Jobsite Share of Voice January 2014

Share of voice – how it’s measured

• We count all of the mentions of ‘keywords’ associated with ‘careers’ in the UK (see the word cloud in slide 3);

• We can measure mentions on Social Media platforms such as: Twitter, Facebook, LinkedIn, blogs and forums;

• We can see how often we, and our competitors, are associated with ‘career’ conversations.

Source: Radian6

Share of voice – Career word cloud

Source: Marketing cloud Radian6

Jobsite ‘career’ mentions Share of Voice January 2014

Source: Marketing Cloud Radian6