jonathan sposato - everything i need to know about design i learned in a hotel
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everything i learned in UX i learned at a
hotel
everything i learned in UX i learned at a
hotel
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why design matters
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“great design is transformative”
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affects behavior…
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“when people are in a relaxed situation, the pleasant, pleasurable aspects of the design will make them more tolerant of difficulties and problems in the interface.”
- Don Norman
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great design begets great press
great design begets great press
Winner of I.D. Magazine’s ‘Best Design’ Award
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It’s‘a good thing’
It’s‘a good thing’
martha stewart
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“beautiful things really do work
better”
- Don Norman’s ‘Emotional Design – Why We Love or Hate Everyday Things’
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Don Norman’s 3 tenets of ‘Emotional Design’
•Visceral design
•Behavorial design
•Reflective design
and more…
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“visceral design”
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“behavioral design”
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great behavioral designgreat behavioral design
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what does the product say
about the user?
“reflective design”
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design as ‘avatar’
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what does the product say about
the user?
what does the product say about
the user?
inverse: what do you want people to
say about the product?
inverse: what do you want people to
say about the product?
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what do we want people to say?what do we want people to say?
friendly EASY“Breathe of fresh
air”
FAST
FUN
Irreverent
Delightful
SMOOTH
Non-corporate:
small
Childhood
memories
CLEAN
Converge many things
on one surface: SIMPLE
soothsome
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great products have to execute on ALL three
great products have to execute on ALL three
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500px.com500px.com
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minimeteominimeteo
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vizify.comvizify.com
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but wait there’s more…
but wait there’s more…
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create “alchemy”create “alchemy”
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“alchemy”“alchemy”
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“alchemy”“alchemy”
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“alchemy”“alchemy”
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the details adds up
the details adds up
“The details are not the details. They make the design.” – Charles
Eames
“The details are not the details. They make the design.” – Charles
Eames
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surprise peoplesurprise people
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who would you rather be?
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reminder startup grindhttp://www.meetup.com/Startu
p-Grind-Seattle/
reminder startup grindhttp://www.meetup.com/Startu
p-Grind-Seattle/