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john rogers - co-creation + manufacturing in the digital age, cswglobal14

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@localmotors | localmotors.com | #crowdweek A WORLD OF VEHICLE INNOVATIONS @localmotors | localmotors.com | #crowdweek

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Presented at Crowdsourcing Week Global 2014 by John Rogers, Founder & CEO, Local Motors. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek

TRANSCRIPT

Page 1: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

A WORLD OF VEHICLE INNOVATIONS

@localmotors | localmotors.com | #crowdweek

Page 2: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

Co-CREATION + MICRO MULTI-NATIONAL MANUFACTURING

is

RESHAPING NATIONAL COMPETITIVENESS

Page 3: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

DESIGN

BUILD

SELL

What We Do

Page 4: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

DESIGN

BUILD

SELL

Page 5: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

COMMUNITY

EngineersFabricators

Designers

Enthusiasts

Page 6: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

MICROFACTORY

Manufacturing Floor

The ShopRapid Product

Development LabDesign Team

Service

Entrance

The Results

• 5x’s Faster• 100x’s Less Capital

Page 7: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

DESIGN

Design Team

Development Lab

Manufacturing Floor

The Shop

Service

Entrance

HOW IT WORKS

OPEN

Page 8: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

BUILD

Service

Entrance

Rapid Product Development Lab

Design Team

Manufacturing Floor

The Shop

HOW IT WORKS

Page 9: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

SELL

The Shop

Manufacturing Floor

Rapid Product Development Lab

Design Team

Entrance

Service

CAD Software Surface Science Anchor Products Accessories Design Tools

HOW IT WORKS

Page 10: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

SOME DETAIL

Page 11: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

CO-CREATE | SUMMARY

Local Motors (Rally Fighter) | General Motors (Chevy Volt) | Fisker Automotive (Karma) | Tesla (Roadster)

FASTER LESS COST MORE BRAINPOWER

Page 12: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

CO-CREATE | PROFILE

COCREATE

Page 13: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

CO-CREATE | PROFILE

COCREATE

Page 14: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

A CASE STUDY

Page 15: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

Design a lightweight motorcycle

THE CHALLENGE

DESIGN | RACER

Page 16: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

Challenge Stats

• 4 weeks• 198 Projects• 25 Countries Represented

TOP ENTRIES

DESIGN | RACER

Page 17: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

DP CUSTOMS BIKE CHALLENGE WINNER• 127 Comments

• 4 Revisions

• 20 Days

• 48 Total Collaborators

DESIGN | RACER

Page 18: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

DESIGN | WINNER ANDRE COSTA

Page 19: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

Service

Entrance

Rapid Product Development Lab

Design Team The Shop

Manufacturing FloorBUILD | RACER

Page 20: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

SELL | RACER

Page 21: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

THE SHOP | SELLING THE FUTURE

Page 22: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

THE SHOP | CROWDFUNDING HARDWARE INNOVATION

Page 23: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

THE SHOP | CROWDFUNDING HARDWARE INNOVATION

Crowdfunded in <48hrs

Page 24: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

THE SHOP | ANCHOR PRODUCTS

Page 25: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

THE SHOP | AFFILIATED PRODUCTS

Page 26: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

THE SHOP | OMNI CHANNEL

Page 27: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

THE SHOP | PHOENIX + VEGAS + KNOXVILLE

Page 28: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

THE SHOP | NEXT

Germany 2014

Page 29: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

THE SHOP | NEXT

100 in 10 years

Page 30: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

SOME THEORY

Page 31: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

THE MAKER EFFECT

BYTES BITS

Page 32: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

OPEN SOURCE ADVANTAGE

“No Matter Who You Are, Most of the Smartest People Work for Someone Else”

- Bill Joy, Co-Founder, Sun Microsystems

Page 33: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

INDUSTRIAL REVOLUTION | YESTERDAY

Page 34: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

INDUSTRIAL REVOLUTION | YESTERDAY

Page 35: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

INDUSTRIAL REVOLUTION | TODAY

Page 36: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

INDUSTRIAL REVOLUTION | NEXT

Page 37: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

A REVOLUTION

Page 38: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

A REVOLUTION

Page 39: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

A REVOLUTION | IN LEARNING

Page 40: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

A REVOLUTION | IN LEARNING

Page 41: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

A REVOLUTION | FASTER, BETTER, INDIVIDUAL

Page 42: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

A REVOLUTION | IN A BOX

Page 43: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

A REVOLUTION | TO AVOID THE UNSUSTAINABLE

Page 44: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

A REVOLUTION | TO INFORM MASS MANUFACTURING

Page 45: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

A REVOLUTION | TO OVERTAKE THE STATUS QUO

Page 46: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

Invent a new world of home appliances by creating a socially-engaged community of home enthusiasts,

designers, engineers, and makers that will share ideas, try them out, and build real products to improve your life.

A REVOLUTION | FOR ALL INDUSTRY

firstbuild Mission

Page 47: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

THANK YOU

@localmotors | localmotors.com | #crowdweek

Page 48: John Rogers - Co-creation + Manufacturing in the Digital Age, CSWGlobal14

@localmotors | localmotors.com | #crowdweek

@[email protected]

+1-617-314-3333

@localmotors | localmotors.com | #crowdweek


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