Who We AreThe National Cattlemen’s Beef Association is the leading cattle industry organization with more than 30,000 individual members and 175 state affiliate, breed and industry partners. NCBA is the voice of the American cattle producer, representing more than 230,000 cattlemen and women.

NCBA members are leaders in the beef industry and the key decision makers running successful operations, making them a highly-valuable target audience for industry advertisers.

Our marketing vehicles provide highly-visible, cost-effective opportunities to showcase your products and services directly to our members.

NCBA’s Cattlemen to Cattlemen television showFrequency: WeeklyViewers: 550,000 viewers per monthAudience: NCBA members, cattle producers

National Cattlemen – DirectionsFrequency: Annual MagazineCirculation: 33,000Audience: NCBA members, allied industry representatives, members of Congress, state affiliates, industry stakeholders and thought leaders.

National CattlemenFrequency: Monthly Newspaper

Circulation: 32,000+

Audience: NCBA members, allied industry representatives, members of Congress, state affiliates, industry stakeholders and thought leaders

BeefUSA.orgFrequency: Daily

Page views: 64,000 page views per month 15,000 unique visitors per month

Audience: NCBA members, cattle producers, allied industry representatives, state affiliates

Sales TeamMarvin Kokes303-850-3339

mkokes@beef.org

Jill DeLucero303-850-3321

jdelucero@beef.org

Samantha Murnin303-850-3302

smurnin@beef.org

Nicole Bechtel503-756-1538

nbechtel@beef.org

Editorial and ProductionJohn Robinson, Senior Editor

303-850-3394jrobinson@beef.org

Sharon Murano, Production303-850-3468

smurano@beef.org

Who We Are

Brittany Schaneman, Associate Editor303-850-3370

bschaneman@beef.org

Final ArtworkLissa Mokrohisky

303-850-3396lmokrohisky@beef.org

Demographics and buying trends

Our Readership – Your Audiencen Manage 90 percent of the nation’s fed cattle market n Manage nearly 10 million head of beef cows

n Farm an average of 1,380 acres n Own an average of 2,059 acres for grazing and lease an average of 3,305 acres

AI Equipment: 63%Animal Health Products: 96%ATV: 31%Bagged or Bulk Feed: 82%Chutes: 30%Scales: 15%Electronic ID Tags: 20%Feed Supplements or Trace Minerals: 96%Fencing Supplies: 89%Fly Control: 86%Forage: 63%Genetic Tools: 16%Grass Seed: 70%

Hay Making Equipment: 40%Livestock Handling Equipment: 51%Livestock Insurance: 38%Livestock Trailer: 32%Livestock Watering Tanks/System: 56%Pickup Truck: 47%Skid Steer Loader: 21%Steel Farm Building: 25%Swather/ Mowing Equipment: 28%Tractor: 38%UTV/Gator: 30%Wheel/Pay Loader: 10%

NCBA Member Demographics

88%52%43%45%35%84%66%

NCBA members plan to expand their operation or stay the same size over the next five years

Commercial cattle producer members own or manage herds of 100 head or more

Seedstock producer members own or manage more than 100 head

NCBA members derive 75 percent or more of their income from cattle production

NCBA members report income from cattle production in excess of $100,000 annually

NCBA members own 2 or more horses, while 23% own 10 or more

NCBA members are more likely to make purchases from a company which supports or sponsors the organization

*All data derived from 2014 Aspen Market research

Planned Purchases in the Next 2 Years

Demographics and buying trends

Our Readership – Your Audience

CA930

NV106 UT

246

AZ246

HI135

WA193

OR326 ID

311

MT437

WY256

CO894

ND259

SD217

NE2,072

KS3,265

TX5,456

OK732NM

199

AR982

TN859

NC474

SC196

GA488AL

410MS439

LA449

KY868

WV160 VA

501

PA600

NY168

MI282

IN328

OH835

MO1,358

IL790

IL904

MN700 WI

418

FL621

National Cattlemen

The official monthly publication of NCBA, National Cattlemen, is a trusted source of news and information as well as a valuable tool for readers to help them succeed in their cattle operations. The tabloid newspaper reaches

NCBA members, state affiliates, industry stakeholders, members of Congress and beef extension specialists.Total circulation of National Cattlemen exceeds 30,000.

Feature Editorial CalendarNovember 2014 Heavy Equipment and Maintenance Section/Year-end Tax PlanningDecember 2014 Ranch Equipment and Animal HandlingJanuary 2015 Herd Health and Vaccination and Congressional Session PreviewFebruary 2015 Special Cattle Industry Convention and NCBA Trade Show EditionMarch 2015 Genetic Tools and TrendsApril 2015 Range and Pasture Management

May 2015 Hay and Forage Production and Spring Crop Outlook

June 2015 Insect Control

July 2015 Ag Real Estate and Finance

August 2015 Cattle Industry Summer Conference Edition

September 2015 Range and Pasture Management

October 2015 Herd Nutrition

November 2015 Heavy Equipment and Maintenance Section/ Year-end Tax Planning

December 2015 Ranch Equipment and Animal Handling

Regular Featuresn NCBA news and viewsn Industry news briefsn Regulatory news/Washington D.C. updaten Market report/outlookn Trade updates

n Public land newsn Stewardship/management columnsn Beef Quality Assurance column or featuren Retail channel news or profilesn Ag lending perspectives

Ad Rates Ad type Cost Full Page $5,250 Full Page Back Cover $7,750 Center Spread $15,000 Jr. Page $3,000

Ad type CostHalf Page Vertical $2,750 Half Page Horizontal $2,750 Quarter Page Vertical $1,750 Quarter Page Horizontal $1,750

Accessing NCBA’s Cattle Producers n 86% of readers say their primary source of news and information is a newspaper

nMore than half of all readers say advertising in National Cattlemen has influenced their purchasing decisions

n64% of National Cattlemen recipients read half of the newspaper or more

nAn average of 1.8 people read each issue of National Cattlemen for a pass-through readership of more than 54,000 per issue n75% of National Cattlemen readers rank the newspaper as one of the better or one of the best industry publications they receive

n88% of readers plan to keep their operation the same size or expand over the next five years

n45% of National Cattlemen readers derive 75 percent or more of their income from cattle production

nNearly half of readers consider themselves a full-time rancher/farmer

n35% of readers generate more than $100,000 in income from cattle each year

n64% of readers generate 50 percent or more business revenue from cattle

n52% of readers own or manage 100 head of beef cows or more

nAverage cattleman reader age: 55

National Cattlemen

National Cattlemen

FY 2015 Production Schedule Edition Materials Deadline Approximate Mail Date November 2014 Oct. 27, 2014 Nov. 3, 2014 December 2014 Nov. 17, 2014 Nov. 24, 2014 January 2015 Dec. 16, 2014 Dec. 22, 2014 February 2015 Jan. 20, 2015 Jan. 26, 2015 March 2015 Feb. 17, 2015 Feb. 23, 2015 April 2015 March 24, 2015 March 30, 2015 May 2015 April 21, 2015 April 27, 2015 June 2015 May 19, 2015 May 26, 2015 July 2015 June 23, 2015 June 29, 2015 August 2015 July 21, 2015 July 27, 2015 September 2015 Aug. 25, 2015 Aug. 31, 2015 October 2015 Sept. 22, 2015 Sept. 28, 2015 November 2015 Oct. 20, 2015 Oct. 26, 2015 December 2015 Nov. 17, 2015 Nov. 23, 2015

Advertising Information Ad Sizes:Full Page 10.38” (W) x 16” (H)Double Truck 21.76” (W) x 16” (H) Center SpreadJr Page 7.73” (W) x 10” (H)Half-page Vertical 5.1” (W) x 15.65” (H)Half-page Horizontal 10.38” (W) x 7.875” (H)Quarter-page Vertical 3.33” (W) x 15.65” (H)Quarter-page Horizontal 10.38” (W) x 5.22” (H)

Inserts and other marketing options are available. Call the Association Marketing team for more information: 303-694-0305.

Please note:No bleeds are available in this publication.This publication prints on a high quality newsprint paper at a coldset newspaper printing facility.Dot gain will be higher on this grade of paper.Registration will be held as tightly as possible for newspaper printing.

Ad Sizes:

All advertisements must be submitted electronically. PDF/X1a preferred. TIFF or EPS acceptable. Files can be delivered by CD/DVD or FTP, if needed.

Please ensure that all files are high resolution, ready to print with embedded fonts. If you require assistance in creating a PDF or uploading files to our FTP site, please call Association Marketing at 303.850.3396.

Send all materials to Lissa Mokrohisky at lmokrohisky@beef.org.

Full Page 10.38” (W) x 16” (H) Double Truck 21.76” (W) x 16” (H) Center Spread

Jr. Page 7.73” (W) x 10” (H)

Half-page Vertical 5.1” (W) x 15.65” (H)

Half-page Horizontal 10.38” (W) x 7.875” (H)

Quarter-page Vertical 3.33” (W) x 15.65” (H)

Quarter-page Horizontal 10.38” (W) x 5.22” (H)

Material Format

National Cattlemen

Directions

The National Cattlemen Directions issue serves as the annual reference publication for the cattle industry. The glossy four-color magazine offers an in-depth review of NCBA and its activities, a state-of-the-beef industry report, feature-length editorial and the popular CattleFax sector rankings and statistics, making it the most comprehensive reference guide in the beef cattle industry.

Advertising in the Directions issue is the most cost-effective way to reach thousands of customers at the height of their fall purchases. Its long shelf-life and significant bonus distribution to industry stakeholders and thought leaders ensures your advertising will remain effective throughout the year.

Circulation: 33,000 Cattle Producers

Material FormatAll advertisements must be submitted electronically. PDF/X1a preferred. TIFF or EPS is acceptable. Files can be delivered by CD/DVD or FTP, if needed.

Please ensure that all files are high resolution, ready to print with embedded fonts. If you require assistance in creating a PDF or uploading files to our FTP site, please call Association Marketing at 303.850.3396.

Directions Edition

Agency Discount: 15% off gross rates

Position Guarantee: 15% premium

SIZE COST Double Page Spread $9,000 Outside Back Cover $5,175 Inside Front or Inside Back $5,175 Full Page $4,500 2/3 Page $3,750 1/2 Page $3,000 1/3 Page $2,730 1/4 Page $2,250

Ad Rates

THE OFFICIAL PUBLICATION OF NCBA BeefUSA.org� e trusted leader and de� nitive voice of the beef industry.

N A T I O N A L

CATTLEMEN

State of the Association Report

CattleFax Top 25 Industry ListsLegislative Outlook

2012 DIRECTIONS

THE OFFICIAL PUBLICATION OF NCBA • 2013

BeefUSA.org

� e trusted leader and de� nitive voice of the beef industry.

N A T I O N A LCATTLEMEN

State of the Association ReportCattleFax Top 25 Industry ListsLegislative Outlook

2013 DIRECTIONS

n Materials Due: September 4 n Mail date: End of September

Quarter-page Vertical 3.875” (W) x 4.82” (H)

Ad Options

Full Page with bleed 8.625” (W) x 11.25” (H)

Full Page no bleed 7.25” (W) x 9.8725” (H)

Double Page Spread with bleed 17” (W) x 11.125” (H)

Half-page Vertical 3.74” (W) x 9.875” (H)

Half-page Horizontal 7.625” (W) x 4.98” (H)

Two-thirds Page 4.8” (W) x 9.8725” (H)

One-third Page Vertical 2.3” (W) x 9.8725” (H)

One-third Page Horizontal 7.25” (W) x 3.1725” (H)

Quarter-page Horizontal 7.625” (W) x 2.34” (H)

Directions

BeefUSA.org BeefUSA.org

The official website of NCBA, BeefUSA.org provides a timely and cost-effective opportunity to reach NCBA members, cattle producers, allied industry representatives and state affiliates. Proprietary research shows NCBA members appreciate advertisers who support the website.

Site highlights include

BeefUSA.org statisticsAverages 64,000 page views per month

Averages 15,000 unique visitors per month

Accessing cattle producers

83%60%

of NCBA members have internet access

own a smart phone or phone with internet access

48%70%

of NCBA members receive email on their mobile phones

of NCBA members use the internet for learning about beef industry issues

• Homepage for NCBA members

• Useful educational information

• Weekly weather forecasts written for the cattle industry

• Timely industry news for producers

• Science-based beef information

• Up-to-date market information

Ad Rates Ad Format Three Month $825

Six Month $1,350

Twelve Month $2,250

Ad FormatSpotlight Tile

300 x 250 pixels

JPG, GIF, Flash/SWF* acceptedAnimation must be no longer than 25 seconds

Note for both digital edition and Web ads:File size for ad submissions must not exceed 100 kb.

Latest News Video Center

Wednesday, July 23, 2014Southerland Introduces Legislation to Sink

EPA’s Land Grab

Tuesday, July 22, 2014Federal Spending Bill Includes Important

Provisions for Producers

Friday, July 21, 2014House Passes Bonus Depreciation Bill

Tuesday, July 8, 2014Registration Open for 2014 Cattle Industry

Summer Conference

Tuesday, July 8, 2014NCRS: The Water Police

More News

Upcoming Events

• Annual Summer Conference, July 30 - August 2, 2014 • Denver, CO• Cattle Industry Convention & NCBA Trade

Show, Feb. 4-7, 2015 - San Antonion, TX

• Legislative Conference, March 24 - 26, 2015

ON FEBRUARY 3, 2014MCDONALDS WENT TO NASHVILLE, TN

BeefUSA

Bob Langert a...Bob Langert

Weather Blog

Wednesday, July 23, 2014Quiet SunYou may have recently heard or read in the

news that the sun has “gone quiet.” Over the

past week, for the first...

“Waters of the U.S.” National Cattlemen Summer Conference Cattlemen to Cattlemen

Register Now!

The 2014 Cattle Industry Summer Conference registration is

now open! Join your fellow cattlemen for the Cattle Industry

Summer Conference July 30 - August 2 in Denver, CO at the

Hyatt Regency Denver. Click Here for more information

See our Employment Opportunities

BECOME A MEMBER JOIN NOW

MY NCBA MEMBERS ONLY AREA GO

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Untitled-1 1

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Beef Resource Guide

Beef Resource GuideThe Beef Resource Guide is the official onsite program of the 2015 Cattle Industry Convention & NCBA Trade Show. The 140 plus page convention publication includes convention details, event information, trade show exhibitor listings, key industry contacts and more.

The Beef Resource Guide is distributed to all attendees of the Cattle Industry Convention & NCBA Trade Show for a readership of 6,500 +.

Why Advertise in the Beef Resource Guide? nComprehensive industry reference publication with company listings, descriptions and logos

nReaches all convention attendees

n Advertising companies can use it as a tool to drive traffic to their trade show space

nKeeps your company top of mind when cattlemen are making purchasing decisions

nServes as a year-round industry resource

Resource Guide Ad Rates

Ad Type Ad Size & Description Ad Cost

Resource Tab Pages Full Page , 4-Color Ad $2,500(ONLY 18 Available )

Inside Front Cover Full Page , 4-Color Ad $3,000

Inside Back Cover Full Page , 4-Color Ad $3,000

Note Pages Full Page , Watermarked, 1 Color Ad $750

Ad specs:

Resource tabs & cover page ads 6” (W) x 8.5” (H) with bleed

Full page ads 5.5” (W) X 8.5” (H) with bleed – 5” (W) x 8” (H) no bleed

Ad sales close:December 3, 2014

Ad materials deadline:December 10, 2014

Please send all materials in a high res. pdf to Lissa Mokrohisky at lmokrohisky@beef.org

Beef Resource Guide

Tab Ad5.5” (W) x 8.5” (H)

Notes Ad Page5.5” (W) x 8.5” (H)

Actual Tab Ad

NCBA’s cattlemen to cattlemen

A television show for Cattlemen by Cattlemen • CattlementoCattlemen.orgNCBA’s popular hour-long television show delivers in-depth coverage of the beef industry’s top issues. The diverse viewership of NCBA’s Cattlemen to Cattlemen presents opportunity for advertisers to target multiple sectors of the agriculture industry, including livestock, crops, equine, rural living and more.

The audience of NCBA’s Cattlemen to Cattlemen averages more than 550,000 viewers per month.

Celebrated its 300th episode in December 2012 – Fall 2014 will celebrate 400th episode

Kevin Ochsner, Host and Cattle Rancher

Airs 52 Weeks 2 episodes weekly (x) 60 minutes]

Reaches 5.5 Million Adults 18+ Annually (NSI) rg

Cable Network: Airs Weekly on RFD-TV, FamilyNETRural Media Group (RMG) owns and operates the world’s largest portfolio combining rural-based satellite/cable delivered media and entertainment companies including: RFD-TV, RFD HD, RURAL-TV and Family Network.

RFD-TV is the nation’s first 24-hour television network dedicated to serving the needs and interests of rural America with programming focused on agriculture, equine and rural lifestyle, along with traditional country music and entertainment.

Episodes2 Airings per week

26 Original episodes annually

3 Annual live episodes

(Annual Convention - February, Spring and Fall)

23 Rerun/repurposed episodes

2014 Market Research Margin of Error: 5.1%

Industry News

Cattlemen’s Capitol Concerns

Day in the Life

Baxter Black

Legacy Photos

Market Watch

Cattle Learning Center

Producer Profiles

Interviews

Management Minute

Recipes

n 41.5+ Million Households (Cable/Satellite/Telco) or 36% of all U.S. Households

n 10 Million Weekly Impressions

n 13.2 Million Adult 18+ Viewers Weekly

n #1 Cable Network C & D County (Audience Composition)

n #1 Cable Network Adults Age 50+

n #1 Cable Network for Time Spent Watching+

Show Segments

Viewer FrequencyNCBA Member Demographics

71%35%21%56%33%

of cattlemen watch RFD-TV

watched NCBA’s Cattlemen to Cattlemen in the last month

of viewers watch weekly

watch one to three times per month

watch the entire episode

Average Nielsen Ratings (Viewers 18+)NCBA’s Cattlemen to Cattlemen

Monthly Average 550,000 viewers

RFD-TV reaches 50+ million television households

Viewer Buyer Intentions

ATV: 23%Combine: 3%Gator/Utility Vehicle: 19%Hay Making Equipment: 30%Livestock Trailer: 22%Pickup Truck: 34%Skid Steer Loader: 15%Swather/Mowing Equipment: 20%Tractor: 25%Wheel Loader/Payloader: 32%

Animal Health Products: 95%Electronic ID Tags: 14%

Fencing Supplies: 76%Livestock Handling Equipment: 34%Livestock Watering Equipment: 36%Watering Tanks/System: 56%Steel Farm Building: 17%Chutes: 21%Scales: 8%

Planned purchases over the next two years

NCBA’s cattlemen to cattlemen

NCBA’s cattlemen to cattlemen

Yearly Commercial Airing Package ....$100,000 n 30 second commercial spot each week (80 airings minimum) n Sponsor provides fully produced commercial

Cattlemen to Cattlemen Producer Education Segment .............$25,000 n A 5-7 minute segment airing a minimum of three times n Full production crew, produced from concept to finaledit n Includes two rounds of edits

NCBA’s Cattlemen to Cattlemen LIVE .... $35,000 n One hour live call-in show fully produced in studio

n Includes full production crew, promo production and airing

n Sponsor provides the content experts

NCBA’s Cattlemen to Cattlemen TAPED discussion show ..............................$35,000 n One hour taped show fully produced from Denver

n Includes full production crew, promo production and airing

n Sponsor provides the content experts

Custom packages are available. Please contact the Association Marketing team for more information.

Commercial LIMITED Production Services .......................... $8,500 n 30 second commercial spot fully produced from concepttofinaledit

n Video footage provided by the client, two rounds of editing included

Commercial FULL Production Services ........................ $12,000 n 30 second commercial spot fully produced from concepttofinaledit

n NCBA is responsible for shooting video footage, two rounds of editing included

Monthly Commercial Airing Package ... $15,000 n 30 second commercial spot for 4 weeks (8 airings)

n Sponsor provides fully produced commercial

Quarterly Commercial Airing Package ...$45,000 n 30 second commercial spot each week (24 airings)

n Sponsor provided fully produced commercial

Rates for Cattlemen to Cattlemen

Production Information

All pre-produced spots must be received by NCBA’s Cattlemen to Cattlemen three weeks prior to scheduled airdate.

Most tape formats are welcome, including: XDCam, HDCam, Hard Drive, .wmv. Spots should be 16x9, 4x3 safe.