job specification digital content specialist€¦ · experience & skills at least 2 years’...

17 Dargan Crescent Belfast N. Ireland BT3 9RP

Primary Job Purpose To execute effective social media and content focused digital marketing strategies for our clients to achieve their objectives within the allocated time and budget.

Job Specification Digital Content Specialist


Job Title Digital Content Specialist

Reporting to Head of Digital Marketing

Job Reference

Closing Date

TTL/DCS/0319

Monday 1 April 2019 at 9.00am

Job Purpose To execute effective social media and content focused digital marketing strategies for our clients to achieve their objectives within the allocated time and budget

Salary Negotiable depending on experience

What’s our story? We don’t always do what our clients want us to do. We do what they need us to do to thrive in a digital world. The Tomorrow Lab is an award-winning digital agency based in Belfast. We create websites and develop strategic and creative digital marketing campaigns that make a meaningful difference to our client’s commercial and business objectives. We collaborate with ambitious brands and organisations including: Electric Ireland, Expedia, Danone, Corona, [yellow tail], Xtratherm and Bombardier. We’re a team of talented people who excel at finding creative solutions to our clients’ challenges. Why we’re unique It’s our talented team that makes our agency exceptional. We like our people to be freethinking, to get involved and to take responsibility for creating extraordinary work for our clients. We work together collaboratively, we encourage, we nurture and we inspire each other. We care about our clients as people too, building strong relationships and establishing trust is just as important to us as delivering quality work. What we offer Besides the agency clichés of copious amounts of coffee and the occasional slice of pizza, we also offer the following practical perks:

§ A competitive salary § You’ll work a 40-hour week § Challenging and interesting work for big name clients


§ Attendance at top digital conferences § 30 paid holidays rising to 33 after 3 years (including statutory holidays) § Private Health Scheme § Employee Referral Scheme § Contributory pension scheme incl. life insurance § Training and development opportunities § Company-sponsored days/nights out § Cycle to Work Scheme § Free Car Parking § Taking part in our thought leadership digital event series; #TTLPresents

Job Brief

§ Research, develop and implement content marketing and SEO campaigns across web and digital platforms for a wide range of clients to help them achieve their objectives.

§ Work collaboratively with the client services, digital marketing and digital design teams, as well as the client to develop, refine and enhance our ongoing digital marketing efforts, ultimately driving value for our clients.

Summary of Main Tasks and Responsibilities

• Analyse website metrics and suggest solutions to improve results

• Monitor SEO/SEM metrics through reporting and tracking to forecast trends and improve results

• Discuss and refine any tone of voice, personas and target audience/s with clients to best support their overall objectives

• Manage internal and external creative ideation sessions, to ensure the implementation of effective and authentic content marketing campaigns

• Manage client content calendars to ensure timely and well executed content across multiple campaigns

• Keep up-to-date with our audience’s preferences and competitor activity in order to proactively suggest improvements for campaign optimisation

• Establish best practices and stay-up-to-date with industry developments in content marketing and SEO

• Implement strategic linkbuilding tactics with bloggers and publishers to improve SEO for clients

• Apply engaging social media marketing tactics to support content marketing campaigns

• Prepare and provide regular analysis and reporting to clients (weekly, monthly, quarterly, as appropriate) in person or via telephone/video conferencing in conjunction with the client services team

• Work closely with our digital designers and photography/video contractors to create engaging, on brand content for client’s digital channels


Additional Responsibilities

• Provide assistance and support to other members of the team as may be necessary from time to time to meet customer demands

• Establish excellent working relationships and maintain best practice in communication with colleagues and with clients

• Identify and share opportunities for increasing the value of our services to clients

• Provide regular structured feedback to enable constant improvement in service levels

• Ensure that all work carried out is in line with the company’s strive for continuous improvement

• Provide regular content for The Tomorrow Lab blog and contribute positively to our overall web and social media presence

• Any other reasonable duties as required, or at the request of management

Personnel Specification

Essential Criteria Desirable Criteria

Physical Attributes Professional appearance Excellent communicator (verbal & written)

Qualifications 6 x GSCE’s at C or above including an A or B in English 2 x GCE A-levels at C or above

Marketing, Communications or English-related degree Digital Marketing qualification

Experience & Skills At least 2 years’ experience in a digital marketing role

Copywriting Excellent creative English writing skills Proven experience in writing high quality B2B and B2C content for digital channels (blogs, thought leadership articles, website copy, social media copy, ad copy etc.) on a wide range of topics Proven experience managing corporate social media accounts An excellent working knowledge of effective content promotion strategies, including blogger outreach, social media promotion, and social bookmarking

Social Media

Agency Experience Link building & blogger outreach campaigns On-page and off-page SEO experience Experience executing campaigns on paid advertising platforms such as Facebook and Google Experience with web Content Management Systems such as Wordpress Experience using Hubspot or similar marketing tools


Experience of managing consumer facing and corporate social media accounts Experience managing social media ad platforms

Other Criteria Solid knowledge of web analytics tools, such as Google Analytics and SEO reporting and monitoring tools Strong analytical and project management skills Able to communicate digital marketing concepts clearly and unambiguously Shows initiative and prioritises activities on multiple projects without supervision Good working knowledge of Microsoft Office software including Word, PowerPoint and Excel

Experience working with the travel and food & drink industries

Personality & Disposition

Energetic and ambitious team player Self-motivated with a pro-active and positive attitude Strives to keep up to date with the latest online developments and trends Client-focused with the ability to work to tight deadlines

Applying for the Role If this sounds like it's for you, please get in touch by sending your up-to-date CV, to [email protected]. detailing your qualifications, experience and fit for this role.

On receipt of your application, we will forward a separate

• Person Specification Form to be completed outlining how you meet the essential and desirable criteria for the role. (This is a key part of the shortlisting process and Curriculum Vitae will not be considered without this component completed).

• Equality Monitoring Form which must then be completed and returned before your application will be accepted.

For shortlisting we will initially apply essential criteria to applications but reserve the right to apply the desired criteria if we have a high number of applicants. Please note; applications received after the closing date will not be accepted. We are an Equal Opportunity Employer Closing Date: Monday 1 April 2019 at 9:00am

job specification digital content specialist€¦ · experience & skills at least 2 years’...

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