expert roundtable discussions

Over 220,00 doctors from the United States have seen how The Medical Roundtable provides education on compelling topics

discussed by respected experts.

Physicians regularly receive data and studies designed by trialists and

statisticians.

But do they read them?

When surveyed 9.4% more physicians would choose to read an expert

roundtable discussion over a clinical trial paper or review.*

The Medical Roundtable provides physicians with real-

world insight into the evidence based trials and

datasets by expert clinicians.

The Medical Roundtable is the only medium solely dedicated to the expert discussion learning format preferred by busy physicians.

Electronic Access Via:Tablets | Mobile | Online | RSS feeds | Alerts

On Demand & Custom Print Distributions

“The Medical Roundtable allowed us to start an effective conversation with the physician community using a powerful but underutilized tool – the spoken word of their peers. The format is unique and expanded the dialogue beyond the numbers.”

Medical Director Top 10 Pharma Company by 2012 Revenues

*Survey results available at TheMedicalRoundtable.com

adding experience to the evidence

Physicians may read clinical studies but do they understand the intended message of the study?

Are busy physicians able to interpret studies designed for the average patient and then accurately extrapolate to the individual patient presenting in their offices?

Are physicians at risk of receiving interpretations from Evidence Based Specialists who may lack clinical experience in the area of study?

The Medical Roundtable provides a forum for authoritative discussions designed to educate the clinician about the data.

Use credible experts and The Medical Roundtable to: review, interpret and critique guidelines bring clarity to areas of therapeutic

confusion synthesize clinical data – make the complex

simple reinvigorate data of mature products expound on market research / surveys assess special populations set the stage for or create consensus conference proceeding highlights start a new conversation

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6,500+ likes

Spring 2014

10,000+ followers

1,3000+ connections

The Medical Roundtable promotes additional conversation through our growing social media following…

Expanding Audiences

The Medical Roundtable partners with global distribution and indexing services to spread content to new audiences both domestically and worldwide.

TMR is designed to be crawled and indexed by the world’s leading information search engine #1 Rank on Google for “The Medical

Roundtable” organic search query

TMR is indexed by the Academic Search Database of EBSCO Information Services over 4.9 million users at hospitals,

medical centers, research institutions and libraries

Magzter has over 10,000,000 registrants and is the world’s largest and fast growing cross platform magazine store users can convert to eBook formats

compatible with all tablets

DeepDyve is the new “rent your research” site enabling users to try before they buy 600,000+ unique monthly site

visitors

colleagues are critical

“These discussions by medical experts are extremely well done, and provide updated information.  I have been privileged to participate in several of these topic discussions and enjoyed doing so immensely.  I recommend them highly.”

William C. Roberts, MDEditor in Chief of American Journal of CardiologyBaylor College of Medicine, Dallas, TX

Colleagues

Print Journals

CME Meetings

Print Textbooks

Product Symposia

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5

Sources of Information for Doctors: Top 5 by Mean Importance

Source: Kantar Media Sources & Interactions March 2013 Study Medical/Surgical Edition

Perennially, physicians respond that their colleagues are one of the most important sources of information.

“a discussion with experts allows me to see independent opinions on that subject and allows me to better formulate my own interpretations on the validity and accuracy of the topic”

- TMR 2013 Survey Respondent

Original Paper

Review Paper

Expert Discussion

0% 5% 10% 15% 20% 25% 30% 35% 40%

31%

29%

38%

Given the choice of only one of the fol-lowing, which would you choose to

read?

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*Survey results available at TheMedicalRoundtable.com

What’s the process?

TMR collaborates with industry leading pharma and device companies and their medical communication firms to create powerful peer learning successes

TMR engages stakeholders to ensure credibility and integrity in the material by:

thoughtful literature review to craft compelling topics

balanced selection of faculty from different perspectives

creation of proper discussion guide including on-label review

editing, fact-checking and referencing

review by non-participant experts to ferret out unreasonable bias or inaccuracies

Once finalized to 6-8 pages, it is prepared for publication, distribution and uploading to aggregators

Disclosure of content control, transfers of value such as honoraria, and faculty conflicts are required to enhance transparency

TMR works within the regulatory, compliance and corporate policy framework when creating roundtable discussions

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RepresentativeClientele

12 % sponsored

88% internally generated by editorial

board

CONTENT

A 6-8 page roundtable discussion for publication in The Medical Roundtable, General Medicine Edition or Cardiovascular Edition

series of 2 or more creates educational theme compilation of series into special supplement

coordination and cooperation with Client to:

create topics assess and invite faculty host and transcribe roundtable discussion copyedit, fact check, reference the material manage disclosures and conflicts create quiz questions, call-out quotes and abstract review comments with all stakeholders execute review of material for accuracy and compliance with labeling

publish final roundtable discussions – series or standalone

OPEN ACCESS (no charge to end user)full text & pdfuploading to aggregators and online partnerssocial media campaign to TMR feeds

custom distribution to targeted US physicians and professional societies

specialty docs - primary care – 150,000 eTOC alert distributionprofessional societies - conferences

4-6 weeks for completion (excluding regulatory reviews)

Reprints with custom cover bulk ship

Honoraria if permitted, is not included

CME is available

How much?

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“I feel less able to critique a study’s design and tend to rely on the experts for that” - TMR 2013 Survey Respondent

Series or Standalone?

$25,000+ Specific Pricing Upon Request

“Love the instantaneous response from other professionals to intermix with my own”- TMR 2013 Survey Respondent

T ANTHONY HOWELL | PUBLISHERTHOWELL@THEMEDICALROUNDTABLE.COM203.253.5906