content marketing master class - san francisco: joe pulizzi
TRANSCRIPT
Welcome ToSan Francisco
AGENDA !
Two Things:1.Quick Housekeeping 2.The State of Content Marketing 3.Beginning Your Mission !
WIRELESS PASSWORD
#CMWORLD
PERCENTAGE OF B2B MARKETERS USING CONTENT MARKETING
Only 42% believe theircontent marketing is effective
PERCENTAGE OF B2B MARKETERS HAVE A DOCUMENTED CONTENT
MARKETING STRATEGY
Producing Enough Content
WHY?
Enabling Women to Have More Quality Time with Their
Families
Enabling Teen Girls to Be More Confident with
Their Bodies
Helping Men Become Better Men
Help Engineers Answer the Most Challenging
Industrial Solder Questions
Think About Your Content Marketing Mission
Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the
Audience
