july 25, 2011 @ 2:00 p.m. city hall commission chambers · 2020. 6. 12. · park holiday ice...

11 administrative items

a. Approval of Minutes from June 27, 2011

21 action items

a. Business Improvement District Consulting Services b. CRA FY 2012 Budget

31 informational items

a. Presentation by Engauge – Marketing Plan Wrap-up

41 new business items

51 adjournment

July 25, 2011 @ 2:00 p.m.

City Hall Commission Chambers 401 Park Avenue South · Winter Park, Florida

Subject

Minutes from May 9, 2011

motion | recommendation

Staff recommends approval of the minutes from the May 9, 2011 CRA Agency meeting.

background N/A

alternatives | other considerations N/A

fiscal impact N/A

strategic objective

N/A

June 27, 2011

N/A

COMMUNITY REDEVELOPMENT AGENCY June 27, 2011 (not approved by the CRA Agency)

The meeting of the Community Redevelopment Agency was called to order by Vice Mayor Steven Leary at 2:01 p.m. in the Commission Chambers, 401 Park Avenue South, Winter Park, Florida. Members present: Also present: Mayor Kenneth Bradley (arrived 2:06 p.m.) City Manager Randy Knight Commissioner Steven Leary CRA Attorney Anthony Garganese Commissioner Sarah Sprinkel Deputy City Clerk Michelle Bernstein Commissioner Carolyn Cooper CRA Director Dori DeBord Commissioner Tom McMacken Assistant CRA Director Peter Moore Orange County Representative Frank DeToma 1. Administrative Items Motion made by Representative DeToma to approve the minutes of May 9, 2011; seconded by Commissioner Sprinkel. The motion carried unanimously with a 6-0 vote. Commissioner Cooper asked if it was possible in the future for the Commissioners to receive a copy of the minutes within a week’s timeframe instead of having to wait until the next CRA agenda packet is issued. CRA Director Dori DeBord advised that the minutes would have to be in a draft format since they cannot be officially adopted until the next CRA meeting and that they will work with the Clerk’s office to see how quickly the minutes can be turned around. Vice Mayor Leary stated that staff has requested to move Item 2.b. in front of 2.a. The agenda was approved by acclamation of the CRA Commission with this change. 2. Action Items

A. Presentation from Engauge and Brand Logo Selection CRA Director Dori DeBord provided a brief update and then turned the meeting over to Engauge LLC who provided a more detailed project report as requested by the Commission. Engauge Marketing President Barb Scherer and Senior Account Manager Kristen Zucks provided a Powerpoint presentation which included the project approach, brand investigation phase, brand development phase and the brand expression phase which included the proposed logos and tagline concepts for consideration and approval. Ms. Scherer said the investigation stage is 100% complete, the branding exercise is 75% complete and that the next step is for the CRA Agency to approve a logo and a tagline. A brief discussion followed regarding the two logo concepts that were presented. They also discussed the three taglines: “Your special places”, “All ways exceptional” or “Every day exceptional”. Ms. Zucks then provided their logo and tagline recommendations: logo concept #1 which has a peacock’s eye being used for the “i” in Winter Park and tagline concept #3 which is “Every day exceptional.” Mrs. Scherer explained that the next steps to finish out the brand development process would be to first get the logo and tagline approved. Once that is approved they would then move onto

CRA AGENCY MEETING MINUTES JUNE 27, 2011 PAGE 2 OF 4 the brand expression video, create a concept development on how to put the marketing creatively out into the market place and finalize the strategic marketing plan. She explained that the very last step would be the marketing plan implementation which still needs to be determined and that this would have be a separate contract since it is not included in their current contract. CRA Director DeBord stated that staff recommends logo concept #1 (the peacock eye being used as the letter “i” in Winter Park) and then answered questions regarding implantation of the marketing plan and the logos presented. Ms. DeBord explained that their intent is to use the logo with current CRA budget allowances because they cannot simply go out and obtain funding for the $150,000 marketing plan. She advised that once the full marketing plan is turned over to them, the trademark will be to the CRA and since the logo is theirs they can use it but it will be restricted to the Park Avenue area. Ms. DeBord stated it is their intention that if a Business Improvement District were passed they would be entitled to this marketing package, the logo and creative data and they would then be able to fund a marketing campaign using this information and the recommendations from Engauge LLC. Ms. DeBord further explained that they are not totally restricting the use of the tagline and logo within the Central Business District but they would very much like to see it represent a certain area within the City. Mayor Bradley suggested that they establish guidelines on how, when and where this information is to be used and not used, etc. Ms. DeBord said they will obtain this information from Engauge LLC and once the logo and tagline is approved they will have it trademarked and it will include brand usage. Motion made by Commissioner McMacken to approve logo concept #1 with the peacock eye as the “i” in Winter Park and tagline concept #3 “Every day exceptional”; seconded by Commissioner Leary. Sally Flynn, 1400 Highland Road, stated that she did not like that particular shade of blue shown in the logo and was rather disappointed. She would like it to be a more vibrant peacock blue. Bill Shallcross, 1450 Bonnie Burn Circle, said he is impressed with what was presented. Patrick Chapin, representing the Winter Park Chamber of Commerce, said this whole process has been wonderful and is very pleased with the outcome and that the public was included. Commissioner Leary asked if the City owns both logos that were presented. Ms. DeBord said yes. Commissioner Cooper reminded everyone of the City’s recent Historic Designation and felt that it would be a good marketing tool to utilize. Upon a roll call vote, Mayor Bradley and Commissioners Leary, Sprinkel, McMacken, Cooper and Representative DeToma voted yes. The motion carried unanimously with a 6-0 vote.

CRA AGENCY MEETING MINUTES JUNE 27, 2011 PAGE 3 OF 4

B. 3rd Annual Winter in the Park Holiday Ice Skating Rink CRA Director Dori DeBord provided background on the contract for the 3rd annual Winter in the Park Holiday Ice Skating Rink. She noted that staff is proposing to start the event November 19, 2011 and end on January 8, 2012 to managed by Magic Ice USA the operator for the last two year’s events. She advised that the event is being paid for by the CRA and will require $180,000 in forward funding and is anticipated to break even based on historical growth in sales and major sponsor revenue. Staff is currently raising major sponsorship donations and as of this date over 75% of last year’s major sponsor revenue has already been raised. She believed it is likely that last year’s total major sponsorship revenue will be exceeded as indicated by the numerous conversations with other potential sponsors. Ms. DeBord advised that on April 28 the CRA Advisory Board strongly approved continuing this event and unanimously approved the funding. Ms. DeBord answered questions regarding the contract, the expenditures, and the three revenue scenarios presented. Motion made by Commissioner Cooper to approve the 3rd Annual Winter in the Park Holiday Ice Skating Rink contract with Magic Ice USA; seconded by Commissioner McMacken. Upon a roll call vote Mayor Bradley and Commissioners Leary, Sprinkel, McMacken, Cooper and Representative DeToma voted yes. The motion carried unanimously with a 6-0 vote. 3. Informational Items

A. CRA Expansion Analysis CRA Director Dori DeBord explained that staff researched this item and looked at the West Fairbanks area under the current City limits, West Fairbanks under the expanded City limits, and the north 17/92 corridor and the Rollins College hotel site. It was noted that staff used historical growth as the indicator for future growth. Ms. DeBord advised that staff has completed an initial analysis of the financial impact with establishing new CRA’s in various areas of the city and the impacts it could have on future project funding. At this point, staff was not recommending the creation of any new CRA’s and felt that none of these areas yield anticipated revenue in the short term. They would rather look at other funding options such as a public/private partnership. Representative DeToma advised that he met with Commissioner Edwards of Orange County and it was his understanding that he was not willing to extend the current life of the CRA to help with the bonding and repaying the debt, nor was he interested in establishing any new CRA’s. Ms. DeBord answered questions relative to encouraging redevelopment in the CRA area, property valuations and the possibility of future annexations. She explained that the Economic Development Plan lays out several areas of interest and incentives throughout the City such as TIE program and the TARP program. To encourage future business to the area, she suggested they create additional incentive packages for specific economic development locations or areas in which they could offer a menu of options such as permit fee reduction/waivers or expedited permitting. Attorney Garganese clarified and advised that the CRA Commission can establish a district with a geographical boundary and then create an incentive package for that particular area.

CRA AGENCY MEETING MINUTES JUNE 27, 2011 PAGE 4 OF 4 In summary, Ms. DeBord explained that staff felt that all the areas they were directed to look at for CRA’s were good areas and there was a strong need in all of these areas. However, staff felt that if they did not have a full partnership with Orange County to help with the funding that there was going to be a very long term and slow ability to raise dollars to do anything. Ms. DeBord requested to have a CRA Agency meeting on July 25, 2011 to discuss the Park Avenue Area bid and also the acceptance of the CRA budget so that it can be included in the overall budget. There was consensus to have this meeting. Commissioner Cooper shared her concerns. She stated that she did not want to see them get too fragmented since they can only do so much as a Commission and would like for them to think about one particular area they should concentrate on. She also mentioned that she would like to see a cost benefit analysis and the impact it will have on the general fund. Mayor Bradley said his understanding was to increase the funds in a more rapid way and his intent is to do something that incentivizes so they can get more business tax into the City.

B. Park Avenue Area Task Force Update

Commissioner Cooper stated that she would like a clear definition of authority to this agency. She requested to see more detail on bids, CDD’s, business improvement districts, home rule authority and the different incentive packages they are looking at so she has a better understanding. She suggested that a work session be held. Mayor Bradley suggested that staff circulate something showing the difference between each item and their goals prior to the next CRA meeting. Commissioner Leary said it would be great if they could receive a one page summary on these items. Ms. DeBord acknowledged. 4. New Business items No items to address. The CRA Agency meeting adjourned at 3:28 p.m.

__________________________ Chairman Kenneth W. Bradley

ATTEST: _____________________________ City Clerk Cynthia S. Bonham

Subject 2A

Business Improvement District Consultant Services


Staff recommends approving allocation of $30,000 towards the hiring of a BID consultant.

Background Creating a Business Improvement District (BID) was listed as the 6th goal and ultimate purpose of the Park Ave Area Strategic Plan adopted in November 2009. In an effort to continue with the momentum underway with the work being performed by Engauge, reach the summer 2012 goal of establishing BID, and to address the BID research issues brought up by the Task Force in the May 10, 2011 meeting, staff wants to explore the possibility of hiring consultant firm to assist with the establishment of a BID. The BID consultant will draft the required BID plan; build ownership and consensus amongst commercial property owners regarding improvements, programs, services, and management of the BID; assist the Task Force with a proposed budget; determine the formula for property assessments; present the district plan in public meetings; and prepare the property owners and the City for formal establishment of the BID. Staff presented the idea to the CRA Advisory Board on their June 23rd meeting and the Park Avenue Area Task Force on their May 24, 2011 meeting. The Advisory Board and Task Force approved the idea allocating $30,000 towards this goal. alternatives | other considerations

Not hiring a consultant and completing the work in-house.

fiscal impact

July 25, 2011

5-0

$150,000 was allocated to the Task Force to accomplish the Park Ave Area Strategic Plan. There is approximately $30,000 remaining in the Task Force fund.

strategic objective

Hiring a consultant will help achieve goal 6 of the Park Ave Area Strategic Plan.

Creation of a Business Improvement District (BID) in Downtown Winter Park

Introduction The Winter Park Community Redevelopment Agency (CRA) along with the Park Avenue Area Task Force are pursuing the establishment of a Business Improvement District (BID) to enhance the business environment through marketing services, aesthetic improvements, and special events in the Downtown Winter Park Area. The Business Improvement District would operate under the provisions of the Supplemental and Alternative Method of Making Local Municipal Improvements, or Chapter 170 of the Florida Statutes. The CRA is requesting proposals from established Florida BID Consultants to build consensus amongst land owners, create a district plan, and prepare key players for the establishment of the BID.

Project Location The Downtown Area is the major commercial and retail corridor in Winter Park. The proposed district includes all the businesses along Park Avenue and in the Hannibal Square area (see map). The district would comprise approximately 175 parcels along a mile stretch of Park and New England Avenues. The focus of this district is primarily shopping, cultural attractions, offices and other associated retail services. The proposed district would be a vehicle to increase foot traffic to the area through strategic marketing and special events, along with aesthetic enhancements in the Downtown Area.

Scope of Work This is the second phase of establishing the proposed Business Improvement District. The first phase involved the formation of a steering committee of Park Avenue and Hannibal Square property owners and merchants to achieve the goals of the Park Avenue Area Strategic Plan and investigate the desire and feasibility of forming an improvement district.

At the current stage, the various property owners and merchants are at different levels of commitment. Some property owners and merchants fully understand the benefits of a BID and are supportive, while others are unfamiliar or skeptical. The CRA is seeking proposals for a consultant to guide the Park Avenue Area Task Force through a community-based process to create a BID. This will include, but not be limited to, facilitation of stakeholder education and consensus building, development of a BID district plan, and preparation for final approval by the City Commission according to State law. The focus of previous steering committee meetings have involved a marketing/branding program, organizing special events, and assist with Park Avenue/Hannibal Square property values.

The following items will be undertaken by the consultant:

1. Draft the Business Improvement District plan. 2. Build ownership and consensus amongst commercial property owners regarding improvements,

programs, services, and management of the BID. 3. Establish, in cooperation with the Task Force, the geographical boundaries of the BID. 4. Establish, in cooperation with the Task Force, a proposed budget and determine the formula for

property assessments. 5. Present the district plan in public meetings. 6. Prepare the property owners and the merchants for formal establishment of the BID pursuant to

Florida law.

Submission Requirements • A brief letter of interest, outlining the consultant’s relevant work experience, areas of expertise, and

availability for the project;

• At least one sample of work product which accomplishes tasks similar to what this RFP is seeking;

• References;

• An identification of personnel who will be assigned to this project, including title and prior experience;

• An overview of how the proposed Scope of Work will be accomplished within the established budget;

Subject 2A

FY 2012 Budget


Approve the FY 2012 Budget as presented, allocate FY 2011 surplus reserves to debt service, and execute contracts with service providers that are funded in the approved budget.

Background FY 2012 Budget: (see attached presentation and line-item budget for details) FY 2011 saw great stress on the CRA due to the reduction of anticipated TIF funds as part of the significant loss of taxable value of commercial properties throughout the CRA. FY 2012 will continue to put pressure on revenues due to an 8.8% decline in TIF revenues and reductions in investment income.

- TIF Funds: Loss of $208,000 or an 8.8% decline. - Investment Revenues: Approximately $40,000 total (vs. $159K collected in FY 10) a severe

decline verses historical returns due to dwindling reserves, lower interest rates and investment value changes.

- Debt Service: Est. of $1.55 million. Debt service payments will ramp up slightly ($50K+) due to the amortization schedule of the community center financing and then should remain at this level for almost the entire life of the CRA.

- Operational Expenditures: Will decrease by 17% due to further cost cutting to programs and operations.

Highlighted changes to the budget include:

- Operational Costs: 16.3% reduction; includes a reduction to labor costs, decrease to operational, consulting, and promotional funds as well.

- Community Initiative: 19.6% reduction; includes reducing SYEP student count to approximately 13 vs. 20, as well as reductions to all other funding partners. No program is cancelled as part of this budget.

Staff is currently meeting with all of its traditional funding recipients such as Enzian, Crealde, Welbourne, the Parks Department, and the Unity Heritage Festival to discuss how funding

July 25, 2011

5-0

adjustments could have the least impact on service. Projects: Due to revenue declines the CRA will have to utilize reserves to continue traditional programs and projects like Housing Rehabilitation, Business Façade Program, street improvements, and events. Staff’s preliminary budget includes the following projects/programs to be paid from reserves. Housing Rehab: $60,000 Would allow for completion of those projects currently on the waiting list and would match what was funded in the prior fiscal year. Business Façade: $25,000 Would continue to provide for new and expanding businesses and match what was funded the prior fiscal year. Winter in the Park: $180,000 (Approved by the CRA on June 27th) Would forward fund the ice rink event which is expected to recoup expenses with a total net cost ranging from $0 - $18,000. On June 23rd the CRA Advisory Board unanimously approved the budget, recommended that any FY 2011 reserves be allocated to debt service, and that staff execute contracts with service providers for items funded in the budget in accordance with purchasing policy. alternatives | other considerations

Make further reductions to existing programs and projects.

fiscal impact Current year-end estimated reserves are expected to be $660K. Assuming a worst case scenario of a loss of $18K on the ice rink and assuming staff’s proposed budget is adopted, net reserves would be expected to decrease by $128,000 to approximately $531K. This amount does not include additional surplus that is available from projects completed under budget which would add back an estimated $250,000, for a total FY 2012 year-end reserve of $781,000.

strategic objective

Maintain the sustainability of the CRA and its mission.

FY 2012 Proposed Budget

Community Redevelopment Agency

CRA Agency

July 25, 2011

Presented by Economic Development/ CRA Dept.

FY 2012 Budget – Regional Issues

Continued Decline of Taxable Value of Commercial Properties -WP CRA is almost 70% commercial property by TIF revenue.

-Vacancy Rates Rental Rates Cap Rates = Valuations

Most Orange County CRAs are experiencing reduced tax increment valuations:-Apopka CRA = - 18.5% -Eatonville CRA = - 19.5%-Maitland CRA = 22.3% -Orlando CRAs = - 3.5%-Winter Garden CRA = - 9.6%-Winter Park CRA = - 8.8%

The decline in commercial property valuations is slowing as expected with new construction seeming to play the largest role in those that have done better than others. Last year’s decline in revenue to the WP CRA was almost 30%.

FY 2012 Budget – Tax BaseFY 2011 Taxable Value = $549 million FY 2012 Taxable Value = $523 million

Decrease of: 4.67%Loss to increment value of: 8.8% or about $208,000 (assumes no change to millage rates)

Summary:•Last year we said a 10% cut would eliminate project funding surplus and put further pressure on operational programs. The proposed budget reflects this reality.•To maintain historically provided programs and to complete any special projects will require a drawdown on unencumbered reserves.•Requires reduction to funding for all programs across the board. •Continues to delay pursuit of new capital intensive projects such as new streetscapes for at least 1-2 years.•The CRA budget has been well prepared over the last two years to weather this slowdown (over $750,000 in reserves will remain with proposed budget).•Alleviates fears about not meeting debt service. Decline in tax base seems to be slowing and FY 2011 outsized decline seems to be a one-time issue.

Future Concerns:Any further cuts to programs could threaten their viability and if the tax base declines next year, it could require outright cancellation of some long standing offerings.

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FY 2012 Budget – Est. Revenues

Continued decline of commercial tax base leads to a 9% reduction in anticipated TIF revenues.

Investment revenues for the current year (FY2011) are already coming in substantially lower than anticipated and this low level of investment return is expected to continue into FY 2012.

Misc Revenue relates solely to the Ice Rink. Figures assume the worst case scenario of a loss of $18,000 on operations.

Revenues Rate of Change 2012 Est. Budget 2011 Budget TIF Revenue -8.8% 2,107,422 2,309,577Investment Revenue -65.9% 40,000 117,200Misc Revenue -19.0% 162,000 200,000

Total Revenues -12.1% 2,309,422 2,626,777

FY 2012 Budget – Est. Expenditures

Decrease of $121,000 (-16.3% over previous budget) with the majority due to decreases to contractual and indirect labor costs. Overall Expenditures have not been as low since 2004.

Additional cuts due to reductions in level of service through funding reductions.(See itemized list- Highlighted Reductions)

*Note that Operational Costs will increase by $5,284 if cost of living adjustment is approved by City Commission. This addition has not been included in this budget.

Expenditures Rate of Change 2012 Est. Budget 2011 Budget Operational Costs* -17.7% 414,799 503,924

Community Initiative -19.6% 129,500 161,000 Capital Maintenance 0.0% 77,000 77,000

Total Expenditures -16.3% 621,299 741,924

FY 2012 Budget – Est. Debt Service

Increase in Debt Service Totals due to the structure of the amortization schedule on the community center loan. Future debt service payments will remain at this level.

Debt Service Rate of Change 2012 Est. Budget 2011 Budget

Debt Service (Principal) 10.1% 872,234 791,868

Debt Service (Interest) -5.0% 678,589 714,213

Debt Service Totals 3.0% 1,550,823 1,506,081

FY 2011 Budget – Project Funding Surplus

Surplus funding available for projects is actually negative with the current levelof programming being supported by reserves. Though it is believed we arereaching the bottom of the tax base decline, the CRA will need to continue to beprudent in maintaining reserves to cover losses and may require the futureelimination of some programs.

Rate of Change 2012 Est. Budget 2011 Budget Total Obligations (Expenditures + Debt Service) -3.4% 2,172,122 2,248,005 Net Operating Gain/Loss (funding available for projects) -63.8% 137,300 378,772 Net Operating Gain/Loss (excluding Misc Revenues from Ice Rink Event) (24,700) 178,772

FY 2012 Budget – Highlighted ReductionsStaffing Indirect Costs:70% decrease due to lack of CRA capital projects reducing payouts to indirect employees for time on CRA projects.

Contractual Services:13.3% reduction to contractual services.Savings of $2,000

Promotional Activities:25% reduction, savings of $2,500

Summer Youth Enrichment Program (SYEP):33% reduction in funding to service 13 students vs. 20.Savings of $10,000

Community Center Programs:Reduce $50K annual funding for programs to $45K (-10%)Savings of $5,000

Heritage Center Operation:Reduce $40K annual funding to $35K (-12.5%)Savings of $5,000

FY 2012 Budget – Highlighted Reductions – cont.

Enzian Popcorn Flicks:Reduce $18K annual funding for once monthly movies to $12K (-33%)Savings of $6,000

Welbourne Ave Nursery:Reduce $7,000K annual funding back to 2007 level of 4.5K (-36%)Savings of $2,500

Present Past

2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002

Total Revenues 2,309,422 2,530,577 3,528,182 3,725,650 3,193,216 3,764,479 3,305,780 1,446,412 1,233,531 1,082,572 806,355.92

Total Expenditures 621,299.00 731,924.00 736,712.13 970,239.69 931,389.89 1,181,198. 845,175.40 754,971.67 608,537.17 568,366.33 277,266.74

Debt Service Totals 1,550,823. 1,506,081. 974,685.57 837,445.93 841,696.48 768,383.49 528,918.09 460,109.96 163,936.63 5,942.01 22,883.92

Total Obligations (Exp + Debt) 2,172,122. 2,238,005. 1,711,397. 1,807,685. 1,773,086. 1,949,581. 1,374,093. 1,215,081. 772,473.80 574,308.34 300,150.66

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FY 2012 Budget – Project Funding & Reserves

If the proposed FY 2012 Budget is adopted as presented, funding available for projectsin FY 2012 will total: $137,300. This figure includes an anticipated $162,000 inrevenues from the Ice Rink Event. Meaning that adjusting for the rink, the currentoperating budget reduces reserves by $24,700. This means that to continue currentoperations and to engage in any projects or programs, we would have to draw downon reserves. Fortunately the CRA has prepared for this and current reserves aresubstantial with additional reserves to be added due to projects completed underbudget. Below is a listing of proposed projects and the FY2012 year end estimatedreserves.

Proposed Projects & Year-End Est. Reserve Balance FY 2012FY 2011 Reserves Pledged to Debt Service $ 658,833

Housing Rehabilitation Program $ (60,000)

Business Façade Program $ (25,000)

Winter in the Park Holiday Ice Rink $ (18,000)Total Project Costs $ (103,000)

Net Operating Loss (24,700)Net Reserves Remaining $ 531,133 Est. Addl. Reserves from projects completed under budget $ 250,000 FY 2012 Est. Reserves at Year-End $ 781,133

FY 2012 Budget – Recommended Projects

Staff recommends using reserves to fund some traditional projects during the next fiscal year, all remaining reserves will be pledged to debt service:

•Housing Rehabilitation: $60,000 Funds available Oct 1, 2010. •Would complete all applications currently approved and waiting for funds. Alternative would be to rely on Orange County’s program for Winter Park CRA residents.

•Business Façade Program: $25,000 Funds available Oct 1, 2010Staff is also recommending that the matching portion of this program continue to remain at 25%. Alternative would be to place the program on hold for a year.

•Winter in the Park Holiday Ice Rink: $180,000This year’s event is estimated to cost $18,000 (Total cost offset by anticipated revenues from the event) as a worst case scenario if growth of event attendance and sponsorships stay the same as last year. Event was approved June 27, 2011.

Summary

Continued pressure on revenues– changing the way we do business: matching programs, pursuit of grants, Business Improvement District.

Reoccurring operational costs of discretionary items have been reduced to reflect tightened fiscal reality – staffing, programs, promotions.

Decline in level of service - however all debt service, all operational functions, all obligatory contracts, and most programs are still functional.

Cautious outlook for the future – future declines in the tax base could require outright cancelation of programs next year.

Should not plan for any new major capital projects in the next 1-2 years until future revenue certainty can be confirmed.

Opportunity to plan for the future.

CRA FY2012 Budget Forecast and FY2002 - FY2011 Budget History

Est. Budget Pending Actual Budget2012 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002

104-0000-311.10-00 AD VALOREM TAXES / CURRENT AD VALOREM TAXES 1,011,399.66 1,111,181.16 1,111,181.16 1,524,164.30 1,571,788.55 1,296,724.00 1,216,444.00 875,652.00 677,023.00 439,840.00 342,219.00 272,875.00 104-0000-311.10-05 CURRENT AD VALOREM TAXES / FROM COUNTY FOR CRA 1,096,022.80 1,198,396.00 1,198,396.00 1,647,839.00 1,711,540.00 1,439,444.00 1,320,218.00 962,490.00 751,200.00 621,226.00 504,642.00 444,231.00 104-0000-331.90-01 OTHER FEDERAL GRANTS / CDBG HOUSING REHAB 72,638.00 102,143.00 104-0000-344.10-00 TRANSPORTATION / TROLLEY FARES - - - - 3,766.22

Winter in the Park Total Revenues 162,000.00 171,000.00 200,000.00 122,799.66 104-0000-361.10-10 INTEREST / CHECKING AND SAVINGS - 1,450.00 (3,367.36) (2,644.06) 25,116.62 16,599.95 13,526.88 11,081.33 (6,187.53) 309.70 1,007.25 104-0000-361.10-13 INTEREST / INVESTMENT PORTFOLIO 40,000.00 50,000.00 100,000.00 155,094.71 216,743.81 197,677.26 238,838.11 182,273.59 (10,742.20) 169,667.74 6,362.13 31,609.53 104-0000-361.10-16 INTEREST / BANKFIRST SRB ACCOUNT - 3,750.00 2,044.71 5,745.24 6,240.98 5,817.75 4,289.42 - - - - 104-0000-361.10-17 INTEREST / CITIZENS BANK CD ACCOUNT - 9,000.00 4,890.23 13,498.25 8,723.14 104-0000-361.20-10 STATE INVESTMENT BOARD / STATE INVESTMENT BOARD - 3,000.00 9.10 4,835.13 143.69 29,561.29 618.27 393.51 219.24 33.15 31.72 104-0000-362.80-00 RENT & ROYALTIES / ADVERTISING ON TROLLEY - - - - 4,275.20 104-0000-364.40-19 SALE OF ASSETS / PLANNING 1,260,000.00 - - 220,841.00 - 104-0000-369.90-10 OTHER / OTHER MISC REVENUE 2,070.00 102,000.00 219,146.40 937,000.00 5,930.00 17,456.00 8,765.13 8,165.00 - 104-0000-381.01-00 INTERFUND TRANSFER / TRANS FROM GENERAL FUND - 1,000.00 - - - - 104-0000-381.10-10 INTERFUND TRANSFER / TRANSFER FROM DONATIONS - - - - - 48,560.00 104-0000-382.10-40 FUND BALANCE CARRYFORWARD / BOND PROCEEDS 8,100,000.00 2,230,000.00 - 4,762,000.00 - 6,115,000.00 - - 104-2306-515.12-10 SALARIES / REGULAR WAGES 228,105.00 225,698.00 225,698.00 215,454.31 273,814.79 154,991.88 103,585.79 106,541.01 110,424.76 120,446.96 106,465.54 41,655.90 104-2306-515.13-10 SALARIES / PART TIME/TEMPORARY WAGES - - - 2,758.85 3,610.32 4,000.00 - 14,733.53 38,188.94 33,148.94 747.72 8,369.31 104-2306-515.14-10 SALARIES / OVERTIME WAGES - - 462.47 2,472.40 5,440.51 2,621.22 4,770.19 3,597.76 1,460.83 - 104-2306-515.15-40 SPECIAL PAY / LONGEVITY - - - 153.68 232.85 - - - - - - 104-2306-515.15-60 SPECIAL PAY / MEDICAL ABSENCE SELL BACK - - 390.28 336.92 399.32 - - - 104-2306-515.21-10 TAX BENEFITS / FICA TAXES 16,463.00 16,882.00 16,882.00 16,157.50 20,328.49 11,453.73 7,854.69 9,203.06 11,483.89 11,763.99 8,123.63 4,790.55 104-2306-515.22-10 RETIREMENT BENEFITS / PENSION 16,228.00 16,228.00 16,228.00 (1,165.39) 19,380.42 12,911.52 8,219.46 7,479.59 8,012.95 8,448.48 7,554.87 3,791.15 104-2306-515.22-20 RETIREMENT BENEFITS / ICMA CITY CONTRIBUTION 3,752.00 3,752.00 3,752.00 3,395.92 3,386.83 3,251.92 2,207.80 990.54 1,547.08 1,630.75 1,472.96 960.81 104-2306-515.23-10 INSURANCE BENEFITS / GROUP HEALTH INSURANCE 24,570.00 23,187.00 23,187.00 24,555.56 38,753.44 26,629.84 34,772.00 31,012.00 26,067.74 24,364.49 11,315.01 5,070.10 104-2306-515.23-11 INSURANCE BENEFITS / LIFE INSURANCE 492.00 492.00 492.00 466.73 582.45 359.30 249.44 239.16 264.08 282.88 239.76 138.19 104-2306-515.23-12 INSURANCE BENEFITS / AD&D INSURANCE 54.00 55.00 55.00 51.66 64.58 47.22 38.09 36.58 40.44 43.28 32.27 23.05 104-2306-515.23-13 INSURANCE BENEFITS / DISABILITY INSURANCE 546.00 546.00 546.00 518.58 648.40 472.76 328.21 314.45 349.10 431.97 388.82 206.45 104-2306-515.24-10 WORKER'S COMPENSATION / WORKER'S COMPENSATION 389.00 405.00 405.00 396.12 726.55 486.00 419.18 547.48 773.85 792.32 584.86 310.96 104-2306-515.25-10 UNEMPLOYMENT BENEFIT / UNEMPLOYMENT COMPENSATION 30.00 30.00 30.00 33.67 46.24 34.68 25.94 31.98 37.20 40.18 31.75 16.46 104-2306-515.31-10 PROFESSIONAL SERVICES / CITY ATTORNEY 30,000.00 30,000.00 30,000.00 32,083.37 22,928.71 29,333.36 48,000.00 32,428.65 - - - - 104-2306-515.31-20 PROFESSIONAL SERVICES / OTHER LEGAL SERVICES 1,840.00 9,110.00 9,234.41 (5,041.78) 95,172.52 13,424.50 104-2306-515.34-40 CONTRACTUAL SERVICES / CONTRACTUAL SERVICE 13,000.00 15,000.00 15,000.00 29,900.00 16,080.66 113,651.26 208,694.38 155,726.05 47,327.77 93,328.85 85,072.80 29,845.09 104-2306-515.34-46 CONTRACTUAL SERVICES / SOCIAL PROGRAMMING (5,000.00) 93,499.99 103,876.67 86,930.25 107,675.77 172,506.44 51,175.69 38,829.60 - 104-2306-515.34-47 CONTRACTUAL SERVICES / SUMMER YOUTH EMPLOYMENT 20,000.00 30,000.00 30,000.00 39,304.61 41,190.65 35,292.87 71,281.67 55,918.45 - - - - 104-2306-515.34-48 CONTRACTUAL SERVICES / HERITAGE CENTER OPERATION 35,000.00 40,000.00 40,000.00 40,000.00 40,000.00 40,000.00 40,000.00 - - - - - 104-2306-515.34-50 CONTRACTUAL SERVICES / CONDUIT-FUTURE PROJECTS - - - - - - 104-2306-515.34-52 CONTRACTUAL SERVICES / COMMUNITY CENTER PROGRAMS 45,000.00 50,000.00 50,000.00 42,141.03 19,000.00 19,000.00 50,000.00 - - - - - 104-2306-515.34-60 CONTRACTUAL SERVICES / INTRACITY CONNECTOR - - - - 366.00 100,000.00 104-2306-515.40-10 TRAVEL / TRAVEL & TRAINING 2,000.00 2,000.00 2,000.00 3,666.00 2,165.00 2,051.38 650.95 4,375.67 2,869.17 5,821.76 1,372.15 1,220.01 104-2306-515.40-20 TRAVEL / CAR ALLOWANCE 2,407.00 2,407.00 2,469.30 5,774.92 2,507.37 1,338.50 - - - - 830.79 104-2306-515.41-10 COMMUNICATION SERVICES / TELEPHONE - LONG DISTANCE - - 18.74 95.76 (5.84) - 104-2306-515.41-15 COMMUNICATION SERVICES / TELEPHONE - EQUIP CHGS 2,381.00 3,641.00 3,641.00 2,567.74 2,456.65 2,219.90 1,581.95 647.91 - - - - 104-2306-515.41-16 COMMUNICATIONS SERVICES / AIRCARDS - 585.07 104-2306-515.41-20 COMMUNICATION SERVICES / CELL PHONES/BEEPERS 2,880.00 2,880.00 2,880.00 2,462.66 5,194.16 6,474.66 3,375.70 4,184.90 3,908.28 233.83 (37.50) (27.50) 104-2306-515.41-30 COMMUNICATION SERVICES / TELEPHONE MAINTENANCE - - - - 549.96 - 104-2306-515.42-10 TRANSPORTATION / POSTAGE & FREIGHT 2,000.00 2,000.00 3,500.00 292.85 4,471.95 4,817.42 6,902.99 209.69 459.68 162.29 121.07 1,083.61 104-2306-515.44-60 RENTALS & LEASES / VEHICLE RENTAL - 2,076.00 - - 16,700.00 - 104-2306-515.44-62 RENTALS & LEASES / EXCESS VEH. RENTAL ADJUST - (822.96) - - - - 104-2306-515.44-70 RENTALS & LEASES / DATA PROCESSING USAGE CHG - - - - 1,083.00 1,193.04 104-2306-515.44-71 RENTALS & LEASES / DATA EQUIPMENT CHARGE - - - - 3,400.00 - 104-2306-515.45-10 INSURANCE / GENERAL LIABILITY 8,291.00 8,726.00 8,726.00 14,849.04 9,698.04 4,461.96 4,475.04 3,111.00 1,323.00 645.00 107.04 260.04 104-2306-515.45-11 INSURANCE / RISK MGMT OPERATIONS 1,055.00 1,387.00 1,387.00 1,277.04 1,476.96 555.00 819.00 1,119.96 1,076.04 1,086.00 230.04 - 104-2306-515.45-30 INSURANCE / VEHICLE INSURANCE 849.96 789.96 657.00 - - - 104-2306-515.46-20 REPAIR SERVICES / BUILDING MAINTENANCE - - - - - - 104-2306-515.46-40 REPAIR SERVICES / EQUIPMENT MAINTENANCE - - - - - - 104-2306-515.46-50 REPAIR SERVICES / VEHICLE MAINTENANCE 215.12 529.61 606.46 1,011.66 2,743.99 384.38 - 104-2306-515.46-60 REPAIR SERVICES / FLEET MAINT. OVERHEAD 238.37 135.97 73.68 - - - 104-2306-515.46-65 REPAIR SERVICES / PARKING GARAGE MAINT. 77,000.00 77,000.00 77,000.00 78,421.33 80,077.66 106,962.82 66,380.60 10,869.48 - - - - 104-2306-515.47-10 PRINTING & BINDING / PRINTING & BINDING 6,500.00 6,500.00 8,500.00 9,517.30 16,609.95 9,539.71 6,326.86 192.46 784.20 986.73 1,744.07 954.99 104-2306-515.47-20 PRINTING & BINDING / PHOTOGRAPHY - - - - - 44.32 104-2306-515.47-30 PRINTING & BINDING / COPIER 2,463.00 3,500.00 3,500.00 1,807.02 5,229.45 6,811.96 7,067.84 2,450.98 948.90 762.65 29.25 161.20 104-2306-515.48-10 PROMOTIONAL ACTIVITIES / PROMOTIONAL ACTIVITIES 7,500.00 10,000.00 10,000.00 7,327.40 25,556.83 9,090.21 7,545.50 5,532.88 10,287.91 4,492.57 3,800.27 3,837.97

Account NameAccount NumberActual




104-2306-515.48-15 PROMOTIONAL ACTIVITIES / UNITY HERITAGE FESTIVAL 10,000.00 12,000.00 13,000.00 12,406.22 20,168.56 29,648.95 51,614.86 38,137.07 25,656.19 16,102.33 - - 104-2306-515.49-01 OTHER EXPENDITURES / SCHOLARSHIP FUND - 20,000.00 20,000.00 10,000.00 - - - - - 104-2306-515.49-02 OTHER EXPENDITURES / MICRO LOAN PROGRAMS 25,000.00 - - - - - 104-2306-515.52-10 OPERATING EXPENSES / GENERAL OPERATING SUPPLY 8,000.00 8,000.00 11,000.00 6,341.73 10,423.94 9,261.00 7,594.34 16,346.24 5,756.15 10,092.50 10,933.48 10,310.31 104-2306-515.52-20 OPERATING EXPENSES / FUEL 32.75 101.25 152.97 141.39 61.74 - 104-2306-515.52-90 OPERATING EXPENSES / EQUIPMENT UNDER $1,000 2,500.00 1,000.00 3,000.00 1,134.73 1,586.97 1,103.98 59.99 - 3,215.90 - 1,077.20 - 104-2306-515.54-10 PUBLICATIONS/MEMBERSHIPS / BOOKS & PERIODICALS 500.00 500.00 500.00 269.89 237.35 149.00 - - - 543.42 93.44 104-2306-515.54-20 PUBLICATIONS/MEMBERSHIPS / MEMBERSHIPS 3,500.00 3,000.00 3,500.00 2,901.85 2,032.50 608.00 630.00 530.00 973.00 1,219.57 645.00 - 104-2306-515.64-40 FIXED ASSET PURCHASES / FURNITURE - - - - 1,770.70 - 104-2306-515.64-50 FIXED ASSET PURCHASES / MACHINERY & EQUIPMENT 1,245.00 1,502.00 - - - - 104-2307-515.71-02 DEBT SERVICE / REPAY ADVANCE FROM G/F - (0.67) 3,743.70 4,404.36 5,942.01 22,883.92 104-2307-582.71-04 PRINCIPAL / CRA LOAN #67 150,000.00 145,000.00 145,000.00 140,000.00 135,000.00 130,000.00 125,000.00 120,000.00 115,000.00 20,000.00 - - 104-2307-582.71-05 PRINCIPAL / CRA LOAN #83 140,000.00 135,000.00 135,000.00 130,000.00 125,000.00 120,000.00 120,000.00 115,000.00 110,000.00 - - - 104-2307-582.71-06 PRINCIPAL / 2005-1 LOAN 35,516.00 34,152.00 34,152.00 32,839.80 31,578.25 30,365.00 28,940.23 - - - - - 104-2307-582.71-18 PRINCIPAL / 2005-2 LOAN 71,718.00 67,716.00 67,716.00 63,937.53 60,369.68 57,001.00 52,983.27 - - - - - 104-2307-582.71-19 PRINCIPAL / 2006 LOAN 100,000.00 95,000.00 95,000.00 90,000.00 85,000.00 85,000.00 25,000.00 - - - - - 104-2307-582.71-21 PRINCIPAL / COMMUNITY CENTER LOAN 375,000.00 315,000.00 315,000.00 - 104-2307-582.72-04 INTEREST / CRA LOAN #67 82,944.00 88,608.00 88,608.00 95,409.07 100,761.60 106,202.67 110,882.66 115,651.20 120,539.20 82,592.02 - - 104-2307-582.72-05 INTEREST / CRA LOAN #83 76,545.00 81,743.00 81,743.00 87,835.21 92,720.86 97,675.43 102,013.88 107,035.51 110,827.06 56,940.25 - - 104-2307-582.72-06 INTEREST / 2005-1 LOAN 25,235.00 26,627.00 26,627.00 28,359.13 29,663.55 31,000.85 32,118.99 16,573.96 - - - - 104-2307-582.72-18 INTEREST / 2005-2 LOAN 86,394.00 90,515.00 90,515.00 95,731.33 99,454.74 103,247.78 106,264.27 54,658.09 - - - - 104-2307-582.72-19 INTEREST / 2006 LOAN 67,103.00 70,896.00 70,896.00 74,493.50 77,897.25 81,203.75 65,180.19 - - - - - 104-2307-582.72-20 INTEREST / ORANGE AVE. NOTE, 2007 - - - 104-2307-582.72-21 INTEREST / COMMUNITY CENTER LOAN 340,368.00 355,824.00 355,824.00 136,080.00 104-2308-515.01-01 CRA PROJECTS / EXPAND SHADY PARK - - - - 785.00 130,759.27 104-2308-515.01-02 CRA PROJECTS / HOUSING REHAB. ASSISTANCE 60,000.00 62,292.95 96,517.00 149,203.00 133,203.99 269,305.16 13,820.00 77,216.21 354,025.85 269,027.64 163,190.22 625.00 104-2308-515.01-03 CRA PROJECTS / EXTEND ENGLISH ST.-CANTON - - - - - - 104-2308-515.01-04 CRA PROJECTS / PEDESTRIAN CROSSWALKS - - - - - 47,897.14 104-2308-515.01-05 CRA PROJECTS / IMP. FOR CANTON PARK PRPY - - 16,703.07 6,621.28 13,514.98 53,524.69 104-2308-515.01-06 CRA PROJECTS / DEMOSTRATION HOUSE - - - - 615.16 157,239.50 104-2308-515.01-07 CRA PROJECTS / 17-92 P.D. & E. STUDY - - - 12,560.00 34,127.46 54,322.17 104-2308-515.01-08 CRA PROJECTS / COMMUNITY CENTER IMPROVM - - - - 16,866.32 - 104-2308-515.01-09 CRA PROJECTS / CENTL BUS. DIST. PARKING - - - 61,196.65 50,400.00 - 104-2308-515.01-10 CRA PROJECTS / HANNIBAL SQ PARK LAND ACQ 1,000,000.00 - - 4,736.00 - - 104-2308-515.01-11 CRA PROJECTS / HANNIBAL SQ PG FACILITIES - 18.11 47,762.23 309,237.55 1,720.57 47,799.31 104-2308-515.01-12 CRA PROJECTS / TRAFFIC CALMING - - - - - - 104-2308-515.01-13 CRA PROJECTS / TRAFFIC PLANNING STUDIES - - - (13.84) 6,826.96 - 104-2308-515.01-14 CRA PROJECTS / LEE ROAD ROW ACQUISITION - - - - - - 104-2308-515.01-15 CRA PROJECTS / WESTSIDE NEIGHBORHOOD SCH - - - 2,989.96 1,260.18 - 104-2308-515.01-16 CRA PROJECTS / 17/92 P.D. & E. STUDY - - - - 868.00 - 104-2308-515.01-17 CRA PROJECTS / HERITAGE CENTER FACILITY 300,176.61 274,862.89 66,419.44 6,507.18 - - 104-2308-515.01-18 CRA PROJECTS / PENN. AVE. ENHANCEMENTS -3487.86 182,019.91 195,314.73 1,257.17 627,232.25 92,804.27 16,641.50 - - 104-2308-515.01-19 CRA PROJECTS / AFFORDABLE RENTAL HOUSING - - - 215,509.50 105,617.00 - 104-2308-515.01-20 CRA PROJECTS / COMMUNITY CENTER POOL - - - - - - 104-2308-515.01-21 CRA PROJECTS / COMM. CENT. STAFF SUPPORT - - - - - - 104-2308-515.01-22 CRA PROJECTS / MINORITY BUS. FACADE PROG - - - - - - 104-2308-515.01-23 CRA PROJECTS / STREET ENHANCEMENT PLANS - 58,754.69 - 16,250.00 6,280.00 - 104-2308-515.01-24 CRA PROJECTS / BANK OF AMERICA PARKING - - - 28,434.50 860,750.00 - 104-2308-515.01-25 CRA PROJECTS / POST OFFICE REDEVELOPMENT - - - - 9,525.82 - 104-2308-515.01-26 CRA PROJECTS / HERITAGE CENTER FACILITY - - - - - - 104-2308-515.01-27 CRA PROJECTS / CANTON PK HOUSING-SEED $ (312.59) 90,063.08 1,307,615.87 49,042.94 - - 104-2308-515.01-28 CRA PROJECTS / UNDERGD ELEC.-CANTON & VA 1,324.20 - - 131,664.65 - - 104-2308-515.01-29 CRA PROJECTS / NEW ENGLAND - STREETSCAPE 17,303.53 55,045.10 342,545.91 203,533.71 - - 104-2308-515.01-30 CRA PROJECTS / MISC. ENHANCEMENTS/OPP - 2,922.11 19,918.10 90,784.84 - - 104-2308-515.01-31 CRA PROJECTS / AFFORDABLE SENIOR HOUSING - - - - - - 104-2308-515.01-35 CRA PROJECTS / DEMO CHAMBER 1,213.16 69,837.21 1,700.00 - - - 104-2308-515.01-36 CRA PROJECTS / 329 N. PARK PLACE PARKING - 360,000.00 640,000.00 - - - 104-2308-515.01-37 CRA PROJECTS / ENZIAN THEATER PROJECT - - 37,719.75 - - - 104-2308-515.01-38 CRA PROJECTS / GARFIELD/PENN. BUS. CENT. - - 8,359.60 - - - 104-2308-515.01-39 CRA PROJECTS / LK ISLD PERFORMANCE STAGE - - - - - - 104-2308-515.01-40 CRA PROJECTS / E MORSE BV-STREETSCAPE - 8,582.04 2,325.29 - - - - 104-2308-515.01-41 CRA PROJECTS / ORANGE AVENUE IMPROVEMENT 590,506.07 590,506.07 11,370.78 1,063,839.59 1,375,082.07 172,265.49 - - - - - 104-2308-515.01-42 CRA PROJECTS / DENNING DR INT. IMPROVE 117,195.00 117,195.00 49,969.87 85,376.04 74,386.92 78,791.56 - - - - -




104-2308-515.01-43 CRA PROJECTS / PURCHASE MCCARTHY BLDG. - 540,000.00 - - - - 104-2308-515.01-44 CRA PROJECTS / WP WELCOME CENTER (635.06) 156,218.41 1,839,964.11 402,899.78 - - - - 104-2308-515.01-45 CRA PROJECTS / HANNIBAL SQ LAND ACQ - - - - - - 104-2308-515.01-46 CRA PROJECTS / FAIRBANKS ENHANCEMENT 214,126.67 214,126.67 14,893.33 70,979.81 - - - - - - 104-2308-515.01-47 CRA PROJECTS / COMMUNITY CENTER 7,821,014.00 7,821,014.00 1,290,518.02 99,099.08 113,612.23 - - - - - - 104-2308-515.01-48 CRA PROJECTS / CENTRAL PK-EAST SIDE IMPR 115,102.00 115,102.00 340,362.73 5,700.00 - - - - - - 104-2308-515.01-49 CRA PROJECTS / WEBSTER STREETSCAPE IMP. 27,030.00 27,030.00 5,256.54 302,513.07 13,928.00 - - - - - - 104-2308-515.01-50 CRA PROJECTS / BUSINESS FACADE MATCH PRG 25,000.00 95,738.00 95,738.00 255,722.62 113,538.68 - - - - - - 104-2308-515.01-51 CRA PROJECTS / CIVIC VENUES-ECONOMIC OPP - - - - - - 104-2308-515.01-52 CRA PROJECTS / COMMUTER RAIL MATCH 227,193.00 227,193.00 - 47,513.17 100,293.87 - - - - - - 104-2308-515.01-53 CRA PROJECTS / CENTRAL PARK LOT B 9,852.15 28,834.87 104-2308-515.01-54 CRA PROJECTS / BUS SHELTER IMPROVEMENTS 19,770.00 19,770.00 - 229.64 104-2308-515.01-55 CRA PROJECTS / PARK AVE SURVEY/STUDY 55,534.90 104-2308-515.01-56 CRA PROJECTS / HISTORIC DISTRICT EST 25,000.00 104-2308-515.01-57 CRA PROJECTS / BUSINESS DISTRICT EVENT 5,000.00 5,000.00 5,000.00 12,215.65 104-2308-515.01-58 CRA PROJECTS / HOUSING REHAB - CDBG PROJ 32,794.00 137,854.25 104-2308-515.01-60 CRA PROJECTS / NEW YORK/NEW ENGLAND UNDG104-2308-515.01-59 CRA PROJECTS / WEST MEADOW ICE RINK 180,000.00 198,000.00 167,573.55 152,426.45 104-2308-515.01-60 CRA PROJECTS / NEW YORK/NEW ENGLAND UNDG 58,876.20 58,876.20 23,815.80 157,308.47 104-2308-515.01-61 CRA PROJECTS / E. MORSE BLVD STREETSCAPE 336,268.00 336,268.00 413,731.84 104-2308-515.01-62 CRA PROJECTS / W. MORSE BLVD STREETSCAPE 276,438.43 276,438.43 251,056.57 104-2308-515.01-63 CRA PROJECTS / PARK AVE. STRATEGIC PLAN 129,000.00 129,000.00 21,000.00 104-2308-515.01-64 CRA PROJECTS / NEW ENG-SHADY PK TO CAPEN 200,000.00 200,000.00 - 104-2308-515.01-65 CRA PROJECTS / QUALIFIED TARGET IND PROG 100,000.00 100,000.00 - 104-2308-515.01-66 CRA PROJECTS / SIGNS AND WAYFINDING PJT 150,000.00 150,000.00 - 104-2308-515.41-16 COMMUNICATIONS SERVICES / AIRCARDS104-2308-515.41-20 COMMUNICATIONS SERVICES / CELL PHONES/BEEPERS 158.51 104-2308-515.52-10 OPERATING EXPENSES / GENERAL OPERATING SUPPLY - - 7.17 - - - 104-7100-550.52-27 OPERATING EXPENSES / PARK AVE ASSOCIATION 6,000.00 10,000.00 - - - - - 104-7100-550.52-30 OPERATING EXPENSES / CREALDE ART CENTER 10,000.00 - - - - - 104-7100-550.52-38 OPERATING EXPENSES / WELBOURNE NURSERY 4,500.00 7,000.00 7,000.00 7,000.00 7,000.00 7,000.00 4,500.00 - - - - - 104-7100-550.52-39 OPERATING EXPENSES / ENZIAN THEATRE 12,000.00 18,000.00 18,000.00 17,600.00 24,000.00 18,000.00 18,000.00 - - - - - 104-7100-550.52-46 OPERATING EXPENSES / ST. PATRICK'S DAY PARADE 3,000.00 3,000.00 3,000.00 2,373.40

104-8502-581.01-00 INTERFUND TRANSFER / TRANS TO GENERAL FUND 9,000.00 - 3,000.00 4,500.00 33,300.00 - 104-8502-581.10-10 INTERFUND TRANSFER / CONTRIBUTIONS/DESIGNATION 50,000.00 - 15,000.00 80,000.00 - - 104-8502-581.10-30 INTERFUND TRANSFER / AFFORDABLE HOUSING FUND - - - - 22,081.00 - 104-8502-581.30-10 INTERFUND TRANSFER / TRANS TO CAPITAL PROJECTS 80,000.00 150,000.00 - 370,000.00 - - - 1,000.00 104-8502-581.30-30 INTERFUND TRANSFER / STORMWATER-CAPITAL PROJ - - - 5,623.00 - - 104-8502-581.30-70 INTERFUND TRANSFER / TRANSFER TO PUB. SAFE. CP - - - - 30,000.00 - 104-8502-581.40-60 INTERFUND TRANSFER / TRANSFER TO ELECTRIC OPER 128,000.00 - - - - - 104-8502-584.01-10 REIMBURSEMENTS / REIMB ADMIN TO GEN FUND 31,600.00 107,108.00 107,108.00 117,861.96 125,340.96 131,795.04 205,011.96 218,132.04 246,371.04 134,996.04 110,616.96 48,702.00

Est. Budget Pending Actual Est BudgetStaffing Costs 2,012.00 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002Salaries and Employee Related Costs 290,629.00 287,275.00 287,275.00 262,777.19 362,038 217,111 163,531 174,088 202,360 204,992 138,418 65,333 Contractual Services 13,000.00 15,000.00 15,000.00 29,900.00 16,081 113,651 208,694 155,726 47,328 93,329 85,073 29,845 Indirect Costs 31,600.00 107,108.00 107,108.00 117,861.96 125,341 131,795 205,012 218,132 246,371 134,996 110,617 48,702 Totals 335,229.00 409,383.00 409,383.00 410,539.15 503,459 462,558 577,238 547,946 496,058 433,317 334,108 143,880 Rate of Change -18.1% -0.3% -18.5% 8.8% -19.9% 5.3% 10.5% 14.5% 29.7% 132.2%

RevenuesTIF Revenue 2,107,422.46 2,309,577.16 2,309,577.16 3,172,003.30 3,283,329 2,736,168 2,536,662 1,838,142 1,428,223 1,061,066 846,861 717,106 Investment Revenue 40,000.00 50,000.00 117,200.00 158,671.39 238,178 237,902 290,817 200,708 733 163,699 6,705 32,649 Misc Revenue 162,000.00 171,000.00 200,000.00 197,507.66 204,143 219,146 937,000 1,266,930 17,456 8,765 229,006 56,601

Total Revenues 2,309,422.46 2,530,577.16 2,626,777.16 3,528,182.35 3,725,650 3,193,216 3,764,479 3,305,780 1,446,412 1,233,531 1,082,572 806,356 Rate of Change -12.1% -25.5% -5.3% 16.7% -15.2% 13.9% 128.6% 17.3% 13.9% 34.3%

ExpendituresOperational Costs 414,799.00 494,924.00 503,924.00 502,465.54 619,303 551,609 678,491 632,575 538,809 456,759 473,790 177,267 Community Initiative 129,500.00 160,000.00 161,000.00 155,825.26 270,859 272,818 436,327 201,731 216,163 151,778 94,211 - Capital Maintenance 77,000.00 77,000.00 77,000.00 78,421.33 80,078 106,963 66,381 10,869 - - 366 100,000

Total Expenditures 621,299.00 731,924.00 741,924.00 736,712.13 970,240 931,390 1,181,198 845,175 754,972 608,537 568,366 277,267

Actual




Rate of Change (Actual) -16.3% 0.7% -24.1% 4.2% -21.1% 39.8% 11.9% 24.1% 7.1% 105.0%

Debt ServiceDebt Service (Principal) 872,234.00 791,868.00 791,868.00 456,777.33 436,948 422,366 351,924 234,999 228,744 24,404 5,942 22,884 Debt Service (Interest) 678,589.00 714,213.00 714,213.00 517,908.24 400,498 419,330 416,460 293,919 231,366 139,532 - - Debt Service Totals 1,550,823.00 1,506,081.00 1,506,081.00 974,685.57 837,446 841,696 768,383 528,918 460,110 163,937 5,942 22,884

Net Operating Gain/Loss (funding available for projects) 137,300.46 292,572.16 378,772.16 1,816,784.65 1,917,964 1,420,130 1,814,897 1,931,687 231,330 461,057 508,264 506,205 Rate of Change -79.2% -5.3% 35.1% -21.8% -6.0% 735.0% -49.8% -9.3% 0.4%

Capital OutlayProjects 265,000.00 10,740,062.46 10,747,347.92 3,017,280.06 2,575,443 2,482,676 3,562,385 2,931,177 2,935,581 1,430,347 1,302,348 493,167

Other Financing SourcesIssuance of Debt - - - 8,100,000.00 - 2,230,000.00 - 4,762,000.00 - 6,115,000.00 - -

Change in Fund Balance (127,699.54) (10,447,490.30) (10,368,575.76) 6,899,504.59 (657,479.04) 1,167,453.46 (1,747,488.13) 3,762,509.95 (2,704,251.25) 5,145,709.72 (794,084.03) 13,038.18

Beginning Fund Balance 658,832.74 11,106,323.04 11,106,323.04 4,206,818.45 4,864,297.49 3,696,844.03 5,444,332.16 1,681,822.21 4,386,073.46 (346,283.11) 219,918.76 5,512.65 Ending Fund Balance 531,133.20 658,832.74 737,747.28 11,106,323.04 4,206,818.45 4,864,297.49 3,696,844.03 5,444,332.16 1,681,822.21 4,386,073.46 (346,283.11) 219,918.76

Subject 3A

Engauge Presentation – Marketing Plan and Final Wrap-up


N/A

Background For over two years the City, merchants, residents, and visitors have all provided input through surveys and numerous public meetings to identify those factors and issues that draw business to the downtown and build a stronger local economy. The adoption of the Park Ave Strategic Plan and creation of the Task Force have all been steps along the journey of completing a marketing and brand awareness plan (First goal of the Park Ave Strategic Plan) that will promote downtown Winter Park and eventually lead to the creation of a Business Improvement District. Engauge had a five month commitment to create a marketing plan for the Park Avenue area. This meeting will mark the completion of the Plan and their deliverables. The final plan will be provided at the meeting.

alternatives | other considerations

N/A

fiscal impact The Park Ave Strategic Plan has been funded with $150,000 to execute the 6 goals outlined in the document. The largest and most significant goal, Expanding the Brand and Creating a Marketing Plan for the CBD, is funded with $90,000 from this budget through the contract with Engauge.

July 25, 2011

strategic objective

Meets Goal #1 of the adopted Park Ave Strategic Plan and enhances the sustainability and integrity of the downtown core.

july 25, 2011 @ 2:00 p.m. city hall commission chambers · 2020. 6. 12. · park holiday ice...

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