Location, Location, Location

Jon Holloway • Hurricanetwitter.com/socialvation

linkedin.com/in/joneholloway

www.bethehurricane.com

HANDS UP IF YOU CHECKED IN HERE?

WHAT IS GEOLOCATION?

WHO ARE THE MAJOR PLAYERS

LOCATION SERVICES FOR EMPLOYEES

LOCATION SERVICES FOR CUSTOMERS

WHAT’S THE FUTURE?

4 tips for getting started

• Applications– Understand the location applications and how they work, who is using

them and what added benefits they can offer you above just the ‘check in’.

• Integration– Identify the key social platforms to integrate with and make sure the

social interaction has a purpose beyond just shouting ‘I am here’.

• Engagement– Make your visitors and customers aware of your location strategy,

combine with the rewards strategy to get the most out of your usage.

• Reward– Find ways of rewarding your visitors for sharing the message; make it

competitive, fun or financial.