Foundation in Natural and Built Environment

NAME : YAN WAI CHUN

STUDENT I.D : 0319626

SUBJECT : PSYCHOLOGY

TITLE : JOURNAL 2

There are many examples of stereotypes, but I could consider that this

advertisement is a stereotype that involves grouping of individuals, which involves with

children. The description on the advertisement saying that “ Keeping communities safe, one

alert at a time.” with a picture of a group of children wearing school uniforms, it seems like

the picture of the group of children is related to the description it is because people always

think that children are in danger or harmful when they are not under any parental cares. Why

not the advertisement uses other people with other ages? Most of the children don’t have a

single knowledge about self-defences or most of the children are the apple of their parent’s

eyes. So, with this opinion, this advertisement would caught the readers attentions more

compared to other advertisements that inserted pictures of people who are older.

Besides, as I mentioned above, children are easily to get harm under zero parental

cares. So, this advertisement can make readers realise that they need to keep their children or

family safe in the way that never leave them behind or alone. This stereotype is used to

describe against the children including ignoring their ideas because they are too young,

assuming that they should behave in certain way because of their age. But it is easy to deliver

the message of keeping communities safe to the readers.