journey to the fifa women’s world cup canada...
TRANSCRIPT
Journey to the FIFA Women’s World Cup
Canada 2015
2002 FIFA U-19 Women’s World Championship
Championship Match
45,000
vs
spectators
FIFA U-20 World Cup Canada 2007
FIFA Women’s World Cup Germany 2011
Winning Strategy #1:
LEADERSHIP
John Herdman
2011 Guadalajara Pan American Games
Winning Strategy #2:
PLAY AT HOME, WIN AT HOME,
PUT IT ON TV
2012 CONCACAF Women’s Olympic
Qualifier
Over 160,000 spectators for entire Competition
2012 CONCACAF Women’s Olympic Qualifier
for Championship matchOver 25,000 spectators
2012 CONCACAF Women’s Olympic Qualifier
Over $1 million generated in ticket sales
2012 CONCACAF Women’s Olympic Qualifier
72,000 live streams off CONCACAF website
2012 CONCACAF Women’s Olympic Qualifier
Women’s National Team Success
Women’s National Team
• Successes on the field:
− Bronze medal, London 2012 Olympic Games
• First Summer Olympic Team Sport medal since 1936
− Silver medal, 2012 CONCACAF Women’s Olympic Qualifier
− Gold medal, XVI Pan American Games Guadalajara 2011
− Winner, 2010 CONCACAF Women’s World Cup Qualifier
− Winner, 2010 CONCACAF Women’s Under- 17 Championship
by Canadian Press, QMI Agency and CBC
‘Team of the Year’
Christine Sinclair
Canadian Athlete of the Year
Winning Strategy #4:
INVEST IN YOUR PRODUCT
• Investment in initial start up of the National Women’s Soccer League (NWSL)
− Partnership between USSF, FMF and CSA
• 7 current players with 100+ caps
National Women’s Soccer League
Winning Strategy #5:
TAKE RISKS
FIFA Women’s World Cup Canada 2015
Objectives
• To host the most successful FIFA Women’s World Cup™ in history!
• To become the first major sporting event hosted domestically, from coast to coast , across five time zones , simultaneously!
• 6 cities, 1 world event!
• To leave a legacy for SPORT, for WOMEN, for CANADA!
Official Host Cities
Official Host City Announcement
Official Host City Announcement
Official Emblem Launch
Official Look
Official Emblem Launch - BC
Vancouver
Official Emblem Launch - AB
Edmonton
Official Emblem Launch - MB
Winnipeg
Official Emblem Launch - ON
Ottawa
Official Emblem Launch - QC
Montréal
Official Emblem Launch - NB
Moncton
Host City Composite Logos
Host City Composite Logos
Official Schedule Announcement
Official Schedule
Edmonton
Vancouver
Social Media
Social Media post Olympics
8,000+ tweets20,500+ followers400% growth in the last 12 months
250+ videos1,600+ subscribers690,000+ views
7,240+likes1.9 million friends of fans08/09/12 post reached 113,000 people
23,000+ HD images650,000+ views
Canada vs USA
The REMATCH02.06.2013
Canada vs United States