All data - CGA Mixed Drinks Report April 2016 *Source - TNS Omnibus Survey 2012

Summer is the most popular season for Cocktails

Try this delicious Summer Cocktail

• 25ml Ketel One Vodka

• 100ml Pineapple Juice

• 2 Slices Fresh Ginger

Which of the following cocktail promotions would appeal to you?

• Place vodka & ginger slices into a cocktail shaker and mash. • Pour in pineapple juice and ice cubes. Shake hard for 15 seconds. • Strain into a cocktail glass and serve with a pineapple leaf.

*Limited to 1 dealper customer

Buy any 2x70clKetel One Vodkaor Ciroc Vodka to receive £2 OFF

per bottle

Ensure you are prepared to take advantage of extra sales

are the most popular spirits to drink in cocktails for consumers

When asked why is it important to know what brand is in the cocktail?

Think it is important that the brand is listed in the ingredients on the menu

Prefer to know what brand they

are drinking

So they can trust the quality

Only drink favourite

brand

Think it is important that the cocktail name includes the

brand of spirit

Vodka White Rum GIN

Promotions with clearly advertised monetary benefits are a great way to drive sales

68% 2 for 1 56% Happy Hour 41% Price Discount

30%

Getting your mixed drink right can increase sales

OF CONSUMERS SAY that aside from taste, presentation is what

makes a drink perfect*

WOULD BUY MORE if staff were better

at serving spirit and mixer drinks*

78%

24%

94%of cocktail drinkers

do so in the summer!

60% 45%

Pineapple & Ginger Martini

ALL DAY EVERY DAY

FOR £102 Cocktails

51%

39%