Workshop 3: The role of the environmental manager in elevating the reality platforms for

sustainability and social responsibility.

• John Morelli• Stephan Schaltegger• Szilvia Luda• Sofia Marinou• Ricardo Scachetti• Mara Ciorean• Paola Rusconi• Elena Battelini

• Alessandra Mazzai• Giovanna De La Puente• Alessia Barone• Giancarlo Boccacci• Pietro Bertazzi• Mária Csutorá

Social responsibility

ISO26000

Social responsibility core subjects

• Environment– Prevention of pollution– Sustainable resource use– Climate change mitigation and adaptation– Protection and restoration of the natural environment.

• Labour practices– Health and safety at work

• Consumer issues– Fair marketing, information and contractual practices– Protecting consumers’ health and safety – Sustainable consumption– Education and awareness

• Social and economic development of the community– Community involvement– Responsible technology development– Responsible Investment

Social responsibility goals/outcomesSocial Responsibility Goals of the Organization

Social Responsibility Core Subjects as SR Outcomes of Organizational Goals and Professional Goals of the Environmental Manager

Ensure availability of future resources Sustainable resource use

Meet stakeholder expectationsClimate change mitigation and adaptation

Protection and restoration of the natural environment

Reduce environment-related costs

Prevention of pollution Reduce environment-related liabilities

Increase regulatory compliance

Reduced insurance costs Health and safety at work

Build/maintain reputation Fair marketing

Maintain customer base Protecting consumers’ health and safety

Maintain market share Education and awareness

Meet shareholder expectationsResponsible Investment

Responsible technology development

Increasing workforce reliability, retention and ability to recruit. Increase institutional cooperation. Decrease NIMBY Community involvement

Take advantage of market preferences/create new mrkt. Sustainable consumption

Engagements among companies to increase efficiency and effectivness of SR activities Enhanced SR

Strategies for Expanding the Social Responsibility Goals of the Organization

• Cause-and-effect strategy as a means of conveying rationale– Primary and secondary outcomes of decisions– Example:

• Worker health and safety– Reduced insurance cost

» Improved morale• Increased productivity

• Fair marketing– Build reputation (underpromise, overdeliver)

» Magnified by overpromises of competitorsBusiness case SR Action Additional effectsWORKER HEALTH & SAFETY

Decrease insurance costs Improve workers H&S Improve morale --> productivity Increase loyalty->retention-ability to recruit->decrease of training needs->more efficiency

FAIR MARKETINGEnhance reputation Fair Marketing Build long term reputation - Enhanced by failure of competitors

Strategies for Expanding the Social Responsibility Goals of the Organization

Education and Awareness Raising Strategy• Employees top to bottom• Consumers

• Horizontal-then-vertical strategy– Directed efforts to help others– Lifting the “platform” within the organization

Strategies for Expanding the Social Responsibility Goals of the OrganizationChange Agency Strategy• Fear• Following• Favors• inFormation

Thank you.