job market report
TRANSCRIPT
The job seekers fall into three broad categories; 53% are unemployed, 41% are employed whilst 6% are self-employed. Looking
at the total sample, majority (84%) are actively looking for a job whilst 15% are passively looking for a job.
6%SELF-EMPLOYED
41% EMPLOYED
53%UNEMPLOYED
EMPLOYMENT STATUS
TOTAL
84%
15%
1%
EMPLOYED UNEMPLOYED SELF-EMPLOYED
73%
25%
1%
94%
6%0%
75%
24%
1%
ACTIVELY LOOKING FOR A JOB
PASSIVELY LOOKING FOR A JOB
NOT SEARCHING AND HAPPY WITH CURRENT JOB
CURRENT JOB STATUS
Demographic Profile
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Trends & Insights For Africa | BrighterMonday Job Market Report | October 2017
1
EMPLOYMENT STATUS EDUCATION LEVEL
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Trends & Insights For Africa | BrighterMonday Job Market Report | October 2017
TOTAL EMPLOYED UNEMPLOYED SELF-EMPLOYED
18-24 25-29 45+30-34 35-39 40-44
22%
35% 37%
20%
12%
5%6% 10%
33% 33%
25%
17% 16% 15% 15%7% 7% 7%
4%4%9%
29%25%
6%
AGE
Over two third of the total sample (77%) fall in the ages of 18 to 34 years. There is a higher proportion of those aged 18 -24 years
who are unemployed as compared to those who fall in the category of employed and self-employed.
Demographic Profile
TOTAL EMPLOYED UNEMPLOYED SELF-EMPLOYED
UNIVERSITY COLLEGE PRIMARYPOSTGRADUATE SECONDARY N/A
54% 57%
35% 35%
51%
34%
8% 12%
2% 2%0% 0%2%
5%0%
4%12%
38%46%
0%
In addition, 89% of the total sample have tertiary education an indication that the job seekers are most likely in
search for white collar jobs.
2
ONLINE JOB PLATFORM USED
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Trends & Insights For Africa | BrighterMonday Job Market Report | October 2017
ONLINE
WORD OF MOUTH
ONLINE JOB SITES
SOCIAL MEDIA(FACEBOOK,TWITTER
NEWSPAPERS
RECRUITMENTAGENCIES
RADIO CLASSIFIEDS
65% 60%
23%
17%
14%
12%
9%
1%
JOB SEARCH PLATFORMS USED
Most of the job seekers use online platforms to search for employment with 65% mentions. The study also shows that
traditional job advertising platforms are not considered a key source of information on jobs as newspapers are used by 12%
of jobseekers whilst recruitment agencies are at 9% mentions. Although, there are a number of online platforms where job
opportunities are sourced, the findings of this study show that Online Job Sites are the most popular with 60% mentions
followed by LinkedIn at 23% mentions.
Jobs Sites Remain More Popular Than LinkedIn or Social Media Job Ads in Kenya
3
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Trends & Insights For Africa | BrighterMonday Job Market Report | October 2017
At the top the list of the items that matter to most job seekers include renumeration and benefits, followed by career
progression, conducive work environment and then job security. These four factors matter more for your employees’
happiness (and subsequently your employee retention), than any others.
Essential Considerations for Job Hunting
0%
10%
20%
30%
40%
50%
60%
70% 70%80%
85% 84%81%
74% 73% 73% 71%
49%54%
37% 35%36%
27%
17%
7% 7%
30%
48%56%
53% 52%
62% 62%
42% 41%46%
63%66%
62%
90%
RENUMERATION & BENEFITS
CAREER PROGRESSION
CONDUCIVE WORK ENVIRONMENT
JOB SECURITY CHALLENGING TASKS
FLEXIBLE WORK HOURS
REPUTATION OF POTENTIAL EMPLOYER
WORK/LIFE BALANCE
ORGANIZATION’S MANAGEMENT
YEARS OF ORGANISATION’SEXISTENCE
EMPLOYED UNEMPLOYED SELF-EMPLOYED
4
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Trends & Insights For Africa | BrighterMonday Job Market Report | October 2017
The top three things that job seekers are doing to improve chances of getting a job include; networking, increasing number of
applications and making CVs stand out.
Strategies To Boost Chances of Getting A Job
0%
10%
20%
30%
40%
50%
60%
70%
90%
80%86%
70%
52%
66%61%
57% 52%
33%
52%47%
35%
8%12%
8%
34%
24%21%
43%47% 43%
16%
50%
34% 33% 32%40%40%
57%
71%
90%
100%
NETWORKING INCREASING APPLICATIONS
MAKING CV STANDOUT
ADVANCING EDUCATION
MULTI SKILLING TALKING TO FRIENDS & OTHERS
PRAYING AND FASTING
VOLUNTEERING RANDOM VISIT TO COMPANIES
INTERNSHIP
EMPLOYED UNEMPLOYED SELF-EMPLOYED
5
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Trends & Insights For Africa | BrighterMonday Job Market Report | October 2017
The employed job seeker is likely to have tertiary education, majority are married and aged 25 to 34 years
Demographic Profile
49%FEMALE
51%MALE
GENDER MARITAL STATUS
53%
43%
2%
2%
MARRIED
SINGLE
NO RESPONSE
SEPARATED/DIVORCED
EDUCATION
51%
34%
12%
2%
UNIVERSITY
COLLEGE
POSTGRADUATE
SECONDARY
AGE
10%
33%
25%
17%
7%
8%
18-24
25-29
30-34
35-39
40-44
45+
7
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Trends & Insights For Africa | BrighterMonday Job Market Report | October 2017
An engaged employee is one who is fully absorbed by and enthusiastic about their work and so takes positive action to fur-
ther the organization's reputation and interests.
The survey sought to find out to the level of job engagement for the employed job seeker and the findings show that the over-
all engagement score is 27% . The measure of this is provided in three indicators of Say, Strive and Stay, all of which have low
scores.
Low Employee Engagement Levels
Employees speak positively about the organization
Employees motivated to do the best for the organization
Employees committed to stay in the organization
41%
35%
5%
COMPONENT INDICATOR SCORE
8
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Trends & Insights For Africa | BrighterMonday Job Market Report | October 2017
An overwhelming majority (80%) of the employed job seekers intend to leave their job within the next one year. A minority i.e
5% are not considering to leave their jobs.
The study shows that most are leaving for professional reasons (better pay, career progress, job security, work environment) or
personal reasons (to start own business). A small proportion are having conflicts at the workplace.
Employee Intentions to Leave Current Job
80%
18%
2%
WILL LEAVE MY JOB IN THE NEXT 12 MONTHS
WILL LEAVE MY JOB IN THE NEXT 2 TO 5 YEARS
NOT CONSIDERINGTO LEAVE
STATEMENTS THAT DESCRIBE PLANS TO STAY OR LEAVE CURRENT JOB
MOTIVATING REASONS TO LEAVE YOUR JOB
76%
54%
35%
22%
20%
18%
14%
5%
IN SEARCH OF BETTER PAY
LACK OF CAREER PROGRESSION
LACK OF JOB SECURITY
BOREDOM
QUALITY OF WORK ENVIROMENT
WORK/LIFE BALANCE
START OWN BUSINESS
CONFLICT AT WORK
9
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Trends & Insights For Africa | BrighterMonday Job Market Report | October 2017
Only 5% of the sample intend to stay at their current job. The top two reasons for this is that they had salary review recently or
got a promotion whilst others indicate their benefits improved.
Employee Motivations to Remain at Current Job
80%
18%
5%
WILL LEAVE MY JOB IN THE NEXT 12 MONTHS
WILL LEAVE MY JOB IN THE NEXT 2 TO 5 YEARS
NOT CONSIDERINGTO LEAVE
STATEMENTS THAT DESCRIBE PLANS TO STAY OR LEAVE CURRENT JOB
MOTIVATING REASONS TO STAY AT YOUR CURRENT JOB
69%
64%
59%
49%
INCREASE SALARY
CAREER PROGRESSION/PROMOTION
IMPROVED BENEFITS
JOB SECURITY
10
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Trends & Insights For Africa | BrighterMonday Job Market Report | October 2017
In terms of their remuneration, over half of the job seekers earn an average of KES 52,911 per month. Less than a third of the
respondents earn over KES 100,000 per month.
In terms of savings culture, the more one earns, the higher the proportion of savings. Those earning less than KES 50,000 are
more likely to save less that 5% of their salaries whilst majority those earning between 50,001 -100,000 over KES 100,000 save
between 6-10% and 11-30% respectively.
Income Levels Linked to Savings
24%
55%
21%
BETWEEN KES50,000-100,000
BETWEEN KES1-50,000
OVER KES 100,000
CURRENT GROSS MONTHLY SALARY
AVERAGE SALARYKES 52,911 P.M
LESS THAN50,000
BETWEEN50,001-100,000
100,000+0%
10%20%30%40%50%60%70%80%90%
100%
MONTHLY INCOME BRACKETS
LESS THAN 5% BETWEEN 6 TO 10%
35%
13% 10%
28%
54%
9%
43%
37%
7%
25%
18%
22%
BETWEEN 11 TO 30% NO SAVINGS
11
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Trends & Insights For Africa | BrighterMonday Job Market Report | October 2017
Less than 50% of the respondents have received a pay rise in the last one year. Salary reviews are used by employers to enable
employees adjust to the cost of living and which in Kenya are usually linked to inflation. Although the 12-month average
inflation in the country currently stands at 8.04%, the salary increase for a majority of those employed is below 5%. Less
than a third of the respondents received a pay rise between 6-10%
SALARY INCREASED SALARY REMAINED THE SAME
SALARY REDUCED
100,000+ BETWEEN50,001-100,000
LESS THAN50,000
Below 5% for approx 70 % of sample
6-10% for approx 25% of sample
AVERAGE INCREASE
29%
65%
6% 5% 3%
54%51%
41% 46%
Annual Salary Adjustments12
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Trends & Insights For Africa | BrighterMonday Job Market Report | October 2017
Offering benefits to employees is important because it demonstrates that the employer has invested in their overall welfare. In
addition, a solid employee benefits package can help to attract and retain talent.
The findings of this study show that the array of benefits offered to staff increases by rank. Majority of the interns are not
offered any benefits - few are offered a mobile phone allowance, free lunch and access to medical care. The benefits offered
to majority of the staff at the entry level and team member include private medical care and pension
NONE NONE
NONE
MOBILE PHONE AIRTIME
MOBILE PHONE AIRTIME
MOBILE PHONE AIRTIME
FREE LUNCH
FREE LUNCH
FREE LUNCH
FLEXIBLE HOURS
FLEXIBLE HOURS
PRIVATE MEDICAL CARE
PRIVATE MEDICAL CARE
PRIVATE MEDICAL CARE
PENSION
PENSION
LAPTOP
COMMUTER ALLOWANCE
COMMUTER ALLOWANCE18%
9%
18%
18%
18%
64% 39% 38%
32%
28%
18%
16%
13%
31%
22%
14%
14%
10%
8%
INTERN ENTRY LEVEL TEAM MEMBER
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Non-Management Staff Benefits And Perks
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Trends & Insights For Africa | BrighterMonday Job Market Report | October 2017
The most common benefits offered to middle and lower management staff include pension, private medical care and mobile
phone airtime. For senior management and CEOs, the key benefits are similar to those of other management staff.
Management Staff Benefits and Perks
PENSION
PRIVATE MEDICAL CARE
MOBILE PHONE AIRTIME
NONE
FREE LUNCH
LAPTOP
FLEXIBLE HOURS
COMMUTER ALLOWANCE
MILEAGE/FUEL ALLOWANCE
CAR LOANS
EDUCATION ALLOWANCE
GYM MEMBERSHIP
HOUSING ALLOWANCE
ENTERTAINMENT ALLOWANCE
BONUS
18%18%
15%9%9%
7%7%
6%3%3%
2%2%
1%0%0%
PENSION
PRIVATE MEDICAL CARE
MOBILE PHONE AIRTIME
NONE
FREE LUNCH
LAPTOP
FLEXIBLE HOURS
COMMUTER ALLOWANCE
MILEAGE/FUEL ALLOWANCE
CAR LOANS
EDUCATION ALLOWANCE
GYM MEMBERSHIP
HOUSING ALLOWANCE
BONUS
ENTERTAINMENT ALLOWANCE
20%14%
11%11%
10%8%
7%3%3%3%3%3%
2%1%1%
BENEFITS IN YOUR CURRENT ROLE
MIDDLE AND LOWER MANAGEMENT CEO AND SENIOR MANAGEMENT STAFF
14
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Trends & Insights For Africa | BrighterMonday Job Market Report | October 2017
The unemployed job seeker is likely to have tertiary education, majority being women and aged 18 to 29 years
Demographic Profile
GENDER EDUCATION AGE
53%
47%
FEMALE
MALE
UNIVERSITY 18-24 25-29 30-34 35-39 40-44 45+COLLEGE POSTGRADUATE
SECONDARY NO RESPOSE
57%33%
37%
16%
7%4% 4%
35%
5%2% 1%
16
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Trends & Insights For Africa | BrighterMonday Job Market Report | October 2017
About half of of those who are unemployed have been jobless for at least one year. This unemployed group feels that their lack
of experience, the over-supply of graduates coupled with few job opportunities is affecting their employment prospects.
Unemployment is also compounded by some companies laying off staff.
Unemployment Duration and Factors
UNEMPLOYED DURATION REASONS FOR UNEMPLOYMENT
30%
53%
1 TO 2 YEARS
14%2 TO 5 YEARS
3%OVER 5 YEARS
LESS THAN 1 YEAR
58%
53%
50%
28%
26%
24%
12%
5%
NUMBER OF YEARS OF EXPERIENCE REQUIRED
HIGH NUMBER OF GRADUATES
FEW JOB OPPORTUNITIES
CLOSURE OF COMPANIES/RETRENCHMENT
TRIBALISM/NEPOTISM
MISMATCH IN SKILLS
DECLINING JOB OPPORTUNITIES
REPLACEMENT OF HUMAN LABOUR BY AUTOMATION
17
Proprietary & Confidential | All Rights Reserved | ©2017 TIFA Research Limited
Trends & Insights For Africa | BrighterMonday Job Market Report | October 2017
Online survey was conducted with a total 1,078 job seekers between 12th and 18th September 2017.
Methodology
THE JOB SEEKERS FALL INTO 3 CATEGORIES: Employed but searching (n=441)
Unemployed but searching (n=569)
Self-employed but searching (n=68)
18
OUR CONTACTSJOB MARKET REPORT
FOR ANY QUERIES OR COMMENTS ON THIS REPORT, PLEASE CONTACT;
EMMANUEL MUTUMAChief Executive OfficerBrighterMondayemmanuel@brightermonday.co.kewww.brightermonday.co.ke
MAGGIE IRERI DirectorTIFA Research [email protected]