jouw digitale strategie (short)

8/14/2019 Jouw Digitale Strategie (short)

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Jouw digitale strategieOp weg naar connectie met de eindgebruiker ...Fanship, Conversie en Waarde

(c) 2013 DDMCA/D


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! Out of the 5 billion mobile phoneusers in the world, 1.08 billion aresmartphone users

! More than 91.4 millionsmartphones users are from theU.S

! Smartphone platform Androidhas the highest market share of46.9%

! 89% of smartphone users usetheir smart phones throughoutthe day

! 92% of smartphone users usetheir smartphone to send textmessages to other phones.Whereas, 84% of users use their

smartphones for browsing theinternet! The age group of 25-34 has the

highest smartphone penetrationrate of 62%

! 50% of Android Smartphonesand 43% of Apple iPhone usersare younger than 34 Years.

! 53% of smartphone users aremale and 47% are female

! Android Smartphone ownersconsume the highest amount ofdata at 582 Mbs a month, whileiPhone owners on consume 492Mbs of data a month on average

! Downloading applications is themost popular data usage activityfor smartphone users

! Singapore has the highestsmartphone penetration rate inworld, which is 54%

MobileFacts

! Africa - 167 million! Asia - 1,076 million! Europe - 518 million! Middle East - 90 million! North America - 273,067,546! Latin America - 235,819,740! Oceania / Australia - 23,927,457! WORLD TOTAL - 2,267,233,742

Internet Facts

(c) 2013 Denis D

Internet landschap


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Internet landschap

(c) 2013 Denis D

! Long tail van netwerken! 250 a 300 netwerken! Verschillende segmenten/fu! Geografisch bepaald! Aanwezigheid vereist


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Silos op het internet

(c) 2013 De

Databa

! Spo

! Goo

! And

Er bestaat geen relatie tussende verschillende databases

binnen het internet

Er is niemand die goed inzicht heeften dagelijks het internet

overziet of inzet

Website

YouTube

Twitter

Facebook

Google+

A

Websiteaanverwanten

LinkedIn

.....


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Orde en structuur

Single Sign Onzorgt er voor

dat alle data vanfans kan verwerken

Connectie is de heilige graal

bedrijfswaarde

Databases van de

! Spotify, Rdio, Deez

! Google Music, Am

! Andere bronnen

Website YoutubeTwitterFacebook Google+ Websiteaanverwanten

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X

Push(6x EBITDA)

Pull(50x EBITDA)

Connectie

(20x EBITDA)

1

Velen

Relatie (CRP)(relatie, kennis, bekende)

Vertrouwen(TR

P)

(vriend,vertrouweling)

Conta

ct(GRP/XRP)

(horen

,zie

n,spr

eken

,conta

ct)

Waardemodelcontent - connection - currenc

(c) 2013 Denis Doeland in samenwerking met Igo


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(c) 2013 Denis Doeland in samenwerking met Igo

Tarieven: 1 GRP = 0,30 | 1 XRP = 3,00 | 1 CRP = 6,00 | 1 TRP = 20

GRP

XRP

CRP

TRP

Bereik

Ervaring

Relatie

Vertrouwen

Horen, Zien

Connectie, Kennis, Bekende

Vriend, Vertrouweling

Spreken, Contact

Volume

Categorie Rating

EBITDA multipliers: 1 | 6 | 20 | 50

Meer

Minder

Framework


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(c) 2013 De

APPARATEN LANDSCHAP INHOUD CONNECTIE IN

Tekst

AfbeeldingAudioVideo

INHOUD LANDSCHAP AINFORMATIE

PCLabtop

Smartphone

TabletPhablet

TVConsoleObjecten

IndividuenGroepenBedrijven

OrganisatiesMerken

VerenigingenClubs

DomeinFacebookGoogle+

TwitterLinkedIn

YouTubeSoundcloud

CONNECTIE

TekstAfbeelding

AudioVideo

DomeinFacebookGoogle+Twitter

LinkedInYouTube

Soundcloud

GestructureerdSemi-gestructureerd

Ongestructureerd

IndividuenGroepenBedrijven

OrganisatiesMerken

VerenigingenClubs

ALICI


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Speelveld

Eigen

domein

Eigen

sociale

netwerken

Derden

domein + sociale

netwerken

Gehele speelveld is

internet

Wo

do

(c) 2013 De


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Disciplines

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Gehele speelveld

is internet

Research

Marketing

Verkoop

Creatie

Communicatie


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Ecosysteem

Tijd

Locatie

Apparaten

*Graphic by Fred Cavazza

Eigen domeinInterfac

Push & P

Gebruikers zijn leidend

(c) 2013 De


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Benvloeders

= influencer

less

less

less

lessmost

most

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Monitoring

(c) 2013 De

Content

Connections Activity Dialogue Consumption Revenue Value

Optimization

Promotion Customer Community Monetization

ImpactTopics (buzz)

Related third partiesCompetitor(s)

Event(s)Industries

Related topicsActivity

Follower(s)Active Fan(s)Consumer(s)Customer(s)Influencer(s)

Business ValueSegmentation

OverlapEnhanced Segmentation

Cross Community

Network valueCustomer value

Community valueUpsell/Cross-sell

New business models


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Prestatie-factoren vaststellen (KPI)

! Followers

! Fans

! Connections

! Mentions

! Reach

! Bookmarks

! Inbound links

! Subscribers

Distribution

! Retweets

! Forwarding

! Sharing

! Comments

! Like or Rate

! Reviews

! Contributors

! Page views

! Unique visitors

! Traffic generated

! Time on site

! Response time

Interaction Influence Performance

! Sales revenue

! Registered users

! Issues resolved

! Resolution rate

! Number of leads

! Cost of lead

! Conversion rate

! Cost of sale

! Revenue

! Lifetime value

! Support cost

! Share of repeat

! Transaction value

! Money in the bank

! Net profit, etc

! Conversation

! Net Promoter

! Satisfaction

! Sentiment

! Evangelists

How many sales and results do you get? What willbe the cost of specific interaction?

How does sentiment change due to the

activities? Are your fans and followers

satisfied about brand, service or product?

How likely are followers going to engage? Is

your message spread around? Do your fans

and followers interact with each other?

What channels are you using? How can

people reach you? Are you visible?

Aperformance indicatororkey performance indicator(KPI) is an industry jargon for atype ofperformance measurement. KPIs are commonly used by an organization toevaluate its success or the success of a particular activity in which it is engaged.

Sometimes success is defined in terms of making progress toward strategic

goals,but often, success is simply the repeated achievement of some level ofoperational goal (for example, zero defects, 10/10 customer satisfaction, etc.).

Because of the need to develop a good understanding of what is important, performance indicator selection is often closely

associated with the use of various techniques to assess the present state of the business, and its key activities. These

assessments often lead to the identification of potential improvements; and as a consequence, performance indicators are

routinely associated with performance improvement initiatives.

(c) 2013 De


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Profit Center - P&L

! Van kostenpost na! 12 / 24 / 36 termijn! Opbrengsten / kos! Budget verantwoo! Aparte unit, entitei

V CRM CRP


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OPERATIONS

SERVICES

PRESENCE

REACH

CMS

COMMERCE

AMS

Shop

MARKETING

ENGAGEMENT

sCRM

IM/SSO

SALES

sCRM

IM/SSO ERP

PSP

FF IM/SSO

sCRM CMS

AMSHP

(c) 2013 De

Van CRM naar CRP

P j t


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Project

(c) 2013 De

Formatie

Middelen

Kick-off

Implementatie

Optimalisatie

Commiteren

*Graphic inspired by R. ten Hoope

Wat nu te doen


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Wat nu te doen ...

! Landschap ordenen! Website(s) inrichten! Content creren

! Connectie maken! Data koppelen

(c) 2013 De

Aanpak& Roadmap


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Aanpak & Roadmap

(c) 2013 De

NOVEMBER Q1-1

Netwerken, Functie & InzetBusiness- & Waarde-modellen

KPIs & BenchmarkingBeleid: Organisatie & ICT

STRATEGIE

ConfiguratieData-koppeling, Acquisitie & Opslag

Rapportage: Inzicht & Sturing

ICT-Systemen / PartnersVervanging & Migratie

Uitbreiding & Data-acquisitie

Organisatie & Uitvoering

2-WEKELIJKSESESSIES& MAANDELIJKSESESS

OSR:ONLINESALESRAPPORTAGE

OPR:ONLINEPRESTATIERAPPORTAGE

RBR:REPUTATION(RANKINGZ)BENCHMARKRAPPORTAGE

BPR:BRANDEDPROMOTIONRAPPORTAGE

CDR:COMMUNITYDEMOGRAPHICSRAPPORTAGE

ROE:RETURNONENGAGEMENTRAPPORTAGE

UITBREIDINGENENVERFIJNAANGESTUURDDOORSTUURGRO

BVR :BRAND

VALUERAPPORTAGE

SSO& MIGRATIETRAJECT+ REALISATIENIEUWEINTERFACES+ NIEUWEITERATIES

2

2 2

1 2

PLANVANAANPAK

3

INVENTARISATIEDATAOPSCHONINGDATAMAPPING&MIGRATIEINTEGRATIE, SITES, SHOP& CMS/DAM/CRM

CHECKHUIDIGEROUTESTRATEGIE&ADVIESFASE2

1 2

DECEMBER

RAPPORTAGE&CENTRALISATIE 22

2

2

OPTIMALISATIE

OKTOBER JANUARI

Vragen opmerkingen ofcontact


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Vragen, opmerkingen of contact ...

(c) 2013 De

Denis DoelandManagement, Consultancy & Advies

P: +31 20 4272880M: +31 6 13520250

E: [email protected]: linkedin.com/in/denisdoeland

T: @denisdoelandW: denisdoeland.com

W: ddmca.com
mailto:[email protected]

jouw digitale strategie (short)

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