Jason T. Barrett929 Portland Ave #1104Minneapolis, MN 55404

251.776.2165

________________________________________________________________________PROFILE

Results-driven executive with strong background in management, sales, marketing, product distribution, and customer development. People-oriented leader who builds strong corporate culture and leads by example. Decisive, strategic operator driving profitability through key business indicators, customer service, and employee satisfaction to achieve and exceed company’s goals. _____________________________________________________________________________________

BUSINESS EXPERIENCE

BIMBO BAKERIES USA – JAN. 2012 – PRESENT

DIRECTOR OF SALES – OCT. 2014 – PRESENTMinnesota/North Dakota/Wisconsin

· Sales, distribution, and P&L ownership of $135 MM fresh baked goods business· 3rd largest region in the company· 3 distribution models of 380 routes (Independent Operators Premium and Imports and Union

Employee Route Sales Reps)· Building productive culture with Teamsters Union (244 company routes) and 144 Independent

Operators· Region Chairperson of “Safe Work Procedures Committee”

DIRECTOR OF SALES – JAN. 2012 – OCT. 2014Tennessee

· Sales and distribution of $80 MM fresh baked goods business· Acquired Kroger private label bid· Record profits in 2013 ($8 MM – Sub-Market had lost money previously)· Region Chairperson of “Safety Observation Committee”· Acquired distribution Barcel salty snack business in Sept. 2014 across Tennessee

SARA LEE FOOD AND BEVERAGE – NOV. 2005 – JAN. 2012

ZONE VICE PRESIDENT – NOV. 2008 – JAN. 2012West Carolina Zone

· Led second largest fresh bakery zone in the company – sales of $88 MM· Four-state geography incorporating 30 managers and 200 routes· Established and managed budget for zone to exceed company expectations and maximized

return on investment· Customer management leader connecting with large grocery chain buyers/decision makers

developing price and promotion strategy· Top zone (35) in the company in waste (stale) reduction year over year (1.2% improvement)

· Strengthened relationship between bakery and customer management partners to align on common goals – achieve profit plan together

· Selected as one of twelve participants globally for Sara Lee Senior Management Development Center – 3-day program for high potential senior managers

· Global Business Practice Officer - company team leading ethical business communication

ZONE VICE PRESIDENT – JUNE 2006 – NOV. 2008South Carolina Zone

· Managed sales and operations comprising of $47 MM in fresh baked goods annually (10 districts/160 employees)

· Exceeded Annual Operating Plan with growth of 4.6% on branded retail product· Grew leading retailer by 17% in fiscal year 2007· Reduced stale by 1% vs. prior year, a savings of $250,000· Improved company-wide zone ranking from 32nd out of 33 in 2006 to 7th in 2007· Drove new culture of alignment with our customer management team to maximize key account

growth and profitable marketing activity

DIRECTOR OF SALES – NOV. 2005 – JUNE 2006South Alabama/South Mississippi Zone

· Led sales and operations comprising of $33 MM in fresh baked goods annually (6 Managers and 75 routes)

· Exceeded Annual Operating Plan with growth of 9.1% on branded retail product· Grew leading retailer by 13.6% branded retail sales in fiscal year 2006· Led zone to runner-up honors for "Zone of the Year” (33 zones)

COCA-COLA ENTERPRISES – MAY 2004 – NOV. 2005

COLD DRINK DISTRICT SALES MANAGER – MAY 2004 – NOV. 2005Dothan, Alabama

· Responsible for all case sales to all food service, vending machine, (full service) education channel, “at work” channel, and wholesale channel (third party) customers

· Managed and achieved monthly and annual budgets established on case volume, gross margin, and operating expenses for the “Cold Drink” department

· Constructed, initiated and presented contractual agreements to secure soft drink distribution in health care (hospitals), education channel (Universities and secondary schools), and food service (restaurant chains)

· Hired, trained, and coached to establish bench strength in sales in distribution

COCA-COLA BOTTLING CO. CONSOLIDATED – NOV. 1996 – FEB. 2004

AREA SALES MANAGER – APRIL 2000 – FEB. 2004Nashville, Tennessee

· Responsible for sales and distribution of 2.6 million cases of Coca-Cola product annually for all convenience stores, drug stores, and independent grocery stores in the Nashville metropolitan area (1,200 retail outlets)

· Leader of the Conventional/Presale department comprised of a 3-tier structure of 60 employees (6 Supervisors, 17 presales persons, 28 delivery merchandisers, 5 route specialists, and 4 trainees)

· Led the successful consolidation and transition of 2 outlying distribution centers into the Nashville sales center in 2003

· Successful implementation of new Presale Distribution System in 2002· Recognized as management’s top leader in the Tennessee Division in 2003· Customer Management - Key account management for chain convenience stores (3 major chains

– 100 stores)

“COLD DRINK” ROUTE MANAGER – APRIL 1998 – APRIL 2000 Nashville, Tennessee

· Managed sales and distribution of 5 delivery routes in the “at work” segment· 1999 “Tennessee Tough Guy Award” – Awarded to Nashville Route Manager with outstanding

performance

MANAGEMENT TRAINEE – JAN. 1998 – APRIL 1998Nashville, Tennessee

· Accelerated program concentrating on skills and attributes necessary to manage sales force in the soft drink industry

ROUTE SALESPERSON – OCT. 1996 – JAN. 1998Nashville, Tennessee

· Delivery route sales in “Full-Service” (vending) and “Home Market” (convenience and grocery stores)

· Distribution of 70,000 plus cases annually

DETROIT TIGERS INC. JAN. 1995 – OCT. 1996

BASEBALL CAMP COORDINATOR – JAN. 1996 – OCT. 1996

· Managed all aspects of baseball camps involving the organization· Staffed, scheduled, and facilitated all baseball camps at Tiger Stadium · Managed the Detroit Tigers Fantasy Baseball Camp in Lakeland, Florida

TICKET SALES COORDINATOR – JAN. 1995 – JAN. 1996

· Responsible for individual, group, corporate, and season ticket sales

_____________________________________________________________________________________EDUCATION

1991 - 1994University of Dayton - Dayton, OhioBusiness Management - Bachelor of Science

Jan. 2010Vanderbilt School of Business – Nashville, TennesseeExecutive Finance Course