jobg8 building your brand insights from a job board @sineadbunting november 13th, 2015
TRANSCRIPT
![Page 1: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/1.jpg)
Jobg8Building your Brand Insights from a Job Board
@sineadbuntingNovember 13th, 2015
![Page 2: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/2.jpg)
The Brand Back Story
![Page 3: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/3.jpg)
3
454th
![Page 4: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/4.jpg)
4
When I Grow Up
Beware of the Voices
![Page 5: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/5.jpg)
5
Never Settle |Constantly evolving our offering and our industry
![Page 6: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/6.jpg)
6
![Page 7: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/7.jpg)
Simplicity Pays
REACH SOLUTIONS
CONNECTIONS
WHY
WHAT
HOW
![Page 8: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/8.jpg)
The UK Brand Homework
![Page 9: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/9.jpg)
9
![Page 10: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/10.jpg)
The UK Brand Thinking
![Page 11: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/11.jpg)
The Monster Brand Story | Find Better
![Page 12: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/12.jpg)
12
![Page 13: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/13.jpg)
13
#MonsterThankYou | Our Find Better Stories
![Page 14: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/14.jpg)
14
Become A Monster Radio & Digital | Our Find Better Stories
Tech Woman Apprentice Guy Digital Ad Woman
Finance Guy
![Page 15: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/15.jpg)
Creativity brings them in | The truth keeps them.
![Page 16: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/16.jpg)
The Brand Purpose
![Page 17: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/17.jpg)
Championing Find Better
![Page 18: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/18.jpg)
@sineadbunting
![Page 19: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/19.jpg)
@sineadbunting
![Page 20: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/20.jpg)
@sineadbunting
![Page 21: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/21.jpg)
@sineadbuntingSource: Centre for London
Why does it matter?
![Page 22: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/22.jpg)
Why does it matter?
![Page 23: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/23.jpg)
@sineadbunting
![Page 24: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/24.jpg)
@sineadbunting
‘It is within our reach to leapfrog every nation in the world
and become the most digital, most connected, most
skilled, most informed on the planet.’Martha Lane Fox
![Page 25: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/25.jpg)
@sineadbunting25
www.girlsincoding.co.uk
![Page 26: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/26.jpg)
@sineadbunting
www.girlsincoding.co.uk
![Page 27: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/27.jpg)
The issues and barriers
CHILDHOOD SOCIALISATION
ROLE MODELS DESELECTING OUT
FLEXIBLE WORKING/EVIRONMEN
T
UNCONSCIOUSBIAS
EMPLOYER MESSAGING/IMPOSTER SYNDROME
![Page 28: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/28.jpg)
@sineadbunting28
Work streams
‘The Rooney Rule’
Best Practice Recruitment
![Page 29: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/29.jpg)
29
Industry Collective
Draw our brand
![Page 30: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/30.jpg)
Key Points | Summary
Something that is ‘for everyone’, needs to reflect that. And that
means being built by everyone’
As an industry we need to recruit 1 million tech skilled people by
2020
Companies with a diverse workforce and with females
represented more equally, across all levels, are commercially more
successful.
Lets work together to change the status quo, please sign up to the Tech Talent Charter and together
lets make a difference.
![Page 31: Jobg8 Building your Brand Insights from a Job Board @sineadbunting November 13th, 2015](https://reader038.vdocument.in/reader038/viewer/2022103101/5697c0081a28abf838cc6d36/html5/thumbnails/31.jpg)
Thank You