JOHN BOWESExperience + Case Studies

JOHN BOWESJohn Bowes is an award-winning marketer with proven experience focused on PR, influencers, social media and digital content across the alcohol, cannabis, retail, travel, lifestyle, finance and technology sectors.John’s career has taken him around the globe working both agency and client-side for for some of Canada's and the world's leading brands, including: Kellogg’s, RB, BIC, McDonald’s, A&W and Capital One, His ability to predict emerging social and cultural trends has made him both highly successful and is consistently tapped-into by colleagues. Outside the office, you can find John capturing adventures with his GoPro, playing video games or volunteering with local non-profit organizations.

PROFILE

EXPERIENCE

TESTIMONIALS “Not only is John a client

whisperer and PR superstar, his optimism and positivity is infectious.

Group Account DirectorGlobal PR Agency

“ “It’s been great working with John. He has serviced the same account for forever and still maintains enthusiasm and positivity (which is not easy!)

Creative DirectorGlobal Ad Agency

“ “John is well connected with great vision, marketing, and PR prowess. Working with John created enormous impact and exposure for our organization.

Regional PR DirectorGlobal Hotel Chain

““John is perfect for any

project that involves strategic thinking, problem solving and building strong relationships with others.

Head of Brand MarketingNational Tech Firm

“ “John presented unparalleled insights and successfully kept our brand in its #1 position.

VP of MarketingGlobal Tech Start-up

““John is one of the best client managers I’ve encountered in my career and is an extremely effective communicator.

President & FounderPR Agency

“

Influencer Partnerships, Experiences & Content Creation

Details & KPIs

• 14 unpaid lifestyle influencers• 4 cities + 4 concerts• 47 pieces of earned social coverage

• 4.5MM social impressions

FOO FIGHTERS: Concrete & Gold Tour ELEVATETO FEST: Influencer Experience MOTHER’S DAY: Celebrating Dog Moms

CASE

STU

DY

Details & KPIs

• 60 unpaid influencers• Toronto’s Hottest Tech Fest• 90 pieces of earned social coverage

• 7.3MM social impressions

Details & KPIs• 10 unpaid influencers• Leveraging a moment-in-time• 8 pieces of earned social

coverage• 500K social impressions

Amplifying & Leveraging Moments-in-Time

Details & KPIs

• 13 unpaid lifestyle influencers• 30 days until Cannabis legalization• 298 pieces of earned social coverage

• 12MM social and online impressions

Cannabis Legalization Winter Driving Safety Week Remembrance Day Goes Digital

CASE

STU

DY

Details & KPIs

• 4 paid lifestyle influencers• National Winter Driving Safety Week• 28 pieces of social coverage

• 800K social and online impressions

Details & KPIs

• 15 celebrities and influencers• 100-year milestone• 60+ pieces of influencer coverage

• 900MM global social impressions

Thank You!jb@jbpr.ca