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All rights reserved, Joel Sutherland, 2010 Executive Workshop: Developing a Flexible Relationship to Respond Intelligently to the Economic Rebound 8th Annual 3PL Summit June 21-23, 2010

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Page 1: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

All rights reserved, Joel Sutherland, 2010

Executive Workshop: Developing a Flexible Relationship

to Respond Intelligently to the Economic Rebound

8th Annual 3PL Summit June 21-23, 2010

Page 2: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

Agenda

Economic Indicators Shipper Feedback – SCLA Conference 3PL’s - Supporting Customers’ Req’ts Interactive Discussion

All rights reserved, Joel Sutherland, 2010

Page 3: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

Economic Indicators

All rights reserved, Joel Sutherland, 2010

Page 4: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

US GDP Growth

The US GDP is $14.2 trillion or 22.9% of the world economy – the world’s largest. US GDP growth for Q110 revised down to

3%, showing that the recovery may not be as strong as many had expected.

All rights reserved, Joel Sutherland, 2010

Page 5: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

US Balance of Trade

The US leads the world in imports while remaining one of the top 3 exporters.

The US balance of trade deficit in April was $40.3B. US trade deficit with China was $19.3 billion – nearly 50% of total.

Total 2010 deficit estimated at a record $1.84 trillion. Represents 12.9% of the economy – highest since 1945. Forecast to decrease in 2011 – but iffy.

Higher fiscal deficits will likely lead to higher taxes.

All rights reserved, Joel Sutherland, 2010

Page 6: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

Unemployment

Employers in the US hired fewer workers in May than forecast and Americans dropped out of the labor force - showing a lack of confidence in the recovery.

Consumer spending (needed to increase production) is weak mostly due to high unemployment rates.

It may take a few years to revive 8.5 million jobs lost since the recession began in December 2007.

The federal government added 412,000 jobs.

All rights reserved, Joel Sutherland, 2010

Page 7: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

Logistics Indicators

Logistics costs fell to 7.7% of US GDP in 2009 from 9.3% in 2008.

Warehousing costs fell 2% below 2008. Although early 2009 saw warehouses full of inventory, by mid-year

inventories were reduced leaving facilities with empty space.

Transportation costs 20.2% lower than 2008, with all modes of transportation being negatively affected. Trucking had a 9% drop in tonnage carried.

All rights reserved, Joel Sutherland, 2010

Source: CSCMP’s 21st Annual “State of Logistics Report®”

Page 8: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

US Logistics Costs - 2009

All rights reserved, Joel Sutherland, 2010

Source: CSCMP’s 21st Annual “State of Logistics Report®”

Page 9: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

Looking Ahead

The jury is still out on when the economy will realize a meaningful and sustainable recovery. Understanding your customer’s needs, and

adapting an effective strategy that responds to these needs, is essential in achieving successful and sustainable 3PL-customer relationships.

All rights reserved, Joel Sutherland, 2010

Page 10: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

Shipper Feedback

SCLA Conference May 25-27, 2007

All rights reserved, Joel Sutherland, 2010

Page 11: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

SC Management Challenges

Economic slowdown/recession recovery Supply chain disruptions – natural & manmade Managing global supply chains Supply chain visibility and event management IT: Internet, web applications, social networking Developing ROI for going “Green” Organizational issues

All rights reserved, Joel Sutherland, 2010

Source: SCLA Annual 2010 Conference

Page 12: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

“Best” SC Management Strategies

Customer-driven

Aggressively pursue innovation and creativity

Capitalize on skills of people in every area

Leverage core competencies

Develop solutions, NOT technology (do after)

Inspire competitors to imitate

All rights reserved, Joel Sutherland, 2010

Source: SCLA Annual 2010 Conference

Page 13: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

Supply chain accounting/finance (CEO & Wall Street)

KPI’s (more supply chain focused)

Increasing skill requirements (continuous learning)

Using available information technology

Areas for Improvement

All rights reserved, Joel Sutherland, 2010

Source: SCLA Annual 2010 Conference

Page 14: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

What SC Leaders Need to Master

All rights reserved, Joel Sutherland, 2010

Strategy, tactics and execution “Push” to “Pull” Lean Cash flow and people management Sustainability and “Green” Collaboration Fundamentals

Source: SCLA Annual 2010 Conference

Page 15: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

3PL’s: Supporting Customers’ Changing Requirements

All rights reserved, Joel Sutherland, 2010

Page 16: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

3PL’s Can Help Their Customers’…

Contain Supply Chain Costs Increase Supply Chain Visibility Prepare for SC Disruptions Improve Customer Service Expand Globally

All rights reserved, Joel Sutherland, 2010

Page 17: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

Opportunity: Develop lean and agile SC capabilities that allow rapid response to customers’ changing needs and

provide variable cost structures that fluctuate with revenues.

Page 18: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

Opportunity: Provide effective visibility tools and facilitate the identification, collection, and use of information to

improve supply chain performance.

Page 19: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

Opportunity: Become an expert in managing a variety of potential supply chain disruptions. Enhance processes and IT to more effectively monitor and respond to disruptive events.

Page 20: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

Opportunity: Facilitate increased coordination, integration, and collaboration with shippers and suppliers, utilizing information

technology, to improve end-customer satisfaction.

Page 21: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

Opportunity: Provide end-to-end solutions, including comprehensive visibility and event management, to ensure

reliable service and lowest total supply chain costs.

Page 22: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

SC costs are significant and the pressures to reduce costs are severe

Supply chains are global, increasingly complex, and challenging to manage

Effective SC management has a high impact on customer service

SC disruptions can be catastrophic if not planned for

Technology is a game-changer

Takeaways

All rights reserved, Joel Sutherland, 2010

Page 23: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

Interactive Discussion

What are YOU doing in each of these areas?

All rights reserved, Joel Sutherland, 2010

Contain SC Costs

Increase SC Visibility

Prepare for SC Disruptions

Improve Customer Service

Expand Globally

Page 24: Joel Sutherland from the Center for Value Chain Research, Lehigh University & OHL, Relationships that Respond Intelligently to Economic Rebound

Questions?

All rights reserved, Joel Sutherland, 2010

Joel Sutherland Managing Director

Center for Value Chain Research Lehigh University

[email protected]