jumboking - media report 2014-2015
TRANSCRIPT
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Jumboking in the media
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Started by Dheeraj Gupta in 2001, Jumboking
started from a single outlet in a Mumbai
suburb.Today it has more than
80 outlets spread across the country.
Here are a few instances of Jumboking in the
media.
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The Economic Times Wealth, June 23-29, 2014.
Serving desi delights
Dheeraj Gupta overcame the failure of
his first venture to launch a successful
vada pav chain Jumboking. The desi
fast-food chain recently crossed
revenues of Rs.25 crore.
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The Franchising World, Cover story, June 2014.
A 100 million & counting!There will be success
stories of internationally successful fast food chains, that have
evolved out of single food product that was
hugely popular in a given region. Jumboking could well be India’s first success story, especially the way they have rolled out stores on a national
scale. They call this vadapower!
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Money Mantra, June, 2014.Creating a business out of a
habit
Vadapav has been on the menu of an
average Mumbaikar since ages but the
business potential of this ubiquitous food was never realized
before Dheeraj Gupta.
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B-Link, Hindu Business Line, April 4, 2015.
Mumbai-bread barons
Maximum City’s very own vadapav is
feeding the blistering growth of home-grown
chains that are whetting a
countrywide appetite for this humble street
food.
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Business Standard, April 26, 2015.Branding the vada pav: How
Dheeraj Gupta built Jumbo King
On the first day- August 23, 2001-
Gupta made Rs. 5000 by selling vada pav. While he closed the
first year with a revenue of Rs. 40
lakhs, Gupta had to wait till 2003 to open
the second store.
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Financial Express, June 20, 2015.Jumboking gives Maximum City’s
street staple a step-up
The company plans to take the burger
substitute pan-India- 500 stores in three
years and 1000 stores in five.
Revenues will flow accordingly- Rs.400 crore in three years and Rs.1000 crore in
five.
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About Jumboking
Jumboking is a 14-year old company that is now one of the front-runners in the Indian QSR segment. Franchising
began in 2005. The last five years have seen the company change gears and be seen as a serious
corporate, with Dheeraj Gupta, the founder, being acknowledged as an industry expert on franchising. Innovation has been integral to the character of the
brand.