Journal of International Marketing

David A. Griffith, Editor

Department of MarketingThe Eli Broad Graduate School of Business

Michigan State University

Agenda

• Background information about the Journal of International Marketing

• JIM positioning and topics• Questions

American Marketing Association

• Journal of Marketing• Journal of International Marketing• Journal of Marketing Research• Journal of Public Policy &

Marketing

Stats

• Established in 1993 • 4 issues per year• Receive over 100 articles per year• Review time is less than 2 months• Impact factor .974• Top 5 journal in international

business ranked by DuBois and Reeb

Positioning

The aim of Journal of International Marketing is to

present scholarly and managerially relevant articles on international marketing.

International Marketing

In JIM, international marketing is conceptualized within two general domains: (1) international (i.e., when marketing activities occur across national boundaries) and (2) cross-cultural

(i.e., when comparisons regarding marketing-related issues are made across national

boundaries).

Select Editorial Review BoardMembers

Kwaku Atuahene-Gima, China European International Business SchoolRajeev Batra, University of MichiganRuth Bolton, Arizona State UniversityNicole Coviello, University of AucklandAdamantios Diamantopoulus, University of ViennaZeynep Gurhan-Canli, Koc UniversityKelly Hewett, University of South CarolinaLuis Filipe Lages, Universidade Nova de LisboaAric Rindfleisch, University of Wisconsin-MadisonChris Styles, University of SydneyGerry Tellis, University of Southern CaliforniaFrenkel Ter Hofstede, University of Texas at AustinDavid Tse, Hong Kong UniversityAna Valenzuela, Baruch CollegeNancy Wong, Georgia Institute of TechnologyEden Yin, Cambridge University

Kwaku Atuahene-Gima, China European International Business SchoolRajeev Batra, University of MichiganRuth Bolton, Arizona State UniversityNicole Coviello, University of AucklandAdamantios Diamantopoulus, University of ViennaZeynep Gurhan-Canli, Koc UniversityKelly Hewett, University of South CarolinaLuis Filipe Lages, Universidade Nova de LisboaAric Rindfleisch, University of Wisconsin-MadisonChris Styles, University of SydneyGerry Tellis, University of Southern CaliforniaFrenkel Ter Hofstede, University of Texas at AustinDavid Tse, Hong Kong UniversityAna Valenzuela, Baruch CollegeNancy Wong, Georgia Institute of TechnologyEden Yin, Cambridge University

Leading marketing scholars (CB, Modeling, Strategy)International representationLeading marketing scholars (CB, Modeling, Strategy)International representation

Popular Topics

• Global marketing strategy• Cross-cultural services marketing• International channel management• Cross-cultural advertising• Global branding• Product innovation across markets• Global pricing issues

WANTED FOR PUBLICATION

•Innovative–New and insightful

•Controversial–Spark academic discourse

•Impactful–Able to stimulate change

Special Issue

• Branding in the Global Marketplace– To present new insights into the

concepts of branding, brand management and the consumer-brand linkage relevant to branding scholars interested in global issues and brand managers operating in global markets.

– Submission deadline: 11 February 2008

Open Call

• Call for Conceptual Articles– The greatest advances in

international marketing thought often begin with novel, insightful and carefully crafted conceptual articles that challenge the conventional wisdom concerning all aspects of international marketing and the role of marketing in a global society.

Online Submission

http://mc.manuscriptcentral.com/ama_jim

Manuscript Central

Website

• www.marketingpower.com/jim• Submission guidelines• Suggestions for authors

Thank you

Questions?