joining the conversation twitter for professional and personal purposes
TRANSCRIPT
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TWITTER FOR PROFESSIONAL AND PERSONAL PURPOSES
Louise Stansfield Senior Lecturer, Business CommunicationMetropolia Business School, Finlandas part of international week in Rotterdam University of Applied Sciences February 2014
JOINING THE CONVERSATION
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Twitter profile – your handle/your user name
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Find people to follow
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EventsCustomer engagementCustomer serviceNewsJobs
Follow companies
FOR PROFESSIONAL PURPOSES
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TWITTER WALL
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FOR CONNECTING WITH PROFESSIONAL EVENTS
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FOR CUSTOMER ENGAGEMENT
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#Possibilities
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FOR CUSTOMER SERVICE
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Promoted tweets
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#custserv
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PROMOTING CONTESTS
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Free Cone Day photo comp – engagement with website
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FOR JOB SEARCH
#rekry
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Follow @Finnfield List: Career Orientation
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HS 3 Aug 2013
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FOR STUDYFollowing your research interest
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ENGAGE WITH YOUR LECTURERS
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EMPLOYEE ENGAGEMENT
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Follow your interests, join the conversation
FOR PLEASURE
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Engage
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NEWS IN REAL TIMECONNECTING WITH REAL TIME EVENTS
Case Boston
• Image courtesy of http://www.boston.com/business/innovation/blogs/inside-the-hive/2013/07/10/twitter-highlights-globe-boston-marathon-character-coverage/Gw0x9JKTNPwJAfJgihSSmO/blog.html
21 Sept 2013 = #Westgate
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#SOCHI
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#SOCHIFAIL
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Joining the conversations for fun
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CONTESTS FOR FUN
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FOR PROFESSIONAL NETWORKING
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INTERACTION WITH TV PROGRAMMES IN REAL TIME
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#docventures (18 Sept 2013)
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DANGERS
http://www.mediabistro.com/alltwitter/dangers-twitter-under-the-influence_b49197
http://www.bbc.co.uk/news/uk-wales-17515992
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TO TWEET OR NOT TO TWEET ???
• Use common sense• Check Twitter accounts are verified• Ignore spam accounts• Navigate and filter the noise and snark• Wait for confirmation of news items before posting• Don’t post drunk• Join the conversations with hashtags• Stay professional if you are looking for jobs and using
your own name
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SO GO AHEAD – START TWEETING