joe pulizzi (@juntajoe) - aventri · search engine optimization lead generation social media...

@juntajoe

@juntajoe

Joe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing World

Co-Author, Get Content Get Customers and Managing Content Marketing

@juntajoe

TODAY’S AGENDA• Move Fast – 80+ Slides in 45 Minutes!• Brief History of Content Marketing• Some Content Marketing Research• Our Event Model and Content• Content Activities that Work for Us and Can

Work for You• Q&A

@juntajoe

@juntajoe

Search Engine Optimization

LeadGeneration

Social Media

STORYTELLINGSTORYTELLINGSTORYTELLING

@juntajoe

@juntajoeThe content marketing funnelBrand AwarenessYour blog, your thought leadership, webinars

Lead Conversion & NurturingResource center, your e-newsletter, your business case, your “ROI calculators”

Customer ConversionProof points, testimonials, case studies

Customer ServiceReinforce the purchase

Customer UpsellThe community, your login page, support content

Passionate SubscribersSocial media, your compelling, SHAREABLE story.

Managing Content Marketing: The Book

@juntajoe

Deliver content at all the right stages of the buyi ng processto attract and retain customers.

Deliver content at all the right stages of the buyi ng processto attract and retain customers.

Subscribers continually show positive behaviors throughout the year - purchase, sharing, attending

web events, subscribing, etc.

Subscribers continually show positive behaviors throughout the year - purchase, sharing, attending

web events, subscribing, etc.

@juntajoe

@juntajoe

A Rising Tide Lifts All Ships

@juntajoe

@juntajoe

Define Your Hit List of Influencers

@juntajoe

@juntajoe

• Last five years – over 300

different guest

posts,

interviews or

webinars

• Last five years – over 300

different guest

posts,

interviews or

webinars

@juntajoe

@juntajoe

The latest full-length

books on the discipline of

content marketing.

@juntajoe

@juntajoe

Anyone can be a media partner…

@juntajoe

@juntajoe

50,000 followers/fans50,000 followers/fans

@juntajoe

@juntajoe

Get Uncomfortable:If you don’t feel like

you are going to run off the road, you are not driving fast enough.

Get Uncomfortable:If you don’t feel like

you are going to run off the road, you are not driving fast enough.

http://taylordowns.com

@juntajoe

November 15, 2012 New York, NY

November 7-8, 2012 Cleveland, OH

4-5-6 March, 2013Sydney, Australia

@juntajoe

Joe [email protected] • @juntajoe on Twitter

Week of Sept. 9, 2013 CLEVELAND, OH

@juntajoe

joe pulizzi (@juntajoe) - aventri · search engine optimization lead generation social media...

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