www.joywingmau.com

Global Fruit Value Chain Sharer

Joy Wing Mau Group Introduction

Vision and Mission

Better Fruit, Better Life

A World-class Leading Fruit CompanyVISION

MISSION

VISION

MISSION

From Humble Beginnings:

1998 - Shenzhen Golden Wing Mau Enterprise Development Co Ltd was established2003 - Golden Wing Mau Agricultural Produce Corporation was established ushering a new management

model2011 - Capespan, a South Africa based fruit giant, was introduced as shareholder of GWM, promoting

company globalization.2015 - GWM and a branch of Legend Holdings-Joyvio Group, merged to grow into a world-class leading

fruit company.2016 – Purchased 19.9% shareholding in T&G Global2016 – Established joint venture in China with Hortifruit2017 – JWM Asia was established to provide an Asian Regional Solution 2018 – Celebrated 20 years in China

50 Demo Farms across China 6 Farms Abroad

Turnover 2017 – 9.8 Billion RMB (2 Billion Australian Dollars)

Target: 50 Billion RMB Turnover (10 Billion Australian Dollars) by 2022

Presence in 7 first-tier wholesale markets 40 DCs in China covering 80 cities

TraditionalChannel

ModernChannel

EmergingChannel

• 6 major – 34 smaller distribution centers in China covering 80 cities, providing service to clients

in all channels. It is the only fruit company achieved synchrony distribution nationwide.- Staff

4,000+ across China – Servicing 5,000 Retail Stores, 10,000 Fruit shops and reaching 5 million

consumers daily

Business Profile-China's Largest Fruit Distribution Group

VISION

MISSION

From the Chairman and Founder, Mau Wah Liu – his goals:

To provide safe fresh food to the consumer

To provide an efficient supply chain where employees work and live happily

To improve the production technology of the China Fruit Industry

VISION

MISSION

As part of this drive to meet our target of 50 billion RMB by 2022 Joy Wing Mau will:

complete a listing on the Stock Exchange within the coming months,

continue to seek investment opportunities in horticulture across southern hemisphere countries,

continue to expand its farming operations across China,

increase the number of Distributing Centres to enable it to reach more people.

Invest in both on-line and bricks and mortar retailing.

Continue its ongoing commitment in the development and training of young people who want to make a career in horticulture.

Both Joy Wing Mau and JWM Asia will continue to invest in foreign enterprises so our doors are always open for proposals that add value to our operations.

OUR STORY

Confidential – For Central Global Sourcing internal use only

JWM ASIA GROUP

Our Story

JWMASIAHONG KONG

JWMASIA

SOUTHAFRICA

JWMASIA

CHINAEXPORTS

JWMASIAGROUPHOLDINGS

JWMASIA

JAPAN

TOKYO

OSAKA

CHINA MALAYSIA

THAILAND INDONESIA

OUR STRUCTURE JWMASIA

CHILE

EGYPT

SINGAPORE

AFFILIATED OFFICES

Joy Wing Mau ChinaMajority Shareholder

Capespan GroupMinority Shareholder

JC Starlight CapitalManagement Shareholders

OURSERVICES

Active SellingSales and Trading

Procurement Value Adding - Prepacking

Marketing Event Management

Branding Corporate Management

Corporate RepresentationLogistics

OUR BRAND

MANAGEMENT

Retail Exposure Event Management Promotional Activities Value Added Marketing New Product Development Consumer Communication Consumer Tasting Experienced Asian Bases Personnel.

OURMARKETING •Retail marketing •Print Media •Outdoor signage

• TV •Event marketing Digital

YOUR ONE STOP SHOP FOR MARKETING ACROSS ASIA

OURACTIVE SELLING

•Together with our sister company MF Concepts we canplace

your product into the hands of the consumers.

•Marketing, Branding and Consumer Tasting andSelling

plans tailor-made to suit your products.

•Our Active Selling System has been in operation inAsia

since 2003

•Active Selling guarantees product sales growth, consumer

awareness, retail exposure

EXPERIENCE THE

FLAVOURS

OURTASTES

•The consumer demands fruit that has taste, has flavours, provides them withthe eating experience they demand.

•They are brand conscious – they remember which brand gave them enjoyment•We can provide this experience to the consumer Taste – flavours –

quality means consumerdemand

OURVALUE ADDING

Together with our associated companies Freshpack and Goodview

we can provide retail packs to ourconsumers using the latest packaging

technology

OURPEOPLE

In Store with Customer

In the Markets

With the Retailers

On the Farm

World Population7.3 billion

Northern Hemisphere

Population6.5 billion

Southern Hemisphere Population800 million

67%of

Earths Land

33% of

Earths Land

12%

88%

Asia3,766.7m

51% of Worlds Population58% of Northern Hemisphere

Population

Sri Lanka20.9m

China1,413.2m

Thailand68.7m

Vietnam96.2m

Bangladesh157.8m

Laos6.8m

Indonesia260.5m

Philippines103.9m

India1,320.0m

Myanmar55.1m

Malaysia31.6m

Cambodia16.2m

Hong Kong7.2m

Singapore5.6 m

South Korea 51.2m

Japan 127.3m

Taiwan23.5m

7%

49%

44%

Emerging Trade Lanes

19

QUESTIONS - ??????????????????????????

Does the industry have a 2025 PLAN – VISION?

Has a demand modelling exercise been completed?

What are the growth products 2020 and beyond?

What are consumer expectations?

What are the levels of Investment required?

Investment Capital – Who will provide capital

Market Access – Protocols

?

Below 40 years oldSingles / Couples

No ChildrenActive Social and Busy Careers

Travel ExtensivelyEats away from home

Purchase Grab & Go Food / Home replacement mealOn-line Grocery / Packaged Shopper

Dislikes Food ShoppingWill purchase Fresh on line

Below 45 years oldMarried / 2 ChildrenBusy working careers

Travel when finances allowCooks at home for family – will eat out for occasions

Purchases easy to prepare food / Meal SolutionsPrefers to shop on-line for Groceries / Packaged Goods

Prefers to buy fresh at store level Is not confident with on-line fresh shopping

CHANGING CONSUMER DEMOGRAPHICS IN ASIA

22

25

26

HOW TO DELIVER THE PROMISE

Be Better than the competition

LEAD the WAY – Make the Competition follow your LEAD

Understand the CONSUMER – Meet their expectations, not yours

Develop a PULL Model of operating

Have a clear, concise strategic model

Plan for the future – 2025 and beyond

Embrace Technology – at Farming, Production and Retail levels

Increase Investment