jpe marketing capabilities and maturity assessment
DESCRIPTION
Quantify your org\'s marketing abilities and learn what specific areas need help and development.TRANSCRIPT
JPE Inc. ConsultingJPE Inc. Consulting
TTHEHE JPE MJPE MARKETINGARKETING CCAPABILITIESAPABILITIES ANDANDTTHEHE JPE MJPE MARKETINGARKETING CCAPABILITIESAPABILITIES ANDANDMMATURITYATURITY AASSESSMENTSSESSMENT
HHOWOW PPROPERLYROPERLY RRESOURCEDESOURCED, E, EQUIPPEDQUIPPED, , ANDANDDDEVELOPEDEVELOPED ISIS YYOUROUR SSALESALES & M& MARKETINGARKETING
OORGANIZATIONRGANIZATION??
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TTHEHE JPE MCM AJPE MCM ASSESSMENTSSESSMENT::SSTEPTEP 1 1 ININ AACHIEVINGCHIEVING MMARKETINGARKETING EEXECUTIONXECUTION MMATURITYATURITY
QQUANTIFIESUANTIFIES EVERYEVERY MMARKETINGARKETING TTASKASK NNEEDEDEEDED TOTO BEBE DEVELOPEDDEVELOPED ANDANDQQUANTIFIESUANTIFIES EVERYEVERY MMARKETINGARKETING TTASKASK NNEEDEDEEDED TOTO BEBE DEVELOPEDDEVELOPED ANDANDEXECUTEDEXECUTED ININ THETHE NEXTNEXT 12 12 MONTHSMONTHS
Vision, Message, Resources, People, Tools, Processes, Campaigns
QQUANTIFIESUANTIFIES WHEREWHERE YOURYOUR ORGANIZATIONORGANIZATION ISIS ININ TERMSTERMS OFOF COMPLETINGCOMPLETINGEVERYEVERY NNECESSARYECESSARY TASKTASK
Comprehensive Gap Analysis
QQUANTIFIESUANTIFIES THETHE WORKLOADWORKLOAD DISTRIBUTIONDISTRIBUTION OFOFYOURYOUR MARKETINGMARKETING RESOURCESRESOURCES
Just right? Not enough? Too many? Need help?Just right? Not enough? Too many? Need help?
IIDENTIFIESDENTIFIES ALLALL NECESSARYNECESSARY TASKSTASKS NOTNOT ASSIGNEDASSIGNEDWhat don’t you know that you need to be doing?What don t you know that you need to be doing?
PPRODUCESRODUCES ANAN EXECUTABLEEXECUTABLE PPROJECTROJECT PPLANLANAnalysis translated into an Action Plan
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TTHEHE IINPUTNPUT IINTERVIEWNTERVIEWTTHEHE IINPUTNPUT IINTERVIEWNTERVIEW
10 C10 CATEGORIESATEGORIES OFOF IINN--DDEPTHEPTH IINVESTIGATIONNVESTIGATION
Corporate Branding Development
B i Pl iBusiness Planning
General Collateral Development
Website Design & Marketing Supportg g pp
Sales & Marketing Tools
Product/Service Launch & Collaterals
Marketing Campaigns Planning & Execution
Corporate Communications
T d Sh d E t M k tiTrade Show and Event Marketing
Investment Marketing Support
SSCALABLECALABLE FORFOR ANYANY SIZESIZE ORGANIZATIONORGANIZATION
JPE Inc. Consultingwww.jpeincconsulting.com
SSCALABLECALABLE FORFOR ANYANY SIZESIZE ORGANIZATIONORGANIZATION
JPE PJPE PROPRIETARYROPRIETARY MMETHODOLOGYETHODOLOGY & & AA TTAANALYSISNALYSIS TTOOLSOOLS
FFOROR EACHEACHFFOROR EACHEACHCCATEGORYATEGORY/T/TASKASK
Item Maturity Rating (0 – 5)(0 – 5)ApplicabilityPriorityOwnerOne-Time Man-Hours RequiredRecurring Man-Hours RequiredCompletion W i htiWeighting
OOVERVER 100 E100 ELEMENTSLEMENTSAANALYZEDNALYZED
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AANALYZEDNALYZED
MMARKETINGARKETING MMATURITYATURITY AANALYSISNALYSISMMARKETINGARKETING MMATURITYATURITY AANALYSISNALYSIS
EENABLESNABLES YYOUOU TOTO UUNDERSTANDNDERSTAND CLEARLYCLEARLY WHATWHATNEEDSNEEDS TOTO BEBE DONEDONE ININ EACHEACH CATEGORYCATEGORY, , HOWHOW MUCHMUCHISIS REQUIREDREQUIRED, , ANDAND BYBY WHOMWHOM..
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PPROGRESSROGRESS RRATIOATIOPPROGRESSROGRESS RRATIOATIO
HHOWOW FARFAR AREARE YOUYOU ONON THETHE MARKETINGMARKETING MATURITYMATURITYDEVELOPMENTDEVELOPMENT JOURNEYJOURNEY, , ANDAND HOWHOW FARFAR DODO YOUYOUHAVEHAVE TOTO GOGO
JPE Inc. Consultingwww.jpeincconsulting.com
RRESOURCEESOURCE IIMPACTMPACTRRESOURCEESOURCE IIMPACTMPACT
HHOWOW MUCHMUCH ISIS EACHEACHRESOURCERESOURCE DOINGDOING??
OOVERBURDENVERBURDEN??
UUNDERNDER--BURDENBURDEN??
HHOWOW MUCHMUCH ISNISN’’TTGETTINGGETTING DONEDONE ATATALLALL??
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SSETTINGETTING PPRIORITIESRIORITIESSSETTINGETTING PPRIORITIESRIORITIES
WWHATHAT ISIS MOSTMOST IMPORTANTIMPORTANT TOTO GETGET DONEDONE FIRSTFIRST??
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PPRODUCTIVITYRODUCTIVITY VVELOCITYELOCITY (PV)(PV)PPRODUCTIVITYRODUCTIVITY VVELOCITYELOCITY (PV)(PV)
AA MMEASUREDEASURED PPERCENTAGEERCENTAGE OFOF THETHE TTOTALOTAL MMANAN HHOURSOURS REQUIREDREQUIRED TOTOA A MMEASUREDEASURED PPERCENTAGEERCENTAGE OFOF THETHE TTOTALOTAL MMANAN--HHOURSOURS REQUIREDREQUIRED TOTOACHIEVEACHIEVE AA QUANTIFIEDQUANTIFIED DELIVERABLEDELIVERABLE ININ AA SPECIFICSPECIFIC WINDOWWINDOW OFOF TIMETIME
EEXAMPLEXAMPLE::EEXAMPLEXAMPLE::Goal: Produce 4,000 Man-Hours of quantified Deliverables in 1 YearMkt. Team: Produces 400 Man-Hours of deliverablesin one Quarter.in one Quarter.Productivity Velocity (PV) = 10% accomplishment in25% of the allotted time.At that PV rate the current teamAt that PV rate the current teamwill take 10 quarters, or2.5 years to achieve thegoal, not 1 year.Thi t h blThis team has a problem.
DDOO YOUYOU KNOWKNOW YOURYOUR PV?PV?
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TTURNINGURNING KKNOWLEDGENOWLEDGE INTOINTO AACTIONCTIONTTURNINGURNING KKNOWLEDGENOWLEDGE INTOINTO AACTIONCTION
DDETAILEDETAILEDMS PMS PROJECTROJECTPPLANLAN
PPROACTIVEROACTIVE“G“GAPAP” ” FILLINGFILLING,,NOTNOTREACTIVEREACTIVE
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EEQUIPPEDQUIPPED TOTO MMAKEAKE IINFORMEDNFORMEDOO DDOOBJECTIVEBJECTIVE DDECISIONSECISIONS
HHOWOW MUCHMUCH CANCAN WEWE REALLYREALLY DODO BYBY OURSELVESOURSELVES??HHOWOW MUCHMUCH CANCAN WEWE REALLYREALLY DODO BYBY OURSELVESOURSELVES??How much SHOULD we really do by ourselves?
DDOO WEWE NEEDNEED ADDITIONALADDITIONAL RESOURCESRESOURCES??Hire more? Contract as a Service? How many?
WWHATHAT DODO WEWE NEEDNEED TOTO BEBE DOINGDOING THATTHAT WEWE’’RERE NOTNOT DOINGDOING??What’s our competition doing that we’re not doing?p g g
WWHATHAT SHOULDSHOULD WEWE NOT NOT BEBE DOINGDOING THATTHAT WEWE’’RERE CURRENTLYCURRENTLYDOINGDOING, , ANDAND INSTEADINSTEAD HAVEHAVE SOMEONESOMEONE ELSEELSE DODO FORFOR USUS??
Are we doing anything we shouldn’t be doing at all?Are we doing anything we shouldn t be doing at all?
WWHATHAT ISIS OUROUR SSALESALES ANDAND MMARKETINGARKETING PPRODUCTIVITYRODUCTIVITY VVELOCITYELOCITY??Are we developing our capabilities too slow and thereby hindering the success of the company? Do you have a means of knowing?of the company? Do you have a means of knowing?
AARERE WEWE WASTINGWASTING MARKETINGMARKETING DOLLARSDOLLARS ANDAND NOTNOT SPENDINGSPENDING THEMTHEM WISELYWISELY??Can you measure the ROI of your marketing team?
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TTAKINGAKING THETHE AASSESSMENTSSESSMENTTTAKINGAKING THETHE AASSESSMENTSSESSMENT
IINITIALNITIAL CCONSULTATIONONSULTATION ISIS FFREEREE PPREPARATIONREPARATION OFOF THETHE AANALYSISNALYSIS RREPORTEPORTIINITIALNITIAL CCONSULTATIONONSULTATION ISIS FFREEREE
EEXECUTIONXECUTION OFOF NDA NDA ANDAND SSERVICEERVICE AAGREEMENTGREEMENT
JPE AJPE ASSESSMENTSSESSMENT FFEEEE: $2,500 : $2,500 FORFOR THETHE IINITIALNITIALCCOMPLETEOMPLETE AASSESSMENTSSESSMENT
PPREPARATIONREPARATION OFOF THETHE AANALYSISNALYSIS RREPORTEPORT
Approx 1 Week
IINITIALNITIAL RREPORTEPORT DDELIVERYELIVERY ANDAND PPRESENTATIONRESENTATION
2 Hour SessionQuarterly Follow-Up: $500 (Optional)
Semi-Annual Follow-Up: $1,200 (Optional)
Assessment & Follow-Ups are included at no additional charge as part of any of JPE’s VMOD Solution Packages
Client Feedback and Consultation
PPREPARATIONREPARATION OFOF MS PMS PROJECTROJECT PPLANLAN
Approx 1 WeekVMOD Solution Packages
PPAYMENTAYMENT TTERMSERMS::Initial Retainer (50% of first service payment)
Net 30, with Monthly Invoicing, or Invoiced j t l ti if l t d i l
FFINALINAL DDELIVERYELIVERY OFOF THETHE PPROJECTROJECT PPLANLAN
upon project completion if completed in less than 1 month
IINTERVIEWNTERVIEW PPROCESSROCESS
Stakeholder Interviews (1-2 hours/person)
Review of all Existing Collaterals (1 day)
Website Review (1 day)
Item Detail Follow-Up (1/2 day)
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CCONTACTONTACTCCONTACTONTACT
JPE IJPE INCNC. C. CONSULTINGONSULTING
www.jpeincconsulting.com
Office: 239.247.3213
Fax: 239.542.0080
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