasily collect data about view counts and what sites and searchterms are helping users find your content



+Google Maps

Create your own mapsBy time period

By theme (African American history, agricultural activities)

Create driving or walking tours of a site or town

Map points described in an oral history or diary



+Scribd

T he Flickr of documents; sharing documents

Allows users to embed documents in other sites like blogs

Allows social media functions: tags, comments, favorites, etc.

Works for all file types (Word, Excel, PDF, Power Point)

All text is indexed and searchable

Share«Educational resources: lesson plans, registration formsT ranscriptions

Brochures and other literature

Meeting minutes, annual reports, other organizational literature



+T witter

´Micro-bloggingµ

Provide status updates (what you·re doing,thinking, reading, etc.) of 140 characters or less

Follow others«see their updates on yourhomepage

Others follow you too



+T witter

Follow professionals or consultants in yourfield«keep abreast of new ideas, latest literature

Follow other institutions«how are they usingT witter to build or maintain relationships

Share quick updates on events

Share fun like ´this week in historyµ or brainteasers related to local history



+Catablogs

A catablog is a site created with blogging software thatprovides short descriptions of collections via blog posts.

T hese posts can be easily tagged, categorized and updated,and can contain image and media files.

Your community can follow your RSS feed to keep up-to-dateon new collections as they are added and easily link tocollection descriptions to share their finds with others.

Great for genealogists!

T here·s already a catablog plug-in for WordPress«and we·recurious!



+Web 2.0: Product or Process?

Web 2.0 tools are interactive³you can allow users tocomment on, tag, mash-up and even edit your content

Some organizations worry about ́ losing controlµ of theircontent: will ´theirµ content be accurate, respectful, etc?

Some organizations worry about ́ letting goµ of theirexpertise: will they need us if we let them have our ́ stuffµ?

We suggest looking at Web 2.0 tools as process as much asproduct³they are a way of engaging a community as much

as a way of creating a finished productT his is the opportunity presented by today·s economic crisisT his is the thinking that will help us survive

B y t h e way, all of t h e tools we profile can be amended to prevent comments, tags, editing, etc.



Toolbox 1.0Toolbox 1.0 Toolbox 1.5Toolbox 1.5 Toolbox 2.0Toolbox 2.0Flat Flat Carefully ManagedCarefully Managed

Content Content Free for All ThirdFree for All Third

SpaceSpace

Communication is one-way

You as the institution post information (about

yourself) so that peoplecan find your building andlearn about programs and

exhibits

Communication is stillone-way, but you areputting more of your

collections out there forthe public to find

You may simply beputting your collections

database online orbuilding simple online

exhibits

You retain control of thecontent but potentiallyreach a larger audience

than a collection or exhibit housed in a physical

location can

The difference here is that communication is two-way

Your public comments onyour content and discusses

it among themselves in aforum you have created

Other tools might allowOther tools might allowusers to create theirusers to create their

own content in a varietyown content in a varietyof ways: sharing imagesof ways: sharing images

or documents held inor documents held intheir private collections,their private collections,creating and editingcreating and editingencyclopedia entriesencyclopedia entries

about your community,about your community,or sharing their personalor sharing their personal

memoriesmemories



+What·s the difference between

Availability?

You·re open

People can find you

If they can get to yourphysical location, theycan look through yourcollections

T hey ́ consumeµ whatyou produce

Accessibility?

Your tools make yourcollections andresources«

Easier to findEasier to navigate andsearchOpen for reflection,Open for reflection,discussion, anddiscussion, andpersonal meaningpersonal meaning- -makingmaking



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Break

Be back promptly at10:25

If you came today with aspecific project or digital´problemµ to be solved,please see Leah during

the break



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Today·s Schedule

9 :00³10:15 am: Toolbox OverviewIntroductionsWhat is the Public Humanities Toolbox?

What tools are included and what aretheir basic features?

10:15³10:25 am: Break







+Sites Built with the Toolbox!

Pioneer Valley History Network Veterans Education Project



+More sites!

PVMA used to have a websitebuilt by outside developers

It was expensive

It was difficult for PVMA staff and volunteers to change oradd content to their own

website

Pocumtuck Valley Memorial Association



T heT he MobileJNBCMobileJNBC ProjectProject



In 200 9 , 17% of US adults usedIn 200 9 , 17% of US adults used smartphonessmartphones, up from, up from11% in 2008 and 7% in 2007 and that fully one in11% in 2008 and 7% in 2007 and that fully one inthree Americans now own athree Americans now own a smartphonesmartphone or QMDor QMD

(quick messaging devise), statistics that, by any(quick messaging devise), statistics that, by anymeasure indicate an exponential growth curve.measure indicate an exponential growth curve.

Why Mobile Now?Why Mobile Now?

In a world where instant access to information,In a world where instant access to information,products and services is becoming an expectation,products and services is becoming an expectation,mobile technology as an information gateway willmobile technology as an information gateway willfundamentally alter how, when and why individualsfundamentally alter how, when and why individualsexperience and consume a vast array of goods andexperience and consume a vast array of goods andservices, including culture and heritage.services, including culture and heritage.



Project Assumptions

Web based mobility ispreferable to native apps(iPhone), even when one mustcontend with slowerconnectivity.

Cultural organizations canextend their knowledge of Wordpress to create a pleasingmobile experience.

T he future of accessinginformation mobily will eitherequal or surpass thedesktop/laptop within the next10 years.



Consider T hese Points:

Mobile gateways emphasize breadth notdepth of information.

Make you site attractive and easy to navigate.It draws the viewer in. Heavy emphasis onimages should be discouraged.

Your site should engage, keeping the viewer

involved and occupied, and;It should be enabling, letting the viewer door see things they could never do before.



Form Follows Function

What is our mobilepurpose?

How do we wish tointeract with ouraudience?

What tools would welike to deploy?

T he point is the what and howof it is more important than its

visual appeal!



Examples

National Museum of Natural History

Musee du Louvre



+ A Strategy for Web Projects

What are your organization·s goals? Who is your intendedaudience? What sort of ́ voiceµ will your organization haveonline?

Self-Assessment

Where are you now? Where is your staff? What do you know howto do? What do you need to learn to achieve your goals?

Page 11-12 of the Handbook

What functions do you need?Ch oose tools (allow form to follow function)

PLAN CAREFULLY! What are the key ́ categoriesµ/organizing principles of your site? Who will do what work?Who will maintain it?

Map it out



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Today·s Schedule

9 :00³10:15 am: Toolbox OverviewIntroductionsWhat is the Public Humanities Toolbox?What tools are included and what aretheir basic features?

10:15³10:25 am: Break







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Small group break-out protocol

Divide into small groups of 3-4

Group RolesObserver/Facilitator: Keeps the group ontask, takes notesRequestor (someone to share an idea for aproject or a ´digital problemµ to be solved)1-2 consultants

Break-out Procedure (35 minutes)5 minutes: Requestor describes project;

group asks clarifying questions10 minutes: Using pages 13-14 and 17-18,start to consider tools and how they would becustomized to fit the proposed project12 minutes: Create a ´next stepsµ plan5 minutes: Consider obstacles:staff/volunteer expertise, buy-in fromcommunity, time constraints3 minutes: formulate a question or issue thatarose during the charette to share with the

whole groupLeah and Al will circulate during break-outsessions to consult and help

Share-outs & Conclusions



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A piece of advice

S ocial media is like a free kitten :

easy to get one,but then you have to

take care of it!



+ T hanks!

Leah Nahmias ( [email protected] )T witter.com/lnahmias

Al Lees ( [email protected] )

http://publichumanitiestoolbox.wordpress.comFollow our RSS feed

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