journalism

Below is the Glossary for Journalism Terms.It will be helpful for MCQ's.

A

Ad-abbreviation for advertisement

Advance (advance story)-news of an event to occur in the future

All caps-a word or word written in all capital letters

AP-abbreviations for Associated Press, a news-gathering service

Assignment- A particular job given to reporters by editors. Sometimes reporters suggest their own assignments, but they must get an editor's approval before beginning work.

Advertisement -the promotion of a product or service

Advertising manager -the person who oversees the sales representatives who sell space to advertisers, and ensures that ads are in the appropriate section

Advertorial -an advertisement section in a magazine that looks like an article or a feature

Advocacy -a style of journalism in which a reporter takes sides in controversial issues and develops a point of view or a style of journalism which is opposite of mainstream journalism, in which reporters are expected to be objective

Angle -particular emphasis of a media presentation, sometimes called a slant

Attribution -credit given to who said what or the source of factsABC - Audit Bureau of Circulations; a group that audits newspaper circulation figures.

Add - Copy to be added to a story already written.

Adobe InDesign - Desktop publishing program, now being used more widely in place of QuarkXPress.

Ad impression - Term used to describe the number of times an advert is seen. Advertisers usually sell space based on the exposure per thousand impressions. This is called Cost per impression (CPM). Alternatively, they might sell on a pay-per-click (CPC) basis (also known as cost-per-click - CPC)

ADSL - Asymmetric Digital Subscriber Line; high bandwidth web connection often just called broadband.

Advertorial - An advert in the form of a complementary editorial piece, usually labelled as an advert.

Analogue television - TV transmitted in radio waves as opposed to digital TV.

Angle - The approach or focus of a story. This is sometimes known as the peg.

Astroturfing - A term used to describe fake grassroots support on websites and in blog comments. A method most usually employed by the public relations and advertising industry and political groups.

Attribute - to quote the original source of material, whether it be a quote of copyrighted work.

Audit - An independent assessment of the validity of statistics used in adverts, newspapers etc.

AOP - Formed in 2002, the Association of Online Publishers is an industry body for UK web publishers. The AOP represents the interests of 160 publishing companies.

Average issue readership - Number of people who have read the newspaper or magazine in the period that it was issued, also known as AIR.

B

B2B - Business to business; describes a business whose primary customers are other businesses.

B2C - Business to customer; describes a business whose primary customers are individuals.

Background - Information given to a reporter to explain more about the situation and details of a story. Sometimes shortened to BG.

Back bench - Senior journalists on a newspaper.

Bandwidth - The amount of data that can be transferred through an internet connection.

Banner ad - Web advert, normally found at the top of a page. Typically around 468 by 60 pixels in size. Sometimes called a web banner.

BARB - Broadcasting Audience Research Board, measures TV audience numbers.

BBC - British Broadcasting Corporation.

Beat - The area or subject that a reporter regularly covers.

Best boy - Broadcasting term for second-in-command of a lighting team.

Blawg - Weblog dealing with aspects of law.

Bliki - Combination of a blog and a wiki; a blog that can be edited by readers or an

approved group of users.

Blind interview - An interview with an unnamed source.

Blog - An online commentary or diary often written by individuals about hobbies or areas of specialist interest. Blogs commonly allow comments below entries and are published in reverse chronological order. Also known as a weblog.

Blogger - A person who writes a blog.

Blogosphere/Blogdom/Blogiverse/Blogmos/Blogostan - All things relating to blogs and blog communities.

Blurb - Brief introduction to the writer, usually following the headline.

Box-material enclosed, either completely or partially, by a printed rule

BRAD - British Rate and Data; a company that logs every periodical that has to do with advertising in Britain.

Break - When a story is first published. Sometimes called breaking news.

Broadcast - communicating using radio and/or TV.

Browser - A piece of software that allows users to view internet pages. Popular browsers include Firefox, Internet Explorer and Safari.

Bulks - Copies distributed free, normally for promotion.

Bump - To move the position or timing of a story.

Button - A small web advertisement, usually around 165 by 90 pixels in size and commonly found in the right or left hand columns of a website.

Byline - A journalist’s name at the beginning of a story. C

Cable television - TV delivered into the home through an underground cable.

Campaign - The various stages of an advertising project from beginning to end.

Cap - Upper case.

Caption - Text printed below a picture used to describe it and who took it. Sometimes called a cutline.

Cascading stylesheets (CSS) - Technique used for designing web pages. One file that defines the style for a whole site.

Chat rooms - An interactive part of a website where visitors can write messages to each other people in real time. Also known as forums and message boards.

Churnalism - Bad journalism; journalists that churn out rewrites of press releases.

Centre of visual interest (CVI) - The prominent item on a page usually a headline, picture or graphic.

CIOJ - the Chartered Institute of Journalists.

Circulation - Number of copies sold by newspapers or magazines. In the UK these figures are monitored by ABC - The Audit Bureau of Circulations.

Citizen journalism - Term used to describe the reporting of news events by members of the public most commonly on blogs and social networking websites. Other terms include participatory journalism and networked journalism.

Classified advertising - Advertising placed by individuals in newspapers. Sometimes called small ads.

Clickthrough - When a reader clicks on an advert and is redirected to a new page. Advertisers sometimes buy adverts based on a rate per click called a Click-through rate or CTR.

Closed question - A simple yes/no question that does little to encourage an interviewee to open up.

Column - A regular feature often on a specific topic, written by the same person who is known as a columnist.

Contempt of court - The criminal offence of ignoring court rules.

Convergence - The term used to describe multimedia newsrooms producing news for different publishing platforms.

Cookie - Small text file that is downloaded to your computer when you visit a site. The next time you visit, the site can use the file to remember details such as your login information.

Copy - Main text of a story.

Copy approval - A source or interviewer asking to see the text of an article prior to publication. (Always discouraged!)

Copywriting - Creating the text for an advertisement.

Coverline - Captions on a magazine cover.

Cover story - Leading story used on front cover.

CPM - cost per thousand impressions. This is the cost an advertiser pays for 1,000 page views. The M in CPM is the Roman numeral for 1,000.

Crosshead - A few words used to break up large amounts of text, normally taken from the main text. Typically used in interviews.

Cub - A trainee reporter. Also known as a rookie or junior reporter.

Cut - To remove text.

Cuttings - A journalist’s collection of published print work. Also known as clips and sometimes presented as a portfolio.

Cuttings job - An article which has been put together using research culled from a number of other articles or news items.

Cyber-journalist - A journalist that works on the internet. An online journalist.

D

Dateline - A line at the beginning of a story stating the date and the location.

Deadline - The time at which an editor requests a journalists to finish an assignment.

Death-knock - Calling at the house of a bereaved relative or friend when reporting on the death. Also known as door-stepping.

Deck - Part of the headline which summarises the story. Also known as deck copy or bank.

Defamation - Information that is written by one person which damages another person reputation.

Digg - A community powered internet link recommendation system. Furl offers a similar service.

Direct quote - The exact reproduction of a verbatim quote in quotemarks and correctly attributed.

DHTML - Dynamic HTML. Allows exciting things to happen when you move your mouse over words.

Digital television - TV transmitted in binary format, producing good picture quality.

Direct marketing - Sending advertising material directly to potential customers either by post, fax, email or information by telephone.

Dogblogging - When the upkeep of a weblog becomes a hassle.

Dowdification - Deliberate omission of a term or terms to change the meaning of a quote. Refers to journalist Maureen Dowd.

Download - Copying a file from a website to your own computer.

Draft - The first version of an article before editing and submission to the editor.

Dropdown menus - Name given to website menus that allow users to select from a list of options that drop down in a vertical menu.

DPS - Double-page spread; can also be referred to as a spread.

__________________

E

e - Often used to indicate an electronic version of something, for example eNews, for an electronic newsletter, or eGovernment, to describe electronic government.

Editor - Someone who prepares material for print or broadcast.

Editorialise - To write in an opinionated way.

Encryption - TV signals encoded so only paying subscribers can watch.

Endnote - Text written at the end of an article stating the authors credentials.

eTail - Online or ‘electronic’ retail.

Exclusivity - When an advert appears exclusively on a page, rather than being in rotation with other ads.

Ezine - Specialized online magazines.

F

Feature - A longer, more in-depth article.

Fisk - Detailed word-by-word analysis and critique of an article. Refers to journalist Robert Fisk.

Flash - A program used to display design-heavy, animated content.

Flash - Short news story on a new event.

Flatplan - A page plan that shows where the articles and adverts are laid out.

Follow-up - An update on a previous story.

Font - Typeface.

Freelancer - Someone that works alone, usually on a contract-to-contract basis.

Freesheet - A publication that is free to consumers and generates its revenue from advertising.

Free-to-air - TV service received without having to decode or pay.

Freeview - Commercial free-to-air digital service, between BBC, BSkyB and the transmission firm Crown Castle.

Frontline Club - A club in London that promotes “freedom of expression and support journalists, cameramen and photographers who risk their lives in the course of their work.”

FTP - File Transfer Protocol. A method of moving files, usually used to transfer files from your computer to a web server.

FYI - An abbreviation meaning for your information.

G

Get - A very good or exclusive interview.

GIF - A type of picture file, often used for images that include text.

Glossite - The website of a glossy women’s magazine.

Graf - Paragraph.

Grip - A person that looks after the equipment required to make a TV camera move.

H

Hard copy - When the article is printed out on paper.

Hits - Number of downloads of every element of a web page, rather than the page as a whole. A page of 20 images, text boxes, logos and menus will count as 20 hits, so hits are therefore not regarded as a reliable measurement of web traffic.

Headline - The main title of the article.

Homepage - The front page of a website.

House style - A publication’s guide to style, spelling and use of grammar, designed to help journalists write and present in a consistent way for their target audience. The Economist publishes a style guide as does The Guardian.

HTML - Hyper Text Mark-up Language. Basic programming code used for the design and display of web pages.

Hyperlink - A link that redirects the user to another web page.

I

Impressions - The number of times an advertising banner was viewed during a campaign.

An internet - Any network of connected computers.

The internet - The international network of interconnected computers. The World Wide Web, email, FTP and usenet are all part of the Internet. Intranet - A private computer network inside a company or organisation for internal use only.

Intro - Very important first paragraph, known as a ‘lead’ in the US. Inventory - The number of advertisement spaces for sale on a web site at a given time.

Island position - An advert surrounded by editorial content in the middle of the page.

ITV network - 15 regional franchises that make up ITV1. ITV is the Broadcaster that was formed by the merger of Carlton and Granada.__________________

J

Jargon -any overly obscure, technical, or bureaucratic words that would not be used in everyday language

Journalese -a type of jargon used by newspaper writers or language used by journalists that would never be used in everyday speech

Jump line-line of type at the bottom of a column which directs the reader to somewhere else in the paper where the story is completed, allowing more space for stories to begin on the front page

K

Kicker -an ending that finishes a story with a climax, surprise, or punch line

Kerning - Adjustment of horizontal space between two written characters.

Kill - To cancel or delete a story.

Kill fee - A reduced fee paid to a journalist for a story that is not used.

L

Layout editor -the person who begins the layout plan, considering things like placement and amount of space allotted to news and advertising copy, graphics, photos, and symbols

Lead -the first sentence or first few sentences of a story

Libel -publishing in print (or other media) false information that identifies and deframes an individual

M

Mark - Correction.

Mash up, mashup, or mash-up - a website or web application that seamlessly combines content from more than one source into an integrated experience.

Masthead - Main title section and name at the front of a publication.

Media Kit - Practical information available to potential advertisers regarding costs etc. See the New York Times, San Francisco Chronicle and the Belfast Telegraph for examples.

Microblogs - Blogs dealing with very specialised discussion.

Moblogging - Where individuals contribute to a blog using images or text sent from a mobile phone.

MPEG - Moving Pictures Experts Group. A file format used for digital video.

MPU - Known as a Messaging Plus Unit, a large square web advert usually in a central position below or inline with editorial. Typically around 350 by 250 pixels in size.

Multimedia - Term used to describe a range of different delivery formats such as video, audio, text and images, often presented simultaneously on the internet.

Multiplex - Single digital terrestrial TV transmission comprising of several channels.

N

Navigation - Structure that helps web users move around the website.

NCTJ - National Council for Training of Journalists, official UK accreditation board for journalism courses.

Netiquette - Online etiquette, eg. reciprocal links.

Networked journalism - Another term to describe participatory journalism or citizen journalism.

News agency - Company that sells stories to newspapers or magazines.

Newspaper Society - Industry body representing the regional press & local press.

Newsreader - Software that helps receive and read RSS blog and news feeds.

NIB - News in brief - a quick summary of a story.

Nut graf - Paragraph containing the essential elements of a story.

NUJ - National Union of Journalists, a UK trade union.__________________

O

Ofcom - Broadcasting industry regulator.

Off diary - An unscheduled or unpredicted story.

Off the record - Information that must not be disclosed.

On diary - Scheduled story.

On spec - Article that is written ‘just in-case’, but it will only be used if needed.

On the record - Information given by a source that can be used in an article.

Op-ed - A feature, usually by a prominent journalist, presenting an opinionated story.

Orphan - First line of a paragraph appearing on the last line of a column of text. Normally avoided.

P

PACT - Industry body representing independent cinema and tv producers.

Pay-per-view - A single programme that the viewer has to pay for.

Pay TV - Paid subscription service for TV.

PDA - Personal Digital Assistant. A hand-held computer combining a phone, organiser and web client.

Photoblogging - Contributing photos to a blog.

Photoshop - (noun) Computer program used to edit photographs.

Pitch - Story idea sent to an editor by a reporter.

Pixel - An on-screen measurement. Most monitors display around 1024 pixels wide by 768 pixels high.

Podcasts - MP3 audio recordings that can automatically download to a user’s computer as soon as they are published online.

Point size - Size of the type face.

Pop-under/pop-behind - A web advert that opens under the browser window.

Pop-up - A web advert that pops up on screen. These are commonly blocked with a pop-up blocker.

Post - To add a comment to a blog.

Pork - Material held for later use, if needed.

PPA - Periodical Publishers Association. Industry body representing UK magazine publishers.

Portal - A busy site often used as a starting point online through services such as

messaging, news and searches.

Proof - Copy of a laid-out page ready to be corrected.

Prosumer - Marketing term used to describe professional consumers.

Puff piece - A news story with editorialised, complimentary statements.

Pulldown - Web text that is activated by a down arrow on a web menu.

Pull-out quote - Selected quote from a story highlighted next to the main text. Often used in interviews.

Q

QuarkXPress - Desktop publishing program.

Quote - Record of what a source or interviewee has said.

R

Radio spectrum - Total capacity of radio frequencies that can be received.

Rate card - A list of advertising rates provided by a publisher.

Recto - Right-hand page.

Redletter - Exclusive, breaking news coverage of a major news event, printed in red type.

Reporter - Someone who writes and researches news stories.

Reporters without borders - An organisation founded in 1985 that fights for press freedom around the world.

Retraction - A withdrawal of a previously-published story or fact.

Revision - A re-written or improved story, often with additional quotes or facts.

Rich media - Artwork formats such as Flash, Java and DHTML that allow interactive or multimedia content.

Roadblock - The sale of all the adverts on your home page to one advertiser.

Run - To publish a story. S

Sacred cow - News or promotional material which a publisher or editor demands be published, often for personal reasons.

Serif and Sans serif - Plain font type with or without (sans) lines perpendicular to the ends of characters.

Satellite television - TV recieved through a satellite dish.

Scoop - An exclusive or first-published story.

Scoopt - the world’s first citizen journalism photograph agency owned by Getty Images.

Search box - A tool that allows users to enter a word or phrase to search a database.

Server - A computer that hosts the pages of a web site.

Shockwave - Software that allows the user to play multimedia animations; published by Macromedia.

Skype - Popular free internet telephony tool sometimes used to produce Skypecasts, or broadcast conference calls.

Skyscraper - A vertical banner advert, usually at one side of a web page and 60 x 468 pixels in size.

Social bookmarking - A service that allows users to store interesting website addresses publically on a web page and lets users network and pool recommendations.

Source - An individual who provides information for a story.

Splash - Front page story.

Standfirst - Line of text after the headline that gives more information about the article.

Stet - Proofreader’s mark for ‘restore to condition before mark up’.

Sticky content - Content that encourages users to stay on one site for as long as possible.

Strapline - Similar to a subhead or standfirst, but used more as a marketing term.

Streaming - Watching or listening to video or audio in real time, rather than downloading files.

Sub-editor - The person that checksand edits a reporters’ work and adds headlines and standfirsts.

Subhead - A smaller one-line headline for a story.

Superstitials - A type of rich media advert that downloads gradually without obscuring other content on the page; usually more popular than pop ups.

T

Tabloid - Smaller print newspaper size.

Technobabble - Confusing technical jargon.

Technorati - Powerful blog search engine.

Teeline - A form of shorthand.

Terrestrial television - TV sent through a beam transmitter directly into the home.

Testimonial - Endorsement of a product, often by a celebrity or well-respected client.

TK - Proofreader’s insertion mark for data to come. Sometimes written as TKTK.

Tie in - Placing the facts of a new story within the context of past events. Also known as a tie back.

Tip - A lead of piece of new information about a new story.

Top heads - Headlines at the top of a column.

Traffic - Amount of users recorded by a website.

Twitter - A service that allows users to send 140 character messages to ‘friends’ via mobile SMS, website or Instant Messenger.

U

Unique users - The number of individual users, as identified by unique computer addresses, that visit a web site.

Upload - To publish a file on the internet.

URL - Uniform Resource Locator, technical name for a web address.

User - A visitor or reader on a web site.

User-generated content - Material created and submitted to sites by its users - such as photographs, video footage, comments, articles etc.

V

Verso - Left-hand page.

Video blogger/Vlogger - A blogger who mainly uses video and publishes on the internet.

Video journalist - A journalist who publishes video reports on TV and/or on the internet.

W

Warblogs - Opinionated and political web logs.

Webcasting - Online visual and/or audio broadcasts, usually in real time.

Webmercials - Similar format to television adverts used online.

Webinar/Web conference - A seminar, lecture or presentation delivered over the internet.

Widow - Last line of paragraph appearing on the first line of a column of text.

Wi-fi - Wireless internet or network connection.

Wiki - An information site that can be edited and added to by readers. See Wikipedia - an online Wiki encyclopedia.

Wires - Stories or photographs sent electrically to your desktop. Here is a list of wire news services.

Wob - White text on a black or other coloured background.

__________________

AABC - Audit Bureau of Circulations; a group that audits newspaper circulation figures.

ACAP - Automated Content Access Protocol, a platform that would allow search engines to recognise the terms and conditions of specific websites.

Add - Copy to be added to a story already written.

Adobe InDesign - Desktop publishing program, now being used more widely in place of QuarkXPress.

Ad impression - Term used to describe the number of times an advert is seen. Advertisers usually sell space based on the exposure per thousand impressions. This is called Cost per impression (CPM). Alternatively, they might sell on a pay-per-click (CPC) basis (also known as cost-per-click - CPC)

ADSL - Asymmetric Digital Subscriber Line; high bandwidth web connection often just called broadband.

Advance - A story outlining a future event. Also means to raise the priority of a story or an

upfront payment for written work, particuarly long articles or text.

All Caps - A word or sentence written in all capital letters.

Advertorial - An advert in the form of a complementary editorial piece, usually labelled as an advert.

Analogue television - TV transmitted in radio waves as opposed to digital TV.

Angle - The approach or focus of a story. This is sometimes known as the peg.

AP - the abbreviation for the Associated Press.

Assignment - A job given to a journalist by an editor.

Astroturfing - A term used to describe fake grassroots support on websites and in blog comments. A method most usually employed by the public relations and advertising industry and political groups.

Attribute - to quote the original source of material, whether it be a quote of copyrighted work.

Audit - An independent assessment of the validity of statistics used in adverts, newspapers etc.

AOP - Formed in 2002, the Association of Online Publishers is an industry body for UK web publishers. The AOP represents the interests of 160 publishing companies.

Average issue readership - Number of people who have read the newspaper or magazine in the period that it was issued, also known as AIR.

BB2B - Business to business; describes a business whose primary customers are other businesses.

B2C - Business to customer; describes a business whose primary customers are individuals.

Background - Information given to a reporter to explain more about the situation and details of a story. Sometimes shortened to BG.

Back bench - Senior journalists on a newspaper.

Bandwidth - The amount of data that can be transferred through an internet connection.

Banner ad - Web advert, normally found at the top of a page. Typically around 468 by 60 pixels in size. Sometimes called a web banner.

BARB - Broadcasting Audience Research Board, measures TV audience numbers.

BBC - British Broadcasting Corporation.

Beat - The area or subject that a reporter regularly covers.

Best boy - Broadcasting term for second-in-command of a lighting team.

Blawg - Weblog dealing with aspects of law.

Bliki - Combination of a blog and a wiki; a blog that can be edited by readers or an approved group of users.

Blind interview - An interview with an unnamed source.

Blog - An online commentary or diary often written by individuals about hobbies or areas of specialist interest. Blogs commonly allow comments below entries and are published in reverse chronological order. Also known as a weblog.

Blogger - A person who writes a blog.

Blogosphere/Blogdom/Blogiverse/Blogmos/Blogostan - All things relating to blogs and blog communities.

Blurb - Brief introduction to the writer, usually following the headline.

BRAD - British Rate and Data; a company that logs every periodical that has to do with advertising in Britain.

Break - When a story is first published. Sometimes called breaking news.

Broadcast - communicating using radio and/or TV.

Browser - A piece of software that allows users to view internet pages. Popular browsers include Firefox, Internet Explorer and Safari.

Bulks - Copies distributed free, normally for promotion.

Bump - To move the position or timing of a story.

Button - A small web advertisement, usually around 165 by 90 pixels in size and commonly found in the right or left hand columns of a website.

Byline - A journalist’s name at the beginning of a story.

CCable television - TV delivered into the home through an underground cable.

Campaign - The various stages of an advertising project from beginning to end.

Cap - Upper case.

Caption - Text printed below a picture used to describe it and who took it. Sometimes called a cutline.

Cascading stylesheets (CSS) - Technique used for designing web pages. One file that defines the style for a whole site.

Chat rooms - An interactive part of a website where visitors can write messages to each other people in real time. Also known as forums and message boards.

Churnalism - Bad journalism; journalists that churn out rewrites of press releases.

Centre of visual interest (CVI) - The prominent item on a page usually a headline, picture or graphic.

CIOJ - the Chartered Institute of Journalists.

Circulation - Number of copies sold by newspapers or magazines. In the UK these figures are monitored by ABC - The Audit Bureau of Circulations.

Citizen journalism - Term used to describe the reporting of news events by members of the public most commonly on blogs and social networking websites. Other terms include participatory journalism and networked journalism though it should not be confused with civic journalism, which is practiced by professional journalists.

Classified advertising - Advertising placed by individuals in newspapers. Sometimes called small ads.

Clickthrough - When a reader clicks on an advert and is redirected to a new page. Advertisers sometimes buy adverts based on a rate per click called a Click-through rate or CTR.

Closed question - A simple yes/no question that does little to encourage an interviewee to open up.

Column - A regular feature often on a specific topic, written by the same person who is known as a columnist.

Contempt of court - The criminal offence of ignoring court rules.

Content management system - CMS is a program for easily editing and placing content such as text, still images and videos on web sites.

Convergence - The term used to describe multimedia newsrooms producing news for

different publishing platforms.

Cookie - Small text file that is downloaded to your computer when you visit a site. The next time you visit, the site can use the file to remember details such as your login information.

Copy - Main text of a story.

Copy approval - A source or interviewer asking to see the text of an article prior to publication. (Always discouraged!)

Copywriting - Creating the text for an advertisement.

Coverline - Captions on a magazine cover.

Cover story - Leading story used on front cover.

CPM - cost per thousand impressions. This is the cost an advertiser pays for 1,000 page views. The M in CPM is the Roman numeral for 1,000.

Crosshead - A few words used to break up large amounts of text, normally taken from the main text. Typically used in interviews.

Cub - A trainee reporter. Also known as a rookie or junior reporter.

Cut - To remove text.

Cuttings - A journalist’s collection of published print work. Also known as clips and sometimes presented as a portfolio.

Cuttings job - An article which has been put together using research culled from a number of other articles or news items.

Cyber-journalist - A journalist that works on the internet. An online journalist.

DDateline - A line at the beginning of a story stating the date and the location.

Deadline - The time at which an editor requests a journalists to finish an assignment.

Death-knock - Calling at the house of a bereaved relative or friend when reporting on the death. Also known as door-stepping.

Deck - Part of the headline which summarises the story. Also known as deck copy or bank.

Defamation - Information that is written by one person which damages another person reputation.

Digg - A community powered internet link recommendation system. Furl offers a similar service.

Direct quote - The exact reproduction of a verbatim quote in quotemarks and correctly attributed.

DHTML - Dynamic HTML. Allows exciting things to happen when you move your mouse over words.

Digital television - TV transmitted in binary format, producing good picture quality.

Direct marketing - Sending advertising material directly to potential customers either by post, fax, email or information by telephone.

Dogblogging - When the upkeep of a weblog becomes a hassle.

Dowdification - Deliberate omission of a term or terms to change the meaning of a quote. Refers to journalist Maureen Dowd.

Download - Copying a file from a website to your own computer.

Draft - The first version of an article before editing and submission to the editor.

Dropdown menus - Name given to website menus that allow users to select from a list of options that drop down in a vertical menu.

DPS - Double-page spread; can also be referred to as a spread.

Ee - Often used to indicate an electronic version of something, for example eNews, for an electronic newsletter, or eGovernment, to describe electronic government.

Editor - Someone who prepares material for print or broadcast.

Editorialise - To write in an opinionated way.

Encryption - TV signals encoded so only paying subscribers can watch.

Endnote - Text written at the end of an article stating the authors credentials.

eTail - Online or ‘electronic’ retail.

Exclusivity - When an advert appears exclusively on a page, rather than being in rotation with other ads.

Ezine - Specialized online magazines.

FFeature - A longer, more in-depth article.

Fisk - Detailed word-by-word analysis and critique of an article. Refers to journalist Robert Fisk.

Flash - A program used to display design-heavy, animated content.

Flash - Short news story on a new event.

Flatplan - A page plan that shows where the articles and adverts are laid out.

Follow-up - An update on a previous story.

Font - Typeface.

Freelancer - Someone that works alone, usually on a contract-to-contract basis.

Freesheet - A publication that is free to consumers and generates its revenue from advertising.

Free-to-air - TV service received without having to decode or pay.

Freeview - Commercial free-to-air digital service, between BBC, BSkyB and the transmission firm Crown Castle.

Frontline Club - A club in London that promotes “freedom of expression and support journalists, cameramen and photographers who risk their lives in the course of their work.”

FTP - File Transfer Protocol. A method of moving files, usually used to transfer files from your computer to a web server.

FYI - An abbreviation meaning for your information.

GGet - A very good or exclusive interview.

GIF - A type of picture file, often used for images that include text.

Glossite - The website of a glossy women’s magazine.

Graf - Paragraph.

Grip - A person that looks after the equipment required to make a TV camera move.

H

Hard copy - When the article is printed out on paper.

Hits - Number of downloads of every element of a web page, rather than the page as a whole. A page of 20 images, text boxes, logos and menus will count as 20 hits, so hits are therefore not regarded as a reliable measurement of web traffic.

Headline - The main title of the article.

Homepage - The front page of a website.

House style - A publication’s guide to style, spelling and use of grammar, designed to help journalists write and present in a consistent way for their target audience. The Economist publishes a style guide as does The Guardian.

HTML - Hyper Text Mark-up Language. Basic programming code used for the design and display of web pages.

Hyperlink - A link that redirects the user to another web page.

IImpressions - The number of times an advertising banner was viewed during a campaign.

An internet - Any network of connected computers.

The internet - The international network of interconnected computers. The World Wide Web, email, FTP and usenet are all part of the Internet.

Intranet - A private computer network inside a company or organisation for internal use only.

Intro - Very important first paragraph, known as a ‘lead’ in the US.

Inventory - The number of advertisement spaces for sale on a web site at a given time.

Island position - An advert surrounded by editorial content in the middle of the page.

ITV network - 15 regional franchises that make up ITV1. ITV is the Broadcaster that was formed by the merger of Carlton and Granada.

JJavascript - A scripting language commonly used to add functionality to web sites beyond

that which is achievable in HTML.

JPEG - Joint Photographic Expert Group. Common type of picture file used on the web.

Joost - interactive television software produced by the makers of Skype and Kazaa.

Journalist - Someone who writes, researches and reports news, or works on the production of

a publication. Sometimes shortened to journo, hack or scribe.

KKerning - Adjustment of horizontal space between two written characters.

Kicker - The first sentence or first few words of a story’s lead, set in a font size larger than the body text of the story.

Kill - To cancel or delete a story.

Kill fee - A reduced fee paid to a journalist for a story that is not used.

Kittyblog - A pointless and boring weblog, possibly about the owner’s cat.

LLayout - (noun) How the page is designed and formatted.

Layout sub-editor - A sub-editor who specialises in laying out pages.

Leader - An article that shows the opinion of a newspaper.

Leading - Adjustment of vertical space between two lines.

Leading questions - A question that contains the predicted answer within the question.

Libel - A case for defamation. Defendent would need to show claims were true, fair comment or an accurate record of parliamentary or court proceedings.

Licence fee - BBC funding system.

Lobster shift - Working in the hours after a publication has gone to print. Also known as dog watch.

Long tail - The effect of publishing content online and keeping it available in an archive. Unlike in a newspaper, old stories will continue to receive traffic long after publication date, hence the long tail.

MMark - Correction.

Martini media - Media that is available “any time, any place, any where”.

Mash up, mashup, or mash-up - a website or web application that seamlessly combines content from more than one source into an integrated experience.

Masthead - Main title section and name at the front of a publication.

Media Kit - Practical information available to potential advertisers regarding costs etc. See the New York Times, San Francisco Chronicle and the Belfast Telegraph for examples.

Microblogs - Blogs dealing with very specialised discussion.

Microblogging - Variant of traditional blogging in which users write brief text messages over the web. Popularized by web site Twitter, which limits users to 140-character updates.

Moblogging - Where individuals contribute to a blog using images or text sent from a mobile phone.

MPEG - Moving Pictures Experts Group. A file format used for digital video.

MPU - Known as a Messaging Plus Unit, a large square web advert usually in a central position below or inline with editorial. Typically around 350 by 250 pixels in size.

Multimedia - Term used to describe a range of different delivery formats such as video, audio, text and images, often presented simultaneously on the internet.

Multiplex - Single digital terrestrial TV transmission comprising of several channels.

NNavigation - Structure that helps web users move around the website.

NCTJ - National Council for Training of Journalists, official UK accreditation board for journalism courses.

Netiquette - Online etiquette, eg. reciprocal links.

Networked journalism - Another term to describe participatory journalism or citizen journalism.

News agency - Company that sells stories to newspapers or magazines.

Newspaper Society - Industry body representing the regional press & local press.

Newsreader - Software that helps receive and read RSS blog and news feeds.

NIB - News in brief - a quick summary of a story.

Nut graf - Paragraph containing the essential elements of a story.

NUJ - National Union of Journalists, a UK trade union.

OOfcom - Broadcasting industry regulator.

Off diary - An unscheduled or unpredicted story.

Off the record - Information that must not be disclosed.

On diary - Scheduled story.

On spec - Article that is written ‘just in-case’, but it will only be used if needed.

On the record - Information given by a source that can be used in an article.

Op-ed - A feature, usually by a prominent journalist, presenting an opinionated story.

Orphan - First line of a paragraph appearing on the last line of a column of text. Normally avoided.

PPDF - Portable Document Format – a standard file format that allows web publishers to post documents viewable by any user who installs a copy of the free Acrobat Reader.

PACT - Industry body representing independent cinema and tv producers.

Pay-per-view - A single programme that the viewer has to pay for.

Pay TV - Paid subscription service for TV.

PDA - Personal Digital Assistant. A hand-held computer combining a phone, organiser and web client.

Photoblogging - Contributing photos to a blog.

Photoshop - (noun) Computer program used to edit photographs.

Pitch - Story idea sent to an editor by a reporter.

Pixel - An on-screen measurement. Most monitors display around 1024 pixels wide by 768 pixels high.

Podcasts - MP3 audio recordings that can automatically download to a user’s computer as soon as they are published online.

Point size - Size of the type face.

Pop-under/pop-behind - A web advert that opens under the browser window.

Pop-up - A web advert that pops up on screen. These are commonly blocked with a pop-up blocker.

Post - To add a comment to a blog.

Pork - Material held for later use, if needed.

PPA - Periodical Publishers Association. Industry body representing UK magazine publishers.

Portal - A busy site often used as a starting point online through services such as messaging, news and searches.

Proof - Copy of a laid-out page ready to be corrected.

Prosumer - Marketing term used to describe professional consumers.

Puff piece - A news story with editorialised, complimentary statements.

Pulldown - Web text that is activated by a down arrow on a web menu.

Pulitzer Prize - American journalism awards. There are fourteen prizes for journalism. The prizes have been awarded by Columbia University since 1917.

Pull-out quote - Selected quote from a story highlighted next to the main text. Often used in interviews.

QQuarkXPress - Desktop publishing program.

Quote - Record of what a source or interviewee has said.

RRadio spectrum - Total capacity of radio frequencies that can be received.

Rate card - A list of advertising rates provided by a publisher.

Recto - Right-hand page.

Redletter - Exclusive, breaking news coverage of a major news event, printed in red type.

Reporter - Someone who writes and researches news stories.

Reporters without borders - An organisation founded in 1985 that fights for press freedom around the world.

Retraction - A withdrawal of a previously-published story or fact.

Revision - A re-written or improved story, often with additional quotes or facts.

Rich media - Artwork formats such as Flash, Java and DHTML that allow interactive or

multimedia content.

Roadblock - The sale of all the adverts on your home page to one advertiser.

RSS - This began life as Rich Site Summary in 1999, then mutated to Really/Real Simple Simple Syndication in 2002, then Real Simple Synchronisation in 2005.

Run - To publish a story.

SSell - Short sentence promoting an article, often pulling out a quote or a interesting sentence. See also Pull-out quote.

Spider - Also known as a crawler or ant, a program that uses hyperlinks to make methodical searches of the web to provide information about pages for search engines.

Sacred cow - News or promotional material which a publisher or editor demands be published, often for personal reasons.

Serif and Sans serif - Plain font type with or without (sans) lines perpendicular to the ends of characters.

Satellite television - TV recieved through a satellite dish.

Scoop - An exclusive or first-published story.

Scoopt - the world’s first citizen journalism photograph agency owned by Getty Images.

Search box - A tool that allows users to enter a word or phrase to search a database.

Server - A computer that hosts the pages of a web site.

Shockwave - Software that allows the user to play multimedia animations; published by Macromedia.

Skype - Popular free internet telephony tool sometimes used to produce Skypecasts, or broadcast conference calls.

Skyscraper - A vertical banner advert, usually at one side of a web page and 60 x 468 pixels in size.

Social bookmarking - A service that allows users to store interesting website addresses publically on a web page and lets users network and pool recommendations.

Source - An individual who provides information for a story.

Spike - Not to publish a submitted article.

Splash - Front page story.

Standfirst - Line of text after the headline that gives more information about the article.

Stet - Proofreader’s mark for ‘restore to condition before mark up’.

Sticky content - Content that encourages users to stay on one site for as long as possible.

Strapline - Similar to a subhead or standfirst, but used more as a marketing term.

Streaming - Watching or listening to video or audio in real time, rather than downloading files.

Sub-editor - The person that checksand edits a reporters’ work and adds headlines and standfirsts.

Subhead - A smaller one-line headline for a story.

Superstitials - A type of rich media advert that downloads gradually without obscuring other content on the page; usually more popular than pop ups.

TTabloid - Smaller print newspaper size.

Technobabble - Confusing technical jargon.

Technorati - Powerful blog search engine.

Teeline - A form of shorthand.

Terrestrial television - TV sent through a beam transmitter directly into the home.

Testimonial - Endorsement of a product, often by a celebrity or well-respected client.

TK - Proofreader’s insertion mark for data to come. Sometimes written as TKTK.

Tie in - Placing the facts of a new story within the context of past events. Also known as a tie back.

Tip - A lead of piece of new information about a new story.

Top heads - Headlines at the top of a column.

Traffic - Amount of users recorded by a website.

Twitter - A service that allows users to send 140 character messages to ‘friends’ via mobile

SMS, website or Instant Messenger.

UUnique users - The number of individual users, as identified by unique computer addresses, that visit a web site.

Upload - To publish a file on the internet.

URL - Uniform Resource Locator, technical name for a web address.

User - A visitor or reader on a web site.

User-generated content - Material created and submitted to sites by its users - such as photographs, video footage, comments, articles etc.

VVerso - Left-hand page.

Video blogger/Vlogger - A blogger who mainly uses video and publishes on the internet.

Video journalist - A journalist who publishes video reports on TV and/or on the internet.

Vertical search engine - A search engine containing information on a specific subject area.

WWeb scraping - Automated process of finding content on web pages and converting it into another form for use on another web site.

Warblogs - Opinionated and political web logs.

Webcasting - Online visual and/or audio broadcasts, usually in real time.

Webmercials - Similar format to television adverts used online.

Webinar/Web conference - A seminar, lecture or presentation delivered over the internet.

Widow - Last line of paragraph appearing on the first line of a column of text.

Wi-fi - Wireless internet or network connection.

Wiki - An information site that can be edited and added to by readers. See Wikipedia - an online Wiki encyclopedia.

Wires - Stories or photographs sent electrically to your desktop. Here is a list of wire news services.

Wob - White text on a black or other coloured background. Add: An addition to a story already written or in the process ofbeing written.

Assignment: Instruction to a reporter to cover an event.

Attribution: Designation of the person being quoted. Also, the sourceof information in a story.

Banner: Headline across or near the top of all or most of a newspaper page. Also called a line, ribbon, streamer, screamer.

B copy: Bottom section of a story written ahead of an event thatwill occur too close to deadline for the entire story to be processed.

Beat: Area assigned to a reporter for regular coverage. Also, anexclusive story.

Break: When a news development becomes known and available.Also, the point of interruption in a story continued from one page to another.

Bright: Short, amusing story.

Bulldog: Early edition, usually the first of a newspaper.

Byline: Name of the reporter who wrote the story, placed atop thepublished article.

Cold type: In composition, type set photographically or by pasting upletters and pictures on acetate or paper.

Correspondent: Reporter who sends news from outside a newspaperoffice.

Crony journalism: Reporting that ignores or treats lightly negative newsabout friends of a reporter.

Crop: To cut or mask the unwanted portions, usually of aphotograph.

Cut: Printed picture or illustration. Also, to eliminate materialfrom a story.

Cutline: Any descriptive or explanatory material under a picture.

Dateline: Name of the city or town and sometimes the date at thestart of a story that is not of local origin.

Enterprise copy: Story, often initiated by a reporter, that digs deeper than the usual news story.

Exclusive: Story a reporter has obtained to the exclusion of the competition.

News hole: Space in a newspaper allotted to news, illustrations andother nonadvertising material.

Off-the-record: Describes material offered the reporter in confidence. If the reporter accepts the material with this understanding,it cannot be used except as general background in a later story.

Op-ed page: Abbreviation for the page opposite the editorial page. The page is frequently devoted to opinion columns and related illustrations.

Overnight: Story usually written late at night for the afternoon newspapers of the next day.

Pool: Arrangement whereby limited numbers of reporters and photographers are selected to represent all those assigned to the story.

Press release: Publicity handout, or a story given to the news media for publication.

Puff piece or puffery: Publicity story or a story that contains unwarranted superlatives.

Roundup: A story that joins two or more events with a commontheme, such as traffic accidents, weather, police reports.

Rowback: A story that attempts to correct a previous story withoutindicating that the prior story had been in error or without taking responsibility for the error.

Running story: Event that develops and is covered over a period of time.

Sell: Presentation a reporter makes to impress the editor withthe importance of his or her story.

Shirttail: Short, related story added to the end of a longer one.

Sidebar: Story that emphasizes and elaborates on one part ofanother nearby story.

Situation: Story that pulls together a continuing event for the readerwho may not have kept track as it unfolded.

Slant: To write a story so as to influence the reader’s thinking.

Source: Person, record, document or event that provides theinformation for the story.

Split page: Front page of an inside section.

Stringer: Correspondent, not a regular staff member, who is paid bythe story or by the number of words written.

Feature: Story emphasizing the human or entertaining aspects of asituation. A news story or other material differentiated from straight news.

File: To send a story to the office usually by wire or telephoneor to put news service stories on the wire.

Fag: Printed title of a newspaper on page one.

Folo: Story that follows up on a theme in a news story.

Futures calendar: Date book in which story ideas, meetings and activities scheduled for a later occurrence are listed.

Graf: Abbreviation for paragraph.

Guild: Newspaper Guild, an international union to whichreporters and other newspaper workers belong.

Handout: Term for written publicity or special-interest news sent toa newspaper for publication

Hard news: Spot news; live and current news in contrast to features.

HFR: Abbreviation for “hold for release.” Material that cannotbe used until it is released by the source or at a designated time.

Insert: Material placed between copy in a story.

Investigative reporting: Technique use to unearth information that sources often want hidden.

Jump: Continuation of a story from one page to another.

Kill: To delete a section from copy or to discard the entire story.

Lead: First paragraph in a news story.

Localize: To emphasize the names of persons from the local community who are involved in events outside the city or region.

LTK: Designation on copy for “lead to come.”

Makeup: Layout or design. The arrangement of body type, headlines, and illustrations into pages.

Masthead: Formal statement of newspaper’s name, officers, place ofpublication and other descriptive information, usually on the editorial page.

Morgue: Newspaper library

Tight: Refers to a paper so crowded with ads that the news spacemust be reduced.

Tip: Information passed to a reporter, often in confidence.

Verification: Determination of the truth of the material the reportergathers or is given.

Wire services: Synonym for press associations, the Associated Press and United Press International.

Broadcasting Terms

Close-up: Shot of the face of the subject that dominated the frameso that little background is visible.

Cover shot: A long shot usually cut in at the beginning of a sequenceto establish place or location.Cue: A signal in a script or by word or gesture to begin or to stop.

Cutaway: Transition shot - usually short - from one theme to another; used to avoid jump cut.

Dissolve: Smooth fading of one picture for another.

FI or fade in: A scene that begins without full brilliance and graduallyassumes full brightness.

Lead-in: Introductory statement to film or tape of actual event.

Lead-out: Copy that comes immediately after tape of film of an actuality.

Long shot: Framing that takes in the scene of the event.

Medium shot: Framing of one person from head to waist or of a smallgroup seated at a table.

Montage: A series of brief shots to give a single impression or

communicate one idea.

Outtakes: Scenes that are discarded for the final story.

Panning or pan shot: Moving the camera from left to right or right to left.

Remote: A taped or live broadcast from a location outside the studio; also, the unit that originates such a broadcast.

Segue: An uninterrupted transition from one sound to another; a sound dissolve.

Zooming: Use of a variable focus lens to take close-ups and wideangle shots from a stationary position.

__________________

Journalism Paper - 2000Solved MCQs

(1) A large size head1ine across the entire page is called:

(a) Deck (b) Banner (c) Lead

(2) A sheet containing facts and detailed information on any issue is known as:

(a) Summary (b) Write up (c) Backgrounder

(3) The key Narrator of a newscast or program is called:

(a) Announcer (b) Editor(c) Anchor

(4) Mohammedan Social Reformer was the English Name of:

(a) Muhazzab (b) Makhzari (c) Tahzeeb ul Akhlaq

(5) Daily Dawn Started in:

(a) 1940 (b) 1942 (c) 1944

(6) Zamindar was launched by:-

(a) Maulana Zafar Ali Khan

(b) Maulvi Serajuddin (c) Munshi Mahboob Alam.

(7) The first Editor of Dawn was:

(a) Desmond Young (b) Altaf Hussain (c)Pothan Joseph

(8) The number of radio stations, which Pakistan got in 1947 were:

(a) 5 (b) 2 (c) 3 (1- Lahore 2- Peshawar 3- Dahaka)

(9). Daily Jung first appeared from:

(a) Calcutta (b) Karachi (c) Delhi

(10) Hamid Nizami was the founder editor of:

(a) Inqilab (b) Nawa-e-waqt (c) Mashriq

(11) CPNE is the representative body of:

(a) Editors (b) Newspaper owners (c)Woking journalists

(12) Television made its advent in Pakistan in:

(a) 1958 (b) 1964 (c) 1970

(13) Leader is the name of:

(a) Leading story on the front page.(b) Main Feature (c) Opening Editorial

(14) Continuation of a story on another page is called:

(a) Carried (b) Jump (c) Bouncer

(15) S.M.C.R. is a well known:

(a) Communication Theory

(b) Communication Strategy(c) Communication Model

(16) A story appearing with the name of the writer is called:

(a) Credit line (b) By line (c) Print line

(17) The largest mass medium in Pakistan is:

(a) The Press (b) Radio (c) Television

(18) Dr. Goebbles is known as father of:

(a) Advertising (b) Public Relation (c) Propaganda

(19) Radio Pakistan was converted to Pakistan Broadcasting Corporation in:

(a) 1964 (b) 1972 (c) 1976

(20) A.P.P. is the abbreviation of:

(a) Allied papers of Pakistan(b) Association of Publications(c) Associated Press of Pakistan.

__________________No matter how fast i run or how far i go it wont escape me, pain, misery, emptiness.

The Following 14 Users Say Thank You to Xeric For This Useful Post:

Abdullah khan (Wednesday, February 29, 2012), IMTIAZ AHMAD KHAN (Monday, December 17, 2012), kaneezfatimasahar (Tuesday, February 11, 2014), Khan Nasar (Friday, January 04, 2013), maha4799 (Wednesday, February 29, 2012), nadiamughal (Sunday, September 04, 2011), oxon (Friday, October 26, 2012), qasimkhosa (Monday, September 17, 2012), SABIHA JAVED (Saturday, November 26, 2011), SAMEYA AROOJ (Tuesday, January 08, 2013), saus (Thursday, February 06, 2014), Shikva (Friday, October 08, 2010), sultan ahmad (Friday, February 18, 2011)

#2

Thursday, July 29, 2010

Xeric Provincial Civil Service

Join Date: Aug 2007Posts: 2,862Thanks: 433Thanked 2,064 Times in 620 Posts


(1) Communication is a

a) Theoryb) Strategyc) Processd) None of these

(2) Television is

a) Hot mediumb) Cool mediumc) Both (a) and (b)d) None of (a) and (b)

(3) The Audience for whom the message is specifically designed are called

a) The target audienceb) The actual audiencec) The available audienced) None of these

(4) Mathematical model of communication was developed by

a) Wilbur Schramb) Charles E Osgoodc) Claude Shannon and Warren Weaverd) None of these

(5) Sementic problem in communication deals with

a) The effectiveness of the messageb) The transmission of the messagec) The selection of wordsd) None of these

(6) In Rhetorical Communication Theory the major emphasis has been placed on

http://www.cssforum.com.pk/members/xeric-48181.html#aw_issue844



a) Communicatorb) Audiencec) Responsed) None of these

(7) The phrase “the medium is the message … and the message” was coined by:

a) Malcolm Macleanb) Marshal Mcluhanc) Harold Lasswelld) None of these

(8) The author of the well known communication book “Men, Message and Media: A look at Human Communication” is

a) Charles Wrightb) Herbert Brueverc) Wilbur Schramd) None of these

(9) Individuals working within organization and who make decisions about what is to be communicated are called.

a) Regulatorsb) Gatekeepersc) Reportersd) None of these

(10) Readers of a specialized magazine are known as

a) Homogenous audienceb) Heterogeneous audiencec) Both of thesed) None of these

(11) The type of communication based on purchased times or space is called

a) Publicityb) Advertisingc) Both of thesed) None of these

(12) The structure of newspapers is determined by

a) Frequency of publicationb) Size c) Circulation

(13) The individual or organization that initiates the advertising process, is called

a) The advertiserb) The advertising agencyc) The director of advertisingd) None of these

(14) One of the major advantages of radio medium for advertising is

a) Editorial Supportb) Permanencec) Flexibility d) None of these

(15) The largest newspaper of Pakistan is

a) Jangb) Nawa-e-Waqtc) The Newsd) None of these

(16) World Service of Pakistan Television can be watched in

a) 30 countriesb) 40 countriesc) 50 countriesd) None of these

(17) Reuters is the news agency of

a) Hollandb) Francec) England d) None of these

(18) UPI is the abbreviation of

a) United Press of Indiab) United Press Internationalc) United Press Indonesiad) None of these

(19) The founder editor of Nawa-e-Waqt was:

a) Hameed Nizamib) Majeed Nizami

c) Arif Nizamid) None of these

(20) The meeting of professionals having a series of prepared lectures, followed by questions and answers, is called

a) Seminarb) Workshopc) Symposiumd) None of these__________________No matter how fast i run or how far i go it wont escape me, pain, misery, emptiness.

Last edited by marwatone; Monday, December 26, 2011 at 12:05 AM.


babai (Sunday, November 21, 2010), kaneezfatimasahar (Tuesday, February 11, 2014), nadiamughal (Sunday, September 04, 2011), saadiya ali (Monday, September 03, 2012), SABIHA JAVED (Saturday, November 26, 2011), sajjadsyed (Sunday, November 21, 2010), SAMEYA AROOJ (Tuesday, January 08, 2013), saus (Thursday, February 06, 2014), Shikva (Friday, October 08, 2010)

#3 Thursday, July 29, 2010




1) What is meant by editorial note:

a)Small editorialb) Editor’s notesc)Additional editoriald) None of these

2) The news which appears in the papers two or three days before an important event is called:

a) Curtain Raiserb) Backgroundc) Follow upd) None of these

http://www.cssforum.com.pk/newreply.php?do=newreply&p=202984

http://www.cssforum.com.pk/members/xeric-48181.html




3) Who is the most important person in the T.V. NEWS:

a) NEWS casterb) Camera-manc) PEONd) None of these

4) Hasrat Mohani published the newspaper:

a) The Comradeb) Al-Hilalc) Urdu-I-Muallahd) None of these

5) The Nawa-e-Waqt started its publication in:

a) 1940b) 1945c) 1947d) None of these

6) Irshad Ahmed Haqani writes his column under in:

a) Harf-e-Haqb) Harf-e-Akhirc) Harf-e-Tamannahd) None of these

7) Who was the first editor of the daily Jang?

a) Mir Javed-ur-Rehmanb) Mir Shakeel-I-Rehmanc) Mir Khalil-ur-Rehmand) None of these

8) Which of the private Pakistani T.V. Channel has the greatest number of viewers?

a) P.T.V.b) S.T.N.c) GEOd) None of these

9) Which official is called the pilot of the newspaper:

a) The editorb) The news editorc) The reporterd) None of these

10) Communication is a

a) Theoryb) Strategy

c) Processd) None of these

11) The head office of “The Khabrain” is in:

a) Karachib) Islamabadc) Lahored) None of these

12) APNS represents

a) Editorsb) Reportersc) News paper ownersd) None of these

13) P.T.V. started its transmission in the regime of:

a) Ayub Khanb) Yahya Khanc) Buttod) None of these

14) Which is the largest circulated newspaper of Pakistan?

a) The dawnb) The Jangc) The Nawa-e-Waqtd) None of these

15) The Nation is the sister publication of:

a) The dawnb) The Jangc) The Nawa-e-Waqtd) None of these

16) AFP is the news agency of

a) Englandb) Americac) Franced) Noneof these

17) Who was the founder of the Dawn?

a) Haroon brothersb) Quaid-e-Azamc) Altaf Hussaind) None of these

18) Wax-Wyllie wrote

a) Exploring Journalismb) Mass Communicationc) Radio and T.V. Writingd) None of these

19) Who was the founder of yellow journalism:

a) William Hurstb) William Johnc) William Hickeyd) None of these

20) The Urdu edition of the Comrade was called:

a) Humdardb) Jam-e-Jahan-Numac) Akhbar-e-Jahand) None of these__________________No matter how fast i run or how far i go it wont escape me, pain, misery, emptiness.

Last edited by marwatone; Sunday, December 25, 2011 at 11:37 PM.


IMTIAZ AHMAD KHAN (Monday, December 17, 2012), kaneezfatimasahar (Tuesday, February 11, 2014), maha4799 (Thursday, February 16, 2012), nadiamughal (Sunday, September 04, 2011), saadiya ali (Monday, September 03, 2012), SABIHA JAVED (Saturday, November 26, 2011), sajjadsyed (Sunday, November 21, 2010), SAMEYA AROOJ (Tuesday, January 08, 2013),saus (Thursday, February 06, 2014), Shikva (Friday, October 08, 2010), ultimate (Thursday, January 03, 2013), xaharaza (Wednesday, February 27, 2013)





1, Back bench is the senior editorial executives of a Newspaper:

a) Correct b) Incorrect






2. “Yellow Journalism is a newspaper/journal printed on cheap yellow papers


3. Accredited journalists are the Journalists having permission cards from the Home Department for press duties:


4. Drop line dropout is one and the same thing:


5. Civil and Miliatary Gazette was first published from:

a) Karachib) Lahorec) Delhid) None of these

6. First Editor of Dawn was

a) Pothan Josephb) Faiz Ahmad Faizc) Quaid-e-Azamd) None of these

7. TV commercial lasting more than a second is called blind adds


8. Plagiarism is unauthorized use of another person’s copyright material without acknowledgment:


9. The right to freedom of speech and expression of citizens is enshrined in the Constitution of Pakistan under Article

a) 15b) 19c) 81d) None of these

10. Master Antenna TV (MATV) & Cable Antenna TV (ATV) transmission of TV Channels are similar systems.

a) Correct

b) Incorrect

11. Slug Line are the words to identify news copy/story:


12. The functional approach of mass media operates, “through a nexus of mediating factors”.


13. The “hypodermic needle or Bullet theory of communication” was introduced in 1960:


14. The concept of TWO-step flow of information was presented by Lasarsfield in 1940s:


15. Scoop is a major news story shared by newspapers:


16. Pakistan Electronic Media Regulatory Authority (PERMA) was established in March, 2000

a) Correct b) Incorrect (1 March 2002)

17. The Author of “The Global City” is:

a) Dr. Tahir Masoodb) Javed Jabbarc) Ms. Shahwar Junaidd) None of these (Saskia Sassen)

18. Which one is he largest cable network in Pakistan?

a) Info Highway – CTV Networkb) World call (Media Majie CTV Network)c) National Broadband CTV Network (NBC)d) None of these

19. FM Radio means Frequency Modulation Radio:


20. The ‘Causes and Effects Theory’ of mass communication was developed by Joseph

Klapper:

a) Correct b) Incorrect__________________No matter how fast i run or how far i go it wont escape me, pain, misery, emptiness.



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(1) A large size headline across the entire page is called:

(a) Deck (b) Banner (c) Lead (d) None of these

(2) A sheet containing facts and detailed information on any issue is known as:

(a) Summary (b) Write up (c) Backgrounder (d) None of these

(3) Muhammadan Social Reformer was the English name of:

(a)Muhazzab (b)Makhzan (c)Tahzeeb-ul-Akhlaq (d) None of these






(4) Daily DAWN was started in :

(a) 1940 (b) 1942 (c) 1944 (d) None of these

(5) The number of radio stations which Pakistan got in 1947 was:

(a) 5 (b) 2 (c) 3 (d) None of these

(6) CPNE is the representative body of :

(a) Editors (b) Newspaper owners (c)Working Journalist (d) None of these

(7) Leader is the name of:

(a) Leading story on the front page (b) Main Feature(c) Opening Editorial (d) None of these

(8) S.M.R.C. is a well-known:

(a) Communication Theory (b) Communication Strategy(c) Communication Model (d) None of these

(9) A story appearing with the name of the writer is called:

(a) Credit Line(b) By Line (c) Print Line (d) None of these

(10) Dr Goebbles is know as the father of:

(a) Advertising (b)Public Relation (c)Propaganda (d)None of these

(11) Radio Pakistan was converted into Pakistan Broadcasting Corporation in:

(a) 1964 (b) 1972

(c) 1976 (d) None of these

(12) P.P.O. was amended in:

(a) 1962(b) 1963(c) 1964 (d) None of these

(13) The cultivation theory was put forward by

(a) Denis McQuail (b) Joseph (c) George Gerbner (d) None of these

(14) The author of the famous book "COVERING ISLAM" is:

(a) Noam Chomsky (b) Edward Said(c) Pamela Shoemaker (d) None of these

(15) The concept of Development Support Communication was presented by:

(a) Joseph Ascroft (b) Erskine Childer(c) Quebral (d) None of these

(16) The head quarter of CNN is situated in:

(a) New York(b) Washington (c) Atlanta (d) None of these

(17) The name of the international organization working for two-way flow of communication is:

(a) Transparency International (b) UNESCO(c) Amnesty International (d) None of these

(18) A full service advertising agency has:

(a) Two departments (b) Three departments(c) Four departments (d) None of these

(19) The public relations department of the Federal Government is known as:

(a) DGPR (b) PID (c) DPR (d) None of these

(20) The Orient Press of India was a news agency belonging to the:

(a) Muslims (b) Hindus(c) British(d) None of these__________________No matter how fast i run or how far i go it wont escape me, pain, misery, emptiness.



kaneezfatimasahar (Tuesday, February 11, 2014), nadiamughal (Sunday, September 04, 2011), Pakistaniguy (Wednesday, December 28, 2011), SABIHA JAVED (Saturday, November 26, 2011), SAMEYA AROOJ (Tuesday, January 08, 2013), Shikva (Friday, October 08, 2010)





(1) The way in which the message travels to the receiver is called:

(a) Encoding (b) Decoding(c) Channel(d) Source(e) None of these

(2) Intrapersonal communication involves:

(a) An individual thinking or talking to himself(b) An individual talking to another individual(c) An individual talking to a group






(d) An individual communicating to a large number of people

(3) Any message given by other than the literal interpretation of words is called:

(a) Verbal Communication (b) Non Verbal Communication(c) Audio Communication (d) Visual Communication (e) None of these

(4) A person (or group) who has control over what information is disseminated to the audience, is known as:

(a) Reporter(b) Regulator(c) Gatekeeper(d) Newscaster(e) None of these

(5) The concept of “Global Village” was first introduced by :

(a) Marshal McLUHAN (b) Wilbur Schramm (c) Charles Wright(d) Joseph Klapper (e) None of these

(6) Broadcast media may be classified by:

(a) Type of signal output (b) Target Audience(c) Programming format and source (d) All the three(e) None of these

(7) To be considered a daily, a newspaper has to appear at least:

(a) Four times a week (b) Five times a week(c) Six times a week(d) Seven times a week (e) None of these

(8) The news of important public events appearing in the front sections of a newspaper, are called:

(a) Hard news (b) Soft News(c) Investigative News (d) Feature News (e) None of these

(9) The major function of Television is to provide:

(a) Entertainment

(b) Information(c) Education (d) All the three (e) None of these

(10) The famous communication Model SMCRE was devised by:

(a) Roger (b) Lasswell (c) Osgood (d) Schramm (e) None of these

(11) Radio is a:

(a) Cool medium (b) Hot medium(c) Both ‘a’ and ‘b’(d) None of these

(12) The author of well known communication book “Process and Effects of Mass Communication” is:

(a) David Berlo (b) Marshal McLUHAN (c) Wilbur Schramm (d)Herbert Brucver (e) None of these

(13) The founding fathers of the mathematical or electronic theory of communication are:

(a) Roger and Berlo (b) Shannon and Weaver (c) McQuail and Windahl (d) Blumer and Katz (e) None of these

(14) ABC is the abbreviation of:

(a) Asian Broadcasting Council (b) American Broadcasting Corporation(c)American Bureau of Circulation (d) Audit Bureau of Circulation(e) None of these

(15) APP is the news agency of:

(a) America (b) Asia (c) Pakistan (d) India (e) None of these

(16) The largest English newspaper of Pakistan is:

(a) Dawn (b) The News(c) The Nation (d) Daily Times (e) None of these

(17) The founder of Jang-Group of Newspapers is:

(a) Mir Shakil ur Rehman(b) Mir Khalil ur Rehman(c) Mir Javed ur Rehman (d) Mir Ibrahim ur Rehman(e) None of these

(18) The editor of daily Nawa-e-Waqt is:

(a) Majeed Nizami(b) Hamid Nizami (c) Arif Nizami (d) Fahd Hussain(e) None of these

(19) The daily Dawn was founded by:

(a) Agha Khan (b) Quaid-e-Azam (c) Mohtarma Fatima Jinnah(d) Mahmood Haroon(e) None of these

(20) Kuldip Nayer is a well known Indian:

(a) Hockey Player (b) TV artist (c) Film star(d) Journalist (e) None of these__________________No matter how fast i run or how far i go it wont escape me, pain, misery, emptiness.



nadiamughal (Sunday, September 04, 2011), Pakistaniguy (Wednesday, December 28, 2011), SABIHA JAVED (Saturday, November 26, 2011), sajjadsyed (Sunday, November 21, 2010),SAMEYA AROOJ (Tuesday, January 08, 2013), Shikva (Friday, October 08, 2010)






1- What is ABC?

(a) American Business Corporation (b) American Business Circle(c) Audit bureau of Circulation (d) None of these

2- The First Urdu Newspaper was?

(a) Jam-e-Jahan Numa (b) Koh Noor (c) Riaz Noor (d) None of these

3- The first issue of the India Gazette published in .......?

(a) November 1780 (b) August 1880(c) August 1947 (d) None of these

4- What is embargo?

(a) A ship, which often comes late (b) A ban on publication before a specific date(c) A story, which has no end

5- Television programmes were started in Pakistan on:

(a) 1964 (b) 1990(c) 1947 (d) None of these

6- Who was the first editor of daily Nawa-e-Waqt?

(a) Syed Baqir Rizvi (b) Arshad Mir (c) Hamid Nizami (d) None of these





7- Radio is what type of channel?

(a) Space consuming (b) Time consuming (c) Space & time consuming (d) None of these

8- What is yellow journalism?

(a) Exploitative sensational(b) Classified telephone directory (c) A low priced novel (d) None of these

9- What is typography?

(a) is a system of Government (b) a choice of type to ensure image clarity (c) a branch of photography

10- What is editorial?

(a) Piece of interview (b) A point of view of the news paper (c) One-Sided approach of the Govt (d) None of these

11- Press and Publication Ordinance was introduced on:

(a) 1965 (b) 1995 (c) 1963 (d) none of these

12- What is Dummy?

(a) A dead body of an animal (b) Make up of newspaper (c) Front page of the newspaper (d) None of these

13- What is lithography?

(a) A method of printing (b) A system of local bodies (c) Circulation of newspapers (d) None of these

14- What is by line?

(a) A matter written with lines(b) A track of train (c) Reporter's name given with printed story

(d) none of these

15- Agenda setting is the main objective:

(a) of media person(b) Media has no concern one (c) is the subject of mass communication (d) None of these

16- PID?

(a) Public intelligent department (b) Pakistan institution of development (c) Press information department(d) None of these

17- Press and Publication ordinance?

(a) was introduced by Liaqat Ali Khan (b) was presented by Muhammad Khan Junejo(c) was implemented in 1963 during the Field Marshal Muhammad Ayub Khan's Government (d) None of these

18- Pakistan's per capita income?

(a) $ 800 (b) $ 480 (c) $ 520 (d) None of these

19- What is considered as father of popular Journalism:

(a) Lord North Cliff (b) Elahu Katz (c) E.M. Rogers (d) None of these

20- News is the description of the event by a book writer:

(a) True(b) False__________________No matter how fast i run or how far i go it wont escape me, pain, misery, emptiness.


nadiamughal (Sunday, September 04, 2011), Pakistaniguy (Wednesday, December 28, 2011), SABIHA JAVED (Saturday, November 26, 2011), sajjadsyed (Sunday, November 21, 2010),SAMEYA AROOJ (Tuesday, January 08, 2013), shakilahmd (Sunday, December 16, 2012), Shikva (Friday, October 08, 2010)






1) Calcutta General advertiser is popularly known as:

a) Bengal jopurnalb) Hicky`s Gazettec) Calcutta Courierd) Voice of Bengal

2) The first printed Urdu paper in the Sub-continent was:

a) Delhi urdu Akhbarb) Sadiq-ul-Akhbar c) Jam-e-jahan Numad) Koh-I-Noor

3) The Pakistan Times was founded by:

a) quaid-e-Azam Mohd Ali Jannahb) Liaqat Ali khan c) Khawaja Nazim-uddin d) Mian Iftakhruddin

4) The term Artillery of the press was coined by :

a) James restonb) Qilbur Schrammc) MM cleand) Lazarsfeld

5) S M C R model of communication process was produced by:

a) David K berlob) M M cleanc) E M Rogerd) C H Gerber

6) The modern version of old hero is .

a) Famous personalityb) Celebrityc) V I Pd) Powerful personality





7) libel is :

a) Malicious defamatory jokeb) Malicious defamatory written accusationc) Slanderd) Defamatory speech

8) Intra Personal Communication is:

a) Communication between two personsb) Inner monologues-communications within selfc) Communication with more peopled) Communication with masses

9) the originator of the phrase “press is the fourth estate” is:

a) Edmund Burkeb) Lord Macaulayc) North Cliffd) Rudyard Kipling

10) The Magic Bullet theory of mass communication was evolved by:

a) Ball Rokeachb) Klapperc) George Gerberd) None of these

Q 9 (b) Identify the following in Pakistan’s Media perspective.

11) A P N S (All Pakistan Newspapers Association)12) A P N E C (All Pakistan Newspapers Employees Confederation)13) C P N E (Council of Pakistan Newspaper Editors )14) P B C (Pakistan Broadcasting Corporation)15) A B C (Audit Bureau of Circulation)16) P I D (Press Information Department) 17) P F U J (Pakistan Federal Union of Journalists)18) A P P (Associated Press Of Pakistan)19) P E M R A (Pakistan Electronic Media Regulatory Authority)20) R P P O (Registration of Press and Publications Ordinance)__________________No matter how fast i run or how far i go it wont escape me, pain, misery, emptiness.









i. What is “Lithography”?

a. A method of Printingb. A system of local bodiesc. Circulation of Newspapersd. None of these.

ii. What is “Dummy”?

a. Dead body of an animalb. Make-up of newspaperc. Front Page of Newspaperd. None of these

iii. What is by line?

a. A railway trackb. Text written on linesc. Reporter’s name printed with storyd. None of these

iv. Intra-Personal Communication is:

a. Communication with personal friendb. With Publicc. With selfd. With family

v. What is ABC?

a. American Business Circleb. American Business Corporationc. Audit Bureau of Circulationd. None of these

vi. Who was the first Editor of daily “Nwa-e-Waqt?”

a. Majeed Nizamib. Mujeeb Nizamic. Hameed Nizamid. None of these





vii. When Television Transmission was started in Pakistan?

a. 1970b. 1964c. 1990d. 1962

viii. The Subject allotted to a newspaper reporter is called:

a. Creedb. Beatc. Embargod. Feature

ix. A journalist who is not attached with any newspaper is called:

a. Retainerb. Correspondentc. Free Lancerd. Stinger

x. Identification Mark written on the top of news story page is called:

a. Credit Lineb. Slug Linec. Embargod. Tip

xi. Dr. Gobbles is known as father of:

a. Advertising b. Public Relationc. Propagandad. None of these

xii. The communication based on purchased time or space is called:

a. Publicityb. Advertisingc. Propagandad. None of these

xiii. UPI is the abbreviation of:

a. United Press of Indonesiab. United Press of Indiac. United Press Internationald. None of these

xiv. The news that appears two or three days before an event is called:

a. Follow upb. Lead story

c. Curtain raiserd. None of these

xv. Press and Publication Ordinance was introduced in:

a. 1963b. 1965c. 1995d. None of these

xvi. Communication without words:

a. Visual communicationb. Non-Verbal communicationc. Mass communicationd. None of these

xvii. Tabloid newspaper is of small size with:

a. 3 columnsb. 4 columnsc. 5 columnsd. None of these

xviii. The reading of the script to check the errors is called:

a. Composingb. Proof-readingc. Editingd. None of these

xix. A brief introduction of a photograph is called:

a. Embargo b. Credit linec. Captiond. None of these

xx. OB stands for:

a. Open Boxb. Outdoor Broadcastc. Official Beatd. None of these__________________No matter how fast i run or how far i go it wont escape me, pain, misery, emptiness.









1) What is Scope?

(a) Common report (b) Beat news(c) Exclusive Story (d) None of these

2) What is Superhead?

(a) Multi common story (b) Headline of the paper(C) Sub- heading (d) None of these

3) Stringer is called to

(a) whole time employee (b) part-time correspondent paid a column rate(c) Sub-editor (d) None of these

4) Extra – personal communication is?

(a) With family (b) self(C) With more than two persons (d) None of these

5) Newspaper’s master head is called:

(a) Headline (b) flag(c) Sub-heading





(d) embargo

6) FOLIO is the name of:

(a) Follow up (b) Page number(C) Date line (d) Cut

7) Who was the first editor of the daily Jhang?

(a) Mir Shakeel – ur-Rehman(b) Altaf Hussain(C) Mir Khalil-ur- rehman(d) Nasim Hijazi

8) Acknowledgment if the source of a picture or a story is called?

(a) Credit line (b) Byline(c) Courtesy d) Reference

9) Continuation of a story on another page is called?

(a) Reference(b) Follow-up(C) Jump(d) None of these

10) PEMRA Ordinance was implemented in:

(a) 1997 (b) 2002(c) 1998 (d) 2004

11) The term “Global Village” was coined by:

(a) George Gerbener (b) Marshal Mcluhan(C) Wilber Schramm (d) Pamela Shoemaker

12) Press Note can issue?

(a) Editor (b) Government official(c) Reporter (d) Sub-editor

13) Registration of Press and Publication Ordinance was introduced in:(a) 1963 (b) 1971(C) 1973 (d) 1988

14) The founder of daily ‘Pakistan Times’ Was:

(a) Mian Iftikhar-ud-din (b) Faiz Ahmed Faiz(c) Quaid-I-Azam (d) None of these

15) The term ‘Deck’ is used for:

(a) Headline(b) Part of a headline(C) Box (d) None of these

16) The term yellow journalism was started from

a) Pakistan b) Indiac) Germanyd) USA

17) The inventor of the printing press was:

a) Marshal McLuhanb) Ts’ai Lunc) Johannes Gutenberg d) Non of these

18) Pakistan’s first official news agency was

a) UPI b) IPA c) APP

d) NNI

19) Nasim hijazi was Editor of the daily

a) Shaheenb) Kohistanc) Imrozed) Mashriq

20) CNE stands for

a) Council of newspaper editorb) Chief News Editorc) Committee of Newspaper Employees d) Non of these


1.What is a by line?

a.A railway track b.Text written on linec.Reporter's name printed with story d.None

2.Intra-personal communication is:

a.Communication with personal friend b.With peoplec.With self d.With family

3.What is ABC?

a.American business circle b.American business corporationc.Audit Bureau of circulation d.None

4.Who was the first editor of daily Nawai e waqt?

a.Majeed nizami b.Mujeeb nizamic.Hameed nizami d.none

5.When television transmission was started in Pakistan?

a.1970 b.1964c.1990 d.1962

6.The assignment allotted to a newspaper reorter is called:

a.Creed b.Beatc.Embargo d.Feature

7.A journalist who is not attached with any newspaper is called:

a.Retained b.Correspondentc.Free lancer d.Stinger

8.Identification marks written on the top of news story page is called:

a.Credit line b.Sluglinec.Embargo d.tip

9.The communication based on purchased time of space is called:

a.Publicity b.Advertisingc.Propaganda d.None

10.Press and Publication Ordinance was introduced in:

a.1963 b.1965c.1995 d.none

11.Tabloid newspaper is of small size with:

a.3 columns b.4 columnsc.5 columns d.None

12.A brief introduction of a photograph is called:

a.Embargo b.Outdoor broadcastc.Caption d.None

13.Newspaper's masthead is called:

a.Headline b.Flagc.Sub-heading d.Embargo

14.Who was the first editor of daily 'Jang'?

a.Mir Shakeel ur Rehman b.Altaf Hussainc.Mir Khalil ur Rehman d.Nasim hijazi

15.The term global village was coined by:

a.George Gerbener b.Marshal Mcluhanc.Wibler Schramm d.Pamela Shoemaker

16.The inventor of printing press was:

a.Marshal Mcluhan b.Ts'ai Lunc.Johannes gutenberg d.None

17.Pakistan's first official news agency was:

a.UPI b.IPAc.APP d.NNI

18.PEMRA ordinance was implemented in:

a.1997 b.2002c.1998 d.2004

19.Press note can be issued by:

a.Editor b.Government officialc.Reporter d.Sub-editor

20.Stringer is called to:

a.Whole time employee b.Part-time correspondent paid a column ratec.Sub-editor

d.None



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#12 Friday, June 03, 2011




1. Banner Advertisement is a type of advertising related to:

a. Outdoor Advertising b. Interactive Advertisingc. Corporate Advertisingd. None of these

2. The Public Relations department which covers the activities of Provincial Government is:

a. PID b. DGPRc. ISPRd. None of these

3. Hamsafar is house journal of:

a. Daewoo b. Pakistan Railwaysc. PIA






d. None of these

4. Sultan Lakhani is the Chief Editor of:

a. Daily Dawn b. Daily The Newsc. Daily Nationd. None of these

5. The book "Process and Effects of Mass Communication" was written by:

a. Denis McQuail b. Wilber Schramc. Joseph Ascartd. None of these

6. News appearing before the occurrence of an events is termed as:

a. Curtain Raiserb. Press Communiquec. Obituaryd. None of these

7. CPNE is a representative body of:

a. Newspaper employees b. Newspaper editorsc. Newspaper ownersd. None of these

8. It is a compulsion for media organisations to _____ without changing or amending the text.

a. Press release b. Press notec. Hand outd. None of these

9. Elahi Bakhsh Soomro is the capacity of Federal Information Minister announced to repeal:

a. PPO

b. EBDOc. PCOd. None of these

10. A typical soundtrack which identifies a program is known as:

a. Sound track b. Music trackc. Signature tuned. None of these

11. There is limited and delayed feedback in _________ communication.

a. Interpersonal b. Mediac. Massd. None of these

12. Family Magazine belongs to:

a. Jang Group of Publications b. Nida-e-Millat Group of Publicationsc. Century Publicationsd. None of these (Nawa-e-Waqt)

13. Obituary newa relates to:

a. Deathsb. Birthsc. Weatherd. None of these

14. The fuction of mass media which relates to the provisionof news is termed as:

a. Surveillance b. Transmisiionc. Correlationd. None of these

15. The term "Media Determinism", "Global Village: and "Hot and Cool Media" were ternes and conceptualised by:

a. Harold Laswell b. Walter Lipmanc. Marshal Mcluhand. None of these

16. The name of the First ever Urdu newspaper of the sub-continent which started using coloured photographs and cartoons was:

a. Jam-eJehan Numab. Tehzeeb-ul-Akhlaqc. Hamdardd. None of these

17. the advertising which praises the item to be sold with subjective opinions, superlatives or exaggerations is known as:

a. Pufferyb. Dummyc. Garbage-ind. None of these

18. A journalist who is not full time employee of one media organistion is known as:

a. Reporter b. Stingerc. Free lancerd. None of these

19. Slander is:

a. Written defamation b. Verbal defamationc. Both of thesed. None of these

20. the first editor of "Dawn" was:

a. Faiz Ahmad Faiz b. Shorish Kashmiric. Altaf Hussaind. None of these

Corrections will be appreciated. !! :-)




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#13 Friday, September 23, 2011

alonesoul Senior Member

Join Date: May 2011Location: MultanPosts: 123Thanks: 12Thanked 50 Times in 43 Posts

many mistakes in these solved mcq's, double check these mcq's

The Following User Says Thank You to alonesoul For This Useful Post:

SAMEYA AROOJ (Tuesday, January 08, 2013)

#14 Monday, February 13, 2012

Tassawur Senior Member

Join Date: Oct 2010Location: LahorePosts: 1,922Thanks: 1,590Thanked 2,533 Times in 1,230 Posts

Quote:

Originally Posted by aariz post 2011 mcqs plz.





http://www.cssforum.com.pk/members/tassawur-44163.html

http://www.cssforum.com.pk/members/tassawur-44163.html#aw_issue938

http://www.cssforum.com.pk/members/tassawur-44163.html#aw_issue1032

http://www.cssforum.com.pk/css-optional-subjects/group-b/journalism/36821-solved-mcqs-journalism-past-papers-since-2000-a-post403210.html#post403210

a. Outdoor Advertisingb. Interactive Advertisingc. Corporate Advertisingd. None of these


a. PIDb. DGPRc. ISPRd. None of these


a. Daewoob. Pakistan Railwaysc. PIAd. None of these


a. Daily Dawnb. Daily The Newsc. Daily Nationd. None of these (He is Editor-in-Chief of the Daily Express & Express News Channel (Pvt. Ltd.))


a. Denis McQuailb. Wilber Schramc. Joseph Ascartd. None of these




a. Newspaper employeesb. Newspaper editorsc. Newspaper ownersd. None of these

8. It is a compulsion for media organizations to _____ without changing or amending the text.

a. Press releaseb. Press notec. Hand outd. None of these

9. Elahi Bakhsh Soomro in the capacity of Federal Information Minister announced to repeal:

a. PPOb. EBDOc. PCOd. None of these


a. Sound trackb. Music trackc. Signature tuned. None of these


a. Interpersonalb. Mediac. Massd. None of these


a. Jang Group of Publicationsb. Nida-e-Millat Group of Publicationsc. Century Publicationsd. None of theseNwai e wakt Group of Newspapers.


a. Deathsb. Birthsc. Weatherd. None of these

14. The fiction of mass media which relates to the provision of news is termed as:

a. Surveillanceb. Transmisiion (The relation of mass media and news is TRANSMISSION. surveillance is done by reciever such as tv and correlation at sending end)[B]c. Correlationd. None of these

15. The term "Media Determinism", "Global Village: and "Hot and Cool Media" were termedes and conceptualised by:

a. Harold Laswellb. Walter Lipmanc. Marshal Mcluhand. None of these





18. A journalist who is not full time employee of one media organist ion is known as:

a. Reporterb. Stingerc. Free lancerd. None of these

19. Slander is:

a. Written defamationb. Verbal defamation (Slander is verbal defamation, according to definition of law. And libel may be both verbal or written. And case of slander doesn't stand well in courts; but libel is a serious suit.)c. Both of thesed. None of these


a. Faiz Ahmad Faizb. Shorish Kashmiric. Altaf Hussaind. None of these(Pothan Joseph)__________________Thanks Allah

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#15 Saturday, September 22, 2012

Farrah Zafar Makhzan-e-Urdu Adab

Join Date: May 2010Location: نگری امیدPosts: 2,476Thanks: 2,332Thanked 3,795 Times in 1,546 Posts

Journalism Paper 2012 (Solved MCQS)

1)A freelancer is also called

(stringer, reporter, correspondent,)


http://www.cssforum.com.pk/members/farrah-zafar-36708.html

http://www.cssforum.com.pk/members/farrah-zafar-36708.html#aw_issue848

2)Inverted pyramid style is preferably used in which media ?

(electronic,,print,,,both)

3)Material meant for press/media organizations is

(press release, news release,,press statement,,all of the above)

4)Subject assigned to reporter

(beat..)

5)PBC stands for

(Pakistan broadcasting corporation)

6)IRNA stands for

(Islamic Republic News Agency)

7)Hickey gazette launched in

(29jan 1780, 29 jan 1792, 29 jan 1760, etc)

8)SMCR model introduced in

(1960)

9)Name of Dawn publishers

(Herald)

10)Contribution by editorial staff is called

(editorial, article, column,

11)What is the type of advertising where product is delivered at your mailing address

(direct response, personal advertising, direct mail advertising, none of the above)

12)Father of printing press

(Johann Gutenberg)

13)Media is plural of ?

(Medium)

14)Audience in mass communication is?

(homogeneous,heterogeneous,exogenus or none of these)

15)Who presented SCMR model of communication?

Wilber Schram

16)The calender of events of journalism is called ?

calender

17)The publication at intervals ,weekly or monthly is called

(Periodicals)

18)A specific part of population ?

( sample)

19)Semantics is associated with ?

(Selection of words)

20)These was mcq about some theory type.I chose prediction for that.__________________Love is my Shield,Truth is my Sword,Brain is my Crown,Smile is my Treasure and I'm a Queen;Quitters never win and Winners never quit..!!!

The Following 2 Users Say Thank You to Farrah Zafar For This Useful Post:

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#16 Saturday, October 20, 2012

the cancerian Junior Member

Join Date: Oct 2012Location: karachiPosts: 1Thanks: 1Thanked 0 Times in 0 Posts

zamindar was launched by zafar ali khan.. isnt that right?

#17 Monday, October 22, 2012

Farrah Zafar Makhzan-e-Urdu Adab

Join Date: May 2010Location: نگری امیدPosts: 2,476Thanks: 2,332Thanked 3,795 Times in 1,546 Posts

Quote:

Originally Posted by the cancerian zamindar was launched by zafar ali khan.. isnt that right?

His father Maulvi Siraj-ud-din started Zamindar in 1903__________________Love is my Shield,Truth is my Sword,Brain is my Crown,Smile is my Treasure and I'm a Queen;Quitters never win and Winners never quit..!!!

The Following User Says Thank You to Farrah Zafar For This Useful Post:

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#18 Tuesday, December 11, 2012



http://www.cssforum.com.pk/members/farrah-zafar-36708.html

http://www.cssforum.com.pk/members/farrah-zafar-36708.html#aw_issue848

http://www.cssforum.com.pk/css-optional-subjects/group-b/journalism/36821-solved-mcqs-journalism-past-papers-since-2000-a-2.html#post498893


HASEEB ANSARI Senior Member

Join Date: Dec 2012Location: PakistanPosts: 2,927Thanks: 95Thanked 1,316 Times in 851 Posts

Quote:

@Xeric1. Banner Advertisement is a type of advertising related to:


Tassawur



Which answer is correct?__________________"Nay! man is evidence against himself. Though he puts forth his excuses." Holy Qur'an (75:14-15)

#19 Thursday, January 03, 2013

ultimate Junior Member

Join Date: Dec 2012Posts: 28Thanks: 18Thanked 8 Times in 6 Posts

Quote:

Originally Posted by Xeric


(1) Communication is a

a) Theoryb) Strategy

http://www.cssforum.com.pk/members/haseeb-ansari-90645.html

http://www.cssforum.com.pk/members/haseeb-ansari-90645.html#aw_issue1462


http://www.cssforum.com.pk/css-optional-subjects/group-b/journalism/36821-solved-mcqs-journalism-past-papers-since-2000-a-post202984.html#post202984

c) Processd) None of these

(2) Television is

a) Hot mediumb) Cool mediumc) Both (a) and (b)d) None of (a) and (b)

(3) The Audience for whom the message is specifically designed are called

a) The target audienceb) The actual audiencec) The available audienced) None of these

(4) Mathematical model of communication was developed by

a) Wilbur Schramb) Charles E Osgoodc) Claude Shannon and Warren Weaverd) None of these

(5) Sementic problem in communication deals with

a) The effectiveness of the messageb) The transmission of the messagec) The selection of wordsd) None of these

(6) In Rhetorical Communication Theory the major emphasis has been placed on

a) Communicatorb) Audiencec) Responsed) None of these

(7) The phrase “the medium is the message … and the message” was coined by:

a) Malcolm Macleanb) Marshal Mcluhanc) Harold Lasswelld) None of these

(8) The author of the well known communication book “Men, Message and Media: A look at Human Communication” is

a) Charles Wrightb) Herbert Brueverc) Wilbur Schramd) None of these

(9) Individuals working within organization and who make decisions about what is to be communicated are called.

a) Regulatorsb) Gatekeepersc) Reportersd) None of these

(10) Readers of a specialized magazine are known as

a) Homogenous audienceb) Heterogeneous audiencec) Both of thesed) None of these

(11) The type of communication based on purchased times or space is called

a) Publicity b) Advertisingc) Both of thesed) None of these

(12) The structure of newspapers is determined by

a) Frequency of publicationb) Size c) Circulationd) all of these e) none of thesei think option is d.

(13) The individual or organization that initiates the advertising process, is called

a) The advertiserb) The advertising agencyc) The director of advertisingd) None of theseans i think b .........plz recheck and confirm

(14) One of the major advantages of radio medium for advertising is

a) Editorial Supportb) Permanencec) Flexibility d) None of these

(15) The largest newspaper of Pakistan is

a) Jangb) Nawa-e-Waqtc) The Newsd) None of these

(16) World Service of Pakistan Television can be watched in

a) 30 countriesb) 40 countriesc) 50 countriesd) None of these

(17) Reuters is the news agency of

a) Hollandb) Francec) England d) None of these

(18) UPI is the abbreviation of

a) United Press of Indiab) United Press Internationalc) United Press Indonesiad) None of these

(19) The founder editor of Nawa-e-Waqt was:

a) Hameed Nizamib) Majeed Nizamic) Arif Nizamid) None of these

(20) The meeting of professionals having a series of prepared lectures, followed by questions and answers, is called

a) Seminar

b) Workshopc) Symposiumd) None of these

please check above 2 answers

#20 Monday, January 07, 2013

Emoemar Senior Member

Join Date: Dec 2007Location: Karachi/Lahore/IslamabadPosts: 105Thanks: 66Thanked 123 Times in 62 Posts



I would go for Interactive .. i guess someone needs to substantiate it further.__________________There is a tide in the affairs of men. Which, taken at the flood, leads on to fortune; Omitted, all the voyage of their life Is bound in shallows and in miseries. On such a full sea are we now afloat, And we must take the current when it serves, Or lose our ventures. ~ William Shakespeare

ournalism Paper - 2011Solved MCQs





http://www.cssforum.com.pk/members/emoemar-11828.html

http://www.cssforum.com.pk/members/emoemar-11828.html#aw_issue442

a. PIDb. DGPRc. ISPRd. None of these


a. Daewoob. Pakistan Railwaysc. PIAd. None of these


a. Daily Dawnb. Daily The Newsc. Daily Nationd. None of these (He is Editor-in-Chief of the Daily Express & Express News Channel (Pvt. Ltd.))


a. Denis McQuailb. Wilber Schramc. Joseph Ascartd. None of these




a. Newspaper employeesb. Newspaper editorsc. Newspaper ownersd. None of these

8. It is a compulsion for media organizations to _____ without changing or amending the text.

a. Press releaseb. Press notec. Hand outd. None of these

9. Elahi Bakhsh Soomro in the capacity of Federal Information Minister announced to repeal:

a. PPOb. EBDOc. PCOd. None of these


a. Sound trackb. Music trackc. Signature tuned. None of these


a. Interpersonalb. Mediac. Massd. None of these


a. Jang Group of Publicationsb. Nida-e-Millat Group of Publicationsc. Century Publicationsd. None of theseNwai e wakt Group of Newspapers.


a. Deathsb. Births

c. Weatherd. None of these

14. The fiction of mass media which relates to the provision of news is termed as:

a. Surveillanceb. Transmisiion (The relation of mass media and news is TRANSMISSION. surveillance is done by reciever such as tv and correlation at sending end)[B]c. Correlationd. None of these

15. The term "Media Determinism", "Global Village: and "Hot and Cool Media" were termedes and conceptualised by:

a. Harold Laswellb. Walter Lipmanc. Marshal Mcluhand. None of these





18. A journalist who is not full time employee of one media organist ion is known as:

a. Reporterb. Stingerc. Free lancerd. None of these

19. Slander is:

a. Written defamationb. Verbal defamation (Slander is verbal defamation, according to definition of law. And libel may be both verbal or written. And case of slander doesn't stand well in courts; but libel is a serious suit.)c. Both of thesed. None of these


a. Faiz Ahmad Faizb. Shorish Kashmiric. Altaf Hussaind. None of these(Pothan Joseph)

what about 2013?__________________Every thing is possible with Hard work-but Luck is still factor over there

#23 Monday, January 27, 2014

palwasha saad Junior Member

Join Date: Oct 2013Location: PeshawarPosts: 9Thanks: 12Thanked 6 Times in 6 Posts

JOURNALISM 2013

01. The phrase "the medium is the message" was coined by:(a)Wilber Schramm(b)MnNelly(c)Herbert Marcuse(d)None of these

02. An advertorail is(a)A news(b)An article (c)An editorial (d)None of these

03. There is immediate feedback in:(a) Mass communication(b)Interpersonal communication(c)Top-down communicatio


(d)None of these

04. Film is a:(a)Hot medium(b)Cool medium(c)Medium with low definition data(d)None of these

05. APNS is a:(a)Newspaper workers(b)Owners(c)Newspaper hawkers(d)None of these

06. A communication message is decoded by:(a)Sender(b)Channel(c)Receiver(d)None of these

07. Dawn newspaper was founded by:(a)Faiz Ahmed Faiz(b)Quaid-i-Azam(c)Allama Iqbal(d)None of these

08. Communitarian journalism is:(a)Civic journalism(b)Public journalism(c)Yellow journalism(d)Both (a) and (b)

09. The originator of phrase "fourth state" describing a press was a:(a)Journalist(b)Parliamentarian(c)Bureaucrat(d)None of these (Edmund Burke)

10. AP is a news agency of:(a)France(b)UK(c)US(d)None of these

11. Scoop is:(a)Exclusive story(b)Sensational story(c)Scandal story(d)None of thse

12. Yellow journalism got its name from a:(a)Cartoon character(b)Yellow kid(c)Both (a) and (b)

(d)None of these

13. Libel is:(a)Spoken accusation(b)Written accusation(c)Spoken defamation(d)None of these

14. Muckrakin investigates:(a)Scandals(b)Murders(c)Slander(d)None of these

15. Classified ads are:(a)Classified information(b)Brief advertisements(c)Both (a) and (b)(d)None of these

16. A banner headline of a newspaper is printed:(a)In a box(b)In the middle of a page(c)Across a whole page(d)None of these

17. PID is a:(a)Federal government department(b)Provincial department(c)Military department(d)None of these

18. A newspaper article depicts the opinion of:(a)Editor (b)Writer(c)Government (d)None of these

19. A brief description of a picture in words is called:(a)Byline (b)Obituary(c)Caption(d)None of these

20. Tahzibul Akhlaq was launched by:(a)Maulana Zafar Ali Khan(b)Maulana Hasrat Mohani(c)Maulana Abul Kalam Azad(d)None of these

1- d2- C3- b4- A

5- b6- c7- b8- D9- b10- c11- A12- B13- b14- C15- c16- c17- a18- b19- c20- d

The Following User Says Thank You to palwasha saad For This Useful Post:

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#24 Friday, January 31, 2014

terracotta Junior Member

Join Date: Sep 2012Posts: 6Thanks: 1Thanked 0 Times in 0 Posts

(10) The famous communication Model SMCRE was devised by:

(a) Roger (b) Lasswell (c) Osgood (d) Schramm (e) None of these

I think the correct answer is "none of these" SMCR" model was developed by david berlo

The phrase "the medium is the message" was coined by:a)[[/B](b)MnNelly(c)Herbert Marcuse(d)None of these

02. An advertorail is(a)A news(b)An article (c)An editorial (d)None of these

03. There is immediate feedback in:


(a) Mass communication(b)Interpersonal communication(c)Top-down communicatio(d)None of these

04. Film is a:(a)Hot medium(b)Cool medium(c)Medium with low definition data(d)None of these

05. APNS is a:(a)Newspaper workers(b)Owners(c)Newspaper hawkers(d)None of these

06. A communication message is decoded by:(a)Sender(b)Channel(c)Receiver(d)None of these

07. Dawn newspaper was founded by:(a)Faiz Ahmed Faiz(b)Quaid-i-Azam(c)Allama Iqbal(d)None of these

08. Communitarian journalism is:(a)Civic journalism(b)Public journalism(c)Yellow journalism(d)Both (a) and (b)

09. The originator of phrase "fourth state" describing a press was a:(a)Journalist(b)Parliamentarian(c)Bureaucrat(d)None of these (Edmund Burke)

10. AP is a news agency of:(a)France(b)UK(c)US(d)None of these

11. Scoop is:(a)Exclusive story(b)Sensational story(c)Scandal story(d)None of thse

12. Yellow journalism got its name from a:(a)Cartoon character

(b)Yellow kid(c)Both (a) and (b)(d)None of these

13. Libel is:(a)Spoken accusation(b)Written accusation(c)Spoken defamation(d)None of these

14. Muckrakin investigates:(a)Scandals(b)Murders(c)Slander(d)None of these

15. Classified ads are:(a)Classified information(b)Brief advertisements(c)Both (a) and (b)(d)None of these

16. A banner headline of a newspaper is printed:(a)In a box(b)In the middle of a page(c)Across a whole page(d)None of these

17. PID is a:(a)Federal government department(b)Provincial department(c)Military department(d)None of these

18. A newspaper article depicts the opinion of:(a)Editor (b)Writer(c)Government (d)None of these

19. A brief description of a picture in words is called:(a)Byline (b)Obituary(c)Caption(d)None of these

20. Tahzibul Akhlaq was launched by:(a)Maulana Zafar Ali Khan(b)Maulana Hasrat Mohani(c)Maulana Abul Kalam Azad(d)None of these

1- a2-d3-b

4-a5-b6-c7-b8-d9-d10-d11-a12-d13-b14-a15-c16-d17-d18-b19-c20-d

journalism

Documents

b2c business

style of journalism

banner ad web advert

advertisement section

journalism terms

mainstream journalism

b b2b business

ad impression term