Job Search 2.0Job Search 2.0

Where job seekers need to be and why

Where should job seekers be?

Why?

75%of employers Google candidates

What are they looking for?

• The good, the bad and the ugly — more information about a candidate than can be gleaned from his/her resume

This…

• Will get your resume thrown out

This…

• Will help it move to the top of the pile (assuming the informationis positive!)

How do they get there?

a.k.a. blogs

Why those?

• Employers = customers, and those networks can help job seekers walk employers through the process of “buying an employee”

You need a new doctor…

• What do you want to know?– Part of the professional world– Satisfied customers– They’re keeping up– Their process – how they work

• Social media helps job seekers answer those questionsfor employers

Added bonuses! Networking + education.

In Plain English

Get found by employers.Visualize and expand their networks. Research employers to find the right contact.

In Plain Englisha.k.a. blogs

Read blogs for education, research and networking, and maybe even write their own to prove their expertise.

• Read career blogs• Read employers’ blogs• Read industry blogs•Write their own

a.k.a. blogs

• personalbrandingblog.com• keppiecareers.com• askamanager.com• jobmob.co.il• alltop.com – for various topics

In Plain English

Follow and tweet for information, education, networking and even job opportunities.

• Follow career experts• Follow and engage with employers• Tweet relevant, professional links

• twitter.com/blogging4jobs• twitter.com/askamanager• twitter.com/danschawbel• twitter.com/keppie_careers• twitter.com/heatherhuhman