john s - managing across gen

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MANAGING ACROSS

GENARATION“Understanding Our Value Diversity For Better Management Effectiveness”

John [email protected]



Objectives

Show the advantages of generational diversity

in the workplace and Business.

Identify the impacts of generational

.Learn the characteristics of different

generations and how to adapt to and leverage

them.



Agenda

• Introduction

• Across Generation at Business

• Multi Generation at Work



GENERATIONINTRODUCTION



A Challenge

Please Write

a One Sentence Definition of

“ ”



Definition

A body of individuals born inapproximately the same time period

w o genera y s are s m ar e av orsand attitudes.



Benefits of Understanding Generational

Differences

• More effective communication/less

misunderstandings.

• Increased recruitment and employee

.• More effective motivational methods.

• Better-formed expectations.

• Increased productivity

and teamwork.



The Case of Understanding

There are now four (4) generations in the

workplace with different expectations,motivations, attitudes, and behaviors.

differences can equip one to handle

workplace situations with

increased insight.



The Four Generations

Traditionalists/Veterans

(Born 1922-1945)

Baby Boomers

-

Generation X

(Born 1965-1982)

Millennials/Generation Y(Born 1983-1997)



How the Generations Differ(1 of 3)

Social, Political, and Economic Influences.

Familial Structure and Influence.

Education.

Values.

Work Ethic.



How the Generations Differ(2 of 3)

Preferred Leadership Approach.

Communication Style.

Motivational Buttons.

How They Interact with Others.

Preferred Approach to Feedback.

View toward the Company.



How the Generations Differ (3 of 3)

Work Vs. Personal Life.

Desired Rewards.

Financial Behaviors.

Relationship with Technology.

Expectations.



ACROSSGENERATION AT

BUSINESS



What Technology Tell Us ?

Boomers :

The Assembly Line and TV

Xers :

Internet Yers :

iTunes, FaceBook, Twitter, Myspace, etc



Now let’s look at what really change in our

generations



How about the kid?



Why across generation?

• To fulfill the market

segment from mass marketto fragmented and niche

– Fragmented segment and

niche segment includingLifestyle of different

generation (Baby boomers,

X, Y, digital)



2020 T.I.M.E.A survey of technology thinkers and stakeholders shows they

believe the internet will continue to spread in a “flattening”and improving world. There are many, though, who think

major problems will accompany technology advances by 2020

742 respondents who completed this survey were varied; there is

general agreement about how technology might evolve

Janna Quitney Anderson, Elon University Lee Rainie, Director

T.I.M.E TELKOM sungguh tepat untuk menjawab perubahan jaman ini.



In Indonesia?

Welcome to T.I.M.E

• Lifestyle gaps still wide between the urban and the

rural. Our job to empower the rural civilizations tocatch the urban.

• Indonesia go wireless faster than any countries.

Generations gaps between X,Y,Z get thinner. Thanksto social media.

• But there is different interest and different effect of

the digital to kids & teens and to youth & adult.• Druckers said : it is brand and innovation that make

company sustain



Social Media Becomes a Basic Need

Fenomena social media di Indonesia, dengan jumlah 26.000.000 lebih,

Indonesia menempati peringkat ketiga negara dengan jumlah

pengguna Facebook terbanyak di dunia, di bawah Amerika Serikat dan

Inggris. Indonesia juga menempati jumlah pengguna terbesar Twitter

s a. a ar a u o a negara n ones a a an e a a m se aga

ibukota Tweet di Asia, bukan karena jumlah pengguna tetapi juga

kontribusi Trending Topic di Twitter dari Indonesia.

Source: retrieve from http://www.financeindonesia.org/content.php?279-Social-Media-World-Forum-Asia-2010



Online and Offline Interaction

Online interaction increase “kopi darat” for “kongkow –

kongkow”

Orang Indonesia memang suka sosialisasi makanya facebook

dan twitter cepet naiknya. (bencana, gayus, koin prita dll sbg

contoh)



GENERATION ATWORKS

MANAGING HUMAN RESOURCE :MULTI–GENERATION WORKFORCE



ACROSS GENERATION ISSUES

SILENT GEN BABY BOOMER GENERATION X GENERATION YDIGITAL

NETWORK

1925 - 1945 1946 - 1964 1965 - 1977 1978 - 2000 2001 - Present

62 - 83 43 - 61 30 - 42 21 - 29 0 - 11USIA

Practical Optimistic Skeptical HopefulOUTLOOK

Dedicated Driven Balanced AmbitionsWORK ETHIC

Respectful Love / Hate Unimpressed Relaxed, PoliteVIEW OF

AUTHORITY

Hierarchy Consensus Competence AchieversLEADERSHIP

Personal

Sacrifice

Personal

Gratification

Reluctant To

CommitmentLoyalRELATIONSHIP

Civic Team Self CivicPRESPECTIVE

Sumber : Raines C (2003), Connecting Generations, Menlo Park, CA; Crisp Publication



The MultiGeneration

WorkforceIssues

((7 of 237 of 23))

Source : www.Kellyservice.com



Strategies for working Cross

GenerationBaby Boomers Gen X Gen Y

Communication

Development

and Job Design

Recruitment

Retention

Source : Aon Hewitt



Strategies for working Cross

GenerationBaby Boomers Gen X Gen Y

Communication • Show respect

• Choose face-to-face

• Get to the point

• Use email but face-

to-face issue

• Orient them quickly

• Email and IM are

preferedDevelopment

and Job Design

• Acknowledge

accomplishment and

gratitude

• Create open work

• Give them space to

explore and find the

solution

• Lighten up work can

• Provide feedback and

respond quickly

• Challenge them

• Outline the end game

environment

be fun

to each task

Recruitment • Retain them • Go through social

networks

• Utilize technology

facebook, etc

Retention • Highlight value and

contributions to thecompany

• Get over the notion

of dues paying• Provide flexible

work solution

• Set out clear steps

to advance

• Find them a mentor

• Allow them tocontribute to the

community

• Introduce new

opportunities

frequently

Source : Aon Hewitt



.: MARKET SEGMENT VS HR PLACEMENT :.

INDICATOR

MARKETSEGMENT

DESCRIPTION

FRONT END MID OFFICE BACK OFFICE

HR ISSUE

MASS•ALL•LOW INCOME

BABY BOOMER

GENEREATION X

GENEREATION Y

V

V

V

V

V

V

X

V

V

MIDDLE

AFFLUENT

•YOUNG PEOPLE•ENERGIC

•MATURE

•WEALTHY

•LIFESTYLE

GENEREATION X

GENEREATION Y

BABY BOOMER

GENEREATION X

GENEREATION Y

V

V

V

V

V

V

V

V

V

V

V

V

V

V

V

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