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BARCELONA 5.0 A Roman village transforming into a Smart City. Smart City model and scalability of solutions Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director MICROSOFT CITY NEXT TOKYO

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Page 1: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

BARCELONA 5.0 A Roman village transforming into a Smart City. Smart City model and scalability of solutions

Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

MICROSOFT CITY NEXT TOKYO

Page 2: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

1. Global challenge: urbanization - 21st Century: Century of cities 2. Technology as an enabler, not goal itself 3. Local challenge: city of people - few clear goals 4. Transformational and holistic project: Barcelona 5.0 5. Long term vision: city mantra 6. Strategic Plan: holistic-breaking-silos model 7. Governance model: metrics, impact and social ROI 8. Alignment with frameworks and Government layers 9. Alliances: cities in competition but need to collaborate, industry

partnerships 10. Engaging Citizens

…and some examples

BARCELONA SMART CITY IN 10 IDEAS

Page 3: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

1. GLOBAL CHALLENGE: CENTURY OF CITIES

Smart city management means ensuring citizen quality of life, who will

have further and more complex needs, and to efficiently allocate

resources. Technology plays a key role.

Page 4: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

2. TECHNOLOGY IS AN ENABLER, NOT THE GOAL

TECHNOLOGY: information, data analytics Better decisions and policy-making More efficient resource allocation Citizen/ stakeholder empowerment More open, transparent and participatory Opportunity to do things differently. In a smarter way

In fact, technology is core in the current (r)evolution

Page 5: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

More efficient and sustainable mobility Environmental sustainability Business friendly and a magnet for attracting

capital Social integration and cohesion Communication with and closeness to the people Knowledge, creativity and innovation Transparency and democratic culture Universal access to culture, education and health

Technology as a means to providing the city with ...

Economic progress

Improving the well-being and quality of life of city residents

City of the people

3. LOCAL CHALLENGE: TWO CLEAR GOALS

EUROPEAN COMMISSION

BARCELONA CITY COUNCIL

BARCELONA CITY MODEL

Page 6: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director
Page 8: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

“To become a self-sufficient city of productive neighborhoods at human speed, inside a hyper-connected zero

emissions Metropolitan Area”

CITY MANTRA 5. LONG TERM VISION: CITY MANTRA

Page 9: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

6. STRATEGIC PLAN: 22 SMART CITY PROGRAMS

End-to-end Smart City strategy, that impacts almost every urban service

High Complexity

22 Programs

200 Projects

Operative Monitoring

Page 10: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

7. GOVERNANCE MODEL: STAKEHOLDERS MAP

Entrepreneurs

Other públic sector organizations/agencies

Investigation centers

Universities

Businesses

International Events

(Smart City Expo, Mobil

World Congress,...)

Citizens

City Council External

SMART CITY DIRECTOR

BIT EXECUTION STRATEGY

COMMUNICATION

SMART PMO INTERNATIONAL PMO SMART GOVERNANCE

TEAM

PROGRAM n

HEAD OF PROGRAM

Responsible for monitoring

Technical leader

Project leader

Tech. Partner

Business leader

Project leader

Tech. Partner

Project leader

Tech. Partner

PROGRAMS

Corporate departmens

Mayor

Service Departments

STR

ATE

GIC

TA

CTI

C

OP

ERA

TIV

E

Page 11: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

7. MEASURING IMPACT

METHODOLOGY

Model calibration and impact calculation

► Build input/output model adapted to Barcelona for GDP and employment results

► Calculate social impact Economic growth and social capital

IMPA

CT

MO

DEL

Input/Output tables

GDP Creation

Job maintenance

Multiplier effect

Economic impact

Investment in smart city projects

Agents Economic sector

Partners

ICT

Real state

Coding activities

Retail

Page 12: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

► 85M € of GDP impact in 2014 related to 12 use cases analyzed

► Last year 21,600 jobs were created in Barcelona. 1,870 jobs were created or maintained as a result of 12 smart city programs sponsored by Barcelona City Council

► 53.7M € of investment made by Barcelona city council in smart projects in 2014

► 0.53 € attracted of additional investment from partners for each euro of municipal budget

► The projects delivered 43M € of benefits between 2011-2104 and are expected to deliver cumulative economic benefits of 832M € by 2025

► Will save 9,700 tonnes of CO2e and 600,000 liters of water each year in the long term through reduced lighting power consumption, reduced travel and office space from OVAC and smart park water

► Will increase the attractiveness of the city for entrepreneurs by improving quality of life and increasing Barcelona’s brand strength

22 programs / 200 projects / 12 use cases: highlights

7. USE CASES HIGHLIGHTS

Page 13: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

8. ALIGNMENT WITH FRAMEWORKS AND GOVT LAYERS

Digital Agenda for Europe Europe 2020 Horizon 2020 EIP Smart Cities and Communities

City Strategic Action Plan (PAM) Research & Innovation Smart Strategy of Barcelona (RIS3BCN)

Digital Agenda for Catalunya 2020 Research & Innovation Smart Strategy of Catalunya (RIS3CAT) Industrial Strategy of Catalunya

Page 14: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

9. ALLIANCES: NEED TO COLLABORATE

ENVIRONMENT

ICT WATER MATTER ENERGY MOBILITY NATURE

CITY SCALE PUBLIC AND PRIVATE

PUBLIC AND SOCIAL SERVICES

OPEN GOVERNMENT

INFRASTRUCTURES

Page 15: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

INTERNATIONAL HUB FOR SMART CITIES

Page 16: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

INTERNATIONAL HUB FOR SMART CITIES

European Capital of Innovation

iCapital 2014-2016

Page 17: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

CITIES Amsterdam, Barcelona, Béziers, Charlotte, Dubai, Dublin, Gaziantep, Genova, Moscow, Quito, Sant Feliu de Llobregat, Vilanova i la Geltrú INDUSTRY LEADERS Abertis Telecom Terrestre, Aigues de Barcelona, Bismart, Cast-info, CISCO, CityZenith, GDF Suez, Microsoft, OptiCits Ingeniería Urbana, Schneider Electric, Turkcell, Yachay EP ACADEMIA Cardus, Computation Institute - University of Chicago, FUNITEC La Salle, Global Cities Institute - University of Toronto, IESE Business School, Institute for Advanced Architecture of Catalonia (IAAC), IUT Béziers, Universitat Autonoma de Barcelona (UAB), Universitat Rovira i Virgili (URV) NONPROFITS Consensus Institute Inc., EcoCity Builders, New York Academy of Sciences, Turkiye Bilisim Vakfi

Page 18: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

Consolidate the Barcelona Smart City model to export it internationally

BARCELONA INSTITUTE OF TECHNOLOGY

Page 19: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

But we must do it in an OPEN, INCLUSIVE and PARTICIPATORY way SOME EXAMPLES ON HOW WE DELIVER PROJECTS TO

ENGAGE BARCELONA CITIZENS

IN CITY MANAGEMENT, CITY VISION & CITY STRATEGY (o-Gov)

10. CITIZEN ENGAGEMENT

Civil Society must be the PROTAGONIST

Page 20: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

SOME EXAMPLES

Page 21: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

Click to change the text style of

the template

BARCELONA URBAN LAB

What does CLOUD mean to Barcelona? What are the opportunities that arise?

Page 22: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

APPATHON Schneider – Microsoft - Barcelona

Page 23: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

http://smartcityapphack.com/

Page 24: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

SMART CITY APP HACK... SMART CITY APP HACK…

Page 25: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

CONCLUSIONS

1. Long term, holistic project

2. Social project: city of people

3. Technology as an enabler; necessary

4. Strategic plan: governance methodology, impact evaluation

5. Stakeholder’s engagement

6. City alliances and competition/ collaboration

7. Industry alliances: PPPs, standards, new business models

Page 26: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

SEE YOU IN BARCELONA!

+10.800 Visitors & +3.600 Delegates

440 cities & 92 countries

13 GLOBAL PARTNERS 17 EVENT PARTNERS

9 SUPPORTING INSTITUTIONS

Page 27: Josep Ramon Ferrer Escoda Deputy CIO, Smart City Directordownload.microsoft.com/download/D/4/1/d4103f03-83f9-4ff4-b25a-4… · Josep Ramon Ferrer Escoda Deputy CIO, Smart City Director

http://smartcity.bcn.cat/en/ www.bitbarcelonamodel.com

Municipal Institute of Information Technology