john ploughman, driving standards agency

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Making email alerts simpler, clearer and faster Driving Standards Agency

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Page 1: John Ploughman, Driving Standards Agency

Making email alerts simpler, clearer and fasterDriving Standards Agency

Page 2: John Ploughman, Driving Standards Agency

gov.uk/designprinciples

Page 3: John Ploughman, Driving Standards Agency
Page 4: John Ploughman, Driving Standards Agency
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Scrollable

Short (but big) sub-headings

Page 6: John Ploughman, Driving Standards Agency

Take action

Clear calls to action

Page 7: John Ploughman, Driving Standards Agency

The techie bit• Fixed width of 560px

Font Relative size

Title Gill Sans 6

Sub-heading Arial 4

Body Arial 3

Page 8: John Ploughman, Driving Standards Agency

Understand, remember, act