jonathan tarud
DESCRIPTION
Ponencia en Colombia 3.0TRANSCRIPT
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MOBILE APPSOpportunity or Risk?
@jonathant
Jonathan Tarud
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START OF A NEW
ERA
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THE REVOLUTION IS OVER
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ONE BILLION SMARTPHONES!
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WE HAVE A
WINNER
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WINNERS FOR NOW
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STARTUPS = GROWTH
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HIGH GROWTH, VERY LITTLE REVENUE
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COMPANIES NEED REVENUE
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RISK 1: MONETIZATION
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45.6 BILLION APP DOWNLOADS IN 2012
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MONETIZATION
89%
11%
Free Paid
10%
90%
More than $3 USDLess than $3 USD
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MONETIZATION TYPES• Subscription
• Free
• With ads
• In feed ads for social apps?
• Banners suck
• In app purchase
• Paid, one time fee, but no upgrade ;(
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One dollar in iOS, 24 cents on Android
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THE BIG GUYS
14% of Revenue17% of Revenue
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RISK 2: DEVELOPMENT
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DEVELOPMENT COST 2-3X•Web back end
•Open up an API
• iOS native
•Android native
•HTML 5 mobile web
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No shortcuts allowed
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ANDROID FRAGMENTATION• Android: 100 devices?
• Less than 2% running the latest version of OS
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RISK 3: ITERATION SPEED
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APPROVAL TIMES
Text
Build an MVP fast. Pivot if necessary.
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24 hours
8-15 days
APPROVAL TIMES
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?
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• Fast release cycle
• Cheaper, less code
• Truly multiplatform
• Access to geolocation
• Photo uploads
The good
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The bad•No push notifications
•No geofencing
•No access to address book
•Limited user experience
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QUESTIONS?• @jonathant
• CEO at Koombea