Join the heritagemu s t h a v e pe re n n i a l s . c o m

Show us your plant discovery!

Whether you’re a plant enthusiast, a specialized hobbyist or a commercial breeder, we have the expertise to help you market your discovery globally with over 20 years of experience, a worldwide network to provide a seamless supply chain and many satisfied breeder clients.

From “one of a kind” to multiple selections from a specific genus, we have a proven program to help you with market research, performance trials, patent protection and more. Best of all, you can select just the services you want to best fit your products’ needs. No financial outlay or risk to you.

Menu of services • Free consultation

• Comprehensive trialing services

• Market analysis for product placement and promotion

• International administration services for Plant Breeders Rights with Royalty Administration International®, The Netherlands

• International production and distribution with leading perennial plant producers and retailers

• Branding and targeted promotional programs

m u s t h a v e p e r e n n i a l s . c o m

Cover: Demonstration garden at zu Jeddeloh Pflanzen, Germany

Contact a plant breeder agent

Tell us about your discovery at musthaveperennials.com

Just click on Found a Plant.

Paul GooderhamMobile: +44 (0) 7771 572610Tel: +44 (0) 1379 652662Email: pgooderham@musthaveperennials.com

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The most complete program to bring your discovery to market!

Designed with your interests in mind to maximize distribution and exposure

20 years of experienceWorldwide supply chain established with leading young plant providers to supply finished producers in all major world markets. Consumer marketing via extensive social media championed by RozanneandFriends.com.

Two websites and a gardening personality to speak to the different supply chain audiences

New marketing tools in the works

Garden Design Program

• Education and marketing program for the market’s best garden perennials

• Regional perennial plant combination collections across NA and around the world

• Communication program including blog, articles, presentations, POP materials with marketing message to all supply chain audiences via Musthaveperennials.com

• Communications to the consumer by Rozanne via RozanneandFriends.com about how to enjoy the best garden perennials as part of one’s lifestyle

RozanneandFriends.com – a consumer site promoting the best garden perennials to the consumer.

Rozanne is the personality for consumers covering perennials and gardening from the lifestyle perspective. Market tested for two years through social media.

MustHavePerennials.com – targeted at the supply chain to promote the best garden perennials to all segments of the perennial industry from the breeder through to the retailer.

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A program to fit all types of breeders and/or their agents.

We are looking for the best garden perennials in the market to promote to the industry and the consumer interested in gardening as part of their lifestyle.

If you have a single variety or multiple varieties that you feel are great perennials which deserve to be front and center in the market, we have a program to fit your needs and a business relationship option to fit your situation.

Traditional full-service program for smaller breeders focused on a narrow group of varieties, even just one, needing a full menu of services to get product to market.

OPTION 1

• Must Have Perennials™ takes responsibility for all aspects of the trialing, protection, commercialization, and marketing of the variety.

• This option offers the support of a selected worldwide supply chain of leading perennial licensees.

• In return, we share the royalty and a marketing fee is collected to support the promotion from the licensees.

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Targeted breeder/agent cooperation program. Must Have Perennials™ has identified genera of high demand garden perennials by the retail and consumer market segments. We will be looking for breeders of all sizes who want to work with us to bring improved new varieties to the market for these specific genera.

Commercial breeding company program. An increasing number of varieties are being bred andintroduced from larger commercial breeding companies. Some are standalone breeding activities and others are vertically integrated to various degrees.

OPTION 3

OPTION 2

• We are working with the industry’s supply chain, retailers, designers and others to identify the best garden perennials in the market. Currently some of the best garden perennials are varieties which have been on the market for many, many years and there is no active breeding to upgrade their garden performance.

• Must Have Perennials™ will be promoting these items while working with breeders to identify them as breeding opportunities. We welcome the opportunity to promote these improvements to the perennial market and will share this list of items with breeders interested in the Must Have Perennials program.

• These companies often can perform some or all of the services offered by Must Have Perennials. Participation in the Must Have Perennials™ and Rozanne and Friends™ programs offers additional exposure and recognition as a leading perennial variety in its genus.

• This option will usually only provide marketing services under Must Have Perennials™ and Rozanne and Friends™. However, other “a la carte” services can be arranged if desired.

• In return a marketing fee is charged to the breeder or the breeder’s agent.

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Adrian Bloom

Row 1: Buddleja ‘Butterfly Heaven’, Campanula Avalanche (‘Camblo’) Row 2: Campanula Blue Waterfall (‘Camgood’), Campanula ‘Blue Rivulet’, Dicentra ‘Spring Magic’ and Polemonium Bressingham Purple

Donald & Rozanne Waterer

Geranium Rozanne® (‘Gerwat’), Geranium Azure Rush® and Geranium Lilac Ice®

Chris Bowyer

Helichrysum ‘Amber Cluster’, ‘Ember Glow’, ‘Pink Sapphire’, and Ruby Cluster (‘Blorub’)

Bob Brown

Helenium Mardi Gras (‘Helbro’)

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John Butcher

Solidago ‘Goldrush’

June Croon

Coreopsis Creme Brulee (‘Crembru’), ‘Golden Dream’, and ‘Sweet Marmalade’

Mary Ann Faria

Euphorbia ‘Bonfire’, Coreopsis ‘Limerock Dream’, ‘Limerock Passion’, and ‘Limerock Ruby’

Roger Handley

Erysimum ‘Jenny Brook’

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Mike Hart

Helianthemum Hartswood Ruby (‘Hartswood’)

Yoshihiro Kanazawa

Anemone series – Row 1: ‘Pretty Lady Diana’ Row 2: ‘Pretty Lady Emily’, ‘Pretty Lady Julia’, ‘Pretty Lady Maria’, ‘Pretty Lady Susan’

Rainer Kretz

Lychnis Jenny (‘Lychjen’)

Mark Leonard

Coreopsis ‘Sweet Dreams’

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Dale Lindgren

Penstemon ‘Sweet Joanne’ and ‘Prairie Twilight’

Row 1: Delosperma Fire Spinner®, Lavender Ice, Mesa Verde® Row 2: Table Mountain, Starburst®, Diascia Coral Canyon®Row 3: Diascia Silverwells®, Penstemon Silverton®

Takii

Centaurea ‘Amethyst in Snow’ and ‘Amethyst Dream’

Achillea Seduction Series - ‘Apricot Delight’, ‘Peachy Seduction’, ‘Saucy Seduction’, ‘Strawberry Seduction’, and ‘Sunny Seduction’

Achillea Tutti Frutti Series - ‘Pink Grapefruit’, ‘Pineapple Mango’, ‘Pomegranate’, ‘Wonderful Wampee’

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Mark Smith

Vintage Hibiscus Series – Grenache, Pinot Grigio, Pinot Noir

Har Stemkens

Row 1: Achillea ‘Little Moonshine’ Row 2: Achillea ‘Ritzy Rose’, Achillea ‘Ritzy Ruby’, Leucanthemum Freak!®, Stokesia ‘Blue Frills’

Cordials series – ‘Brandy Punch’, ‘Cherry Brandy’, ‘Cinnamon Grappa’, ‘Peppermint Schnapps’

Dendranthema Igloo series – Row 1: ‘Cool Igloo’ Row 2: ‘Dainty Pink Igloo’ Row 3: ‘‘Firedance Igloo’, ‘Fireworks Igloo’, ‘Frosty Igloo’, ‘Harvest Igloo’, ‘Ice Pink Igloo’, ‘Icicle Igloo’ Row 4: ‘Pumpkin Igloo’, ‘Radiant Igloo’, ‘Sizzling Igloo’, ‘Snowy Igloo’, ‘Sundance Igloo’, ‘Sunny Igloo’ Row 5: ‘Warm Igloo’

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Kniphofia ‘Elvira’

Paul Stringer

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Varieties are protected with breeder’s rights or are patent pending/patented.

© Must Have Perennials™ 2017 16094 (01/19/17)