2014 Global Crowdsourcing Pulsecheck

Sean Moffitt, Managing Director, Wikibrands

@seanmoffitt @wikibrands @crowdweek #cswglobal14

CSW = Crowdsourcing Karma?

Singapore Washington

Toronto San Francisco

New York Bangalore

The Most Disruptive

The Most Potential

The Most Game

Changing

Sept, 2012 Kickstarter Results March, 2014 Purchase

The Most Poignant

Where are you on the crowd continuum?

“It Makes

Money”

“It Creates a BetterWorld”

“It Produces

BetterResults”

No Matter Where You Are…

Could Gartner be Right About Crowdsourcing?

Google confirms the “crowd” has room to grow

“Substantially more than current growth”

“More than current growth”

“Same as current growth”

“Less than current growth”

What do you expect growth wise in the “crowd economy” for 2014 and 2015?

Source: the 2014 Global Crowdsourcing Pulse Check

Why are we attracted to the “crowd” movement

#1 We love crowds’ disruption possibilities

#2 Crowds connects people with purpose

#3 Crowds keeps us on the leading edge

What do we call this “crowd thing”?

Are we warring with social media?

77th 61st19th

The Crowd Universe The Social Universe

Alternate Business Model Media

Business/Cause Motive Larger Set of Purposes

Innovation Connection

Monetary Outcome Engagement Outcome

What is driving our optimism?

The big 6 “Meta” Crowd Trends

Crowd Change Factor #1 -The rise of entrepreneurial startup culture

60% of millennials consider themselves enhtrepreneurs

Crowd Change Factor #2 – Growth of free

agents/freelancing/independent contracting

Crowd Change Factor #3 - Expanded global marketplaces and

scale

Biggest Crowd Growth Sub-Segments

Biggest Industries Disrupted by the Crowd

(next 3 years)

* Health Care 7th, Manufacturing 8th, Education 9th, Public Service & Government 10th

Leading and Managing the Crowd

Why Crowdsource?

Top Objectives for Launching a Crowd Venture

What are the top 7 ingreients of….

Top Success Factors for a Successful Crowd Initiative

A Crowdworthy Idea – Taskrabbit - Your Tasks, Done.

Triggers, Incentives and Motivations– Kiva

3. Great product, Step Change Innovation

Top Impasses for a Successful Crowd Initiative

#1 Legal & Regulatory Hurdles

#2 Time for Staff to Manage It

#3 Organizational silos/adoption issues

Crowdsourcing : Storm Clouds Ahead?

#1 Intellectual Property Rights/Plagiarism

#2 Weaker Participant Commitment

#3 Regulatory Prevents Expansion

#4 Opportunity for Scandal/Fraud

#5 Management Time is Excessive

Strongly Agree/Agree

Strongly Disagree/Disagree

Key Takeaways

The world is a blur

The world is getting smaller

Crowdsourcing is growing up and maturing – this is no longer a play thing

Best practices are starting to develop/we are creating impact

Someone has to lead the crowds

I. Find survey at:

www.crowdsourcingweek.com

@SeanMoffitt

II. Full 2014 Global Crowdsourcing Paper thought paper:

May 12th

III. Interviews this week: 6 Questions I still need Answered

“There is a need for a centralized forum for sharing learnings and best

practices of crowdsourcing.”

“77% Strongly Agree/Agree”