With the recent development in technology, John

Pereless believes that smart phones are the key to promote

your online business along with directing more internet traffic

toward your website. So lately if you have been targeting the

mobile market, it is important to design a mobile website or a

mobile application to capture the interest of users toward

your website. However when it comes to deciding what is

beneficial- a mobile website or a mobile application, John

Pereless list out certain criteria’s that must be kept in mind

while making the final decision.

John Pereless – Advantages of Mobile

Website and Mobile Applications

When it comes to making a choice, John Pereless advocates that the business owner must have complete knowledge about both the options before opting for the most suitable one. A mobile website work similar to a full website and usually consists of several browser based HTML pages lined together. The mobile website only works with the help of a working internet connection and thus cannot be used for offline search.

Understand the difference

In contrast, a mobile application can be downloaded

from the app store and installed on the specific

mobile phone. While some of the applications are

paid, most of them can be availed free of cost. These

apps can be downloaded from specific portals such

as blackberry app world, apple’s app store or android

app market. According to John Pereless, an

additional advantage that most of the mobile

applications comes with is that the installed app can

even be used offline.

While both the options have their own set of benefits, mobile

websites are believed to offer great advantages to the users.

Some of the most important benefits of a website over mobile

applications are:

The advantages

Being dynamic, websites are easy to upgrade as

compared to apps. According to John Pereless, a

large number of changes can be made easily on the

web pages while it is difficult to make certain

alterations in mobile applications.

Upgradability

While different operating system requires specifically

designed applications, a website can work well with different

portals such as android, blackberry and apple.

Compatibility

While a website can be easily accessed by a large number of

users, the same is not true with the apps. A user who has

downloaded an application can make certain changes in it

while those changes are not visible to other internet users.

The ease of access

However if you want to design an interactive game or

want to offer an offline services to your clients, you must

choose to design a mobile application but if you want to

create mobile friendly content that can be easily

accessed by a large number of

peopleJohn Pereless advise you to choose mobile

website.