joomla: how it impacts your seo - the good, the bad and the ugly
DESCRIPTION
While Joomla is a powerful CMS, it presents many challenges to marketers who want to improve the volume and quality of organic search traffic. In this presentation, Jess will share the SEO guidelines that she gives to all web developers. She will describe some the primary obstacles encountered in a SEO campaign. Bonus: Jess will discuss how to take additional control over Joomla SEO settings using sh404SEF, the leading SEO tool for Joomla.TRANSCRIPT
Joomla: How It Impacts Your SEO - The Good, The Bad and The Ugly
Joomla: How It Impacts Your SEO - The Good, The Bad and The Ugly
Slideshare.net/jessicadunbar
Tips
Keyword Density
"Bob's cheap Boston plumber is the best cheap Boston plumber for all your plumbing needs. Contact a cheap Boston plumber before it's too late"
Content
Bing
Few ProblemsDuplicate Content
Long Urls Page Titles & descriptions
404SEF
Understand Your CMS
Joomla URLsNative URL
/index.php?option=com_content&view=article&id=9:resident-evil-6&catid=17&Itemid=122
SEF URL/game-categories/17-shooter/9-resident-evil-6
Main Menu Food And Drink (Category blog) Stout Beer (Category blog) Guinness (Article)
Duplicate URLs
TitlesOptimal Format
Primary Keyword - Secondary Keyword | Brand Name or
Brand Name | Primary Keyword and Secondary Keyword
Choices
sh404SEF is different
sh404SEF
build SEF URL
Joomla
native URL request
check DB for URL
Build SEF URL
SEF Urlsindex.php?option=com_content&Itemid=108&id=1&lang=en&view=article
What is duplicate content
Duplicate
Ranking Factor Dilution
sh404SEF URL Manager
sample-data-articles/joomla/options.html
sh404SEF
TitlesOptimal Format
Primary Keyword - Secondary Keyword | Brand Name or
Brand Name | Primary Keyword and Secondary Keyword
Go Pack Go!
Shorter Urls
Smart 404 Page
anything-digital.com/kfyf6
Bulk editor
Spam“Wow that was unusual. I just wrote an incredibly long comment but after I clicked submit my comment didn't show ...”
“An impressive share, I just given this onto a colleague who was doing somewhat analysis on this. And he in reality purchased me breakfast for the reason that I located it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and enjoy reading alot more on this subject. If attainable, as you turn out to be expertise, would you mind updating your blog with a lot more details? It is highly beneficial for me. Big thumb up for this blog post!”
?”
Social
Social
Analytics
Google Analytics Dashboard
Installation and setup
InstallReccommend analytics & honeypot
Analytics
Add Your Username & Password
Security Configuration
Project Honey Pot
