airdrielife 2014 media kit

2014

AirdrieLIFEfall 2007 • volume 4 • number 1 • www.airdrielife.com | THE OFFICIAL GUIDE TO LIFE IN THE CITY OF AIRDRIE

Display until January 30, 2008

The 1st Annual Arts IssueAirdrie's got talent!

New expanded sections:Community | Homes | City

and our biggest AirdrieWorks ever

The 1st Annual Arts IssueAirdrie's got talent!

New expanded sections:Community | Homes | City

and our biggest AirdrieWorks ever

AirdrieLIFE•cover•vol4•num1 04/14/04 8:24 PM Page 2

A picturesque hill provides the setting for Airdrie's premiercommunity. Cooper's Crossing.

Small town living is everything you've imagined, with destinationsmeasured in minutes, not hours of traffic jams. Land and homeprices that are the envy of all those paying big city prices. Airdrietruly offers the best of both worlds, friendly country living with bigcity conveniences a short drive away.

Covering 320 acres on Airdrie's scenic south side, Cooper's Crossingis a master-planned community with gorgeous homes on large sites.An extensive network of parkland and trails meanders through theneighbourhood, providing the perfect place for families to exploreand play. Nearby shopping and schools are only a casual strollthrough the park from your stylish home. Choose one of Alberta'stop builders to construct your dream home on a wide variety ofhomesites, including park lots, walk-out lots and laned lots.

Cooper's Crossing, with so many features would stand out in anymarket. Add to this the comfortable small town charm of Airdrieand you have the perfect place to call home.

New homes from the low $200’sBeattie Homes 912-5462

McKee Homes 948-4635

Talisman Homes 948-2536

Trillium Homes 912-5829

Move up to Cooper’s Crossing, where life is good.

B E A U T I F U L P A R K S • T R E E - L I N E D B O U L E V A R D S • L U X U R Y H O M E S

For more information,contact WestMark at 948-5300

www.cooperscrossing.ca

AirdrieLIFEf a l l / w i n t e r 2 0 0 4 • v o l u m e 1 • n u m b e r 1 • w w w . a i r d r i e . c a

THE OFFICIAL GUIDE TO LIFEIN THE CITY OF AIRDRIE

Discoverwhat makes Airdrie great

Completecommunityprofiles

Inside this issue: detailed city map, city living information, show home highlights and much more

airdrieLIFE_cover 04/14/04 7:57 PM

AirdrieLIFEf a l l / w i n t e r 2 0 0 5 • v o l u m e 2 • n u m b e r 1 • w w w . a i r d r i e . c a


Inside this issue: meet the "first lady" of Airdrie, mark your calendar with events, learn the new transit routes, read about city services and much more

Canada $3.00

Fall in love withone of Airdrie’sgreat communities

The AirdrieFestival of Lightswants you!

Fall in love withone of Airdrie’sgreat communities

The AirdrieFestival of Lightswants you!

AirdrieLIFE_cover_vol2 04/14/04 8:14 PM Page 2

AirdrieLIFEf a l l / w i n t e r 2 0 0 6 • v o l u m e 3 • n u m b e r 1 • w w w . a i r d r i e l i f e . c o m

Airdrie’s got community spirit!

Airdrie’s got community spirit!

INSIDE:The EXCLUSIVE story of the Prairie Pond Posse


Airdrie

WORKS

specia

l featu

re

secti

on insid

e.

AirdrieLIFE_cover_vol3num1 04/14/04 8:22 PM Page 2

AirdrieLIFEspring 2008 • volume 4 • number 2 • www.airdrielife.com | THE OFFICIAL GUIDE TO LIFE IN THE CITY OF AIRDRIE

Display until June 1, 2008

On your mark,get set,go!

OUR 1st ANNUAL

Active Living & Wellness Issue

Community | Homes | City | AirdrieWorks

On your mark,get set,go!

OUR 1st ANNUAL

Active Living & Wellness Issue

Community | Homes | City | AirdrieWorks

ISSN 1916-355X


AirdrieLIFEs p r i n g / s u m m e r 2 0 0 5 • v o l u m e 1 • n u m b e r 2 • w w w. a i r d r i e . c a


Life in Airdrieis blooming!

UpdatedCommunity Profiles

Inside this issue: show home highlights, city living information, detailed city map and much more

Canada $3.00

airdrieLIFE_cover 04/14/04 8:13 PM Page 2

AirdrieLIFEs p r i n g / s u m m e r 2 0 0 6 • v o l u m e 2 • n u m b e r 2 • w w w. a i r d r i e . c a


Inside this issue: meet some great Airdronians, discover some exciting new communities, learn timelyCity information and get down to business with our special feature section "AirdrieWORKS".

We're building a great city!We're building a great city!

AirdrieLIFE_cover_vol2num2 04/14/04 8:21 PM Page 2

AirdrieLIFEs u m m e r 2 0 0 7 • v o l u m e 3 • n u m b e r 2 • w w w . a i r d r i e l i f e . c o m


Inside this issue: AirdrieWORKS special section, updated community profiles, on the edge with gymnastics and much more!

Airdrie is a great place togrow a family!


AirdrieLIFE_vol4_num3Cover 03/06/09 2:55 PM Page 2

LIFE IN AIRDRIE JUST KEEPS GETTING BETTER...

exploring the good l i fe in Airdrie for 10 years!

| spring 2013

airdrielife.com

Sheri Reeddesigns with reclaimed resources

THE $3,000 MAKEOVERYou won’t believe your eyes!

THE TOUGHEST WOMEN IN TOWNmeet up at the roller rink

MEET OUR 27 AMAZING AIRDRIE WOMEN NOMINEES!

TAKE OUR $7,500FITNESSCHALLENGE!see page 107



| summer 2013

airdrielife.com


Former Olympian

Ricardo Greenidge takes On track duty

ZombieFootballis alive and kicking!

EatPlayStay Tourism GuideFRee inside

The man issueCool CaReeRs, manly puRsuits and wiCked woRks oF aRt

diving, kayaking, hunting: businesses

that tHrIVe right here in airdrie

al_summer2013.indd 1 2013-07-02 11:26 PM

winter 2013/14

ROCKET MANBRIAN JACKSON

Is Airdrie DISASTER PROOF?

PLUS Special Report: Aging in Place in Airdrie

EverydayHeroesFrom puppies and parades, to speed

and strength

After ten years of publishing airdrielife, we know a thing or two about life in Airdrie.

Which is why we are the go-to media of choice for the most savvy of businesses wanting to get their message prominently in front of the eyes of Airdrie and area residents. We say “and area” because we are the onLY Airdrie focused publication that is also distributed in Calgary and CrossIron Mills. With airdrielife your ad is seen for 12 straight weeks as we constantly re-stock more than 150 rack locations in Airdrie and Calgary year round. one ad in airdrielife is more cost effective than any other ad media in the area. Compare this: A 1/3 page in airdrielife is $1050 for 12 weeks of exposure. To get the same shelf life you would need to advertise EVERY week in a weekly publication. The average 1/3 page cost in a weekly is $219. That works out to $2628 for the same time frame as airdrielife. 11* new people a day move to Airdrie – that’s 11 reasons every day to make sure your name is out there. We are the magazine of choice for residents who want to know more about their community and our readers are loyal because our high level of editorial integrity and design quality. Here are just some of the comments from our Facebook fans:

“Who wouldn’t love this magazine? It has a bit of everything in it so everyone should fi nd something of interest to read. It is a great guide and I love how it focuses on local individuals and businesses that are giving back to the community!” – N. Chris “I think it’s a fantastic way to get to know your community. In fact I picked one up at Genesis Place when I was looking at the facility, deciding if Airdrie was a place for my family to move. We moved here two years ago and love everything about it!!!”

– A. Buettner “airdrielife mag is the display for my out-of-town guests, left on the nightstand in our guestroom. As soon as the latest issue comes we read it. I actually look forward to it. It profi les local busi-nesses, many who I know and a lot I don’t.” – S. De Mille “I love airdrielife! I keep it until the next edition arrives. I often try the places featured in it and fi nd they are fantastic!” – C. Stewart

airdrielife has become more than a magazine. It has become an integral part of the city experience. airdrielife is pleased to have created The Amazing Airdrie Women Awards now entering its 4th year.We are proud media sponsors of the Creative Airdrie Society, the Airdrie Festival of Lights and over the past ten years we have donated more than $30,000 in ad space to a myriad of local community organizations.

In 2008 we received the fi rst Airdrie Ambassador Award an accolade we are most proud of to this day. It meant our efforts to showcase our city were (and still are) working. We are the only local media to have received this award.

In 2009 airdrielife publisher Frog Media Inc was a fi nalist for the Airdrie Eco Edge Award and was also a fi nalist for the Alberta Chambers of Commerce Small Business of Distinction Awards.

In 2010 we were the proud recipients of the Airdrie Family-Friendly Business Award.

In 2012 Publisher Sherry Shaw-Froggatt was nominated by the Alberta Magazine Publishers Association for Publisher of the Year.

In 2013 airdrielife photographers were recognized twice as fi nalists in the Photography Category at the Alberta Magazine Publishers Awards

*ACCoRDIng To 2012 AIRDRIE CEnSuS.

eatplaystayairdrie.com 1

AirdrieAirdrieAirdrieEatPlayStayEatPlayStay2013/2014 Airdrie Tourism Guide

and area

eatplaystayairdrie.com

Find More Than

ThingsTo see and doin airdrie!

Find More Than

Things100100

EatPlayStay2013.indd 1 2013-08-14 8:58 PM

After ten years of publishing

Which is why we are the go-to media of choice for the most savvy of businesses wanting to get their message prominently in front of the eyes of Airdrie and area residents. We say “and area” because we are the onLY Airdrie focused publication that is also distributed in Calgary and CrossIron Mills.

With locations in Airdrie and Calgary year round. one ad in other ad media in the area.

Compare this: A 1/3 page in airdrielife is $1050 for 12 weeks of exposure. To get the same shelf life you would need to advertise EVERY week in a weekly publication. The average 1/3 page cost in a weekly is $219. That works out to $2628 for the same time frame as

11* new people a day move to Airdrie – that’s 11 reasons every day to make sure your name is out there. We are the magazine of choice for residents who want to know more about their community

WHY MAGAZINE ADVERTISING WORKSThe Most Informative Medium - Consumers rate magazines as the most informative medium. Magazines influence purchase behaviour early in the decision-making process, giving readers ideas of what to buy, more so than newspapers or TV. Magazines Communicate Better - Reader involvement in magazine advertising delivers 39% more awareness of the brand message than TV, on that all important first exposure. Build Relationships - Magazines are the most personal of media, creating private and intimate connections with each individual reader. Magazines are invited guests, creating strategic or tactical one-on-one conversations with your customers.

Magazines Drive to Websites and SearchMagazines drive consumers to advertiser websites where they can learn more or pur-chase the advertised product/service. Magazines are also great at initiating a search. Readers shop magazines to learn what’s new and what may be of interest to them; they are often inspired to learn more through search before purchasing a product.

Distribution HighlightsFull door to door delivery to all households in Airdrie

• 100 rack locations in Calgary• More than 50 rack locations in Airdrie• More than 30 showhomes in Airdrie• Exclusive distribution in CrossIron Mills – the only Airdrie focused publication allowed.• Digital exposure of full magazine online at airdrielife.com• 12 full weeks of restocking in all racks for each issue

Editorial CalendarIn every issue:Life in the Moment – exploring arts and culture, fashion, dining out, shopping and events.Life in the Community – spotlighting the people and groups who are making Airdrie an interesting place to live/work/play.Life at Home – show home parades, home décor advice, gardening, builder profiles and neighbourhood profiles.Life at Work – (in co-operation with Airdrie Economic Development) meet the movers and shakers, the innovators and entrepreneurs as they share their success stories.

Spring 2014 Amazing Airdrie Women – our most successful reader engagement is back as we profile nominated women from the community and readers vote online to select the 2014 recipients.

Summer 2014The Boys of Summer – we turn the focus on the men in the community and tackle Airdrie’s toughest (and coolest) jobs.

Fall 2014Our Annual Arts and Culture issue – an in-depth look at how a growing arts scene affects every aspect of life in the city.

Winter 2014-15Heroes and Holidays – meet people who make a difference and celebrate the holidays with special entertaining features.

I have gone to a website after seeing an advertisement in/on (medium) (%)

Magazines Newspapers Radio 26% 14% 11%

SouRCE: ICoM, AMERICAn ADVERTISIng FEDERATIon

0

5

10

15

20

25

30

Make a date with life!Issue Booking Deadline Material Deadline Street DateSpring Jan 27 Feb 3 Feb 26Summer May 1 May 7 May 28Fall July 28 Aug 5 Aug 27Winter oct 16 oct 21 nov 12

double page17” x 11.25” (bleed)

15.5” x 9.75” (no bleed)

16.5” x 10.75” (trim)

full page8.75” x 11.25”

(bleed)7.25” x 9.75”

(no bleed)8.25” x 10.75” (trim)

mini 1/2 page4.75” x 7.25”

1/2 page(horizontal)

7.25” x 4.75”

1/3 page2.25” x 9.75”

1/3 page(square)

4.75” x 4.75”

1/6 page2.25” x 4.75”

Material Specifi cations

Submission Requirements • Keep type 1/8” to 1/4” away from the trim edge;• all fi les submitted must be 300 dpi or higher, in the following formats pdf, eps, tiff or jpg;• all images and logos (including embedded fi les) must be CMYK and 300 dpi or higher; and,• when submitting eps fi les ensure all text is converted to outlines or curves.• Files 5 MB or less can be emailed direct to [email protected]

2014 RAtESAd Size 1x 2x 3x 4x Full Page $3,120 $2,965 $2,815 $2,495Half Page $2,025 $1,925 $1,830 $1,6201/3 Page $1,315 $1,250 $1,185 $1,0501/6 page $855 $815 $770 $685

All registered charities and not for profi ts receive a 50% discount. gST EXTRAguaranteed Positions are limited and surcharged 10%. Multiple one issue ad insertion discounts available.Ask for details.

InSERTS STARTIng AT 15 CEnTS InCLuDES PRInTIng. ASK FoR DETAILS.

airdrielife can provide top quality design and production of your ad. Rates below do not include photography or image purchase.Full Page $250, 1/2 Page $150, 1/3 Page $125, 1/6 $75Rates are based on average ad production. Additional charges.

SAVE uP to 20% Magazines #1

Infl uence on Word-of-Mouth Recommendation

54% of consumers agree that magazines are a leading contributor to word-of-mouth product recommendation

Read in magazines 54%Saw in store 53%Saw in TV 53%Read in newspaper 47%Heard on Radio 37%Read on web 35%

FREE WEB AD with your ½ page or larger booking on airdrielife.comAsk for details.

Advertising Rates

AdvertiserBusiness Name: ________________________________________________________________ Contact Name: ________________________________________________________________E-mail: _______________________________________________________________________ Phone: ______________________________ Cell Phone: ______________________________Mailing Address: _____________________________________________________________________________________________________________________________________________Accounts Payable Contact Name: _______________________________________________________________________Phone: ____________________________________ Fax: ______________________________E-mail: _______________________________________________________________________ Address (if different from above): ________________________________________________________________________________________________________________________________

If using an agency please include contact information belowAgency: ______________________________________________________________________ Contact Name: ________________________________________________________________Phone: _________________________________ E-mail: _________________________________Address: ________________________________________________________________________

________________________________________ Signature

________________________________________ Date

2014 ContractCheck Issues Booked❑ Spring 2014 ❑ Summer 2014 ❑ Fall 2014❑ Winter 2014

Ad Size Frequency Best Buy 1x 2x 3x 4x❑ Full Page $ 3120 $2965 $2815 $2495❑ Half Page ❑ S, ❑ H, ❑ V $2025 $1925 $1830 $1620 ❑ 1/3 Page ❑ S, ❑ H, ❑ V $1315 $1250 $1185 $1050❑ 1/6 Page (H only) $855 $815 $770 $685

REgulAtIonS1. The rates, terms and conditions on this card apply to all advertising contracts or insertion orders received by the publisher. If no contract is received, the advertisers will be billed at a single insertion rate.2. Publisher reserves the right to increase advertising rates or change in-home date for any issue upon 30 days notice in writing before the insertion order closing date of the issue. All contracts and insertion orders are accepted to subject to this reservation.3. Printing of key numbers is not guaranteed.4. Contest advertising rules must be submitted before the advertisement is run.5. Publisher reserves option to insert above or below any copy the words “Advertising Feature.”6. Publisher is not liable for printed quality of advertising if submission does not follow digital guidelines.7. Mail order copy subject to publisher’s acceptability standards. Business should be transacted from a Canadian address.8. If complete copy is not furnished according to mechanical and deadline requirements, publisher can charge for extra production work required. An estimate of such extra charges will be furnished upon request.9. Advertisers and advertising agencies assume liability for all content (including text representation and illustrations) of advertisements printed and also responsibility for any claims arising therefrom against the publisher.10. Publisher is not bound by any conditions printed on advertisers’ or advertising agencies’ contracts or insertion orders when such conflict with policies covered by this rate card.11. All advertising copy is subject to the approval of the publisher. 12. The publisher shall be under no liability for failure for any cause, to publish any advertisement.13. The publisher shall not be subject to any liability whatever for any failure to publish or circulate all or any part of any issue or issues because of strikes, work stoppages, accidents, fires, acts of God or any other circumstances not within the control of the publisher.14. All inserts and advertising must adhere to regulations as set down by Canada Post or/and Revenue Canada.15. Inserts may be placed on partial page ads with no liability to the publisher.16. Publisher cannot guarantee position of blow-in cards.17. Publisher cannot guarantee specific geographic coverage for partial circulation inserts.18. Publisher cannot guarantee positioning or carriage of insert if prior approval of insert is not solicited from publishing office.19. Frog Media Inc will not accept cancelation of bookings after material deadlines. Advertisers will be invoiced at the full value of the original contract and will be required to make a 50% deposit on subsequent bookings.20. Any advertiser who fails to pay their invoice in full by a reasonable time may lose special position privileges and be required to pay for subsequent advertising in advance.21. Advertisers who fail to pay their invoices will be sent to collections and reported to Equifax.22. Advertisers who cancel their contract before it expires will be invoiced the pro-rated difference between their contracted # of issues and their actual # of issues. NO EXCEPTIONS.

oFFICE uSE onlyAd rate $ _______Production Charges $ _______Placement : Issue ______ Invoice # _______ $ ___________________________________________________________________________________________________Spring 2014 Invoice # ___________Summer 2014 Invoice # ___________Fall 2014 Invoice # ___________Winter 2014 Invoice # ___________Tearsheets Y/N Magazines: quantity ______

SEnD youR ContRACt to: Corey Wine, [email protected] phone 587.999.9779

airdrielife is published quarterly by Frog Media Inc. Suite 509 203-304 Main Street Square

FAX: 403.770.8762

Do you require airdrielife to design your ad(s)? ❑ y ❑ n

Rates below do not include photography or image purchase.❑ Full Page $250 ❑ 1/2 Page $150 ❑ 1/3 Page $125 ❑ 1/6 Page $75

Rates are based on average ad production. Additional charges may apply if requests for changes occur after the initial design phase. Ad changes to pick up ads billed out in time increments.

SAVE uP to 20%

airdrielife 2014 media kit

Documents

i r d r i e

s t r e e

w i n t e r

e sfor

i n e d b o u

u t i f u

u x u r y h o

new homes