jobsite.co.uk refreshes google advertisements

8

Upload: jobsitecouk

Post on 08-May-2015

242 views

Category:

Marketing


3 download

DESCRIPTION

Our banners are having a lick of paint inline with our brand refresh. We thought you’d like to see the before and after results for yourself.

TRANSCRIPT

Page 1: Jobsite.co.uk refreshes Google advertisements
Page 2: Jobsite.co.uk refreshes Google advertisements

Behavioralre-targeting

banners

Page 3: Jobsite.co.uk refreshes Google advertisements

Behavioral Retargeting Banners

Retargeting helps us narrow our advertising for website visitors who’ve left without a conversion.

Our retargeting banners are having a lick of paint inline with our brand refresh:

We thought you’d like to see the before and after results for yourself.

• clearer• sharper• more pertinent• … and straight to the point.

Page 4: Jobsite.co.uk refreshes Google advertisements

Skyscraper Banners

Out with the old… In with the new…

Dynamic content generated after a user has made a job search but hasn’t applied

Generic fallback content shown if a user hasn’t made a

job search

Dynamic content generated after a user has made a job search but hasn’t applied

Generic fallback content shown if a user hasn’t made a

job search

Page 5: Jobsite.co.uk refreshes Google advertisements

MPU Banners

Out with the old… In with the new…

Page 6: Jobsite.co.uk refreshes Google advertisements

Leaderboard Banners

Out with the old…

In with the new…

Page 7: Jobsite.co.uk refreshes Google advertisements

Google Display Network& Prospecting Sector Banners

Page 8: Jobsite.co.uk refreshes Google advertisements

Sector Banner Examples

IT Skyscraper

Engineering MPU

Sales Standard Banner

Finance Leaderboard

Google Display Network – Serving relevant banner ads on sector specific websites (e.g. IT ads on IT websites).

Prospecting – Targeting audiences that are carrying out job search activity elsewhere.