john jacobs presentation
TRANSCRIPT
JOHN L. JACOBS
CHIEF MARKETING OFFICER AND EXECUTIVE VICE PRESIDENT
Re-Establishing Trust in Times of Financial Uncertainty
THE AD CLUB FINANCE EVENT 2.06.2012
RE-ESTABLISHING TRUST
THE AD CLUB FINANCE EVENT 2.06.2012
in Times of Financial Uncertainty
REBUILDING TRUST & CREDIBILITY
THE AD CLUB FINANCE EVENT 2.06.2012
is the Result of Action and Deed, NOT Words
SAY IT…
THE AD CLUB FINANCE EVENT 2.06.2012
DO IT…REPEAT…REPEAT…REPEAT…
THE GOLDEN RULE OF COMMUNICATION
THE AD CLUB FINANCE EVENT 2.06.2012
“Communicate onto others as they wish to be
communicated to”
OVER COMMUNICATE
THE AD CLUB FINANCE EVENT 2.06.2012
THE AD CLUB FINANCE EVENT 2.06.2012
INTIMATE
INTERMEDIATE
ENVIRONMENT
CUSTOMER
MARKET VOLATILITY
THE AD CLUB FINANCE EVENT 2.06.2012
GLOBAL ECONOMY
THE AD CLUB FINANCE EVENT 2.06.2012
THE AD CLUB FINANCE EVENT 2.06.2012
ACCESS TO CAPITAL
THE AD CLUB FINANCE EVENT 2.06.2012
MARKET STRUCTURE
THE AD CLUB FINANCE EVENT 2.06.2012
BEWARE OF
UNINTENDED
CONSEQUENCES
THE AD CLUB FINANCE EVENT 2.06.2012