jobs! jobs! jobs! the tools of the schmooze 2019 media kit · to be top management - owners, ceos,...
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2019 MEDIA KIT. . .Central Minnesota’s
Best Business-to-Business Media Choice
1411 West St. Germain Street, Suite 101, St. Cloud, MN 56301
Phone (320) 251-2940 // Fax (320) 251-0081BusinessCentralMagazine.com
Produced by the St. Cloud Chamber of Commerce
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All advertising material should be e-mailed to: production@Business CentralMagazine.com
Please note: Please indicate that the ad is for Business Central Magazine and note any proofing instructions at the time of ad submission.
TO ADVERTISE
Contact Wendy Hendricks, Associate Publisher320.656.3808whendricks@Business CentralMagazine.com
EDITORIAL CALENDAR
JAN/FEB 2019 1 Central Minn. Farm Show Program 2 Jobs Central Editorial Topic: Jobs! Jobs! Jobs! // From manufacturing to retail, healthcare to finance, if you’re looking for a great place to work, Central Minnesota has it all. // DEADLINE: NOVEMBER 26, 2018
MAR/APR 2019 1 Commercial Construction Editorial Topic: The Tools of the Schmooze // Does your networking toolkit include technology, multiple generations, and a few apps? If not, it should. // DEADLINE: JANUARY 21, 2019
MAY/JUNE 2019 1 Women in Business Directory 2 Senior Health & Living Editorial Topic: Balancing Act // Successful business women have learned to make choices. Not between have and have not, but between what and what not (to do). // DEADLINE: MARCH 25, 2019
JULY/AUG 2019 1 Community Impact: Waite Par 2 St. Cloud Area Chamber’s 150th AnniversaryEditorial Topic: Head West // New construction, business growth, and a much-anticipated amphitheater are turning the City of Waite Park into a regional destination. // DEADLINE: MAY 29, 2019
SEPT/OCT 2019 1 Central Minn. Growth Guide Editorial Topic: Visionaries // Creating a business organization in the 1800s took vision, perseverance, and a few false starts. Little did the founders know that the St. Cloud Area Chamber of Commerce would still be going strong 150 years later.// DEADLINE: JULY 22, 2019
NOV/DEC 2019 1 Financial Services: Retirement, Trust & Financial Planning Editorial Topic: Eat Local // Local food is no longer a fad. From farm to table, consumers are having a bigger impact on agriculture than simply cleaning their plates.// DEADLINE: SEPTEMBER 23, 2019
Issue SPECIAL SECTION(S)
DEMOGR APHIC S
CIRCULATION: 6,000 READERSHIP: 15,000* AVERAGE AGE: 35-64 TYPICAL READER: Readers are most likely to be top management - owners, CEOs, VPs, Directors and Presidents.
*Readership based on 2.5 readers per publication; Spring 2010 St. Cloud Area Chamber of Commerce membership survey
30% Female
70% Male
GENDER 35% 5-24 people
28% 1-4 people
23% 25-99 people
14% 100+ people
32% Business Services 18% Retail
16% Manufacturing/Wholesale
14% Government/Non-Profit
11% Personal Services
COMPANY SIZE INDUSTRY
Issue Space Deadline Material Deadline
Jan/Feb 2019 November 26, 2018 November 30, 2018
Mar/Apr 2019 January 21, 2019 January 28, 2019
May/June 2019 March 25, 2019 April 1, 2019
July/August 2019 May 29, 2019 June 3, 2019
Sept/Oct 2019 July 22, 2019 July 29, 2019
Nov/Dec 2019 September 23, 2019 September 30, 2019
Jan/Feb 2020 November 25, 2019 December 2, 2019
SPACE & MATERIAL DE ADLINES
RE ACHING TOP DECISION MAKERS DID YOU KNOW?
91% of St. Cloud Area Chamber of Commerce members say Business Central is somewhat or very important for communicating business information. *Based on 2016 Survey.
Half of our readers make purchasing decisions for their organizations in areas such as office supplies, banking, financial services, computer hardware and software and health insurance. Furthermore, research shows that nine in ten readers prefer to do business with other local businesses instead of those outside the area.
6x 3x 1x
Full 1625 1850 1995
2/3 1325 1625 1725
1/2 1125 1325 1525
1/3 925 1125 1375
1/4 775 925 1125
1/6 525 675 815
1/8 400 535 635
Cover 4 (Back) 2125 2275
Cover 2 & 3 2050 2150(Inside front & inside back pages) Rates 15% commissionable to recognized advertising agencies. Preferred position request add 10%. Non-member advertisers add 20%.
CURRENT R ATES
IN EVERY ISSUE: Cover Story // We introduce readers to Central Minnesota’s business professionals and provide a snapshot of their vision, their style and how they got to where they are today.
Business Tools // Marketplace intelligence and useful tips on how to continue to grow your business with viable and successful strategies.
Feature // In-depth coverage and analysis of current business issues that provide insight into regional and local issues of interest to companies in Central Minnesota.
Economy Central // A look at the regional economy using leading economic indicators. Plus — we’ll continue to share the popular cost of living survey results each quarter.
24 Business Central Magazine // JA N UA RY/ F E B R UA RY 2 0 1 5
Social selling leaders create 45 percent more
opportunities, are 51 percent more likely to achieve quota and 80 percent more productive, according to a recent report released by LinkedIn. My work with leading sales professionals validates those statistics.
Sales leaders who use social selling skills and leverage the capabilities of tools like LinkedIn and Twitter are higher performers. They are landing more sales than their peers.
Why does social selling make such a difference? For decades, we have known that the majority of a buyer’s journey is completed before that person gets to a sale. The power and information of the Internet has
only accelerated that. Much of the product research is conducted before a meeting is ever initiated. So how do you intersect? That’s where social selling comes in.
Social selling is when sales professionals use social media to interact directly with their prospects. The sales professionals provide value by offering thoughtful content and answering questions until the prospect is ready to buy.
Here are a few ways to get your feet wet as a social seller on a few common social media tools:
LinkedInLeveraging LinkedIn for social selling requires a multi-faceted
strategy that only begins with optimizing your profile and constantly adding connections. Social sellers use LinkedIn to gain significant intelligence on prospects – the organizations, the decision makers and the leadership structure. They also build lists, set up search alerts and lead recommendations, share valuable content, and send personal messages at strategic times to new connections to build the relationship. LinkedIn has paid plans with these features designed for sales professionals.
BlogsContent marketing drives inbound leads. Results validate that again and again. Yes, blogs take time. But those who have executed them for the purpose of lead generation will tell you that they are worth the time. Blogs provide the new, valuable content that the Internet favors – and prospects desire. Blogs can play a key role in gaining better search engine rankings. Tools, like HubSpot, provide a funnel of qualified leads with an integrated call to action
strategy. Studies show that business-to-business companies that maintain blogs, generate on average, two-thirds more leads per month than non-blogging firms.
TwitterConnect with a world of influencers and hone in on prospects. Be a source of valuable information – in real time. Twitter is a microblogging site. While it works well to drive traffic to your blog or company website, sales leaders also see results by consistently “blogging” tweets based on a specific content strategy. A use of the tagging feature allows a more direct communication. Sales professionals also can use Twitter’s advanced search functionality to identify people on Twitter with a problem they can solve and directly responding to that tweet.
Results require the development of a focused social selling strategy. That includes sales professionals clearly identifying and understanding who their ideal clients are and what their triggers for action are. Implementing a strategy takes intention and consistency. Effective sales professionals have made social selling a natural part of their daily routine to generate a lead and seal a sale.
TECH STRATEGIES
SOCIAL SELLINGSales professionals who use social media to interact with prospects are discovering bottom line results.By Dawn Zimmerman
contributorDawn Zimmerman is CEO of The Write Advantage, a St. Cloud-based communications company that specializes in social media.
BUSINESS TOOLS26 Management Toolkit
29 Entreprenuerism
32 Economy Central by Falcon Bank
u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u
G R O W | N E T W O R K | P R O F I T u RESOURCES THAT HELP YOUR BUSINESS GROW
JA N UA RY/ F E B R UA RY 2 0 1 5 // www.businesscentralmagazine.com 33
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Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
$0M $10M $20M $30M $40M $50M $60M
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July
June
May
April
March
February
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2015
2014
2013
Residential Building Permits6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
$0 $300k $600k $900k $1.2M $1.5M
December
November
October
September
August
July
June
May
April
March
February
January
2015
2014
2013
Food and Beverage Tax Collection6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
0 300 600 900 1200 1500
December
November
October
September
August
July
June
May
April
March
February
January
2015
2014
2013
Home Sales Closed in St. Cloud6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
$0M $20M $40M $60M $80M $100M $120M
December
November
October
September
August
July
June
May
Apr
Mar
Feb
Jan
2015
2014
2013
Commercial Building Permits6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
TOTAL: $54,049,155
TOTAL: $54,435,063
TOTAL: $72,109,767.10
TOTAL: 117,060,554.11
TOTAL: 1225
TOTAL: 1411
TOTAL: $895,614.88
TOTAL: $1,326,730.36
$0M $10M $20M $30M $40M $50M $60M
December
November
October
September
August
July
June
May
April
March
February
January
2015
2014
2013
Residential Building Permits6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
$0 $300k $600k $900k $1.2M $1.5M
December
November
October
September
August
July
June
May
April
March
February
January
2015
2014
2013
Food and Beverage Tax Collection6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
0 300 600 900 1200 1500
December
November
October
September
August
July
June
May
April
March
February
January
2015
2014
2013
Home Sales Closed in St. Cloud6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
$0M $20M $40M $60M $80M $100M $120M
December
November
October
September
August
July
June
May
Apr
Mar
Feb
Jan
2015
2014
2013
Commercial Building Permits6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
TOTAL: $54,049,155
TOTAL: $54,435,063
TOTAL: $72,109,767.10
TOTAL: 117,060,554.11
TOTAL: 1225
TOTAL: 1411
TOTAL: $895,614.88
TOTAL: $1,326,730.36
Benton & Stearns CountiesMinnesotaUnited States
-3.0%
-2.5%
-2.0%
-1.5%
-1.0%
-0.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
OSAJJMAMFJDNO
Non Farm Jobs2013-2014 % CHANGE
St. CloudMinneapolis/St. PaulMinnesotaUnited States
Unemployment Rates2013-2014
3%
4%
5%
6%
7%
8%
OSAJJMAMFJDNO
Source: www.positivelyminnesota.comSource: www.positivelyminnesota.com
Economy Central presented byECONOMIC INDICATORS & TRENDSCompiled by Sharon Henry, data current as of 11/22/14
Sources: Building departments for the following cities: St. Cloud, Sauk Rapids, Sartell, Waite Park, St. Augusta, and St. Joseph.
BUILDING PERMITS BY COMMUNITY
Commercial 2013 2014* 2015 #/$ #/$ #/$
St. Cloud 425 356 $87,075,891 $56,271,162
Sauk Rapids 48 226 $12,027,944 $5,422,951
Sartell 174 29 $3,531,780 $3,540,047
Waite Park 90 78 $4,377,148 $5,675,884
St. Augusta 11 4 $6,945,494 $171,857
St. Joseph 78 52 $3,102,294 $1,027,867
*Cummulative total is not year end. Total as of 11/22/14.
BUILDING PERMITS BY COMMUNITY
Residential 2013 2014* 2015 #/$ #/$ #/$
St. Cloud 1227 110 $18,425,316 $21,407,302
Sauk Rapids 382 382 $18,539,531 $18,059,059
Sartell 438 268 $11,560,121 $7,553,816
Waite Park 80 101 $879,943 $1,567,664
St. Augusta 99 67 $3,327,830 $4,161,437
St. Joseph 128 151 $1,702,322 $1,299,877
*Cummulative total is not year end. Total as of 11/22/14.
COLOR KEY:
FOR PROOF ONLY
This is your FIRST PROOF.
Magazine ad will run: Business Central Magazine, Nov/Dec 18
Ad Size: Full Page - Smart Business
Proofing Contact: Yola Hartmann, 320.656.3813
email: [email protected]
This copy is FOR PROOF ONLY and does not reflect the image quality of the final printed piece. Photos or images
may appear fuzzy due to the low-res format of this file. This proof is for your records and serves as confirmation that
this ad will run in the issue noted above and is correct to the best of your knowledge. If this is not the ad you intended
to run, please re-send your ad on a return e-mail to Yola within 24 hours of receipt.
Email proof to: [email protected]
Date emailed: 10/10/18
N OV E M B E R / D E C E M B E R 20 1 8 // www.businesscentralmagazine.com 1
SPONSORED PROFILE
Call us if you’re interested in
expanding . . .”
Bradbury Stamm Construction
CEO Cynthia Schultz’s invitation to her
father-in-law Duane Schultz, President,
Winkelman Building Corporation, was
long-standing, until the two seriously
discussed the positives of a merger,
subsequently undertaken in May, 2017.
The 49-year-old St. Cloud, Minn., company
became Bradbury Stamm Construction’s
Winkelman Office in early 2018 to further
the vision of a single, cohesive company.
“We’re stronger when we work together
and use our resources as one,” said Schultz.
The $300 million plus company’s goal is to
remain local and sustain a family culture,
while maintaining resources to successfully
compete against any national firm. A key
differentiator is the strength of the company’s
estimating and preconstruction services.
“Decisions made in the project’s
preconstruction phase greatly impact
costs, schedules, construction types, and
materials,” said Jay Vogel, top local lead of
the Winkelman team and 20-year veteran.
“We’ve a seasoned team here to work the
process and ensure sound client decisions.
If we strive for good, open teamwork,
preconstruction through construction,
we see successful projects.”
Winkelman’s revenue has grown by
20% this year and increased by four
teammates, now totaling 24. Internship is
an important recruiting tool, yielding top
talent for both locations. Bradbury Stamm
Construction, a Top Work Place five out of the
last six years, anticipates increasing staff and
self-perform ability. [ability for a lead general
contractor to complete certain construction
activities with its own skilled-labor force,
e.g., framing, concrete, carpentry.] The intent
is to continue a commitment to the local area
with support, new equipment ($400,000+
invested thus far), field focus, follow-through,
and industry best practices.
Schultz, who grew up in the business
and holds a B.A. in Economics and M.A.
in Construction Management, spearheads
getting-acquainted activities, support
for strategic initiatives, and operational
improvements such as new accounting
and computer systems.
“We enjoy working in the Midwest,”
said Schultz. “Times are exciting for Bradbury
Stamm Construction. •
CLOSE-UP: BRADBURY STAMM CONSTRUCTION
New Mexico construction firm builds
family business in Minnesota
Bradbury Stamm Construction, Inc. – Winkelman Office, St. Cloud, MN
Bradbury Stamm Construction, Inc. // bradburystamm.com/offices/minnesota // Connect: 320.253.2411
Winkelman Office: 340 Highway 10 South, St. Cloud, MN 56304 // Offices: New Mexico, Colorado, Texas, Iowa
2017 ENR Southwest Contractor of the Year (Engineering News-Record, industry publication)
2018 AIA New Mexico Contractor of the Year (American Institute of Architects)
“SIGNIFICANT PROJECTS
• Sartell-St. Stephen High School
• Carnegie Library, Bemidji
• 24 North Lofts, St. Joseph
• Stoney Point Meadows, Cedar Rapids
• Morris High School
• Whitefish at the Lakes, Crosslake
• Fulton Brewery Addition
• Various solar projects
FOR PROOF ONLYThis is your FIRST PROOF.Magazine ad will run: Business Central Magazine, Nov/Dec 18Ad Size: Full Page - Smart BusinessProofing Contact: Yola Hartmann, 320.656.3813email: [email protected]
This copy is FOR PROOF ONLY and does not reflect the image quality of the final printed piece. Photos or images may appear fuzzy due to the low-res format of this file. This proof is for your records and serves as confirmation that this ad will run in the issue noted above and is correct to the best of your knowledge. If this is not the ad you intended to run, please re-send your ad on a return e-mail to Yola within 24 hours of receipt.
Email proof to: [email protected] <[email protected]> Date emailed: 10/9/18
N OV E M B E R / D E C E M B E R 20 1 8 // www.businesscentralmagazine.com 1 SPONSORED PROFILE
A t the heart of my business
is my passion for helping
people, especially women,” says
Sarah, who believes women
must be strong and self-sufficient
in matters that affect them
and their families––retirement,
long-term care, income and asset
protection. She can help.
Women are taking
increasingly active roles in
financial decision making, and
by 2020 will control 20 trillion
dollars. This trend is partially
due to women working and
earning more than ever before,
and also because most women
spend a portion of their
lives single––as sole earners,
divorcees, widows. Women
have a better-than-average
chance of inheriting assets, or a
business. So, like men, women
need to adequately plan for
themselves and their families.
This niche makes a viable client
market for Sarah’s business.
Unfortunately, the fear of
looking ignorant keeps some
women from learning about
finances or seeking a financial
representative.
“Women make up 50% of
the population but only 15-
30% of financial advisors,” says
Sarah, who has set out to be a
thought leader in her field, a
pathfinder for women inside
her company, and an advocate
for her clients.
Sarah makes the topic of
financial planning approachable
for women by taking time to
build trust and to understand
each client’s unique personality,
goals, and dreams as they
discuss and draft a complete
financial plan. One-to-one free
consultations develop her core
clientele. She also holds public
events called “Elevate Fusion,”
with the goal of learning and
enriching women’s lives, and
having fun! Sarah creates
private “Elevate” groups
comprised of 10 women who
share and consult about their
women-owned businesses.
She connects with women
in engaging ways through
social media, offering virtual
educational webinars, tips, and
free resources on her business
Facebook page (sarahnoblenm).
“We, as women, want
someone to respect our desire
to choose for ourselves, not to be
sold to,” says Sarah. “Individual
women and female business
owners should find working
with me honest, conversational,
non-judgmental, and
even, fun.” •
INDUSTRY LEADER: SARAH NOBLE, NORTHWESTERN MUTUAL
Sarah Noble: Opportunity Knocked; She Answered
Northwestern Mutual representative seeks to “Elevate” women
Sarah Noble, Financial Representative, Northwestern Mutual, St. Cloud, MN 56301
tel: 320-223-6647 // [email protected] // sarahnoblenm.com
Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM), Milwaukee, WI (life and disability insurance, annuities, and life insurance with long-term care benefits) and its subsidiaries. Northwestern Mutual Investment Services. LLC (NMIS) (securities), a subsidiary of NM, broker-dealer, registered investment adviser and member of FINRA (www.finra.org) Sarah Noble is an Insurance Agent(s) of NM. Sarah Noble is a Registered Representative(s) of NMIS.
“
Creating financial security for women
Business Profile // Close-up Present your business story in editorial style through paid advertising.
Industry Leader All businesses need leaders and different people show leadership
in the organization at different times. Share your leadership story or that of an employee in editorial style through paid advertising.
Full and half page options only. 20% over contracted rate. (Rate includes writing and photography.)
PAID PROFILES
Business Central is one place where you can dependably find valuable and important information designed to guide and educate your business. Content-rich and reflective of business opportunities, challenges and concerns facing companies in small to mid-size communities across Central Minnesota.
“Business Central is an effective tool for reaching one of our key audiences – the business
community. This high quality publication provides us with the
visibility and image we are looking for.”
—JOHN HERGES, PRESIDENT, FALCON
NATIONAL BANK
QUOTE WORTHY
DEMOGR APHIC S
CIRCULATION: 6,000 READERSHIP: 15,000* AVERAGE AGE: 35-64 TYPICAL READER: Readers are most likely to be top management - owners, CEOs, VPs, Directors and Presidents.
*Readership based on 2.5 readers per publication; Spring 2010 St. Cloud Area Chamber of Commerce membership survey
30% Female
70% Male
GENDER 35% 5-24 people
28% 1-4 people
23% 25-99 people
14% 100+ people
32% Business Services 18% Retail
16% Manufacturing/Wholesale
14% Government/Non-Profit
11% Personal Services
COMPANY SIZE INDUSTRY
Issue Space Deadline Material Deadline
Jan/Feb 2019 November 26, 2018 November 30, 2018
Mar/Apr 2019 January 21, 2019 January 28, 2019
May/June 2019 March 25, 2019 April 1, 2019
July/August 2019 May 29, 2019 June 3, 2019
Sept/Oct 2019 July 22, 2019 July 29, 2019
Nov/Dec 2019 September 23, 2019 September 30, 2019
Jan/Feb 2020 November 25, 2019 December 2, 2019
SPACE & MATERIAL DE ADLINES
RE ACHING TOP DECISION MAKERS DID YOU KNOW?
91% of St. Cloud Area Chamber of Commerce members say Business Central is somewhat or very important for communicating business information. *Based on 2016 Survey.
Half of our readers make purchasing decisions for their organizations in areas such as office supplies, banking, financial services, computer hardware and software and health insurance. Furthermore, research shows that nine in ten readers prefer to do business with other local businesses instead of those outside the area.
6x 3x 1x
Full 1625 1850 1995
2/3 1325 1625 1725
1/2 1125 1325 1525
1/3 925 1125 1375
1/4 775 925 1125
1/6 525 675 815
1/8 400 535 635
Cover 4 (Back) 2125 2275
Cover 2 & 3 2050 2150(Inside front & inside back pages) Rates 15% commissionable to recognized advertising agencies. Preferred position request add 10%. Non-member advertisers add 20%.
CURRENT R ATES
IN EVERY ISSUE: Cover Story // We introduce readers to Central Minnesota’s business professionals and provide a snapshot of their vision, their style and how they got to where they are today.
Business Tools // Marketplace intelligence and useful tips on how to continue to grow your business with viable and successful strategies.
Feature // In-depth coverage and analysis of current business issues that provide insight into regional and local issues of interest to companies in Central Minnesota.
Economy Central // A look at the regional economy using leading economic indicators. Plus — we’ll continue to share the popular cost of living survey results each quarter.
24 Business Central Magazine // JA N UA RY/ F E B R UA RY 2 0 1 5
Social selling leaders create 45 percent more
opportunities, are 51 percent more likely to achieve quota and 80 percent more productive, according to a recent report released by LinkedIn. My work with leading sales professionals validates those statistics.
Sales leaders who use social selling skills and leverage the capabilities of tools like LinkedIn and Twitter are higher performers. They are landing more sales than their peers.
Why does social selling make such a difference? For decades, we have known that the majority of a buyer’s journey is completed before that person gets to a sale. The power and information of the Internet has
only accelerated that. Much of the product research is conducted before a meeting is ever initiated. So how do you intersect? That’s where social selling comes in.
Social selling is when sales professionals use social media to interact directly with their prospects. The sales professionals provide value by offering thoughtful content and answering questions until the prospect is ready to buy.
Here are a few ways to get your feet wet as a social seller on a few common social media tools:
LinkedInLeveraging LinkedIn for social selling requires a multi-faceted
strategy that only begins with optimizing your profile and constantly adding connections. Social sellers use LinkedIn to gain significant intelligence on prospects – the organizations, the decision makers and the leadership structure. They also build lists, set up search alerts and lead recommendations, share valuable content, and send personal messages at strategic times to new connections to build the relationship. LinkedIn has paid plans with these features designed for sales professionals.
BlogsContent marketing drives inbound leads. Results validate that again and again. Yes, blogs take time. But those who have executed them for the purpose of lead generation will tell you that they are worth the time. Blogs provide the new, valuable content that the Internet favors – and prospects desire. Blogs can play a key role in gaining better search engine rankings. Tools, like HubSpot, provide a funnel of qualified leads with an integrated call to action
strategy. Studies show that business-to-business companies that maintain blogs, generate on average, two-thirds more leads per month than non-blogging firms.
TwitterConnect with a world of influencers and hone in on prospects. Be a source of valuable information – in real time. Twitter is a microblogging site. While it works well to drive traffic to your blog or company website, sales leaders also see results by consistently “blogging” tweets based on a specific content strategy. A use of the tagging feature allows a more direct communication. Sales professionals also can use Twitter’s advanced search functionality to identify people on Twitter with a problem they can solve and directly responding to that tweet.
Results require the development of a focused social selling strategy. That includes sales professionals clearly identifying and understanding who their ideal clients are and what their triggers for action are. Implementing a strategy takes intention and consistency. Effective sales professionals have made social selling a natural part of their daily routine to generate a lead and seal a sale.
TECH STRATEGIES
SOCIAL SELLINGSales professionals who use social media to interact with prospects are discovering bottom line results.By Dawn Zimmerman
contributorDawn Zimmerman is CEO of The Write Advantage, a St. Cloud-based communications company that specializes in social media.
BUSINESS TOOLS26 Management Toolkit
29 Entreprenuerism
32 Economy Central by Falcon Bank
u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u
G R O W | N E T W O R K | P R O F I T u RESOURCES THAT HELP YOUR BUSINESS GROW
JA N UA RY/ F E B R UA RY 2 0 1 5 // www.businesscentralmagazine.com 33
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Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
$0M $10M $20M $30M $40M $50M $60M
December
November
October
September
August
July
June
May
April
March
February
January
2015
2014
2013
Residential Building Permits6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
$0 $300k $600k $900k $1.2M $1.5M
December
November
October
September
August
July
June
May
April
March
February
January
2015
2014
2013
Food and Beverage Tax Collection6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
0 300 600 900 1200 1500
December
November
October
September
August
July
June
May
April
March
February
January
2015
2014
2013
Home Sales Closed in St. Cloud6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
$0M $20M $40M $60M $80M $100M $120M
December
November
October
September
August
July
June
May
Apr
Mar
Feb
Jan
2015
2014
2013
Commercial Building Permits6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
TOTAL: $54,049,155
TOTAL: $54,435,063
TOTAL: $72,109,767.10
TOTAL: 117,060,554.11
TOTAL: 1225
TOTAL: 1411
TOTAL: $895,614.88
TOTAL: $1,326,730.36
$0M $10M $20M $30M $40M $50M $60M
December
November
October
September
August
July
June
May
April
March
February
January
2015
2014
2013
Residential Building Permits6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
$0 $300k $600k $900k $1.2M $1.5M
December
November
October
September
August
July
June
May
April
March
February
January
2015
2014
2013
Food and Beverage Tax Collection6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
0 300 600 900 1200 1500
December
November
October
September
August
July
June
May
April
March
February
January
2015
2014
2013
Home Sales Closed in St. Cloud6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
$0M $20M $40M $60M $80M $100M $120M
December
November
October
September
August
July
June
May
Apr
Mar
Feb
Jan
2015
2014
2013
Commercial Building Permits6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
TOTAL: $54,049,155
TOTAL: $54,435,063
TOTAL: $72,109,767.10
TOTAL: 117,060,554.11
TOTAL: 1225
TOTAL: 1411
TOTAL: $895,614.88
TOTAL: $1,326,730.36
Benton & Stearns CountiesMinnesotaUnited States
-3.0%
-2.5%
-2.0%
-1.5%
-1.0%
-0.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
OSAJJMAMFJDNO
Non Farm Jobs2013-2014 % CHANGE
St. CloudMinneapolis/St. PaulMinnesotaUnited States
Unemployment Rates2013-2014
3%
4%
5%
6%
7%
8%
OSAJJMAMFJDNO
Source: www.positivelyminnesota.comSource: www.positivelyminnesota.com
Economy Central presented byECONOMIC INDICATORS & TRENDSCompiled by Sharon Henry, data current as of 11/22/14
Sources: Building departments for the following cities: St. Cloud, Sauk Rapids, Sartell, Waite Park, St. Augusta, and St. Joseph.
BUILDING PERMITS BY COMMUNITY
Commercial 2013 2014* 2015 #/$ #/$ #/$
St. Cloud 425 356 $87,075,891 $56,271,162
Sauk Rapids 48 226 $12,027,944 $5,422,951
Sartell 174 29 $3,531,780 $3,540,047
Waite Park 90 78 $4,377,148 $5,675,884
St. Augusta 11 4 $6,945,494 $171,857
St. Joseph 78 52 $3,102,294 $1,027,867
*Cummulative total is not year end. Total as of 11/22/14.
BUILDING PERMITS BY COMMUNITY
Residential 2013 2014* 2015 #/$ #/$ #/$
St. Cloud 1227 110 $18,425,316 $21,407,302
Sauk Rapids 382 382 $18,539,531 $18,059,059
Sartell 438 268 $11,560,121 $7,553,816
Waite Park 80 101 $879,943 $1,567,664
St. Augusta 99 67 $3,327,830 $4,161,437
St. Joseph 128 151 $1,702,322 $1,299,877
*Cummulative total is not year end. Total as of 11/22/14.
COLOR KEY:
FOR PROOF ONLY
This is your FIRST PROOF.
Magazine ad will run: Business Central Magazine, Nov/Dec 18
Ad Size: Full Page - Smart Business
Proofing Contact: Yola Hartmann, 320.656.3813
email: [email protected]
This copy is FOR PROOF ONLY and does not reflect the image quality of the final printed piece. Photos or images
may appear fuzzy due to the low-res format of this file. This proof is for your records and serves as confirmation that
this ad will run in the issue noted above and is correct to the best of your knowledge. If this is not the ad you intended
to run, please re-send your ad on a return e-mail to Yola within 24 hours of receipt.
Email proof to: [email protected]
Date emailed: 10/10/18
N OV E M B E R / D E C E M B E R 20 1 8 // www.businesscentralmagazine.com 1
SPONSORED PROFILE
Call us if you’re interested in
expanding . . .”
Bradbury Stamm Construction
CEO Cynthia Schultz’s invitation to her
father-in-law Duane Schultz, President,
Winkelman Building Corporation, was
long-standing, until the two seriously
discussed the positives of a merger,
subsequently undertaken in May, 2017.
The 49-year-old St. Cloud, Minn., company
became Bradbury Stamm Construction’s
Winkelman Office in early 2018 to further
the vision of a single, cohesive company.
“We’re stronger when we work together
and use our resources as one,” said Schultz.
The $300 million plus company’s goal is to
remain local and sustain a family culture,
while maintaining resources to successfully
compete against any national firm. A key
differentiator is the strength of the company’s
estimating and preconstruction services.
“Decisions made in the project’s
preconstruction phase greatly impact
costs, schedules, construction types, and
materials,” said Jay Vogel, top local lead of
the Winkelman team and 20-year veteran.
“We’ve a seasoned team here to work the
process and ensure sound client decisions.
If we strive for good, open teamwork,
preconstruction through construction,
we see successful projects.”
Winkelman’s revenue has grown by
20% this year and increased by four
teammates, now totaling 24. Internship is
an important recruiting tool, yielding top
talent for both locations. Bradbury Stamm
Construction, a Top Work Place five out of the
last six years, anticipates increasing staff and
self-perform ability. [ability for a lead general
contractor to complete certain construction
activities with its own skilled-labor force,
e.g., framing, concrete, carpentry.] The intent
is to continue a commitment to the local area
with support, new equipment ($400,000+
invested thus far), field focus, follow-through,
and industry best practices.
Schultz, who grew up in the business
and holds a B.A. in Economics and M.A.
in Construction Management, spearheads
getting-acquainted activities, support
for strategic initiatives, and operational
improvements such as new accounting
and computer systems.
“We enjoy working in the Midwest,”
said Schultz. “Times are exciting for Bradbury
Stamm Construction. •
CLOSE-UP: BRADBURY STAMM CONSTRUCTION
New Mexico construction firm builds
family business in Minnesota
Bradbury Stamm Construction, Inc. – Winkelman Office, St. Cloud, MN
Bradbury Stamm Construction, Inc. // bradburystamm.com/offices/minnesota // Connect: 320.253.2411
Winkelman Office: 340 Highway 10 South, St. Cloud, MN 56304 // Offices: New Mexico, Colorado, Texas, Iowa
2017 ENR Southwest Contractor of the Year (Engineering News-Record, industry publication)
2018 AIA New Mexico Contractor of the Year (American Institute of Architects)
“SIGNIFICANT PROJECTS
• Sartell-St. Stephen High School
• Carnegie Library, Bemidji
• 24 North Lofts, St. Joseph
• Stoney Point Meadows, Cedar Rapids
• Morris High School
• Whitefish at the Lakes, Crosslake
• Fulton Brewery Addition
• Various solar projects
FOR PROOF ONLYThis is your FIRST PROOF.Magazine ad will run: Business Central Magazine, Nov/Dec 18Ad Size: Full Page - Smart BusinessProofing Contact: Yola Hartmann, 320.656.3813email: [email protected]
This copy is FOR PROOF ONLY and does not reflect the image quality of the final printed piece. Photos or images may appear fuzzy due to the low-res format of this file. This proof is for your records and serves as confirmation that this ad will run in the issue noted above and is correct to the best of your knowledge. If this is not the ad you intended to run, please re-send your ad on a return e-mail to Yola within 24 hours of receipt.
Email proof to: [email protected] <[email protected]> Date emailed: 10/9/18
N OV E M B E R / D E C E M B E R 20 1 8 // www.businesscentralmagazine.com 1 SPONSORED PROFILE
A t the heart of my business
is my passion for helping
people, especially women,” says
Sarah, who believes women
must be strong and self-sufficient
in matters that affect them
and their families––retirement,
long-term care, income and asset
protection. She can help.
Women are taking
increasingly active roles in
financial decision making, and
by 2020 will control 20 trillion
dollars. This trend is partially
due to women working and
earning more than ever before,
and also because most women
spend a portion of their
lives single––as sole earners,
divorcees, widows. Women
have a better-than-average
chance of inheriting assets, or a
business. So, like men, women
need to adequately plan for
themselves and their families.
This niche makes a viable client
market for Sarah’s business.
Unfortunately, the fear of
looking ignorant keeps some
women from learning about
finances or seeking a financial
representative.
“Women make up 50% of
the population but only 15-
30% of financial advisors,” says
Sarah, who has set out to be a
thought leader in her field, a
pathfinder for women inside
her company, and an advocate
for her clients.
Sarah makes the topic of
financial planning approachable
for women by taking time to
build trust and to understand
each client’s unique personality,
goals, and dreams as they
discuss and draft a complete
financial plan. One-to-one free
consultations develop her core
clientele. She also holds public
events called “Elevate Fusion,”
with the goal of learning and
enriching women’s lives, and
having fun! Sarah creates
private “Elevate” groups
comprised of 10 women who
share and consult about their
women-owned businesses.
She connects with women
in engaging ways through
social media, offering virtual
educational webinars, tips, and
free resources on her business
Facebook page (sarahnoblenm).
“We, as women, want
someone to respect our desire
to choose for ourselves, not to be
sold to,” says Sarah. “Individual
women and female business
owners should find working
with me honest, conversational,
non-judgmental, and
even, fun.” •
INDUSTRY LEADER: SARAH NOBLE, NORTHWESTERN MUTUAL
Sarah Noble: Opportunity Knocked; She Answered
Northwestern Mutual representative seeks to “Elevate” women
Sarah Noble, Financial Representative, Northwestern Mutual, St. Cloud, MN 56301
tel: 320-223-6647 // [email protected] // sarahnoblenm.com
Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM), Milwaukee, WI (life and disability insurance, annuities, and life insurance with long-term care benefits) and its subsidiaries. Northwestern Mutual Investment Services. LLC (NMIS) (securities), a subsidiary of NM, broker-dealer, registered investment adviser and member of FINRA (www.finra.org) Sarah Noble is an Insurance Agent(s) of NM. Sarah Noble is a Registered Representative(s) of NMIS.
“
Creating financial security for women
Business Profile // Close-up Present your business story in editorial style through paid advertising.
Industry Leader All businesses need leaders and different people show leadership
in the organization at different times. Share your leadership story or that of an employee in editorial style through paid advertising.
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Business Central is one place where you can dependably find valuable and important information designed to guide and educate your business. Content-rich and reflective of business opportunities, challenges and concerns facing companies in small to mid-size communities across Central Minnesota.
“Business Central is an effective tool for reaching one of our key audiences – the business
community. This high quality publication provides us with the
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—JOHN HERGES, PRESIDENT, FALCON
NATIONAL BANK
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EDITORIAL CALENDAR
JAN/FEB 2019 1 Central Minn. Farm Show Program 2 Jobs Central Editorial Topic: Jobs! Jobs! Jobs! // From manufacturing to retail, healthcare to finance, if you’re looking for a great place to work, Central Minnesota has it all. // DEADLINE: NOVEMBER 26, 2018
MAR/APR 2019 1 Commercial Construction Editorial Topic: The Tools of the Schmooze // Does your networking toolkit include technology, multiple generations, and a few apps? If not, it should. // DEADLINE: JANUARY 21, 2019
MAY/JUNE 2019 1 Women in Business Directory 2 Senior Health & Living Editorial Topic: Balancing Act // Successful business women have learned to make choices. Not between have and have not, but between what and what not (to do). // DEADLINE: MARCH 25, 2019
JULY/AUG 2019 1 Community Impact: Waite Par 2 St. Cloud Area Chamber’s 150th AnniversaryEditorial Topic: Head West // New construction, business growth, and a much-anticipated amphitheater are turning the City of Waite Park into a regional destination. // DEADLINE: MAY 29, 2019
SEPT/OCT 2019 1 Central Minn. Growth Guide Editorial Topic: Visionaries // Creating a business organization in the 1800s took vision, perseverance, and a few false starts. Little did the founders know that the St. Cloud Area Chamber of Commerce would still be going strong 150 years later.// DEADLINE: JULY 22, 2019
NOV/DEC 2019 1 Financial Services: Retirement, Trust & Financial Planning Editorial Topic: Eat Local // Local food is no longer a fad. From farm to table, consumers are having a bigger impact on agriculture than simply cleaning their plates.// DEADLINE: SEPTEMBER 23, 2019
Issue SPECIAL SECTION(S)
DEMOGR APHIC S
CIRCULATION: 6,000 READERSHIP: 15,000* AVERAGE AGE: 35-64 TYPICAL READER: Readers are most likely to be top management - owners, CEOs, VPs, Directors and Presidents.
*Readership based on 2.5 readers per publication; Spring 2010 St. Cloud Area Chamber of Commerce membership survey
30% Female
70% Male
GENDER 35% 5-24 people
28% 1-4 people
23% 25-99 people
14% 100+ people
32% Business Services 18% Retail
16% Manufacturing/Wholesale
14% Government/Non-Profit
11% Personal Services
COMPANY SIZE INDUSTRY
Issue Space Deadline Material Deadline
Jan/Feb 2019 November 26, 2018 November 30, 2018
Mar/Apr 2019 January 21, 2019 January 28, 2019
May/June 2019 March 25, 2019 April 1, 2019
July/August 2019 May 29, 2019 June 3, 2019
Sept/Oct 2019 July 22, 2019 July 29, 2019
Nov/Dec 2019 September 23, 2019 September 30, 2019
Jan/Feb 2020 November 25, 2019 December 2, 2019
SPACE & MATERIAL DE ADLINES
RE ACHING TOP DECISION MAKERS DID YOU KNOW?
91% of St. Cloud Area Chamber of Commerce members say Business Central is somewhat or very important for communicating business information. *Based on 2016 Survey.
Half of our readers make purchasing decisions for their organizations in areas such as office supplies, banking, financial services, computer hardware and software and health insurance. Furthermore, research shows that nine in ten readers prefer to do business with other local businesses instead of those outside the area.
6x 3x 1x
Full 1625 1850 1995
2/3 1325 1625 1725
1/2 1125 1325 1525
1/3 925 1125 1375
1/4 775 925 1125
1/6 525 675 815
1/8 400 535 635
Cover 4 (Back) 2125 2275
Cover 2 & 3 2050 2150(Inside front & inside back pages) Rates 15% commissionable to recognized advertising agencies. Preferred position request add 10%. Non-member advertisers add 20%.
CURRENT R ATES
IN EVERY ISSUE: Cover Story // We introduce readers to Central Minnesota’s business professionals and provide a snapshot of their vision, their style and how they got to where they are today.
Business Tools // Marketplace intelligence and useful tips on how to continue to grow your business with viable and successful strategies.
Feature // In-depth coverage and analysis of current business issues that provide insight into regional and local issues of interest to companies in Central Minnesota.
Economy Central // A look at the regional economy using leading economic indicators. Plus — we’ll continue to share the popular cost of living survey results each quarter.
24 Business Central Magazine // JA N UA RY/ F E B R UA RY 2 0 1 5
Social selling leaders create 45 percent more
opportunities, are 51 percent more likely to achieve quota and 80 percent more productive, according to a recent report released by LinkedIn. My work with leading sales professionals validates those statistics.
Sales leaders who use social selling skills and leverage the capabilities of tools like LinkedIn and Twitter are higher performers. They are landing more sales than their peers.
Why does social selling make such a difference? For decades, we have known that the majority of a buyer’s journey is completed before that person gets to a sale. The power and information of the Internet has
only accelerated that. Much of the product research is conducted before a meeting is ever initiated. So how do you intersect? That’s where social selling comes in.
Social selling is when sales professionals use social media to interact directly with their prospects. The sales professionals provide value by offering thoughtful content and answering questions until the prospect is ready to buy.
Here are a few ways to get your feet wet as a social seller on a few common social media tools:
LinkedInLeveraging LinkedIn for social selling requires a multi-faceted
strategy that only begins with optimizing your profile and constantly adding connections. Social sellers use LinkedIn to gain significant intelligence on prospects – the organizations, the decision makers and the leadership structure. They also build lists, set up search alerts and lead recommendations, share valuable content, and send personal messages at strategic times to new connections to build the relationship. LinkedIn has paid plans with these features designed for sales professionals.
BlogsContent marketing drives inbound leads. Results validate that again and again. Yes, blogs take time. But those who have executed them for the purpose of lead generation will tell you that they are worth the time. Blogs provide the new, valuable content that the Internet favors – and prospects desire. Blogs can play a key role in gaining better search engine rankings. Tools, like HubSpot, provide a funnel of qualified leads with an integrated call to action
strategy. Studies show that business-to-business companies that maintain blogs, generate on average, two-thirds more leads per month than non-blogging firms.
TwitterConnect with a world of influencers and hone in on prospects. Be a source of valuable information – in real time. Twitter is a microblogging site. While it works well to drive traffic to your blog or company website, sales leaders also see results by consistently “blogging” tweets based on a specific content strategy. A use of the tagging feature allows a more direct communication. Sales professionals also can use Twitter’s advanced search functionality to identify people on Twitter with a problem they can solve and directly responding to that tweet.
Results require the development of a focused social selling strategy. That includes sales professionals clearly identifying and understanding who their ideal clients are and what their triggers for action are. Implementing a strategy takes intention and consistency. Effective sales professionals have made social selling a natural part of their daily routine to generate a lead and seal a sale.
TECH STRATEGIES
SOCIAL SELLINGSales professionals who use social media to interact with prospects are discovering bottom line results.By Dawn Zimmerman
contributorDawn Zimmerman is CEO of The Write Advantage, a St. Cloud-based communications company that specializes in social media.
BUSINESS TOOLS26 Management Toolkit
29 Entreprenuerism
32 Economy Central by Falcon Bank
u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u
G R O W | N E T W O R K | P R O F I T u RESOURCES THAT HELP YOUR BUSINESS GROW
JA N UA RY/ F E B R UA RY 2 0 1 5 // www.businesscentralmagazine.com 33
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January
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2014
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Food and Beverage Tax Collection6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
0 300 600 900 1200 1500
December
November
October
September
August
July
June
May
April
March
February
January
2015
2014
2013
Home Sales Closed in St. Cloud6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
$0M $20M $40M $60M $80M $100M $120M
December
November
October
September
August
July
June
May
Apr
Mar
Feb
Jan
2015
2014
2013
Commercial Building Permits6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
TOTAL: $54,049,155
TOTAL: $54,435,063
TOTAL: $72,109,767.10
TOTAL: 117,060,554.11
TOTAL: 1225
TOTAL: 1411
TOTAL: $895,614.88
TOTAL: $1,326,730.36
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November
October
September
August
July
June
May
April
March
February
January
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2013
Residential Building Permits6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
$0 $300k $600k $900k $1.2M $1.5M
December
November
October
September
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July
June
May
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March
February
January
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2014
2013
Food and Beverage Tax Collection6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
0 300 600 900 1200 1500
December
November
October
September
August
July
June
May
April
March
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January
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2014
2013
Home Sales Closed in St. Cloud6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
$0M $20M $40M $60M $80M $100M $120M
December
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October
September
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July
June
May
Apr
Mar
Feb
Jan
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2014
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Commercial Building Permits6 COMMUNITIES - ST. CLOUD, SAUK RAPIDS, SARTELL, WAITE PARK, ST. AUGUSTA, ST. JOSEPH
TOTAL: $54,049,155
TOTAL: $54,435,063
TOTAL: $72,109,767.10
TOTAL: 117,060,554.11
TOTAL: 1225
TOTAL: 1411
TOTAL: $895,614.88
TOTAL: $1,326,730.36
Benton & Stearns CountiesMinnesotaUnited States
-3.0%
-2.5%
-2.0%
-1.5%
-1.0%
-0.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
OSAJJMAMFJDNO
Non Farm Jobs2013-2014 % CHANGE
St. CloudMinneapolis/St. PaulMinnesotaUnited States
Unemployment Rates2013-2014
3%
4%
5%
6%
7%
8%
OSAJJMAMFJDNO
Source: www.positivelyminnesota.comSource: www.positivelyminnesota.com
Economy Central presented byECONOMIC INDICATORS & TRENDSCompiled by Sharon Henry, data current as of 11/22/14
Sources: Building departments for the following cities: St. Cloud, Sauk Rapids, Sartell, Waite Park, St. Augusta, and St. Joseph.
BUILDING PERMITS BY COMMUNITY
Commercial 2013 2014* 2015 #/$ #/$ #/$
St. Cloud 425 356 $87,075,891 $56,271,162
Sauk Rapids 48 226 $12,027,944 $5,422,951
Sartell 174 29 $3,531,780 $3,540,047
Waite Park 90 78 $4,377,148 $5,675,884
St. Augusta 11 4 $6,945,494 $171,857
St. Joseph 78 52 $3,102,294 $1,027,867
*Cummulative total is not year end. Total as of 11/22/14.
BUILDING PERMITS BY COMMUNITY
Residential 2013 2014* 2015 #/$ #/$ #/$
St. Cloud 1227 110 $18,425,316 $21,407,302
Sauk Rapids 382 382 $18,539,531 $18,059,059
Sartell 438 268 $11,560,121 $7,553,816
Waite Park 80 101 $879,943 $1,567,664
St. Augusta 99 67 $3,327,830 $4,161,437
St. Joseph 128 151 $1,702,322 $1,299,877
*Cummulative total is not year end. Total as of 11/22/14.
COLOR KEY:
FOR PROOF ONLY
This is your FIRST PROOF.
Magazine ad will run: Business Central Magazine, Nov/Dec 18
Ad Size: Full Page - Smart Business
Proofing Contact: Yola Hartmann, 320.656.3813
email: [email protected]
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this ad will run in the issue noted above and is correct to the best of your knowledge. If this is not the ad you intended
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Email proof to: [email protected]
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N OV E M B E R / D E C E M B E R 20 1 8 // www.businesscentralmagazine.com 1
SPONSORED PROFILE
Call us if you’re interested in
expanding . . .”
Bradbury Stamm Construction
CEO Cynthia Schultz’s invitation to her
father-in-law Duane Schultz, President,
Winkelman Building Corporation, was
long-standing, until the two seriously
discussed the positives of a merger,
subsequently undertaken in May, 2017.
The 49-year-old St. Cloud, Minn., company
became Bradbury Stamm Construction’s
Winkelman Office in early 2018 to further
the vision of a single, cohesive company.
“We’re stronger when we work together
and use our resources as one,” said Schultz.
The $300 million plus company’s goal is to
remain local and sustain a family culture,
while maintaining resources to successfully
compete against any national firm. A key
differentiator is the strength of the company’s
estimating and preconstruction services.
“Decisions made in the project’s
preconstruction phase greatly impact
costs, schedules, construction types, and
materials,” said Jay Vogel, top local lead of
the Winkelman team and 20-year veteran.
“We’ve a seasoned team here to work the
process and ensure sound client decisions.
If we strive for good, open teamwork,
preconstruction through construction,
we see successful projects.”
Winkelman’s revenue has grown by
20% this year and increased by four
teammates, now totaling 24. Internship is
an important recruiting tool, yielding top
talent for both locations. Bradbury Stamm
Construction, a Top Work Place five out of the
last six years, anticipates increasing staff and
self-perform ability. [ability for a lead general
contractor to complete certain construction
activities with its own skilled-labor force,
e.g., framing, concrete, carpentry.] The intent
is to continue a commitment to the local area
with support, new equipment ($400,000+
invested thus far), field focus, follow-through,
and industry best practices.
Schultz, who grew up in the business
and holds a B.A. in Economics and M.A.
in Construction Management, spearheads
getting-acquainted activities, support
for strategic initiatives, and operational
improvements such as new accounting
and computer systems.
“We enjoy working in the Midwest,”
said Schultz. “Times are exciting for Bradbury
Stamm Construction. •
CLOSE-UP: BRADBURY STAMM CONSTRUCTION
New Mexico construction firm builds
family business in Minnesota
Bradbury Stamm Construction, Inc. – Winkelman Office, St. Cloud, MN
Bradbury Stamm Construction, Inc. // bradburystamm.com/offices/minnesota // Connect: 320.253.2411
Winkelman Office: 340 Highway 10 South, St. Cloud, MN 56304 // Offices: New Mexico, Colorado, Texas, Iowa
2017 ENR Southwest Contractor of the Year (Engineering News-Record, industry publication)
2018 AIA New Mexico Contractor of the Year (American Institute of Architects)
“SIGNIFICANT PROJECTS
• Sartell-St. Stephen High School
• Carnegie Library, Bemidji
• 24 North Lofts, St. Joseph
• Stoney Point Meadows, Cedar Rapids
• Morris High School
• Whitefish at the Lakes, Crosslake
• Fulton Brewery Addition
• Various solar projects
FOR PROOF ONLYThis is your FIRST PROOF.Magazine ad will run: Business Central Magazine, Nov/Dec 18Ad Size: Full Page - Smart BusinessProofing Contact: Yola Hartmann, 320.656.3813email: [email protected]
This copy is FOR PROOF ONLY and does not reflect the image quality of the final printed piece. Photos or images may appear fuzzy due to the low-res format of this file. This proof is for your records and serves as confirmation that this ad will run in the issue noted above and is correct to the best of your knowledge. If this is not the ad you intended to run, please re-send your ad on a return e-mail to Yola within 24 hours of receipt.
Email proof to: [email protected] <[email protected]> Date emailed: 10/9/18
N OV E M B E R / D E C E M B E R 20 1 8 // www.businesscentralmagazine.com 1 SPONSORED PROFILE
A t the heart of my business
is my passion for helping
people, especially women,” says
Sarah, who believes women
must be strong and self-sufficient
in matters that affect them
and their families––retirement,
long-term care, income and asset
protection. She can help.
Women are taking
increasingly active roles in
financial decision making, and
by 2020 will control 20 trillion
dollars. This trend is partially
due to women working and
earning more than ever before,
and also because most women
spend a portion of their
lives single––as sole earners,
divorcees, widows. Women
have a better-than-average
chance of inheriting assets, or a
business. So, like men, women
need to adequately plan for
themselves and their families.
This niche makes a viable client
market for Sarah’s business.
Unfortunately, the fear of
looking ignorant keeps some
women from learning about
finances or seeking a financial
representative.
“Women make up 50% of
the population but only 15-
30% of financial advisors,” says
Sarah, who has set out to be a
thought leader in her field, a
pathfinder for women inside
her company, and an advocate
for her clients.
Sarah makes the topic of
financial planning approachable
for women by taking time to
build trust and to understand
each client’s unique personality,
goals, and dreams as they
discuss and draft a complete
financial plan. One-to-one free
consultations develop her core
clientele. She also holds public
events called “Elevate Fusion,”
with the goal of learning and
enriching women’s lives, and
having fun! Sarah creates
private “Elevate” groups
comprised of 10 women who
share and consult about their
women-owned businesses.
She connects with women
in engaging ways through
social media, offering virtual
educational webinars, tips, and
free resources on her business
Facebook page (sarahnoblenm).
“We, as women, want
someone to respect our desire
to choose for ourselves, not to be
sold to,” says Sarah. “Individual
women and female business
owners should find working
with me honest, conversational,
non-judgmental, and
even, fun.” •
INDUSTRY LEADER: SARAH NOBLE, NORTHWESTERN MUTUAL
Sarah Noble: Opportunity Knocked; She Answered
Northwestern Mutual representative seeks to “Elevate” women
Sarah Noble, Financial Representative, Northwestern Mutual, St. Cloud, MN 56301
tel: 320-223-6647 // [email protected] // sarahnoblenm.com
Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM), Milwaukee, WI (life and disability insurance, annuities, and life insurance with long-term care benefits) and its subsidiaries. Northwestern Mutual Investment Services. LLC (NMIS) (securities), a subsidiary of NM, broker-dealer, registered investment adviser and member of FINRA (www.finra.org) Sarah Noble is an Insurance Agent(s) of NM. Sarah Noble is a Registered Representative(s) of NMIS.
“
Creating financial security for women
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Business Central is one place where you can dependably find valuable and important information designed to guide and educate your business. Content-rich and reflective of business opportunities, challenges and concerns facing companies in small to mid-size communities across Central Minnesota.
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EDITORIAL CALENDAR
JAN/FEB 2019 1 Central Minn. Farm Show Program 2 Jobs Central Editorial Topic: Jobs! Jobs! Jobs! // From manufacturing to retail, healthcare to finance, if you’re looking for a great place to work, Central Minnesota has it all. // DEADLINE: NOVEMBER 26, 2018
MAR/APR 2019 1 Commercial Construction Editorial Topic: The Tools of the Schmooze // Does your networking toolkit include technology, multiple generations, and a few apps? If not, it should. // DEADLINE: JANUARY 21, 2019
MAY/JUNE 2019 1 Women in Business Directory 2 Senior Health & Living Editorial Topic: Balancing Act // Successful business women have learned to make choices. Not between have and have not, but between what and what not (to do). // DEADLINE: MARCH 25, 2019
JULY/AUG 2019 1 Community Impact: Waite Par 2 St. Cloud Area Chamber’s 150th AnniversaryEditorial Topic: Head West // New construction, business growth, and a much-anticipated amphitheater are turning the City of Waite Park into a regional destination. // DEADLINE: MAY 29, 2019
SEPT/OCT 2019 1 Central Minn. Growth Guide Editorial Topic: Visionaries // Creating a business organization in the 1800s took vision, perseverance, and a few false starts. Little did the founders know that the St. Cloud Area Chamber of Commerce would still be going strong 150 years later.// DEADLINE: JULY 22, 2019
NOV/DEC 2019 1 Financial Services: Retirement, Trust & Financial Planning Editorial Topic: Eat Local // Local food is no longer a fad. From farm to table, consumers are having a bigger impact on agriculture than simply cleaning their plates.// DEADLINE: SEPTEMBER 23, 2019
Issue SPECIAL SECTION(S)