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JORDAN BRAND SHOES

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JORDAN BRAND SHOES

http://www.youtube.com/watch?v=dBxcunGc_nA

MEDIA VIDEO MESSAGE

http://www.youtube.com/watch?v=dBxcunGc_nA

• Our Human Value that relates to Jordan is Courage

• it is about taking accountability for our actions and taking the considered risk necessary to

overcome failure• This video illustrates the courage necessary to

overcome failure; http://www.youtube.com/watch?v=45mMioJ5szc

SOCIAL MESSAGE

http://www.youtube.com/watch?v=45mMioJ5szc

• Gender: Male• Residence: Urban, Suburban

• Ethnicity: All• Age: Child to Mid-life Adult• Income: Low to Upper

• Demographic: Athletic, Fashionable type

TARGET MARKET

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SHOES F452KL1973901...SHOES F462KL1943901 3 SHOES F413KL1603901 4 SHOES F464KL1993901 5 SHOES F460KL1613901 6 SHOES F455KL1983901 7 SHOES F463KL1613901 8 SHOES F462KL1963901 9 SNEAKERS

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