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Journalist for a Day Twenty years of learning about news by doing & promo8ng it

Juillet 2014

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Journalist for a Day – A 20-‐year Aventure Story

Journalist for a Day (Journaliste d’un Jour) invites as many as 1500 secondary students to create and market special editions of the local newspaper in five Alsace towns in a fast-paced week-long regional event.

Participating students are given the tools (computers, telephones, etc.) to do the reporting and photojournalism. Others must devise a marketing operation, such as free massages or coffee. All are coached by newspaper personnel.

During a week, 100,000 copies of Journalist for a Day are printed every evening and distributed the next morning free throughout public areas of five participating towns of region by the students themselves. The newspaper unit is considered to fit into the curriculum as it teaches students to use and write correct French in an out-of-school setting.

At the end of the project, the newspaper selected the best articles, photos and other contributions to be recognized with prizes.

Colmar

Mulhouse

Saint-‐Louis

What happens

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J1J Project

The project was begun in 1994 by L’Alsace, based in Mulhouse and a daily in the Haut-‐Rhin (Alsace) region.

Journalist for a Day (J1J), is a programme for up to 1500 secondary students who create and promote special “L’Alsace d’un Jour” edi8ons Since the start, more than 27,000 young students from the region have par8cipated in the project.

OJECTIVES and VALUES of the operaMon “J1J” • Bring together the educa8onal world and the professional world • Bring to life a unique and original experience with the press for high school students in the area

Colmar

Mulhouse

Saint-‐Louis

History

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1,500 Students Rallied each year!L’Académie de Strasbourg is in charge of recrui8ng the candidates (starts in March – ends in May):

-‐  40 classes from schools, both professional and general from the Alsace Region -‐ Terminal Level

-‐1,500 students, making roughly 300 par8cipants each day for five edi8ons.

On Site involvement -‐ 60 to 70 students in J1J colours and 10 adults, including professors, staff members and journalists from Journal Alsace

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3 Large Historic Partnerships

Colmar

Mulhouse

Saint-‐Louis

Colmar

Today, Journalist for a Day has been integrated as a part of the educational programmes of L’Académie de Strasbourg (Alsace). The Local Education Authority supports us in the recruitment and rallying of the 1,500 students.

The Région Alsace is our number one public partner. Responsible for the regional high schools, the Région Alsace supports the project financially and logis8cally. For this 20th edi8on, an exposi8on “retrospec8ve” was organized at the heart of the House of the Region in Strasbourg. The opening will be the 6th of October during the launch of the “J1J 2013”

Crédit Mutual is the number one private partner.

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Strasbourg

Sélestat

Saint-‐Louis

Strasbourg

Sélestat

Colmar

Mulhouse

Saint-‐Louis

Colmar

Saint-‐Louis

5 project sites at the heart of the Alsace territories

Mulhouse

The students ocen use city libraries as newsrooms to culture, informa8on and knowledge.

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Two new acMviMes and promoMon sites in the area in 2014

Strasbourg

Sélestat

Colmar

Mulhouse

Saint-‐Louis

Guebwiller

Cernay

Guebwiller

Cernay

Pour ceee 20e édi8on, J1J inves8t deux nouvelles villes pour meere en avant la richesse des territoires alsaciens.

Le développement de l’opéraMon montre son ancrage durable dans le paysage pédagogique alsacien.

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Why we lasted so long -‐

1/ A durable relaMonship with our partners It’s a self-‐financing opera8on thanks to the strong implica8on we have built for our partners, both private companies and ins8tu8ons.

2/ A durable relaMonship with local authoriMes We have been able to nuture close rela8onships with the various levels of government at both the city and regional level who see the educa8onal and ci8zenship value of the opera8on.

3/ A durable relaMonship with the young themselves All throughout the 20 years, young people have enthusias8cally embraced the ac8vity because it implicates them in the memorable ac8vity of crea8ng and dissemina8ong the news. We believe such ac8ons are crucial if we want to contributes to the habit of being interested in and reading daily news, whether in print or on the web.

Colmar

Mulhouse

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The four pillars of the opera8on

Press -‐ CommuniMes – Companies -‐ Educators

1/ Presse -‐ Le journal L’Alsace The daily, L’Alsace, acts as the strong educator by helping the regions young adults familiarize themselves with the world of the press in ways that address, concretely, ques8ons of freedom of expression and freedom of the press. L’Alsace enlivens the life of the schools and offers the students exposure to the professional world of journalism, marke8ng, prin8ng.

2/ CommuniMes – The Alsace region and its towns as partners The regional goverment finances and manages the region’s schools and finds this project a logical element of the educa8on.

For the partner ci8es, such as Strasbourg, Mulhouse and Colmar, the event is a powerful ins8tu8onal communcia8on tool because young people populate and enliven their downtowns for a week as they write about these same towns in their reports.

Colmar

Mulhouse

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Avec Philippe RICHERT, Président de la Région Alsace

Des rédac8ons délocalisées pour plonger dans le monde du journalisme.



The four pillars of the opera8on (con8nued)

Press -‐ CommuniMes – Companies -‐ Educators

3/ Companies -‐ Crédit Mutuel bank and the SNCF rail company The companies get access thanks to Journalist for a day to the market of young adults (ages 16 and 17) in a per8nent and intelligent manner. This form of educa8onal sponsoring allows them to reach a target group that has liele tolerance for messages that are too commercial

4/ EducaMon – District [l’Académie de Strasbourg] and schools of the Alsacian region The programme forms an integral part of the curriculum, allowing students to experience high-‐quality connec8ons to the world of business, of wri8ng, of the press and of journalism. For a week, upper econdary students (ages 16 and 17) are plunged into the world of journalism, marke8ng and events. Supported by professionals, they get unprecedented access to prominent figures (including the country’s president, prime minister and minister of educa8on) for interviews they could never have had outside the context of Journalist for a Day.

Colmar

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Avec Jacques CHIRAC, Président de la République

en 1999

Jacques Chirac et Gerhard Schröder Sommet européen

en 2004

Journalist for a Day

MulMmedia

-  PC computers are provided at all the editorial sites!and are connected to the main editorial headquarters !

- Video contest with a trophy and a prize !

- Videos from the contest are put on YouTube!

- Facebook page “Communauté J1J” !

- Editorial development by J1J online at www.lalsace.fr!

- Distribution of the Journal for a Day journal in a .pdf format to all our partners

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7 ediMons of “J1J” in 2013

20 journalist and editors from L’Alsace rallied behind this excep8onal project

6 October 1 anniversary ediMon “Retrospec8ve – 20 years of J1J” -‐Direc8on: edit L’Alsace -‐Distribu8on by the students in our partner ci8es

7 October to 11 October 5 ediMons J1J edited by 1,500 high school students over 5 days -‐ Layout and design: L’Alsace editors -‐ Content and Edits: par8cipa8ng high school students -‐ Circula8on by students in our partner ci8es

27 November 1 special edi8on “Best Ar8cles and Ac8ons fro J1J” -‐ Selec8on of ar8cles and edi8ng: L’Alsace editors -‐ Broadcas8ng: inserts in L’Asace

(subscribers and non-‐subscribers)

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A global communica8on for our partners

New in 2014!-‐ A “Special Anniversary Issue” distributed at the launch on the 6 October

-‐Posters -‐in all the par8cipa8ng high schools -‐in all the L’Asace offices in Bas-‐Rhin and Haut-‐Rhin

-‐Full-‐page ad for the partners, published twice leading up to the launch

-‐Banners featuring the partners published every day from 6 October to 11 October included: -‐In the supplement “L’Alsace d’un Jour” -‐In the journal L’Alsace in accompaniment to ar8cles -‐In “la compil” insert on 27 November -‐In all the edi8ons of L’Alsace (100,000 copies)

T-‐shirts in the J1J colours

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Journalist for a Day – A 20-‐year Aventure Story!

20 Trophies for 20 Years 1-‐ Trophy for technical assistance 2-‐ Trophy for the best video

Trophies for communicaMon 3-‐Trophy of the launch of J1J 4-‐Trophy for distribuMon 5-‐Trophy for commercial acMon 6-‐Trophy for innovaMon 7-‐Trophy for communicaMon 8-‐Trophy for territorial promoMon 9-‐Trophy for web communicaMon

EdiMng Trophies 10-‐Trophy for illustraMon 11-‐Trophy for photography 12-‐Trophy for interviews 13-‐Trophy for arMcle in German 14-‐Trophy for web arMcle 15-‐Trophy for news 16-‐Trophy of L’Académie de Strasbourg 17-‐Trophy of Crédit Mutuel 18-‐Trophy of the Alsace Region

19-‐Special Jury Prize: Trophy for MarkeMng and Image

20-‐Jury Grand Prize: Trophy for the Best ArMcle

The prizes will be awarded on 20 November at the cinema KINEPOLIS in Mulhouse in the presence of our ins8tu8onal partners and teaching body

Un jury composé de journalistes

et de communicants du journal L’Alsace

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Schedule for ”J1J” students

07:00 – Welcome and breakfast 07:15 – Group photo 07:20 – Briefing from site supervisor 07:45 – Promo8on groups leave 08:00 – Edi8ng mee8ng 10:30 – Journalists come back with reports 13:00 – Promo8on teams return and collect ac8vity reports 14:00 – On-‐site catering for lunch 15:00 – Free 8me 18:00 – Prin8ng of “L’Alsace d’un Jour” and recep8on at the prin8ng centre in Mulhouse 19:00 – End of day – leave by train

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Service Développement

Thomas de GRUTTOLA Responsable Développement [email protected]

Nadia MICHENEAU Chargée de promotion [email protected] 03 89 32 75 18

CONTACT PRESSE L’Alsace

Référent éditorial « 20e anniversaire »

Anne THIEBAUT Responsable éditorial Journaliste d’un jour [email protected] 06 85 03 65 84

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